The 2010 MTV Europe Music Awards took place on November 7, 2010 at Caja Mágica in Madrid. The award show was presented by Eva Longoria and Justin Bieber was the official MTV EMA 2010 digital host. The nominations were announced on September 20.Lady Gaga topped the list of nominees with ten followed by Katy Perry with five then Eminem with four and 30 Seconds to Mars and Muse with three apiece.

30 Seconds to Mars took the stage at the pre-show featuring surprise guest Kanye West at the Puerta de Alcalá.Shakira opened the show with "Loca" and the official song of the 2010 FIFA World Cup "Waka Waka" featuring Dizzee Rascal. The Colombian singer also received the MTV Free Your Mind award for her continuing dedication to improve access to education for all children around the world. Performances by Katy Perry and Linkin Park were featured live from outdoor stage at Madrid's historic Puerta de Alcalá. Performing in front of close to 100,000 fans, Perry performed her single "Firework", complete with a glittering pyrotechnics display. Linkin Park performed a set which was shot in its entirety for MTV World Stage, to be broadcast on MTV platforms around the world on December 10, 2010.

The MTV Europe Music Awards ("EMAs") were established in 1994 by MTV Networks Europe to celebrate the most popular music videos in Europe. Originally beginning as an alternative to the American MTV Video Music Awards, the MTV Europe Music Awards is today a popular celebration of what MTV viewers consider the best in music. The awards are chosen by MTV viewers throughout Europe.

The MTV Europe Music Awards always changes its host city. It has been hosted four times in Germany and the United Kingdom, most recently in Belfast in 2011 and previously in London, Edinburgh and Liverpool.

The awards are presented annually and broadcast live on MTV Europe, MTV Live HD and most of the international MTV channels as well as online.

The first MTV Europe Music Awards in 1994 were held on November 22 four years after the fall of the Berlin Wall. George Michael performed "Jesus To A Child" and "Freedom" surrounded by many famous models including Naomi Campbell and Bono received the Free Your Mind Award on behalf of Amnesty International.

Katheryn Elizabeth Hudson (born October 25, 1984), known by her stage name Katy Perry, is an American singer, songwriter and actress. Perry grew up with gospel music, and during her first year of high school she pursued a music career as Katy Hudson, releasing her first studio album called Katy Hudson which failed to chart. She recorded a solo album later, which was never released. After signing with Capitol Music Group in 2007, her fourth record label in seven years, she adopted the stage name Katy Perry.

She first gained recognition with the release of her first mainstream album, One of the Boys in 2008, which spawned three Billboard Hot 100 top-ten songs—"I Kissed A Girl", "Hot n Cold" and "Waking Up In Vegas". Perry supported the album with her Hello Katy Tour. In 2010, her third studio album, Teenage Dream (2010), which topped the Billboard 200 chart, and spawned five number one singles—"California Gurls", "Teenage Dream", "Firework", "E.T." and "Last Friday Night (T.G.I.F.)"—Teenage Dream was the only album (after Michael Jackson's Bad)—to do so, and the first female in history to achieve this milestone. She embarked on the California Dreams Tour, which grossed nearly $60 million worldwide. Perry re-released the album under the name of Teenage Dream: The Complete Confection on March 26, 2012, and the re-release has already spawned the number-one single "Part of Me".

Miley Ray Cyrus (born Destiny Hope Cyrus; November 23, 1992) is an American actress and pop singer-songwriter. She achieved wide fame for her role as Miley Stewart/Hannah Montana on the Disney Channel sitcom Hannah Montana.

Cyrus recorded music for the soundtracks, Hannah Montana (2006) and Hannah Montana 2/Meet Miley Cyrus (2007), released by Walt Disney Records. With the success of the Hannah Montana franchise she established herself as a teen idol. In 2007, Cyrus signed to Hollywood Records to pursue a solo career. She embarked upon the Best of Both Worlds Tour the same year, in which she performed as both herself and in character as Hannah Montana. The tour was eventually turned into a high-grossing concert film titled Hannah Montana & Miley Cyrus: Best of Both Worlds Concert (2008). In July 2008, Cyrus released her first solo album, Breakout (2008), which was commercially successful.

She began her foray into film by providing the voice of "Penny" in the animated film Bolt (2008). Cyrus earned a nomination for the Golden Globe Award for Best Original Song for her performance of Bolt's theme song, "I Thought I Lost You". She also reprised her role as Miley Stewart/Hannah Montana in Hannah Montana: The Movie (2009). The Hannah Montana: The Movie' soundtrack introduced her to new audiences within country and adult contemporary markets.

Eva Jacqueline Longoria (born March 15, 1975) is an American actress, best known for portraying Gabrielle Solis on the ABC television series Desperate Housewives. Longoria received a nomination for the 2006 Golden Globe Award for Best Actress in a Comedy Series for her performance on Desperate Housewives.

Longoria first rose to fame on television for portraying Isabella Braña on the CBS soap opera The Young and the Restless from 2001 to 2003. She became nationally recognized in the 2000s after appearing in several high-profile advertising campaigns and numerous men's magazines, reaching #14 in the FHM "Sexiest Women 2008" poll, and having appeared on the cover of various international women's magazines including Vogue, Marie Claire and Harper's Bazaar. Longoria has also starred in films such as Harsh Times (2005), The Sentinel (2006) and Over Her Dead Body (2008).

Eva Jacqueline Longoria was born in Corpus Christi, Nueces County, Texas, the youngest of four daughters born to Mexican-Americans Enrique Longoria, Jr. and Ella Eva Mireles. She was raised Roman Catholic. The Longoria family originated in Spain and has resided in Texas since before the creation of the United States, predating the English-speaking settlers.