In economics, diminishing returns (also called diminishing marginal returns) is the decrease in the marginal (per-unit) output of a production process as the amount of a single factor of production is increased, while the amounts of all other factors of production stay constant.

The law of diminishing returns (also law of diminishing marginal returns or law of increasing relative cost) states that in all productive processes, adding more of one factor of production, while holding all others constant, will at some point yield lower per-unit returns. The law of diminishing returns does not imply that adding more of a factor will decrease the total production, a condition known as negative returns, though in fact this is common.

For example, the use of fertilizer improves crop production on farms and in gardens; but at some point, adding more and more fertilizer improves the yield less per unit of fertilizer, and excessive quantities can even reduce the yield. A common sort of example is adding more workers to a job, such as assembling a car on a factory floor. At some point, adding more workers causes problems such as getting in each other's way, or workers frequently find themselves waiting for access to a part. In all of these processes, producing one more unit of output per unit of time will eventually cost increasingly more, due to inputs being used less and less effectively.

Ali Love (born 1979) is a solo musician who was previously signed to Columbia Records.

In 2006 Ali Love released his first two singles, "K-Hole" and "Camera on a Pole" on his own independent label "I Love Records". He rose to the limelight providing vocals for The Chemical Brothers hit, "Do It Again", for their 2007 album, We Are the Night. "Do It Again" was synched to the world wide commercial for Paco Rabanne "1 Million" and "Lady Million".

In 2007 Ali released his first major single, "Secret Sunday Lover". This was followed by "Late Night Session" on Columbia Records.

In 2008 Ali parted company with Columbia Records and, although his originally scheduled debut album, Love Music, was set for release shortly after "Late Night Session", it remains commercially unreleased.

In April 2009 Ali Love signed a new record deal with Back Yard Recordings and Blue Mountain Publishing. In February 2011 Ali Love signed to Dim Mak Records in the USA. http://www.dimmak.com/

In 2011, he sang and co-wrote the new Justice single called "Civilization". The track was used in the biggest Adidas commercial to date, "Adidas All In" starring David Beckham, Katy Perry and B.O.B.

Joshua Paul "Josh" Davis (born June 29, 1972) better known as DJ Shadow is an American music producer, DJ and songwriter. He is considered a prominent figure in the development of instrumental hip hop and first gained notice with the release of his highly acclaimed debut album Endtroducing....., which was the first album to be recorded using only sampled sounds. He has an exceptionally large personal record collection, with over 60,000 records. He is the cousin of singer and guitarist Richie Kotzen.

DJ Shadow was experimenting with a four-track recorder while in high school in Davis, California, and began his music career as a disc jockey for the University of California, Davis campus radio station KDVS. During this period he was significant in developing the experimental hip hop style associated with the London-based Mo' Wax record label. His early singles, including "In/Flux" and "Lost and Found (S.F.L.)", were genre-bending works of art merging elements of funk, rock, hip hop, ambient, jazz, soul, and used-bin found records. Andy Pemberton, a music journalist writing for Mixmag, coined the term "trip hop" in June 1994 to describe Shadow's "In/Flux" single and similar tracks being spun in London clubs at the time. Though his music is hard to categorize, his early contributions were certainly important for alternative hip hop. He cited groups such as Kurtis Mantronik, Steinski, and Prince Paul as influences on his sample-based sound, further claiming that "lyrics (...) were confining, too specific". His music rarely features more than short clips of voices or vocal work.

Steve Hiroyuki Aoki (born November 30, 1977) is an American electro house musician, record producer and the founder of Dim Mak Records.

Steve Hiroyuki Aoki was born in Miami and grew up in Newport Beach, California. He graduated from Newport Harbor High School in 1995; he was a star player on the varsity badminton team. He is the third child of Rocky Aoki and Chizuru Kobayashi. His father was a former Japanese Olympic wrestler who also founded the restaurant chain Benihana. He has two older siblings, sister Kana (who is sometimes called by her middle name "Grace"), and brother Kevin (owner of Doraku Sushi restaurant). He also has three half-siblings, all of whom are younger: half-brother Kyle and half-sisters Echo, and Devon, the supermodel and actress. As a child, Steve lived with his grandfather,^{[citation needed]} his mother, and his two older siblings.

Aoki attended the University of California, Santa Barbara and graduated with two B.A.s; one in Women's Studies and the other in Sociology. In college, he produced do-it-yourself records and ran underground concerts out of his Biko room in the Santa Barbara Student Housing Cooperative, which was located in Isla Vista, a section of residential land adjacent to UCSB. As a concert venue, the apartment became known as The Pickle Patch. By his early 20s, Aoki had built his own record label, which he named Dim Mak after his childhood hero, Bruce Lee. He has also been in numerous bands, including This Machine Kills, which released an album on Ebullition Records, Esperanza, and The Fire Next Time.

Jet black may refer to: