- published: 02 Nov 2012
- views: 10477
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Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb
To view additional video lectures as well as other materials access the following links:
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The product mix is the collection of products lines and individual products that a business offers. Each of these product lines is intended to attract a specific customer. By increasing the number of product lines, businesses put themselves in a position to cater to a wider consumer group. In this video I'll describe the product mix and provide an example using popular consumer hardware and software company Apple.
- published: 04 Nov 2012
- views: 23652
Describes and defines product lines. What are they and how do they differ from a set of similar products developed for different customers.
- published: 23 Sep 2015
- views: 1594
When deciding whether to drop a product line, the only things that should be considered are the contribution margin provided by the product line and the fixed costs that could be avoided by dropping the product line. This is important because fixed costs are sometimes allocated to product lines, which can distort managerial decision-making by creating the appearance that the firm would be more profitable by dropping a product line that may appear unprofitable because it is being allocated fixed costs that would not disappear if the product line were dropped.
Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.EducationUnlocked.org/
To like us on Facebook, visit https://www.facebook.com/Edspira
Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com
To follow Michael on Facebook, visit
https://facebook.com/Prof.Michael.McLaughlin
To follow Michael on Twitter, visit
https://twitter.com/Prof_McLaughlin
- published: 21 Feb 2016
- views: 8911
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb
For access to additional courses and content, visit www.alanisbusinessacademy.com
YouTube Channel: http://bit.ly/1kkvZoO
Website: http://bit.ly/1ccT2QA
Facebook: http://on.fb.me/1cpuBhW
Twitter: http://bit.ly/1bY2WFA
Google+: http://bit.ly/1kX7s6P
The product mix represents the collection of different products that a business offers its customers. With an understanding of the product mix, businesses can develop a strategy to reach their customers by offering the right collections of goods and services.
Learn more about the product mix in the latest lecture from Alanis Business Academy. In addition to learning general information about the product mix, you'll also learn how some of the strategy behind widening and narrowing a product mix.
- published: 08 Nov 2016
- views: 7393
Must see! Don't miss out! Make money by making your own products and selling them. You can get it packaged by Gables Cosmetics. S. Miller, the chemist of the company, explains what it takes to make your products, what are the ingredients, how much it will cost him, and what do you need to market. Learn how women will buy your product line; do you want natural or not. Get business advice. Learn how the first soap and shampoo were made and who made it first. Do you want to make silicone for shiny hair? Learn where to get it; what chemical companies have it, and how to market it. Learn how was Redken created. How many product lines did Jerry Redding make and lose it to his women (wives at a time). About Nexus, Joico, Sebastian, Paul Mitchel and L'Oreal. How did L'Oreal win over Clairol. Does it mean Clairol is not "worth it?" Most products have the same ingredients, but different sales pitches make different prices. To buy brand or not to buy brand. Shampoo ingredients; water, SLS (sodium Laureth Lulfate) or Ammonium Laureth Sulfate; those are the ingredients, the rest are buffers for marketing. Thick or thin shampoo; the salt is the matter. Salt makes shampoo to thicken, but, is it good for you? How much do you pay for shampoo. How much does it cost. $14 cents a gallon for gel? Yes, it is possible. Watch how S. Miller makes gel in front of your eyes; water, carbopol, color and perfume. Add salt if you want it to magically turn into a spray gel. About Johnny B and his gel accident that became a popular gel. Learn about cuticle oil, it's pricing and mineral oil as the main ingredient. Did Germans invent the detergent. What company started to manufacture silicone; is it really made of sand? Is coconut oil organic; do they mix acetone with it? Gel or mouse? Which one to chose as a styling aid for your hair. An eye opener video, so much information for cosmetologists, barbers, beauty school students, salon professionals, entrepreneurs who would like to make money by making their own products through private labeling and making it a popular brand. Where to sell it; is Costco a good choice to diversify your products that were exclusive to salons when you started to market it. Learn marketing techniques. Video by beautyhealthtravel channel. Guest speaker S. MIller.
- published: 11 Apr 2012
- views: 221585
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning - PRODUCT LINE definition - PRODUCT LINE explanation
Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license.
In marketing jargon, product lining is offering several related products for sale individually. Unlike product bundling, where several products are combined into one group, which is then offered for sale as a unit, product lining involves offering the products for sale separately. A line can comprise related products of various sizes, types, colors, qualities, or prices. Line depth refers to the number of subcategories a category has. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line.
Product lining is a marketing strategy that companies adopt which they offer products in the same product line for sale individually (Krishnamurthi, 2007). Product line is a group of related products defined by their functions and customer market, forming a “line" or category (Neubauer, Steffen & Margaria, 2003). For instance, the variety of coffees that are offered at a café is one of its product lines and it could consist of flat white, cappuccinos, short black, lattes, mochas and etc. Alternatively, Product line of juices and pastries can also be found at a café.
In comparison to product bundling, which is a strategy of offering more than one product for promotion as one combined item to create differentiation and greater value, product lining consists of selling different related products individually (Chen, 1997). The products in the product line can come in various sizes, colours, qualities, or prices. The benefits from having a successful product line is the brand identification from customers which result in customer loyalty and multiple purchases (Kekre & Srinivasan, 1990). It increases the likelihood of customers purchasing new products from the company that have just been added into the product line due to the previous satisfying purchases (Krishnamurthi, 2007).
- published: 28 Aug 2016
- views: 753
This video shows a quick way to decide whether a product line should be dropped:
(1) calculate the contribution margin that would be lost by dropping the product line
(2) calculate the fixed costs that would be avoided by dropping the product line
If (2) is higher than (1), drop the product line.
If (1) is higher than (2), keep the product line.
Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.EducationUnlocked.org/
To like us on Facebook, visit https://www.facebook.com/Edspira
Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com
To follow Michael on Facebook, visit
https://facebook.com/Prof.Michael.McLaughlin
To follow Michael on Twitter, visit
https://twitter.com/Prof_McLaughlin
- published: 21 Feb 2016
- views: 1824
Product lining
In marketing jargon, product lining is offering several related products for sale individually. Unlike product bundling, where several products are combined into one group, which is then offered for sale as a unit, product lining involves offering the products for sale separately. A line can comprise related products of various sizes, types, colors, qualities, or prices. Line depth refers to the number of subcategories a category has. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line.
Related jargon
The number of different categories of a company is referred to as width of product mix. The total number of products sold in all lines is referred to as length of product mix. If a line of products is sold with the same brand name, this is referred to as family branding. When you add a new product to a line, it is referred to as a line extension. When you have a single saleable item distinguishable by size, appearance, price or some other attribute in your product line, it is called SKU-Stock Keeping Unit.
This page contains text from Wikipedia, the Free Encyclopedia -
https://wn.com/Product_lining
This article is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License, which means that you can copy and modify it as long as the entire work (including additions) remains under this license.
This article is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License, which means that you can copy and modify it as long as the entire work (including additions) remains under this license.
Product
Product may refer to:
Business
Sciences
Mathematics
In linear algebra:
- Dot product
- Cross product
- Seven-dimensional cross product
- Triple product in vector calculus
In abstract algebra:
- Direct product of groups
- Semidirect product
- Product of group subsets
- Wreath product
- Free product
- Zappa–Szép product (or knit product), a generalization of the direct and semidirect products
This page contains text from Wikipedia, the Free Encyclopedia -
https://wn.com/Product
This article is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License, which means that you can copy and modify it as long as the entire work (including additions) remains under this license.
This article is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License, which means that you can copy and modify it as long as the entire work (including additions) remains under this license.
The Product
The Product is an Alternative Rock band based out of Goodells, Michigan. The Product formed in early 2009 with the original line-up of B.J. Perry, R.J. Perry, Rich Bennett and Jerome Reilly. Several months later the band parted ways with Jerome, and picked up former band mate and high school friend Charlie Jewell. They have released two E.P.'s titled "Break The Silence" and more recently "So Alive."
History
Break The Silence (2009)
Their debut EP, Break The Silence, was self-released in 2009 and generated an instant buzz throughout the Midwest. The track "Nightmare" stayed at Number 1 on Alternative Addiction's top ten Unsigned Bands list for several months. The band went on to tour the Midwest extensively and sold over 4,000 copies of BTS. Also, the track from the E.P. "Better Off This Way" had a clip appear in the hit MTV show Jersey Shore
One (Early 2010)
In 2010 the band covered the song "One" by Harry Nillson, which was more famously covered by Three Dog Night.
Make Your Move (Late 2010 - Early 2011)
This page contains text from Wikipedia, the Free Encyclopedia -
https://wn.com/The_Product
This article is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License, which means that you can copy and modify it as long as the entire work (including additions) remains under this license.
This article is licensed under the Creative Commons Attribution-ShareAlike 3.0 Unported License, which means that you can copy and modify it as long as the entire work (including additions) remains under this license.
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1:03Product Line And Product Mix
Product Line And Product Mix -
8:57Episode 52: Introduction to Marketing: The Product Mix
Episode 52: Introduction to Marketing: The Product MixEpisode 52: Introduction to Marketing: The Product Mix
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P SoundCloud: http://bit.ly/1hNcJ2k The product mix is the collection of products lines and individual products that a business offers. Each of these product lines is intended to attract a specific customer. By increasing the number of product lines, businesses put themselves in a position to cater to a wider consumer group. In this video I'll describe the product mix and provide an example using popular consumer hardware and software company Apple. -
6:24Product lines Definition
Product lines DefinitionProduct lines Definition
Describes and defines product lines. What are they and how do they differ from a set of similar products developed for different customers. -
6:48Deciding whether to Drop a Product Line
Deciding whether to Drop a Product LineDeciding whether to Drop a Product Line
When deciding whether to drop a product line, the only things that should be considered are the contribution margin provided by the product line and the fixed costs that could be avoided by dropping the product line. This is important because fixed costs are sometimes allocated to product lines, which can distort managerial decision-making by creating the appearance that the firm would be more profitable by dropping a product line that may appear unprofitable because it is being allocated fixed costs that would not disappear if the product line were dropped. Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.EducationUnlocked.org/ To like us on Facebook, visit https://www.facebook.com/Edspira Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com To follow Michael on Facebook, visit https://facebook.com/Prof.Michael.McLaughlin To follow Michael on Twitter, visit https://twitter.com/Prof_McLaughlin -
7:25The Product MIx
The Product MIxThe Product MIx
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb For access to additional courses and content, visit www.alanisbusinessacademy.com YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P The product mix represents the collection of different products that a business offers its customers. With an understanding of the product mix, businesses can develop a strategy to reach their customers by offering the right collections of goods and services. Learn more about the product mix in the latest lecture from Alanis Business Academy. In addition to learning general information about the product mix, you'll also learn how some of the strategy behind widening and narrowing a product mix. -
1:22:57how to create your own brand, product line, private labeling,
how to create your own brand, product line, private labeling,how to create your own brand, product line, private labeling,
Must see! Don't miss out! Make money by making your own products and selling them. You can get it packaged by Gables Cosmetics. S. Miller, the chemist of the company, explains what it takes to make your products, what are the ingredients, how much it will cost him, and what do you need to market. Learn how women will buy your product line; do you want natural or not. Get business advice. Learn how the first soap and shampoo were made and who made it first. Do you want to make silicone for shiny hair? Learn where to get it; what chemical companies have it, and how to market it. Learn how was Redken created. How many product lines did Jerry Redding make and lose it to his women (wives at a time). About Nexus, Joico, Sebastian, Paul Mitchel and L'Oreal. How did L'Oreal win over Clairol. Does it mean Clairol is not "worth it?" Most products have the same ingredients, but different sales pitches make different prices. To buy brand or not to buy brand. Shampoo ingredients; water, SLS (sodium Laureth Lulfate) or Ammonium Laureth Sulfate; those are the ingredients, the rest are buffers for marketing. Thick or thin shampoo; the salt is the matter. Salt makes shampoo to thicken, but, is it good for you? How much do you pay for shampoo. How much does it cost. $14 cents a gallon for gel? Yes, it is possible. Watch how S. Miller makes gel in front of your eyes; water, carbopol, color and perfume. Add salt if you want it to magically turn into a spray gel. About Johnny B and his gel accident that became a popular gel. Learn about cuticle oil, it's pricing and mineral oil as the main ingredient. Did Germans invent the detergent. What company started to manufacture silicone; is it really made of sand? Is coconut oil organic; do they mix acetone with it? Gel or mouse? Which one to chose as a styling aid for your hair. An eye opener video, so much information for cosmetologists, barbers, beauty school students, salon professionals, entrepreneurs who would like to make money by making their own products through private labeling and making it a popular brand. Where to sell it; is Costco a good choice to diversify your products that were exclusive to salons when you started to market it. Learn marketing techniques. Video by beautyhealthtravel channel. Guest speaker S. MIller. -
2:35What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning & explanation
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning & explanationWhat is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning & explanation
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning - PRODUCT LINE definition - PRODUCT LINE explanation Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing jargon, product lining is offering several related products for sale individually. Unlike product bundling, where several products are combined into one group, which is then offered for sale as a unit, product lining involves offering the products for sale separately. A line can comprise related products of various sizes, types, colors, qualities, or prices. Line depth refers to the number of subcategories a category has. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line. Product lining is a marketing strategy that companies adopt which they offer products in the same product line for sale individually (Krishnamurthi, 2007). Product line is a group of related products defined by their functions and customer market, forming a “line" or category (Neubauer, Steffen & Margaria, 2003). For instance, the variety of coffees that are offered at a café is one of its product lines and it could consist of flat white, cappuccinos, short black, lattes, mochas and etc. Alternatively, Product line of juices and pastries can also be found at a café. In comparison to product bundling, which is a strategy of offering more than one product for promotion as one combined item to create differentiation and greater value, product lining consists of selling different related products individually (Chen, 1997). The products in the product line can come in various sizes, colours, qualities, or prices. The benefits from having a successful product line is the brand identification from customers which result in customer loyalty and multiple purchases (Kekre & Srinivasan, 1990). It increases the likelihood of customers purchasing new products from the company that have just been added into the product line due to the previous satisfying purchases (Krishnamurthi, 2007). -
3:03Line Extension vs Brand extension
Line Extension vs Brand extensionLine Extension vs Brand extension
BUS 130 -
4:56Dropping a Product Line-- SHORTCUT FORMULA
Dropping a Product Line-- SHORTCUT FORMULADropping a Product Line-- SHORTCUT FORMULA
This video shows a quick way to decide whether a product line should be dropped: (1) calculate the contribution margin that would be lost by dropping the product line (2) calculate the fixed costs that would be avoided by dropping the product line If (2) is higher than (1), drop the product line. If (1) is higher than (2), keep the product line. Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.EducationUnlocked.org/ To like us on Facebook, visit https://www.facebook.com/Edspira Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com To follow Michael on Facebook, visit https://facebook.com/Prof.Michael.McLaughlin To follow Michael on Twitter, visit https://twitter.com/Prof_McLaughlin -
1:49Product Line Description
Product Line DescriptionProduct Line Description
-
-
Episode 52: Introduction to Marketing: The Product Mix
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P SoundCloud: http://bit.ly/1hNcJ2k The product mix is the collection of products lines and individual products that a business offers. Each of these product lines is intended to attract a specific customer. By increasing the number of product lines, businesses put themselves in a position to cater to a wider consumer group. In this video I'll describe the product mix and provide an e...
published: 04 Nov 2012 -
Product lines Definition
Describes and defines product lines. What are they and how do they differ from a set of similar products developed for different customers.
published: 23 Sep 2015 -
Deciding whether to Drop a Product Line
When deciding whether to drop a product line, the only things that should be considered are the contribution margin provided by the product line and the fixed costs that could be avoided by dropping the product line. This is important because fixed costs are sometimes allocated to product lines, which can distort managerial decision-making by creating the appearance that the firm would be more profitable by dropping a product line that may appear unprofitable because it is being allocated fixed costs that would not disappear if the product line were dropped. Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.EducationUnlocked.org/ To like us on Facebook, visit https://www.facebook.com/Edspira Edspira is the creati...
published: 21 Feb 2016 -
The Product MIx
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb For access to additional courses and content, visit www.alanisbusinessacademy.com YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P The product mix represents the collection of different products that a business offers its customers. With an understanding of the product mix, businesses can develop a strategy to reach their customers by offering the right collections of goods and services. Learn more about the product mix in the latest lecture from Alanis Business Academy. In addition to learning general information about the product mix, you'll also le...
published: 08 Nov 2016 -
how to create your own brand, product line, private labeling,
Must see! Don't miss out! Make money by making your own products and selling them. You can get it packaged by Gables Cosmetics. S. Miller, the chemist of the company, explains what it takes to make your products, what are the ingredients, how much it will cost him, and what do you need to market. Learn how women will buy your product line; do you want natural or not. Get business advice. Learn how the first soap and shampoo were made and who made it first. Do you want to make silicone for shiny hair? Learn where to get it; what chemical companies have it, and how to market it. Learn how was Redken created. How many product lines did Jerry Redding make and lose it to his women (wives at a time). About Nexus, Joico, Sebastian, Paul Mitchel and L'Oreal. How did L'Oreal win over Clairol. Does ...
published: 11 Apr 2012 -
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning & explanation
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning - PRODUCT LINE definition - PRODUCT LINE explanation Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing jargon, product lining is offering several related products for sale individually. Unlike product bundling, where several products are combined into one group, which is then offered for sale as a unit, product lining involves offering the products for sale separately. A line can comprise related products of various sizes, types, colors, qualities, or prices. Line depth refers to the number of subcategories a category has. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage o...
published: 28 Aug 2016 -
-
Dropping a Product Line-- SHORTCUT FORMULA
This video shows a quick way to decide whether a product line should be dropped: (1) calculate the contribution margin that would be lost by dropping the product line (2) calculate the fixed costs that would be avoided by dropping the product line If (2) is higher than (1), drop the product line. If (1) is higher than (2), keep the product line. Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.EducationUnlocked.org/ To like us on Facebook, visit https://www.facebook.com/Edspira Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, v...
published: 21 Feb 2016 -
Product Line Description
published: 14 Apr 2015
Product Line And Product Mix
- Order: Reorder
- Duration: 1:03
- Updated: 02 Nov 2012
- views: 10477
Episode 52: Introduction to Marketing: The Product Mix
- Order: Reorder
- Duration: 8:57
- Updated: 04 Nov 2012
- views: 23652
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb
To...
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb
To view additional video lectures as well as other materials access the following links:
YouTube Channel: http://bit.ly/1kkvZoO
Website: http://bit.ly/1ccT2QA
Facebook: http://on.fb.me/1cpuBhW
Twitter: http://bit.ly/1bY2WFA
Google+: http://bit.ly/1kX7s6P
SoundCloud: http://bit.ly/1hNcJ2k
The product mix is the collection of products lines and individual products that a business offers. Each of these product lines is intended to attract a specific customer. By increasing the number of product lines, businesses put themselves in a position to cater to a wider consumer group. In this video I'll describe the product mix and provide an example using popular consumer hardware and software company Apple.
https://wn.com/Episode_52_Introduction_To_Marketing_The_Product_Mix
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb
To view additional video lectures as well as other materials access the following links:
YouTube Channel: http://bit.ly/1kkvZoO
Website: http://bit.ly/1ccT2QA
Facebook: http://on.fb.me/1cpuBhW
Twitter: http://bit.ly/1bY2WFA
Google+: http://bit.ly/1kX7s6P
SoundCloud: http://bit.ly/1hNcJ2k
The product mix is the collection of products lines and individual products that a business offers. Each of these product lines is intended to attract a specific customer. By increasing the number of product lines, businesses put themselves in a position to cater to a wider consumer group. In this video I'll describe the product mix and provide an example using popular consumer hardware and software company Apple.
- published: 04 Nov 2012
- views: 23652
Product lines Definition
- Order: Reorder
- Duration: 6:24
- Updated: 23 Sep 2015
- views: 1594
Describes and defines product lines. What are they and how do they differ from a set of similar products developed for different customers.
Describes and defines product lines. What are they and how do they differ from a set of similar products developed for different customers.
https://wn.com/Product_Lines_Definition
Describes and defines product lines. What are they and how do they differ from a set of similar products developed for different customers.
- published: 23 Sep 2015
- views: 1594
Deciding whether to Drop a Product Line
- Order: Reorder
- Duration: 6:48
- Updated: 21 Feb 2016
- views: 8911
When deciding whether to drop a product line, the only things that should be considered are the contribution margin provided by the product line and the fixed c...
When deciding whether to drop a product line, the only things that should be considered are the contribution margin provided by the product line and the fixed costs that could be avoided by dropping the product line. This is important because fixed costs are sometimes allocated to product lines, which can distort managerial decision-making by creating the appearance that the firm would be more profitable by dropping a product line that may appear unprofitable because it is being allocated fixed costs that would not disappear if the product line were dropped.
Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.EducationUnlocked.org/
To like us on Facebook, visit https://www.facebook.com/Edspira
Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com
To follow Michael on Facebook, visit
https://facebook.com/Prof.Michael.McLaughlin
To follow Michael on Twitter, visit
https://twitter.com/Prof_McLaughlin
https://wn.com/Deciding_Whether_To_Drop_A_Product_Line
When deciding whether to drop a product line, the only things that should be considered are the contribution margin provided by the product line and the fixed costs that could be avoided by dropping the product line. This is important because fixed costs are sometimes allocated to product lines, which can distort managerial decision-making by creating the appearance that the firm would be more profitable by dropping a product line that may appear unprofitable because it is being allocated fixed costs that would not disappear if the product line were dropped.
Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.EducationUnlocked.org/
To like us on Facebook, visit https://www.facebook.com/Edspira
Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com
To follow Michael on Facebook, visit
https://facebook.com/Prof.Michael.McLaughlin
To follow Michael on Twitter, visit
https://twitter.com/Prof_McLaughlin
- published: 21 Feb 2016
- views: 8911
The Product MIx
- Order: Reorder
- Duration: 7:25
- Updated: 08 Nov 2016
- views: 7393
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb
For access to additional courses and c...
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb
For access to additional courses and content, visit www.alanisbusinessacademy.com
YouTube Channel: http://bit.ly/1kkvZoO
Website: http://bit.ly/1ccT2QA
Facebook: http://on.fb.me/1cpuBhW
Twitter: http://bit.ly/1bY2WFA
Google+: http://bit.ly/1kX7s6P
The product mix represents the collection of different products that a business offers its customers. With an understanding of the product mix, businesses can develop a strategy to reach their customers by offering the right collections of goods and services.
Learn more about the product mix in the latest lecture from Alanis Business Academy. In addition to learning general information about the product mix, you'll also learn how some of the strategy behind widening and narrowing a product mix.
https://wn.com/The_Product_Mix
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb
For access to additional courses and content, visit www.alanisbusinessacademy.com
YouTube Channel: http://bit.ly/1kkvZoO
Website: http://bit.ly/1ccT2QA
Facebook: http://on.fb.me/1cpuBhW
Twitter: http://bit.ly/1bY2WFA
Google+: http://bit.ly/1kX7s6P
The product mix represents the collection of different products that a business offers its customers. With an understanding of the product mix, businesses can develop a strategy to reach their customers by offering the right collections of goods and services.
Learn more about the product mix in the latest lecture from Alanis Business Academy. In addition to learning general information about the product mix, you'll also learn how some of the strategy behind widening and narrowing a product mix.
- published: 08 Nov 2016
- views: 7393
how to create your own brand, product line, private labeling,
- Order: Reorder
- Duration: 1:22:57
- Updated: 11 Apr 2012
- views: 221585
Must see! Don't miss out! Make money by making your own products and selling them. You can get it packaged by Gables Cosmetics. S. Miller, the chemist of the co...
Must see! Don't miss out! Make money by making your own products and selling them. You can get it packaged by Gables Cosmetics. S. Miller, the chemist of the company, explains what it takes to make your products, what are the ingredients, how much it will cost him, and what do you need to market. Learn how women will buy your product line; do you want natural or not. Get business advice. Learn how the first soap and shampoo were made and who made it first. Do you want to make silicone for shiny hair? Learn where to get it; what chemical companies have it, and how to market it. Learn how was Redken created. How many product lines did Jerry Redding make and lose it to his women (wives at a time). About Nexus, Joico, Sebastian, Paul Mitchel and L'Oreal. How did L'Oreal win over Clairol. Does it mean Clairol is not "worth it?" Most products have the same ingredients, but different sales pitches make different prices. To buy brand or not to buy brand. Shampoo ingredients; water, SLS (sodium Laureth Lulfate) or Ammonium Laureth Sulfate; those are the ingredients, the rest are buffers for marketing. Thick or thin shampoo; the salt is the matter. Salt makes shampoo to thicken, but, is it good for you? How much do you pay for shampoo. How much does it cost. $14 cents a gallon for gel? Yes, it is possible. Watch how S. Miller makes gel in front of your eyes; water, carbopol, color and perfume. Add salt if you want it to magically turn into a spray gel. About Johnny B and his gel accident that became a popular gel. Learn about cuticle oil, it's pricing and mineral oil as the main ingredient. Did Germans invent the detergent. What company started to manufacture silicone; is it really made of sand? Is coconut oil organic; do they mix acetone with it? Gel or mouse? Which one to chose as a styling aid for your hair. An eye opener video, so much information for cosmetologists, barbers, beauty school students, salon professionals, entrepreneurs who would like to make money by making their own products through private labeling and making it a popular brand. Where to sell it; is Costco a good choice to diversify your products that were exclusive to salons when you started to market it. Learn marketing techniques. Video by beautyhealthtravel channel. Guest speaker S. MIller.
https://wn.com/How_To_Create_Your_Own_Brand,_Product_Line,_Private_Labeling,
Must see! Don't miss out! Make money by making your own products and selling them. You can get it packaged by Gables Cosmetics. S. Miller, the chemist of the company, explains what it takes to make your products, what are the ingredients, how much it will cost him, and what do you need to market. Learn how women will buy your product line; do you want natural or not. Get business advice. Learn how the first soap and shampoo were made and who made it first. Do you want to make silicone for shiny hair? Learn where to get it; what chemical companies have it, and how to market it. Learn how was Redken created. How many product lines did Jerry Redding make and lose it to his women (wives at a time). About Nexus, Joico, Sebastian, Paul Mitchel and L'Oreal. How did L'Oreal win over Clairol. Does it mean Clairol is not "worth it?" Most products have the same ingredients, but different sales pitches make different prices. To buy brand or not to buy brand. Shampoo ingredients; water, SLS (sodium Laureth Lulfate) or Ammonium Laureth Sulfate; those are the ingredients, the rest are buffers for marketing. Thick or thin shampoo; the salt is the matter. Salt makes shampoo to thicken, but, is it good for you? How much do you pay for shampoo. How much does it cost. $14 cents a gallon for gel? Yes, it is possible. Watch how S. Miller makes gel in front of your eyes; water, carbopol, color and perfume. Add salt if you want it to magically turn into a spray gel. About Johnny B and his gel accident that became a popular gel. Learn about cuticle oil, it's pricing and mineral oil as the main ingredient. Did Germans invent the detergent. What company started to manufacture silicone; is it really made of sand? Is coconut oil organic; do they mix acetone with it? Gel or mouse? Which one to chose as a styling aid for your hair. An eye opener video, so much information for cosmetologists, barbers, beauty school students, salon professionals, entrepreneurs who would like to make money by making their own products through private labeling and making it a popular brand. Where to sell it; is Costco a good choice to diversify your products that were exclusive to salons when you started to market it. Learn marketing techniques. Video by beautyhealthtravel channel. Guest speaker S. MIller.
- published: 11 Apr 2012
- views: 221585
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning & explanation
- Order: Reorder
- Duration: 2:35
- Updated: 28 Aug 2016
- views: 753
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning - PRODUCT LINE definition - PRODUCT LINE explanation
Source: Wikipedia.org article, ada...
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning - PRODUCT LINE definition - PRODUCT LINE explanation
Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license.
In marketing jargon, product lining is offering several related products for sale individually. Unlike product bundling, where several products are combined into one group, which is then offered for sale as a unit, product lining involves offering the products for sale separately. A line can comprise related products of various sizes, types, colors, qualities, or prices. Line depth refers to the number of subcategories a category has. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line.
Product lining is a marketing strategy that companies adopt which they offer products in the same product line for sale individually (Krishnamurthi, 2007). Product line is a group of related products defined by their functions and customer market, forming a “line" or category (Neubauer, Steffen & Margaria, 2003). For instance, the variety of coffees that are offered at a café is one of its product lines and it could consist of flat white, cappuccinos, short black, lattes, mochas and etc. Alternatively, Product line of juices and pastries can also be found at a café.
In comparison to product bundling, which is a strategy of offering more than one product for promotion as one combined item to create differentiation and greater value, product lining consists of selling different related products individually (Chen, 1997). The products in the product line can come in various sizes, colours, qualities, or prices. The benefits from having a successful product line is the brand identification from customers which result in customer loyalty and multiple purchases (Kekre & Srinivasan, 1990). It increases the likelihood of customers purchasing new products from the company that have just been added into the product line due to the previous satisfying purchases (Krishnamurthi, 2007).
https://wn.com/What_Is_Product_Line_What_Does_Product_Line_Mean_Product_Line_Meaning_Explanation
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning - PRODUCT LINE definition - PRODUCT LINE explanation
Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license.
In marketing jargon, product lining is offering several related products for sale individually. Unlike product bundling, where several products are combined into one group, which is then offered for sale as a unit, product lining involves offering the products for sale separately. A line can comprise related products of various sizes, types, colors, qualities, or prices. Line depth refers to the number of subcategories a category has. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line.
Product lining is a marketing strategy that companies adopt which they offer products in the same product line for sale individually (Krishnamurthi, 2007). Product line is a group of related products defined by their functions and customer market, forming a “line" or category (Neubauer, Steffen & Margaria, 2003). For instance, the variety of coffees that are offered at a café is one of its product lines and it could consist of flat white, cappuccinos, short black, lattes, mochas and etc. Alternatively, Product line of juices and pastries can also be found at a café.
In comparison to product bundling, which is a strategy of offering more than one product for promotion as one combined item to create differentiation and greater value, product lining consists of selling different related products individually (Chen, 1997). The products in the product line can come in various sizes, colours, qualities, or prices. The benefits from having a successful product line is the brand identification from customers which result in customer loyalty and multiple purchases (Kekre & Srinivasan, 1990). It increases the likelihood of customers purchasing new products from the company that have just been added into the product line due to the previous satisfying purchases (Krishnamurthi, 2007).
- published: 28 Aug 2016
- views: 753
Line Extension vs Brand extension
- Order: Reorder
- Duration: 3:03
- Updated: 22 Dec 2015
- views: 3633
BUS 130
BUS 130
https://wn.com/Line_Extension_Vs_Brand_Extension
Dropping a Product Line-- SHORTCUT FORMULA
- Order: Reorder
- Duration: 4:56
- Updated: 21 Feb 2016
- views: 1824
This video shows a quick way to decide whether a product line should be dropped:
(1) calculate the contribution margin that would be lost by dropping the prod...
This video shows a quick way to decide whether a product line should be dropped:
(1) calculate the contribution margin that would be lost by dropping the product line
(2) calculate the fixed costs that would be avoided by dropping the product line
If (2) is higher than (1), drop the product line.
If (1) is higher than (2), keep the product line.
Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.EducationUnlocked.org/
To like us on Facebook, visit https://www.facebook.com/Edspira
Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com
To follow Michael on Facebook, visit
https://facebook.com/Prof.Michael.McLaughlin
To follow Michael on Twitter, visit
https://twitter.com/Prof_McLaughlin
https://wn.com/Dropping_A_Product_Line_Shortcut_Formula
This video shows a quick way to decide whether a product line should be dropped:
(1) calculate the contribution margin that would be lost by dropping the product line
(2) calculate the fixed costs that would be avoided by dropping the product line
If (2) is higher than (1), drop the product line.
If (1) is higher than (2), keep the product line.
Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.EducationUnlocked.org/
To like us on Facebook, visit https://www.facebook.com/Edspira
Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com
To follow Michael on Facebook, visit
https://facebook.com/Prof.Michael.McLaughlin
To follow Michael on Twitter, visit
https://twitter.com/Prof_McLaughlin
- published: 21 Feb 2016
- views: 1824
Product Line Description
- Order: Reorder
- Duration: 1:49
- Updated: 14 Apr 2015
- views: 5597
- published: 14 Apr 2015
- views: 5597
-
-
Episode 52: Introduction to Marketing: The Product Mix
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb To view additional video lectures as well as other materials access the following links: YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P SoundCloud: http://bit.ly/1hNcJ2k The product mix is the collection of products lines and individual products that a business offers. Each of these product lines is intended to attract a specific customer. By increasing the number of product lines, businesses put themselves in a position to cater to a wider consumer group. In this video I'll describe the product mix and provide an e...
published: 04 Nov 2012 -
Product lines Definition
Describes and defines product lines. What are they and how do they differ from a set of similar products developed for different customers.
published: 23 Sep 2015 -
Deciding whether to Drop a Product Line
When deciding whether to drop a product line, the only things that should be considered are the contribution margin provided by the product line and the fixed costs that could be avoided by dropping the product line. This is important because fixed costs are sometimes allocated to product lines, which can distort managerial decision-making by creating the appearance that the firm would be more profitable by dropping a product line that may appear unprofitable because it is being allocated fixed costs that would not disappear if the product line were dropped. Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.EducationUnlocked.org/ To like us on Facebook, visit https://www.facebook.com/Edspira Edspira is the creati...
published: 21 Feb 2016 -
The Product MIx
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb For access to additional courses and content, visit www.alanisbusinessacademy.com YouTube Channel: http://bit.ly/1kkvZoO Website: http://bit.ly/1ccT2QA Facebook: http://on.fb.me/1cpuBhW Twitter: http://bit.ly/1bY2WFA Google+: http://bit.ly/1kX7s6P The product mix represents the collection of different products that a business offers its customers. With an understanding of the product mix, businesses can develop a strategy to reach their customers by offering the right collections of goods and services. Learn more about the product mix in the latest lecture from Alanis Business Academy. In addition to learning general information about the product mix, you'll also le...
published: 08 Nov 2016 -
how to create your own brand, product line, private labeling,
Must see! Don't miss out! Make money by making your own products and selling them. You can get it packaged by Gables Cosmetics. S. Miller, the chemist of the company, explains what it takes to make your products, what are the ingredients, how much it will cost him, and what do you need to market. Learn how women will buy your product line; do you want natural or not. Get business advice. Learn how the first soap and shampoo were made and who made it first. Do you want to make silicone for shiny hair? Learn where to get it; what chemical companies have it, and how to market it. Learn how was Redken created. How many product lines did Jerry Redding make and lose it to his women (wives at a time). About Nexus, Joico, Sebastian, Paul Mitchel and L'Oreal. How did L'Oreal win over Clairol. Does ...
published: 11 Apr 2012 -
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning & explanation
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning - PRODUCT LINE definition - PRODUCT LINE explanation Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license. In marketing jargon, product lining is offering several related products for sale individually. Unlike product bundling, where several products are combined into one group, which is then offered for sale as a unit, product lining involves offering the products for sale separately. A line can comprise related products of various sizes, types, colors, qualities, or prices. Line depth refers to the number of subcategories a category has. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage o...
published: 28 Aug 2016 -
-
Dropping a Product Line-- SHORTCUT FORMULA
This video shows a quick way to decide whether a product line should be dropped: (1) calculate the contribution margin that would be lost by dropping the product line (2) calculate the fixed costs that would be avoided by dropping the product line If (2) is higher than (1), drop the product line. If (1) is higher than (2), keep the product line. Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.EducationUnlocked.org/ To like us on Facebook, visit https://www.facebook.com/Edspira Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, v...
published: 21 Feb 2016 -
Product Line Description
published: 14 Apr 2015
Product Line And Product Mix
- Order: Reorder
- Duration: 1:03
- Updated: 02 Nov 2012
- views: 10477
Episode 52: Introduction to Marketing: The Product Mix
- Order: Reorder
- Duration: 8:57
- Updated: 04 Nov 2012
- views: 23652
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb
To...
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb
To view additional video lectures as well as other materials access the following links:
YouTube Channel: http://bit.ly/1kkvZoO
Website: http://bit.ly/1ccT2QA
Facebook: http://on.fb.me/1cpuBhW
Twitter: http://bit.ly/1bY2WFA
Google+: http://bit.ly/1kX7s6P
SoundCloud: http://bit.ly/1hNcJ2k
The product mix is the collection of products lines and individual products that a business offers. Each of these product lines is intended to attract a specific customer. By increasing the number of product lines, businesses put themselves in a position to cater to a wider consumer group. In this video I'll describe the product mix and provide an example using popular consumer hardware and software company Apple.
https://wn.com/Episode_52_Introduction_To_Marketing_The_Product_Mix
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy. Click here for a 14 day free trial: http://bit.ly/1Iervwb
To view additional video lectures as well as other materials access the following links:
YouTube Channel: http://bit.ly/1kkvZoO
Website: http://bit.ly/1ccT2QA
Facebook: http://on.fb.me/1cpuBhW
Twitter: http://bit.ly/1bY2WFA
Google+: http://bit.ly/1kX7s6P
SoundCloud: http://bit.ly/1hNcJ2k
The product mix is the collection of products lines and individual products that a business offers. Each of these product lines is intended to attract a specific customer. By increasing the number of product lines, businesses put themselves in a position to cater to a wider consumer group. In this video I'll describe the product mix and provide an example using popular consumer hardware and software company Apple.
- published: 04 Nov 2012
- views: 23652
Product lines Definition
- Order: Reorder
- Duration: 6:24
- Updated: 23 Sep 2015
- views: 1594
Describes and defines product lines. What are they and how do they differ from a set of similar products developed for different customers.
Describes and defines product lines. What are they and how do they differ from a set of similar products developed for different customers.
https://wn.com/Product_Lines_Definition
Describes and defines product lines. What are they and how do they differ from a set of similar products developed for different customers.
- published: 23 Sep 2015
- views: 1594
Deciding whether to Drop a Product Line
- Order: Reorder
- Duration: 6:48
- Updated: 21 Feb 2016
- views: 8911
When deciding whether to drop a product line, the only things that should be considered are the contribution margin provided by the product line and the fixed c...
When deciding whether to drop a product line, the only things that should be considered are the contribution margin provided by the product line and the fixed costs that could be avoided by dropping the product line. This is important because fixed costs are sometimes allocated to product lines, which can distort managerial decision-making by creating the appearance that the firm would be more profitable by dropping a product line that may appear unprofitable because it is being allocated fixed costs that would not disappear if the product line were dropped.
Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.EducationUnlocked.org/
To like us on Facebook, visit https://www.facebook.com/Edspira
Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com
To follow Michael on Facebook, visit
https://facebook.com/Prof.Michael.McLaughlin
To follow Michael on Twitter, visit
https://twitter.com/Prof_McLaughlin
https://wn.com/Deciding_Whether_To_Drop_A_Product_Line
When deciding whether to drop a product line, the only things that should be considered are the contribution margin provided by the product line and the fixed costs that could be avoided by dropping the product line. This is important because fixed costs are sometimes allocated to product lines, which can distort managerial decision-making by creating the appearance that the firm would be more profitable by dropping a product line that may appear unprofitable because it is being allocated fixed costs that would not disappear if the product line were dropped.
Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.EducationUnlocked.org/
To like us on Facebook, visit https://www.facebook.com/Edspira
Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com
To follow Michael on Facebook, visit
https://facebook.com/Prof.Michael.McLaughlin
To follow Michael on Twitter, visit
https://twitter.com/Prof_McLaughlin
- published: 21 Feb 2016
- views: 8911
The Product MIx
- Order: Reorder
- Duration: 7:25
- Updated: 08 Nov 2016
- views: 7393
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb
For access to additional courses and c...
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb
For access to additional courses and content, visit www.alanisbusinessacademy.com
YouTube Channel: http://bit.ly/1kkvZoO
Website: http://bit.ly/1ccT2QA
Facebook: http://on.fb.me/1cpuBhW
Twitter: http://bit.ly/1bY2WFA
Google+: http://bit.ly/1kX7s6P
The product mix represents the collection of different products that a business offers its customers. With an understanding of the product mix, businesses can develop a strategy to reach their customers by offering the right collections of goods and services.
Learn more about the product mix in the latest lecture from Alanis Business Academy. In addition to learning general information about the product mix, you'll also learn how some of the strategy behind widening and narrowing a product mix.
https://wn.com/The_Product_Mix
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business Academy: http://bit.ly/1Iervwb
For access to additional courses and content, visit www.alanisbusinessacademy.com
YouTube Channel: http://bit.ly/1kkvZoO
Website: http://bit.ly/1ccT2QA
Facebook: http://on.fb.me/1cpuBhW
Twitter: http://bit.ly/1bY2WFA
Google+: http://bit.ly/1kX7s6P
The product mix represents the collection of different products that a business offers its customers. With an understanding of the product mix, businesses can develop a strategy to reach their customers by offering the right collections of goods and services.
Learn more about the product mix in the latest lecture from Alanis Business Academy. In addition to learning general information about the product mix, you'll also learn how some of the strategy behind widening and narrowing a product mix.
- published: 08 Nov 2016
- views: 7393
how to create your own brand, product line, private labeling,
- Order: Reorder
- Duration: 1:22:57
- Updated: 11 Apr 2012
- views: 221585
Must see! Don't miss out! Make money by making your own products and selling them. You can get it packaged by Gables Cosmetics. S. Miller, the chemist of the co...
Must see! Don't miss out! Make money by making your own products and selling them. You can get it packaged by Gables Cosmetics. S. Miller, the chemist of the company, explains what it takes to make your products, what are the ingredients, how much it will cost him, and what do you need to market. Learn how women will buy your product line; do you want natural or not. Get business advice. Learn how the first soap and shampoo were made and who made it first. Do you want to make silicone for shiny hair? Learn where to get it; what chemical companies have it, and how to market it. Learn how was Redken created. How many product lines did Jerry Redding make and lose it to his women (wives at a time). About Nexus, Joico, Sebastian, Paul Mitchel and L'Oreal. How did L'Oreal win over Clairol. Does it mean Clairol is not "worth it?" Most products have the same ingredients, but different sales pitches make different prices. To buy brand or not to buy brand. Shampoo ingredients; water, SLS (sodium Laureth Lulfate) or Ammonium Laureth Sulfate; those are the ingredients, the rest are buffers for marketing. Thick or thin shampoo; the salt is the matter. Salt makes shampoo to thicken, but, is it good for you? How much do you pay for shampoo. How much does it cost. $14 cents a gallon for gel? Yes, it is possible. Watch how S. Miller makes gel in front of your eyes; water, carbopol, color and perfume. Add salt if you want it to magically turn into a spray gel. About Johnny B and his gel accident that became a popular gel. Learn about cuticle oil, it's pricing and mineral oil as the main ingredient. Did Germans invent the detergent. What company started to manufacture silicone; is it really made of sand? Is coconut oil organic; do they mix acetone with it? Gel or mouse? Which one to chose as a styling aid for your hair. An eye opener video, so much information for cosmetologists, barbers, beauty school students, salon professionals, entrepreneurs who would like to make money by making their own products through private labeling and making it a popular brand. Where to sell it; is Costco a good choice to diversify your products that were exclusive to salons when you started to market it. Learn marketing techniques. Video by beautyhealthtravel channel. Guest speaker S. MIller.
https://wn.com/How_To_Create_Your_Own_Brand,_Product_Line,_Private_Labeling,
Must see! Don't miss out! Make money by making your own products and selling them. You can get it packaged by Gables Cosmetics. S. Miller, the chemist of the company, explains what it takes to make your products, what are the ingredients, how much it will cost him, and what do you need to market. Learn how women will buy your product line; do you want natural or not. Get business advice. Learn how the first soap and shampoo were made and who made it first. Do you want to make silicone for shiny hair? Learn where to get it; what chemical companies have it, and how to market it. Learn how was Redken created. How many product lines did Jerry Redding make and lose it to his women (wives at a time). About Nexus, Joico, Sebastian, Paul Mitchel and L'Oreal. How did L'Oreal win over Clairol. Does it mean Clairol is not "worth it?" Most products have the same ingredients, but different sales pitches make different prices. To buy brand or not to buy brand. Shampoo ingredients; water, SLS (sodium Laureth Lulfate) or Ammonium Laureth Sulfate; those are the ingredients, the rest are buffers for marketing. Thick or thin shampoo; the salt is the matter. Salt makes shampoo to thicken, but, is it good for you? How much do you pay for shampoo. How much does it cost. $14 cents a gallon for gel? Yes, it is possible. Watch how S. Miller makes gel in front of your eyes; water, carbopol, color and perfume. Add salt if you want it to magically turn into a spray gel. About Johnny B and his gel accident that became a popular gel. Learn about cuticle oil, it's pricing and mineral oil as the main ingredient. Did Germans invent the detergent. What company started to manufacture silicone; is it really made of sand? Is coconut oil organic; do they mix acetone with it? Gel or mouse? Which one to chose as a styling aid for your hair. An eye opener video, so much information for cosmetologists, barbers, beauty school students, salon professionals, entrepreneurs who would like to make money by making their own products through private labeling and making it a popular brand. Where to sell it; is Costco a good choice to diversify your products that were exclusive to salons when you started to market it. Learn marketing techniques. Video by beautyhealthtravel channel. Guest speaker S. MIller.
- published: 11 Apr 2012
- views: 221585
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning & explanation
- Order: Reorder
- Duration: 2:35
- Updated: 28 Aug 2016
- views: 753
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning - PRODUCT LINE definition - PRODUCT LINE explanation
Source: Wikipedia.org article, ada...
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning - PRODUCT LINE definition - PRODUCT LINE explanation
Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license.
In marketing jargon, product lining is offering several related products for sale individually. Unlike product bundling, where several products are combined into one group, which is then offered for sale as a unit, product lining involves offering the products for sale separately. A line can comprise related products of various sizes, types, colors, qualities, or prices. Line depth refers to the number of subcategories a category has. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line.
Product lining is a marketing strategy that companies adopt which they offer products in the same product line for sale individually (Krishnamurthi, 2007). Product line is a group of related products defined by their functions and customer market, forming a “line" or category (Neubauer, Steffen & Margaria, 2003). For instance, the variety of coffees that are offered at a café is one of its product lines and it could consist of flat white, cappuccinos, short black, lattes, mochas and etc. Alternatively, Product line of juices and pastries can also be found at a café.
In comparison to product bundling, which is a strategy of offering more than one product for promotion as one combined item to create differentiation and greater value, product lining consists of selling different related products individually (Chen, 1997). The products in the product line can come in various sizes, colours, qualities, or prices. The benefits from having a successful product line is the brand identification from customers which result in customer loyalty and multiple purchases (Kekre & Srinivasan, 1990). It increases the likelihood of customers purchasing new products from the company that have just been added into the product line due to the previous satisfying purchases (Krishnamurthi, 2007).
https://wn.com/What_Is_Product_Line_What_Does_Product_Line_Mean_Product_Line_Meaning_Explanation
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning - PRODUCT LINE definition - PRODUCT LINE explanation
Source: Wikipedia.org article, adapted under https://creativecommons.org/licenses/by-sa/3.0/ license.
In marketing jargon, product lining is offering several related products for sale individually. Unlike product bundling, where several products are combined into one group, which is then offered for sale as a unit, product lining involves offering the products for sale separately. A line can comprise related products of various sizes, types, colors, qualities, or prices. Line depth refers to the number of subcategories a category has. Line consistency refers to how closely related the products that make up the line are. Line vulnerability refers to the percentage of sales or profits that are derived from only a few products in the line.
Product lining is a marketing strategy that companies adopt which they offer products in the same product line for sale individually (Krishnamurthi, 2007). Product line is a group of related products defined by their functions and customer market, forming a “line" or category (Neubauer, Steffen & Margaria, 2003). For instance, the variety of coffees that are offered at a café is one of its product lines and it could consist of flat white, cappuccinos, short black, lattes, mochas and etc. Alternatively, Product line of juices and pastries can also be found at a café.
In comparison to product bundling, which is a strategy of offering more than one product for promotion as one combined item to create differentiation and greater value, product lining consists of selling different related products individually (Chen, 1997). The products in the product line can come in various sizes, colours, qualities, or prices. The benefits from having a successful product line is the brand identification from customers which result in customer loyalty and multiple purchases (Kekre & Srinivasan, 1990). It increases the likelihood of customers purchasing new products from the company that have just been added into the product line due to the previous satisfying purchases (Krishnamurthi, 2007).
- published: 28 Aug 2016
- views: 753
Line Extension vs Brand extension
- Order: Reorder
- Duration: 3:03
- Updated: 22 Dec 2015
- views: 3633
BUS 130
BUS 130
https://wn.com/Line_Extension_Vs_Brand_Extension
Dropping a Product Line-- SHORTCUT FORMULA
- Order: Reorder
- Duration: 4:56
- Updated: 21 Feb 2016
- views: 1824
This video shows a quick way to decide whether a product line should be dropped:
(1) calculate the contribution margin that would be lost by dropping the prod...
This video shows a quick way to decide whether a product line should be dropped:
(1) calculate the contribution margin that would be lost by dropping the product line
(2) calculate the fixed costs that would be avoided by dropping the product line
If (2) is higher than (1), drop the product line.
If (1) is higher than (2), keep the product line.
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https://wn.com/Dropping_A_Product_Line_Shortcut_Formula
This video shows a quick way to decide whether a product line should be dropped:
(1) calculate the contribution margin that would be lost by dropping the product line
(2) calculate the fixed costs that would be avoided by dropping the product line
If (2) is higher than (1), drop the product line.
If (1) is higher than (2), keep the product line.
Edspira is your source for business and financial education. To view the entire video library for free, visit http://www.EducationUnlocked.org/
To like us on Facebook, visit https://www.facebook.com/Edspira
Edspira is the creation of Michael McLaughlin, who went from teenage homelessness to a PhD. The goal of Michael's life is to increase access to education so all people can achieve their dreams. To learn more about Michael's story, visit http://www.MichaelMcLaughlin.com
To follow Michael on Facebook, visit
https://facebook.com/Prof.Michael.McLaughlin
To follow Michael on Twitter, visit
https://twitter.com/Prof_McLaughlin
- published: 21 Feb 2016
- views: 1824
Product Line Description
- Order: Reorder
- Duration: 1:49
- Updated: 14 Apr 2015
- views: 5597
- published: 14 Apr 2015
- views: 5597
-
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10000BPH Juice Production Line
published: 21 Sep 2016 -
SMITH PUMPS PRODUCT LINE
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Production Line OEE
published: 31 Mar 2016 -
Vasayo MicroLife Product Line Overview
published: 15 Nov 2016 -
Opel Insignia Production Line, Rüsselsheim
published: 09 Jul 2016 -
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Vasayo MicroLife Product Line Overview
published: 19 Jan 2017 -
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BOX PRODUCTION LINE
- Order: Reorder
- Duration: 30:39
- Updated: 20 Apr 2016
- views: 14
10000BPH Juice Production Line
- Order: Reorder
- Duration: 30:31
- Updated: 21 Sep 2016
- views: 12
- published: 21 Sep 2016
- views: 12
SMITH PUMPS PRODUCT LINE
- Order: Reorder
- Duration: 40:55
- Updated: 12 Jul 2016
- views: 25
- published: 12 Jul 2016
- views: 25
Production Line OEE
- Order: Reorder
- Duration: 38:46
- Updated: 31 Mar 2016
- views: 200
- published: 31 Mar 2016
- views: 200
Vasayo MicroLife Product Line Overview
- Order: Reorder
- Duration: 48:39
- Updated: 15 Nov 2016
- views: 4744
- published: 15 Nov 2016
- views: 4744
Opel Insignia Production Line, Rüsselsheim
- Order: Reorder
- Duration: 45:25
- Updated: 09 Jul 2016
- views: 2188
- published: 09 Jul 2016
- views: 2188
Production Line Vandorral (HUN/Magyar)
- Order: Reorder
- Duration: 36:58
- Updated: 18 May 2017
- views: 176
Production Line gameplay magyarul
Production Line gameplay magyarul
https://wn.com/Production_Line_Vandorral_(Hun_Magyar)
Vasayo MicroLife Product Line Overview
- Order: Reorder
- Duration: 48:39
- Updated: 19 Jan 2017
- views: 29
- published: 19 Jan 2017
- views: 29
CAR FACTORY : BENTLEY MULSANNE PRODUCTION LINE l Pyms Lane Factory
- Order: Reorder
- Duration: 1:03:16
- Updated: 28 Feb 2017
- views: 79774
Smith Pumps Product Line
- Order: Reorder
- Duration: 38:38
- Updated: 12 Jan 2015
- views: 80
- Playlist
- Chat
1:03
Product Line And Product Mix
An Easy Overview Of "Product Line"
published: 02 Nov 2012
Product Line And Product Mix
Product Line And Product Mix
- Report rights infringement
- published: 02 Nov 2012
- views: 10477
8:57
Episode 52: Introduction to Marketing: The Product Mix
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published: 04 Nov 2012
Episode 52: Introduction to Marketing: The Product Mix
Episode 52: Introduction to Marketing: The Product Mix
- Report rights infringement
- published: 04 Nov 2012
- views: 23652
6:24
Product lines Definition
Describes and defines product lines. What are they and how do they differ from a set of si...
published: 23 Sep 2015
Product lines Definition
Product lines Definition
- Report rights infringement
- published: 23 Sep 2015
- views: 1594
6:48
Deciding whether to Drop a Product Line
When deciding whether to drop a product line, the only things that should be considered ar...
published: 21 Feb 2016
Deciding whether to Drop a Product Line
Deciding whether to Drop a Product Line
- Report rights infringement
- published: 21 Feb 2016
- views: 8911
7:25
The Product MIx
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business ...
published: 08 Nov 2016
The Product MIx
The Product MIx
- Report rights infringement
- published: 08 Nov 2016
- views: 7393
1:22:57
how to create your own brand, product line, private labeling,
Must see! Don't miss out! Make money by making your own products and selling them. You can...
published: 11 Apr 2012
how to create your own brand, product line, private labeling,
how to create your own brand, product line, private labeling,
- Report rights infringement
- published: 11 Apr 2012
- views: 221585
2:35
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning & explanation
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning - PRODUCT LINE def...
published: 28 Aug 2016
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning & explanation
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning & explanation
- Report rights infringement
- published: 28 Aug 2016
- views: 753
3:03
Line Extension vs Brand extension
BUS 130
published: 22 Dec 2015
Line Extension vs Brand extension
Line Extension vs Brand extension
- Report rights infringement
- published: 22 Dec 2015
- views: 3633
4:56
Dropping a Product Line-- SHORTCUT FORMULA
This video shows a quick way to decide whether a product line should be dropped:
(1) cal...
published: 21 Feb 2016
Dropping a Product Line-- SHORTCUT FORMULA
Dropping a Product Line-- SHORTCUT FORMULA
- Report rights infringement
- published: 21 Feb 2016
- views: 1824
1:49
Product Line Description
published: 14 Apr 2015
Product Line Description
Product Line Description
- Report rights infringement
- published: 14 Apr 2015
- views: 5597
- Playlist
- Chat
1:03
Product Line And Product Mix
An Easy Overview Of "Product Line"
published: 02 Nov 2012
Product Line And Product Mix
Product Line And Product Mix
- Report rights infringement
- published: 02 Nov 2012
- views: 10477
8:57
Episode 52: Introduction to Marketing: The Product Mix
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business ...
published: 04 Nov 2012
Episode 52: Introduction to Marketing: The Product Mix
Episode 52: Introduction to Marketing: The Product Mix
- Report rights infringement
- published: 04 Nov 2012
- views: 23652
6:24
Product lines Definition
Describes and defines product lines. What are they and how do they differ from a set of si...
published: 23 Sep 2015
Product lines Definition
Product lines Definition
- Report rights infringement
- published: 23 Sep 2015
- views: 1594
6:48
Deciding whether to Drop a Product Line
When deciding whether to drop a product line, the only things that should be considered ar...
published: 21 Feb 2016
Deciding whether to Drop a Product Line
Deciding whether to Drop a Product Line
- Report rights infringement
- published: 21 Feb 2016
- views: 8911
7:25
The Product MIx
Go Premium for only $9.99 a year and access exclusive ad-free videos from Alanis Business ...
published: 08 Nov 2016
The Product MIx
The Product MIx
- Report rights infringement
- published: 08 Nov 2016
- views: 7393
1:22:57
how to create your own brand, product line, private labeling,
Must see! Don't miss out! Make money by making your own products and selling them. You can...
published: 11 Apr 2012
how to create your own brand, product line, private labeling,
how to create your own brand, product line, private labeling,
- Report rights infringement
- published: 11 Apr 2012
- views: 221585
2:35
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning & explanation
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning - PRODUCT LINE def...
published: 28 Aug 2016
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning & explanation
What is PRODUCT LINE? What does PRODUCT LINE mean? PRODUCT LINE meaning & explanation
- Report rights infringement
- published: 28 Aug 2016
- views: 753
3:03
Line Extension vs Brand extension
BUS 130
published: 22 Dec 2015
Line Extension vs Brand extension
Line Extension vs Brand extension
- Report rights infringement
- published: 22 Dec 2015
- views: 3633
4:56
Dropping a Product Line-- SHORTCUT FORMULA
This video shows a quick way to decide whether a product line should be dropped:
(1) cal...
published: 21 Feb 2016
Dropping a Product Line-- SHORTCUT FORMULA
Dropping a Product Line-- SHORTCUT FORMULA
- Report rights infringement
- published: 21 Feb 2016
- views: 1824
1:49
Product Line Description
published: 14 Apr 2015
Product Line Description
Product Line Description
- Report rights infringement
- published: 14 Apr 2015
- views: 5597
- Playlist
- Chat
30:39
BOX PRODUCTION LINE
BOX PRODUCTION LINE
published: 20 Apr 2016
BOX PRODUCTION LINE
30:31
10000BPH Juice Production Line
published: 21 Sep 2016
10000BPH Juice Production Line
10000BPH Juice Production Line
- Report rights infringement
- published: 21 Sep 2016
- views: 12
40:55
SMITH PUMPS PRODUCT LINE
published: 12 Jul 2016
SMITH PUMPS PRODUCT LINE
SMITH PUMPS PRODUCT LINE
- Report rights infringement
- published: 12 Jul 2016
- views: 25
38:46
Production Line OEE
published: 31 Mar 2016
Production Line OEE
Production Line OEE
- Report rights infringement
- published: 31 Mar 2016
- views: 200
48:39
Vasayo MicroLife Product Line Overview
published: 15 Nov 2016
Vasayo MicroLife Product Line Overview
Vasayo MicroLife Product Line Overview
- Report rights infringement
- published: 15 Nov 2016
- views: 4744
45:25
Opel Insignia Production Line, Rüsselsheim
published: 09 Jul 2016
Opel Insignia Production Line, Rüsselsheim
Opel Insignia Production Line, Rüsselsheim
- Report rights infringement
- published: 09 Jul 2016
- views: 2188
36:58
Production Line Vandorral (HUN/Magyar)
Production Line gameplay magyarul
published: 18 May 2017
Production Line Vandorral (HUN/Magyar)
Production Line Vandorral (HUN/Magyar)
- Report rights infringement
- published: 18 May 2017
- views: 176
48:39
Vasayo MicroLife Product Line Overview
published: 19 Jan 2017
Vasayo MicroLife Product Line Overview
Vasayo MicroLife Product Line Overview
- Report rights infringement
- published: 19 Jan 2017
- views: 29
1:03:16
CAR FACTORY : BENTLEY MULSANNE PRODUCTION LINE l Pyms Lane Factory
CAR FACTORY : BENTLEY MULSANNE PRODUCTION LINE l Pyms Lane Factory
published: 28 Feb 2017
CAR FACTORY : BENTLEY MULSANNE PRODUCTION LINE l Pyms Lane Factory
CAR FACTORY : BENTLEY MULSANNE PRODUCTION LINE l Pyms Lane Factory
- Report rights infringement
- published: 28 Feb 2017
- views: 79774
38:38
Smith Pumps Product Line
Description
published: 12 Jan 2015
Smith Pumps Product Line
BOX PRODUCTION LINE...
10000BPH Juice Production Line...
SMITH PUMPS PRODUCT LINE...
Production Line OEE...
Vasayo MicroLife Product Line Overview...
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