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Business Standard is an Indian English-language daily newspaper published by Business Standard Ltd (BSL) in two languages, English and Hindi. The Newspaper primarily covers India and international business, and financial news and issues.

The main English-language edition comes from 12 regional centres - Mumbai, New Delhi, Kolkata, Bangalore, Chennai, Ahmedabad, Hyderabad, Chandigarh, Pune, Lucknow, Bhubaneswar, and Kochi - and reaches readers in over 1,000 towns and cities across India.

Personnel[link]

T. N. Ninan was editor from 1993 to 2009, when he took up the editorship of The Economic Times. In January 2010, Ninan became chairman and editorial director of BSL and was succeeded as editor of Business Standard by Dr Sanjaya Baru. He was the media advisor of Prime Minister Manmohan Singh. The paper which is India's second largest business daily employs around 200 business journalists, including A K Bhattacharya and Shyamal Majumdar. In establishing a pedigree of strong financial journalism, Business Standard has its regular coloumnist like, Bimal Jalan, former governor of the Reserve Bank of India; Shankar Acharya, former chief economic advisor to the Government of India; Deepak Lal, professor of economics, UCLA; Suman Bery, director-general, National Council of Applied Economic Research; Abheek Barua, chief economist of HDFC Bank; Nitin Desai, former chief economic advisor and former under-secretary general at the United Nations; Surjit Bhalla, chairman of OXUS; Arvind Subramanian, professor at the Peterson Institute for International Economics; M. Govinda Rao, director of National Institute of Public Finance and Policy; AV Rajwade, foreign exchange consultant; and Arvind Singhal, chairman, Technopak Advisors.

Distribution and format[link]

Business Standard sells 144,000 copies daily in English, mostly to the business and policy-making élite. The Hindi edition sells 53,000 copies daily.

ACNielsen's survey of the upper middle and rich market in India places Business Standard next to The Economic Times in total readership.

The paper has a reputation for reliable reporting and responsible journalism, as well as for its stimulating page of analysis and editorial comment. It has pioneered the ranking of the wealthiest Indians (the Billionaire Club) and provides an automobile magazine as a free monthly supplement.

In 2006, BSL began to produce a Sunday edition that is now published in four centres.

The Hindi edition was launched in February 2008 from seven centres stretching from Mumbai in the west, running across the Hindi Belt, and to Kolkata in the east.

BSL also publishes various periodicals, including BS Motoring, Indian Management and the Asian Management Review.

Electronic[link]

The newspaper's website, business-standard.com, allows visitors to access the Business Standard e-paper, with a choice of editions. The Business Standard website receives 1.5 million unique users per month, the highest for any "stand alone" newspaper website in India.^[1]

In January 2010, it launched smartinvestor.in, an information-cum-trading website for those interested in the stock market.

References[link]

• Summary of Informational Resources : Review Of India Business News Media, India Unlimited Center for Asian Studies. The University of Texas at Austin.

External links[link]

• Business Standard (English website)
• Business Standard (e-paper)
• Business Standard (Hindi website)