MTV K
MTV K was an English-language online media hub under the MTV brand that focuses on Korean pop music for a global audience. Owned and operated by parent company Viacom Media Networks, MTV K is based out of New York City and provides original media content including music video playlists, live performances, editorial, and other exclusive content in multiple languages.
MTV K first launched in 2006 as a television channel on DirecTV and was reformatted to online content in 2010.
TV Channel
MTV K launched as a DirectTV premium channel that launched on June 27, 2006 as the newest brand under the MTV World banner after MTV Chi and MTV Desi (for Chinese and South Asian/Desi-Americans, respectively). It showcased the best of Korean pop culture while also providing a platform for Korean-American talent. The target audience primarily consisted of Korean-Americans, Asian-Americans and K-Pop lovers. Viewer-voted music video "My Name" by K-Pop sensation BoA was the first video content to air on the channel.