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Online Marketing Advice

What a Notorious 16th-Century Philosopher Can Teach You About Content Marketing Today

What does it take to get people to pay attention to your content? I think we’ve all read a great piece of writing and thought to ourselves, “Why isn’t this more popular?” (And hey, maybe you even feel that way about your own work!) I obviously can’t answer the entirety of that question in a

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21 Reasons You Must Become an Expert

For years the search economy built by Google (and others) allowed many people to make decent money by simply executing on certain SEO tactics more efficiently than their competition — even if they didn’t necessarily know the business they were writing about. This led to poor quality web sites that ranked highly for valuable search

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Case Study: How Two Artists Used Online Content to Build their Face to Face Business

Colorado-based artists, Lori Wostl and Lorri Flint, noticed that when they attended huge art retreats, the experience was more stressful than relaxing. So, they founded their business — Art Camp for Women — in order to provide a fun, supportive, relaxing camp adventure for their participants. They started a blog in order to help them

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9 Tips on Becoming a More Creative and Productive Writer

Dorothy Parker famously said: “I hate writing. I enjoy having written.” Don’t we all? We love the end result, the feeling of accomplishment and creative fulfillment. But the hardest thing for most writers is the simple act of getting started. Here’s the usual scenario: A great idea pops into your head while in the shower.

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