Activision

Type	Subsidiary of Activision Blizzard
Industry	Video game industry
Founded	1979
Headquarters	Santa Monica, California, United States
Area served	Worldwide
Products	Crash Bandicoot series Call of Duty series Marvel Video Games Spyro the Dragon series Tony Hawk series James Bond series Guitar Hero series Prototype series
Revenue	US$2.9 billion (FY 2008)[1]
Owner(s)	Vivendi
Employees	4,000[2][3]
Parent	Activision Blizzard
Website	Activision.com

Activision headquarters in Santa Monica, California

Activision is an American video game publisher, majority owned by French conglomerate Vivendi SA. Its current CEO is Eric Hirshberg. It was founded on October 1, 1979^[4] and was the world's first independent developer and distributor of video games for gaming consoles. Its first products were cartridges for the Atari 2600 video console system published from July 1980 for the US market and from August 1981 for the international market (UK).^[5] Activision is now one of the largest third party video game publishers in the world and was also the top publisher for 2007 in the United States.^[6] On January 18, 2008, Activision announced they were the top US publisher in 2007, according to the NPD Group.^[7]

On December 2, 2007, it was announced that Activision would be acquired by Vivendi, with Vivendi contributing its gaming division plus cash, in exchange for a majority stake in the new group. The merger between Activision and Vivendi Games took place on July 9, 2008, with the newly formed company known as Activision Blizzard.^[8] Activision will still exist as a subsidiary owned by Activision Blizzard, and it will still develop and publish games such as Call of Duty, along with some of Vivendi's owned IPs, such as the Crash Bandicoot, Spyro the Dragon and Prototype series.^{[clarification needed]} As of June 15, 2010, Activision and Microsoft, specifically the Interactive Entertainment division, have an exclusive multiyear agreement; Don Mattrick announced this on June 14, 2010 during Microsoft's 2010 Electronic Entertainment Expo conference.^[9] On February 9, 2011, Activision announced that it was cancelling the Guitar Hero franchise, and would no longer be developing or publishing future titles for the series^[10] and eventually clarified that the series was merely taking a break.^[11]

History of Activision[link]

Before the formation of Activision, software for video game consoles were published exclusively by makers of the systems for which the games were designed. For example, Atari was the only publisher of games for the Atari 2600. This was particularly galling to the developers of the games, as they received no financial rewards for games that sold well, and did not receive credit for their games.^[12]

Atari programmers David Crane, Larry Kaplan, Alan Miller, and Bob Whitehead met with Atari CEO Ray Kassar in May 1979 to demand that the company treat developers as record labels treated musicians, with royalties and their names on game boxes. Kaplan, who called the others "the best designers for the [2600] in the world", recalled that Kassar called the four men "towel designers" and that "anyone can do a cartridge." Crane, Miller, and Whitehead founded Activision in October 1979^[13] with former music industry executive Jim Levy and venture capitalist Richard Muchmore; Kaplan soon joined the company.

Activision was the first third-party developer of software for the 2600.^[12] Unlike Atari, the company credited and promoted game creators along with the games themselves. The steps taken for this included devoting a page to the developer in their instruction manuals^[14][15][16] and challenging players to send in a high score (usually as a photograph, but sometimes as a letter) in order to receive an embroidered patch.^{[17][18][19][20]} These approaches helped the newly formed company attract experienced talent. Crane, Kaplan, Levy, Miller, and Whitehead received the Game Developers Choice "First Penguin" award in 2003, in recognition of this step.

The departure of the four programmers, whose titles made up more than half of Atari's cartridge sales at the time, caused legal action between the two companies that were not settled until 1982. As the market for game consoles started to decline, Activision branched out, producing game titles for home computers and acquiring smaller publishers.

In 1982, Activision released Pitfall!, a best selling title on the Atari 2600. Pitfall! was a huge success for the company and the developers. Due to this success, many clones of the game were introduced, including stand-up arcade games. On June 13, 1986, Activision purchased struggling text adventure pioneer Infocom. Jim Levy was a big fan of Infocom's titles and wanted the company to remain solvent. About six months after the "InfoWedding", Bruce Davis took over as CEO of Activision. Davis was against the merger from the start and was heavy-handed in its management. Eventually in 1989, after several years of losses, Activision closed down the Infocom studios in Cambridge, Massachusetts, extending to only 11 of the 26 employees an offer to relocate to Activision's headquarters in Silicon Valley. Five of them accepted this offer.^[21]

In 1988, Activision began involvement in other types of software besides video games, such as business applications. As a result, Activision changed its corporate name to Mediagenic to have a name that globally represented all its activities. Under the Mediagenic holding company, Activision continued to publish video games for various platforms notably the Nintendo Entertainment System, the Sega Master System, the Atari 7800, Atari ST, Commodore 64 and Amiga.

New Activision[link]

Following a multi-million judgment on damages in a patent infringement, suit wherein infringement had been determined many years prior during the Levy era, a financially weakened Mediagenic was taken over by an investor group led by Robert Kotick also known as Bobby Kotick. After taking over the company, the new management filed for a Chapter 11 reorganization. In the reorganization, the company merged Mediagenic with The Disc Company. While emerging from bankruptcy, Mediagenic continued to develop games for PCs and video game consoles, and resumed making strategic acquisitions. After emerging from bankruptcy, Mediagenic officially changed its entity name back to Activision on December 1992 and became a Delaware Corporation (it was previously a California Corporation). At that point, Activision moved its headquarters from Mountain View in the Silicon Valley to Santa Monica in Southern California. Activision chose from then on to concentrate solely on video gaming.

In 1991, Activision packaged 20 of Infocom's past games into a CD-ROM collection called The Lost Treasures of Infocom, without the feelies Infocom was famous for. The success of this compilation led to the 1992 release of 11 more Infocom titles in The Lost Treasures of Infocom II.

Activision published the first-person perspective MechWarrior in 1989, based on FASA's pen-and-pencil game BattleTech. Activision released the sequel, MechWarrior 2, in 1995 after two years of delays and internal struggles. Because of these delays, FASA decided against renewing their licensing deal with Activision. To counter, Activision released several more games bearing the MechWarrior 2 name, which did not violate their licensing agreement. These included NetMech, MechWarrior 2: Ghost Bears Legacy, and MechWarrior 2: Mercenaries. The entire MechWarrior 2 game series accounted for more than US$70 million in sales.^[22]

Activision procured the license to another pen-and-paper-based war-game, Heavy Gear, in 1997. It was well received by critics, with an 81.46% average rating on gamerankings.com and being considered the best game of the genre at the time by GameSpot. The Mechwarrior 2 engine was also used in other Activision games, including 1997's Interstate '76 and finally 1998's Battlezone.^[23]

Acquisitions and partnerships[link]

Merger with Vivendi[link]

In December 2007, it was announced that Activision would merge with Vivendi Games, which owns fellow games developer and publisher Blizzard, and the merger would close in July 2008. The new company is called Activision Blizzard and is headed by Activision's former CEO, Robert Kotick. Vivendi is the biggest shareholder in the new group.^[30] The new company is estimated to be worth US$18.9 billion, ahead of Electronic Arts, which is valued at US$14.1 billion.^[31]

Post-merger developments[link]

Sledgehammer Games was founded on November 17, 2009 by Glen Schofield and Michael Condrey,^[32] who left Electronic Arts subsidiary, Visceral Games.^[33][34][35]

The Sledgehammer Games micro site went live on December 8, 2009 with information on the studio development team, location, and current job openings. Speculation on the studio's next game has been offered by industry sites, Kotaku and Gamasutra.^[36] The studio's first game was originally planned to be a first-person shooter in the Call of Duty series, with rumors of MMO aspects, as revealed on their website^[37] on June 19, 2010. However, after the resignation of many Infinity Ward employees, Sledgehammer Games was brought in to help with Call of Duty: Modern Warfare 3.^[38]

On February 9, 2011, Activision announced that it was shuttering its once profitable Guitar Hero franchise, in the process doing a layoff of approximately 500 people. At the same time it announced that it was discontinuing development of True Crime: Hong Kong, and that it was refocusing its efforts into a new online service named Call of Duty: Elite for its IP Call of Duty. At the same meeting these announcements were made, Activision reported net losses of $233 million for fourth quarter 2010.^[10]

Activision has recently (mid-2011) restarted its in-house development team, releasing Generator Rex: Agent of Providence in October 2011 for Playstation 3, Nintendo 3DS, Nintendo DS, Wii, and Xbox 360.^[39] The game was roundly ignored by critics, with no review scores available on Metacritic as of February 2012.^[40]

Studios[link]

Current[link]

• Beachhead Studios in Santa Monica, California, founded in February 2011.
• Beenox in Quebec City, founded in May 2000, acquired on May 25, 2005.
• DemonWare in both Dublin, Republic of Ireland and Vancouver, British Columbia, Canada, founded in 2003, acquired on May 2007.
• FreeStyleGames in Leamington, England, United Kingdom, founded in 2002, acquired September 12, 2008.
• High Moon Studios in San Diego, founded as Sammy Entertainment in April 2001, acquired by Vivendi Games in January 2006.
• Infinity Ward in Encino, California, founded in 2002, acquired in October 2003.
• Neversoft in Los Angeles, founded in July 1994, acquired October 1999.
• Radical Entertainment in Vancouver, Canada, founded in 1991, acquired by Vivendi Games in 2005.
• Raven Software in Madison, Wisconsin, founded in 1990, acquired in 1997.
• Sledgehammer Games in Foster City, California, founded July 21, 2009.
• Toys For Bob in Novato, California, founded in 1989, acquired May 3, 2005.
• Treyarch in Santa Monica, California, founded in 1996, acquired 2001.
• Vicarious Visions in Albany, New York, founded in 1990, acquired January 2005.

Defunct[link]

• Gray Matter Interactive in Southern California, founded in the 1990s as Xatrix Entertainment, acquired January 2002, merged into Treyarch in 2005.
• Infocom in Cambridge, Massachusetts, founded on June 22, 1979, acquired in 1986, closed in 1989.
• Luxoflux in Santa Monica, California, founded in January 1997, acquired October 2002, closed February 11, 2010.^[41]
• Shaba Games in San Francisco, California, founded in September 1997, acquired in 2002, and closed on October 8, 2009.^[42][43]
• RedOctane in Mountain View, California, founded November 2005, acquired in 2006, closed February 11, 2010.^[44]
• Sierra Entertainment in Los Angeles, founded in 1979 as On-line Systems, acquired from the merger with Vivendi Games, closed in 2008.
• Underground Development in Foster City, California, founded as Z-Axis in 1994, acquired in May 2002, closed February 11, 2010.^[44]
• Budcat Creations in Las Vegas, Nevada, founded September 2000, acquired on November 10, 2008. Closed November 2010.
• 7 Studios in West Los Angeles, Salt Lake City, Utah and Taipei, Taiwan, founded in 1999, acquired on April 6, 2009. Closed in February 2011.
• Bizarre Creations in Liverpool, England, founded as Raising Hell Productions in 1987 and changed name in 1994, acquired on September 26, 2007.^[45] Closed February 18, 2011.

Sold[link]

• Wanako Studios in New York City, founded in 2005, acquired by Vivendi Games on February 20, 2007, sold to Artificial Mind and Movement on November 20, 2008.
• Swordfish Studios in Birmingham, England, founded in September 2002, acquired by Vivendi Universal Games in June 2005, sold to Codemasters on November 14, 2008.
• Massive Entertainment in Malmö, Sweden, founded in 1987, acquired by Vivendi Universal Games in 2002, sold to Ubisoft on November 10, 2008.

Notable games published[link]

Upcoming games[link]

2012[link]

• The Amazing Spider-Man (PS3, Xbox 360, Wii, PS Vita, 3DS, DS)
• Tony Hawk's Pro Skater HD (PSN, Xbox Live)
• 007 Legends (PS3, Xbox 360)
• Call of Duty: Black Ops II (PS3, Xbox 360, PC, Wii U, PS Vita, 3DS)
• Skylanders: Giants (PS3, Xbox 360, Wii, Wii U, PC, 3DS, Mac OS X)
• Transformers: Fall of Cybertron (PS3, Xbox 360)
• Transformers Prime (Wii, 3DS, DS)

References[link]

External links[link]

	Los Angeles portal
	Companies portal

• Activision Blizzard corporate website