Ipsos S.A. (Euronext: IPS) is a global market research company with worldwide headquarters in Paris, France. The Company was founded in 1975 and has been publicly traded on the Paris Stock Exchange since 1 July 1999. Since 1990, the Group has created or acquired numerous companies throughout the world, and as of 2012, has offices in 84 countries. In October 2011, Ipsos acquired Synovate, resulting in a newly combined Ipsos organization that ranks as the world’s third largest research agency.^[1]

Business specialization[link]

Ipsos has organized its business into several areas of specialization: advertising research; marketing research; media, content and technology research; opinion polls and social research; loyalty, quality and customer relationship management research; and survey management, data collection and delivery.

Financial performance[link]

Ipsos revenues totaled €1,362.9 million in 2011, up 19.5% percent on 2010, with an organic growth rate of 2 percent. In 2011, Ipsos derived 43% of its revenue from the EMEA region (Europe, the Middle East and Africa), 42% from the Americas region, and 15% from the Asia-Pacific region. ^[2]

Top 10 of the Market Research Sector 2011[link]

Source: Honomichl Globe Top 25, Published in the 3 August 2011 issue of Marketing News. ^[3]

Subsidiaries[link]

• Ipsos MORI
• Ipsos Reid
• Ipsos Public Affairs
• Ipsos ASI
• Ipsos Insight
• Ipsos Interactive Services
• Ipsos UU
• Ipsos Novaction
• Ipsos Vantis
• Ipsos Loyalty
• Ipsos Bimsa
• Ipsos Alfacom
• Ipsos Apoyo
• Livra.com

Notes[link]

External links[link]

• Ipsos North America website
• Ipsos website

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