Screensport

Screensport was a pan-European sports television channel that broadcast from 1984 to 1993 before merging with Eurosport.

History

Screensport was founded in 1981 by Bob Kennedy - who had started up BBC Radio Leicester, what became Sky One and several independent commercial radio stations. Backers included US networks ABC and ESPN. A programming deal with TransWorld International allowed access to events taking place around the world.

The channel began broadcasting on March 29, 1984. Media Communications controlled the studios and transmission facilities in Knutsford, near Manchester, while its administration office was based in London. Apart from American sports, the station aired regular and weekly British sports including British speedway and stock cars. Screensport aired only recorded programming until the 31st August 1984, when they showed live greyhound racing from Wembley Stadium - including the St Leger.

By late 1984, WH Smith Television Group had purchased a 15% stake in the company.RCA also acquired a 10% share in the business. Other investors included Ladbrokes and the pension fund of the National Coal Board. Former BBC executive Aubrey Singer was a prominent board member.