An idea usually refers to a person's thought or a developed concept. Ideas may also refer to:

• Ideas (retailer), a Pakistani retail chain
• Ideas (radio show), a Canadian radio program
• iDeaS, an emulator for the Nintendo DS
• I-DEAS, the CAx software
• Theory of forms, by Plato, a theory of abstract entities
• Ideas festival, a biennial event in Brisbane, Australia presented by the Queensland Government
• LSE IDEAS, an international affairs research centre at the London School of Economics
• IDEAS (Think tank), Institute for Democracy and Economic Affairs, a Malaysian think tank.
• International Defence Exhibition and Seminar, a major biennial defence event based in Pakistan

Etymology[link]

/aɪˈdiə/ Greek: to see, form ^[1]

See also[link]

• IDEAS
• Mind
• Belief
• Expectation (epistemic)
• Reason
• Thought

Notes[link]

This disambiguation page lists articles associated with the same title. If an internal link led you here, you may wish to change the link to point directly to the intended article.

This biographical article needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately, especially if potentially libelous or harmful. (August 2011)

Seth Godin
Born	(1960-07-10) July 10, 1960 (age 51)
Alma mater	Tufts University Stanford University
Occupation	author, marketing guru
Website
sethgodin.com

Seth Godin (born July 10, 1960) is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing.

Background[link]

Born in Mount Vernon, New York, Seth Godin graduated from Tufts University in 1979 with a degree in computer science and philosophy. Godin earned his MBA from the Stanford Graduate School of Business. From 1983 to 1986, he worked as a brand manager at Spinnaker Software. For a time Godin commuted every week between California and Boston both to do his new job and to complete his MBA..

After leaving Spinnaker Software in 1986, Godin used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City.^[1] It was in the same offices that Godin met Mark Hurst and founded Yoyodyne. After a few years Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, one of the first online marketing companies.^{[citation needed]} It was with Yoyodyne that Godin came up with the concept of permission marketing.^{[citation needed]} For a period of time, Godin served as a columnist for Fast Company^{[citation needed]}

Godin and his wife Helene now live in Hastings-on-Hudson, New York with their two sons.

Viewpoints[link]

Godin believes that the end of the "TV-Industrial complex" means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, he thinks marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable. Godin refers to those who spread these ideas as "Sneezers", and to the spreading idea as an "IdeaVirus." He calls a remarkable product or service a purple cow.

Advertisements on television and radio are classified as 'interruption marketing' which interrupt the customer while they are doing something of their preference. Godin introduced the concept of "permission marketing" where the business provides something "anticipated, personal, and relevant".

Business ventures[link]

Yoyodyne[link]

In 1995, Godin launched Yoyodyne which used contests, online games, and scavenger hunts to market companies to participating users. In August, 1996, venture-capital firm Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake.^[2] The site gained significant traction, with over one million viewers visiting the site, and companies like America Online, American Express, H&R Block, Microsoft, Procter & Gamble, Sony Music, Sprint, and Volvo using its services.^[3]

At Yoyodyne, Godin developed the principle of permission marketing and authored Permission Marketing: Turning strangers into friends and friends into customers.

In 1998, Godin sold Yoyodyne to Yahoo! for $30 million^[4] and became Yahoo's vice president of direct marketing, a position he held until 2000.^[5]

Squidoo[link]

In March 2006, Godin launched Squidoo, a community website allowing users to create pages (called "lenses") for subjects of interest.^[6] The site donates 5% of the profits to charity, and 50% to the lensmasters. Godin and Squidoo have been profiled on CNN and the Washington Post.^[7][8] The site was given top prize in SXSW's community/wiki category.^[9] As of July 2008, Squidoo was one of the 500 most visited sites in the world.^[10]

Other projects[link]

ChangeThis[link]

Godin developed the idea for ChangeThis, a website aimed at spreading ideas through PDF files.^[11] In the summer of 2004, Godin hired five interns—Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong—to build and develop the website.^[12] The website went live on August 14, 2004.^[13] Tom Peters, Chris Anderson, and Guy Kawasaki all had manifestos featured on ChangeThis.^[14] In July 2005, ChangeThis was turned over to 800-CEO-READ, the leading distributor of business literature in the United States.^[15][16]

Six month alternative MBA program[link]

In December 2008, Godin announced in a blog post that he would be offering a six month alternative MBA program at his office in Hastings on Hudson, NY.^[17] 48,000 people looked at the post and 340 applied. He invited 27 applicants to his office for a group interview. They spent two hours interviewing one another. After co-mingling, they and Godin together wrote down the names of their favorite candidates. Three weeks later the chosen 9 showed up at Godin's office.^[18] This group graduated in July 2009.^[19]

The Domino Project[link]

In December 2010, Godin announced on his blog that he would be working directly with Amazon on a venture called The Domino Project.^[20]

Stop Stealing Dreams (what is school for)[link]

In February 2012, Godin released a 30,000 word manifesto on Squidoo in response to the question "What do you think we ought to do about education?". This manifesto is "totally free to read, share, translate, print and, most of all, use to start an essential conversation". ^[21]

Books[link]

Godin is the author of 11 books; his Free Prize Inside was a Forbes Business Book of the Year in 2004,^[22] in its first two years of release, Purple Cow sold over 150,000 copies in more than 23 printings.^[23] The Dip was a Business Week and New York Times bestseller.^[24][25] And Godin has called his free ebook Unleashing the Ideavirus the most "popular ebook ever written".^[26] In the early 1990s he created a ten book series for children titled Worlds of Power, which was written by various writers. In each the plot of a single video game was told in a novelized form.^[27]

Beginning with Permission Marketing, Godin uses the concepts discussed in the books to promote the book. For Permission Marketing, Godin gave 1/3 of the book away for free to anyone who sent an e-mail. For Unleashing the Ideavirus, Godin released the entire eBook on the Internet for free, which led to eventual publishing deals in 41 countries and a public speaking career. For Purple Cow, Godin created a milk carton container for the book which generated attention from work colleagues. For Tribes, Godin launched an exclusive online community for the first 3000 people who pre-ordered the book. For Linchpin, Godin gave the book away for three weeks before its release for free to anyone willing to give $30 to the Acumen Fund for the $20 book, and raised $100,000 for the Acumen Fund.

Bibliography[link]

• Godin, Seth (1993). The Smiley Dictionary. Berkeley: Peachpit Press. ISBN 1-56609-008-3. 
• Godin, Seth (1995). eMarketing: Reaping Profits on the Information Highway. New York: Berkley Pub. Group. ISBN 0-399-51904-1. 
• Godin, Seth (1999). Permission marketing: turning strangers into friends, and friends into customers. New York: Simon & Schuster. ISBN 0-684-85636-0. 
• Godin, Seth (2001). Unleashing the Ideavirus. New York: Hyperion. ISBN 0-7868-8717-6.  Book online - Detailing the idea of Viral marketing
• Godin, Seth (2002). The Big Red Fez: How To Make Any Web Site Better. New York: Free Press. pp. 112. ISBN 0-7432-2790-5. 
• Godin, Seth (2002). Survival is not enough: zooming, evolution, and the future of your company. New York: Free Press. ISBN 0-7432-2571-6. 
• Godin, Seth (2003). Purple Cow: Transform Your Business by Being Remarkable. Portfolio. pp. 224. ISBN 1-59184-021-X. 
• Godin, Seth (2004). Free Prize Inside!: The Next Big Marketing Idea. Penguin USA Portfolio. pp. 256. ISBN 1-59184-041-4. 
• Godin, Seth (2005). All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. Portfolio Hardcover. ISBN 1-59184-100-3. 
• Godin, Seth; the Group of 33 (2005). The Big Moo: Stop Trying to be Perfect and Start Being Remarkable. Portfolio Hardcover. ISBN 1-59184-103-8. 
• Godin, Seth (2006). Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas. Portfolio Hardcover. ISBN 1-59184-126-7. 
• Godin, Seth (2007). The Dip: A Little Book That Teaches You When to Quit (and When to Stick). Portfolio Hardcover. ISBN 1-59184-166-6. 
• Godin, Seth (2008). Meatball Sundae: Is Your Marketing out of Sync?. Portfolio Hardcover. ISBN 1-59184-174-7. 
• Godin, Seth (2008). Tribes: We Need You to Lead Us. Portfolio Hardcover. p. 160. ISBN 1-59184-233-6. 
• Godin, Seth (2010). Linchpin: Are You Indispensable?. Portfolio Hardcover. p. 256. ISBN 1-59184-316-2. 
• Godin, Seth (2011). Poke the Box. Portfolio Hardcover. ISBN 1-936719-00-2. 
• Godin, Seth (2011). We Are All Weird. The Domino Project. ISBN 1-936719-22-3. 

Blog[link]

Godin's Seth's Blog^[28] is ranked in the AdAge Power 150 as the #1 marketing blog out of 976 tracked. ^[29]

References[link]

External links[link]

• Official website
• Seth Godin on TED
• Seth Godin at the Internet Movie Database
• Subvert Magazine interview
• Smart People Podcast - interview (2011)
• The Marketplace of Ideas - interview (2010)

Adam Savage
Savage in July 2011
Born	Adam Whitney Savage[1] (1967-07-15) July 15, 1967 (age 44) New York City, U.S.
Nationality	American
Education	Tisch School of the Arts
Occupation	MythBusters co-host, designer/fabricator, actor, educator
Height	6'0"
Religion	None (Atheist)
Spouse	Julia Savage (2002-present)
Children	Two
Website
adamsavage.com

Adam Whitney Savage (born July 15, 1967)^[2] is an American industrial design and special effects designer/fabricator, actor, educator, and co-host of the Discovery Channel television series MythBusters.^[1] His model work has appeared in major films, including Star Wars: Episode II - Attack of the Clones and The Matrix Reloaded. He is a prominent member of the skeptic community. He lives in San Francisco with his twin sons and wife, Julia.

Early life and education[link]

Born in New York City, Savage was raised in Sleepy Hollow in Westchester County New York.^[3] He graduated from Sleepy Hollow High School in 1985.^[4] His father, Whitney Lee Savage (1928-1998), was a painter, filmmaker and animator known for his work on Sesame Street, and has a permanent exhibit in the Avampato Discovery Museum.^[5] His mother is a psychotherapist. His sister Kate Savage is also an artist. As a teenager in Sleepy Hollow, he routinely visited the local bike shop to have flat tires fixed. The shop showed him how to do the repairs himself. From this experience, Savage said, "I realized you could take a bike apart and put it back together and it wasn't that hard...I've been building and putting bicycles together since then."^[4]

Adam Savage began acting as a child, and has had five years of acting school.^[1] His early credits include voicing animated characters that his father produced for Sesame Street, Mr. Whipple's stock boy "Jimmy" in a Charmin commercial, a helper in the special effects of Star Wars, and a drowning young man saved by a lifeguard in the 1985 Billy Joel music video "You're Only Human (Second Wind)."^[6] He attended New York University's Tisch School of the Arts for acting for six months before dropping out.^[7]

Describing the early abandonment of his acting career, Savage said "...by the time I was, I guess probably nineteen, I had passed on that in favor of doing stuff with my hands – graphic design, assistant animation in New York, and then eventually working in theater in San Francisco, and film special effects. Then MythBusters came along and it was the perfect marriage of two things, performance and special effects."^[8] On November 25, 2011, Savage received an honorary doctorate from the University of Twente (Enschede, Netherlands) for his role in the popularization of science and technology.^[9][10]

Career[link]

Savage in July 2008

Savage has worked as an animator, graphic designer, carpenter, projectionist, film developer, television presenter, set designer, toy designer, and gallery owner. He worked as a model maker on the films Galaxy Quest, Bicentennial Man, Star Wars: Episode II - Attack of the Clones, The Matrix Reloaded, and Space Cowboys, among others.

Savage played the role of a helpful engineer in the 2001 film Ever Since the World Ended^[11] and the role of an army surplus store owner who sells a man a rocket engine for his pickup truck in 2006 in The Darwin Awards, which also featured MythBusters co-star Jamie Hyneman.^[12] He made a cameo appearance along with Jamie Hyneman on CSI: Crime Scene Investigation on the May 1, 2008, episode "The Theory of Everything." In the "making of" material for The Matrix Revolutions, he appears in his role as a special effects artist and discusses some of the miniature effects used and the difficulties involved.

He previously taught advanced model making in the department of Industrial Design at the Academy of Art University in San Francisco.^[1]

Savage has become a regular presenter at magician James Randi's annual skeptics' conference, The Amaz!ng Meeting, since first appearing in January 2006.^[13] He also appeared in the UK, giving a talk at the first Amazing Meeting London from October 3–4, 2009, hosted at the Mermaid Conference Centre, Blackfriars.^[14]

Savage was a featured performer at the three w00tstock v1.x shows in 2009, and appeared in four w00tstock v2.x shows in 2010. He also appeared as a guest on Diggnation's 220th show.^[15]

Savage has also been a regular guest speaker at the annual Maker Faire since 2008, speaking on different topics such as his obsession with the dodo bird and problem solving, and also taking questions from the audience members about the Mythbusters and other things.

Savage hosted an episode of the Discovery Channel series Curiosity, in which he speculated as to whether or not it is possible for humans to live forever. During the program various topics such as limb regeneration, organ printers, and even age reversal are discussed.

Savage and Hyneman are judges on the game show Unchained Reaction which premiered in March 2012.^[16]

[edit] MythBusters

Savage has been involved in MythBusters since its creation. His role in the show (that he shares with all the other talent) is to either disprove ("bust") myths or confirm them through testing and experiments done at different scales. If the myth is about a one-time occurrence and not about whether or not something can happen at all, it is often deemed "plausible" instead.

Savage's demeanour on MythBusters is animated and energetic, providing a foil to Jamie Hyneman's more reserved straight man persona.^[17]

Savage and Hyneman were the only hosts of the show for the first season of MythBusters, but starting with the second season, members of Hyneman's staff were introduced and began to appear regularly in episodes; Kari Byron, Tory Belleci and welder Scottie Chapman appeared in the second season. In the third season, Chapman was replaced by Grant Imahara, a robot builder and model maker. In an interview Savage gave during The Amaz!ng Meeting 5, he expressed an interest in proving natural selection over creationism on MythBusters.

Savage also stated that such an episode is unlikely because MythBusters has a policy against trying to disprove supernatural phenomena.^[19]

Personal life[link]

At Reason Rally Washington D.C. March 23, 2012

Savage and his wife Julia were married in 2002. He has twin sons from a previous relationship.^[20] He wears a hearing aid on his left ear due to a congenital condition.^[21] He is a practiced juggler, as seen on Mythbusters. He is also an atheist.^[22] He has a lifelong interest in costume making. He said, "I remember my mom getting me a 'Jaws' costume when 'Jaws' came out...and wearing a Batman costume. Back then, everyone dressed up as hobos." He strives for authenticity with his costumes. While in high school, he and his father made a suit of armor out of aluminum roof flashing that had 700 rivets. He said, "I wore it to school and passed out from heat exhaustion in math class. I woke up in the nurse's office and the first thing I said was 'Where's my armor'?" In 2011, he built a costume based on the character No-Face from the film Spirited Away.^[4] In early 2012, it was announced that he would be the commencement speaker at Sarah Lawrence College.^[23]

References[link]

External links[link]

Wikimedia Commons has media related to: Adam Savage

• Adam Savage's personal website
• Adam Savage at the Internet Movie Database
• Adam Savage on Twitter
• Adam Savage's biography from the Discovery Channel
• Interview with The Sneeze
• Interview with Reddit.com
• Adam Savage interviewed on Penn Radio
• Discovery
• Savage Presentation at The Entertainment Gathering (December 2008)
• Adam Savage on Diggnation (September 2009)
• Adam Savage interviewed on Geek a Week

Janine M. Benyus (born 1958 in New Jersey) is an American natural sciences writer, innovation consultant, and author.

Life[link]

Benyus graduated summa cum laude from Rutgers University with degrees in natural resource management and english literature/writing. Benyus teaches interpretive writing, lectures at the University of Montana, and works towards restoring and protecting wild lands. She serves on a number of land use committees in her rural county, and is president of Living Education, a nonprofit dedicated to place-based living and learning.

Work in biomimicry[link]

Benyus has authored six books on biomimicry, including Biomimicry: Innovation Inspired by Nature. In this book she develops the basic thesis that human beings should consciously emulate nature's genius in their designs.

In 1998, Benyus co-founded the Biomimicry Guild, the Innovation Consultancy, which helps innovators learn from and emulate natural models in order to design sustainable products, processes, and policies that create conditions conducive to life. She is also President of the The Biomimicry Institute, a non-profit organization whose mission is to naturalize biomimicry in the culture by promoting the transfer of ideas, designs, and strategies from biology to sustainable human systems design.

Authored works[link]

• Biomimicry : Innovation Inspired by Nature by Janine M. Benyus, Sept. 1, 1997, (ISBN 0-06-053322-6)
• Beastly Behaviors: A Zoo Lover's Companion by Janine M. Benyus and Juan Carlos Barbery (1990-now WL VA) (Oct 1993) (ISBN 0-201-62482-6)
• Northwoods Wildlife: A Watcher's Guide to Habitats by Janine M. Benyus (Jul 1989) (ISBN 1-55971-003-9)
• The Secret Language & Remarkable Behavior of Animals by Janine M. Benyus and Juan Carlos Barberis (Jan 10, 1998) (ISBN 1-57912-036-9)
• The Field Guide to Wildlife Habitats of the Eastern United States by Janine M. Benyus (Jun 15, 1989) (ISBN 0-671-65908-1)
• Wildlife in the upper Great Lakes Region a Community Profile (SuDoc A 13.78:NC-301) by Janine M. Benyus (1992)
• Christmas Tree Pest Manual by Janine M Benyus (Jan 1, 1983)

Awards and honors[link]

• Women of Discovery Award (2006), WINGS WorldQuest
• Rachel Carson Environmental Ethics Award
• Lud Browman Award for Science Writing
• Science Writing in Society Journalism Award
• Barrows and Heinz Distinguished Lectureships
• Design Futures Council Senior Fellow

See also[link]

• Biomimicry

References[link]

• Janine Benyus - President, Biomimicry Institute, Retrieved on May 6, 2008

External links[link]

• Biomimicry Guild
• Janinebenyus.com
• Biomimicry’s Janine Benyus Honored by Time Magazine
• Biomimetic Architecture
• Biomimicry Institute
• AskNature
• TED Talks: Janine Benyus shares nature's designs at TED in 2005
• TED Talks: Janine Benyus: Biomimicry in action at TED in 2009

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