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The House of Gucci

Type	Subsidiary of PPR
Industry	Consumer Goods
Founded	1921
Headquarters	Florence, Italy
Key people	Guccio Gucci Founder Patrizio di Marco, President & CEO, Frida Giannini, Creative director
Products	Clothing, watches, jewelry, shoes and leather goods
Revenue	€ 4.2 billion (31 December 2009)
Parent	PPR
Website	gucci.com

The House of Gucci, better known simply as Gucci (Italian pronunciation: [ˈɡuttʃi]), is an Italian fashion and leather goods label, part of the Gucci Group, which is owned by French company PPR.^[1] Gucci was founded by Guccio Gucci in Florence in 1921.^[2]

Gucci generated circa € 4.2 billion in revenue worldwide in 2008 according to BusinessWeek magazine and climbed to 41st position in the magazine's annual 2009 "Top Global 100 Brands" chart created by Interbrand.^[3] Gucci is also the biggest-selling Italian brand.^[3] Gucci operates about 278 directly operated stores worldwide (as of September 2009) and it wholesales its products through franchisees and upscale department stores.^[4]

History[link]

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From modest beginnings at the end of the 19th century, the Gucci^[5][6][7][8] company became one of the world’s most successful manufacturers of high-end leather goods, clothing, and other fashion products. As an immigrant in Paris and then London, working in exclusive hotels, young Guccio Gucci (1881–1953) was impressed with the luxurious luggage he saw sophisticated guests bring with them. Upon returning to his birthplace of Florence, a city distinguished for high-quality materials and skilled artisans, he established a shop in 1920 that sold fine leather goods with classic styling. Although Gucci organized his workrooms for industrial methods of production, he maintained traditional aspects of fabrication. Initially Gucci employed skilled workers in basic Florentine leather crafts, attentive to finishing. With expansion, machine stitching was a production method that supported construction.

Together with three of his sons, Aldo Gucci (1905–1990), Vasco Gucci (1907–1975), and Rodolfo Gucci (1912–1983), Gucci expanded the company to include stores in Milan and Rome as well as additional shops in Florence. Gucci’s stores featured such finely crafted leather accessories as handbags, shoes, and his iconic ornamented loafer as well as silks and knitwear in a signature pattern. The Gucci loafer is the only shoe in the collection of the Museum of Modern Art in New York.

The company made handbags of cotton canvas rather than leather during World War II as a result of material shortages. The canvas, however, was distinguished by a signature double-G symbol combined with prominent red and green bands. After the war, the Gucci crest, which showed a shield and armored knight surrounded by a ribbon inscribed with the family name, became synonymous with the city of Florence.

Aldo and Rodolfo Gucci further expanded the company’s horizons in 1953 by establishing offices in New York City. Film stars and jet-set travelers to Italy during the 1950s and 1960s brought their glamour to Florence, turning Gucci’s merchandise into international status symbols. Movie stars posed in Gucci’s clothing, accessories, and footwear for lifestyle magazines around the world, contributing to the company’s growing reputation.

Gucci shop on Strøget in Copenhagen, Denmark

Gucci’s distinctive lines made its products among the most frequently copied in the world in the early 2000s. Pigskin, calf, and imported exotic animal skins were subjected to various methods of fabrication. Waterproof canvas and satin were used for evening bags. Bamboo was first used to make handbag handles by a process of heating and molding in 1947, and purses made with a shoulder strap and snaffle-bit decoration were introduced in 1960. In 1964 Gucci’s lush butterfly pattern was custom-created for silk foulards, followed by equally luxuriant floral patterns. The original Gucci loafer was updated by a distinctive snaffle-bit ornament in 1966, while the “Rolls-Royce” luggage set was introduced in 1970. Watches, jewelry, ties, and eyewear were then added to the company’s product lines. A particularly iconic touch, introduced in 1964, was the use of the double-G logo for belt buckles and other accessory decorations.^[9]

The company prospered through the 1970s, but the 1980s were marked by internal family disputes that brought Gucci to the brink of disaster. Rodolfo’s son Maurizio took over the company’s direction after his father’s death in 1983, and dismissed his uncle Aldo—who eventually served a prison term for tax evasion. Maurizio proved to be an unsuccessful president; he was compelled to sell the family-owned company to Investcorp, a Bahrain-based company, in 1988. Maurizio disposed of his remaining stock in 1993. Tragically, Maurizio was murdered in Milan in 1995, and his former wife, Patrizia Reggiani, was convicted of hiring his killers. Meanwhile, the new investors promoted the American-educated Domenico De Sole from the position of family attorney to president of Gucci America in 1994 and chief executive in 1995.

The company had previously brought in Dawn Mello in 1989 as editor and ready-to-wear designer in order to reestablish its reputation. Well aware of Gucci’s tarnished image and the value of its name brand, Mello hired Tom Ford in 1990 to design a ready-to-wear line. He was promoted to the position of creative director in 1994. Before Mello returned to her post as president of the American retailer Bergdorf Goodman, she initiated the return of Gucci’s headquarters from the business center of Milan to Florence, where its craft traditions were rooted. There she and Ford reduced the number of Gucci products from twenty thousand to a more reasonable five thousand.

There were seventy-six Gucci stores around the world in 1997, along with numerous licensing agreements. Ford was instrumental in the process of decision-making with De Sole when the Gucci Group acquired Yves Saint Laurent Rive Gauche, Bottega Veneta, Boucheron, Sergio Rossi, and, in part-ownership with Stella McCartney, Alexander McQueen and Balenciaga. By 2001 Ford and De Sole shared the responsibility for major business decisions, while Ford concurrently directed design at Yves Saint Laurent as well as at Gucci.

The French conglomerate Pinault-Printemps-Redoute, however, gained ownership of 60 percent of the Gucci Group’s stock in 2003. Women’s Wear Daily then announced the departure of both Domenico De Sole and Tom Ford from the Gucci Group when their contracts expired in April 2004. The last spring collection under the direction of Ford and De Sole was a critical and commercial success. Amid widespread speculation in the fashion press about Ford’s heir, the company announced in March 2004 that he would be replaced by a team of younger designers promoted from the ranks of the company’s staff.

In 2005, Frida Giannini was appointed as the creative director for women’s ready-to-wear and accessories, previously joining Gucci in 2002. In 2006, she also became the creative director for men's ready-to-wear and the entire Gucci label.^[10]

Corporate[link]

Gucci store at night

A turnaround of the company devised in the late 1980s made Gucci a global contender and notable fashion label. In October 1995 Gucci went public and had its first initial public offering on the AMEX and NYSE for $22 per share. November 1997 also proved to be a successful year as Gucci acquired a watch licensee, Severin-Montres, and renamed it Gucci Timepieces. The firm was named "European Company of the Year 1998" by the European Business Press Federation for its economic and financial performance, strategic vision as well as management quality. Gucci world offices and headquarters are in Florence, Milan, Paris, London, Hong Kong, Japan, and New York. PPR headquarters are in Paris.

New management[link]

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In 1989, Maurizio managed to persuade Dawn Mello, whose revival of New York's Bergdorf Goodman in the 1970s made her a star in the retail business, to join the newly formed Gucci Group as Executive Vice President and Creative Director Worldwide. At the helm of Gucci America was Domenico De Sole, a former lawyer who helped oversee Maurizio’s takeover of ten 1987 and 1989. The last addition to the creative team, which already included designers from Geoffrey Beene and Calvin Klein, was a young designer named Tom Ford.

Raised in Texas and New Mexico, he had been interested in fashion since his early teens but only decided to pursue a career as a designer after dropping out of Parsons School of Design in 1986 as an architecture major. Dawn Mello hired Ford in 1990 at the urging of his partner, writer and editor Richard Buckley.

In the early 1990s, Gucci underwent what is now recognized as the poorest time in the company's history. Maurizio riled distributors, Investcorp shareholders, and executives at Gucci America by drastically reining in on the sales of the Gucci Accessories Collection, which in the United States alone generated $110 million in revenue every year. The company’s new accessories failed to pick up the slack, and for the next three years the company experienced heavy losses and teetered on the edge of bankruptcy. Maurizio was a charming man who passionately loved his family's business, but after four years most of the company's senior managers agreed that he was incapable of running the company. His management had had an adverse effect on the desirability of the brand, product quality, and distribution control. He was forced to sell his shares in the company to Investcorp in August 1993. Dawn Mello returned to her job at Bergdorf Goodman less than a year after Maurizio’s departure, and the position of creative director went to Tom Ford, then just 32 years old. Ford had worked for years under the direction of Maurizio and Mello and wanted to take the company’s image in a new direction. De Sole, who had been elevated to President and Chief Executive Officer of Gucci Group NV, realized that if Gucci was to become a profitable company, it would require a new image, and so he agreed to pursue Ford’s vision.

In early 1999 the luxury goods conglomerate LVMH, headed by Bernard Arnault, increased its shareholdings in Gucci with a view to a takeover. Domenico De Sole was incensed by the news and declined Arnault’s request for a spot on the board of directors, where he would have access to Gucci’s confidential earnings reports, strategy meetings, and design concepts. De Sole reacted by issuing new shares of stock in an effort to dilute the value of Arnault’s holdings. He also approached French holding company Pinault-Printemps-Redoute (PPR) about the possibility of forming a strategic alliance. François Pinault, the company’s founder, agreed to the idea and purchased 37 million shares in the company, or a 40% stake. Arnault’s share was diluted to a paltry 20%, and a legal battle ensued to challenge the legitimacy of the new Gucci-PPR partnership, with the law firm of Skadden, Arps, Slate, Meagher & Flom representing Gucci. Courts in the Netherlands ultimately upheld the PPR deal, as it did not violate that country's business laws. The second largest shareholder is Crédit Lyonnais with 11%. As of September 2001 a settlement agreement was put into place between Gucci Group, LVMH, and PPR.

Following Ford's departure, Gucci Group retained three designers to continue the success of the company's flagship label: John Ray, Alessandra Facchinetti and Frida Giannini,^[11] all of whom had worked under Ford's creative direction. Facchinetti was elevated to Creative Director of Womenswear in 2004 and designed for two seasons before leaving the company. Ray served as Creative Director of Menswear for three years. 32-year-old Giannini, who had been responsible for designing men's and women's accessories, currently serves as Creative Director for the entire brand.

Frida Giannini, formerly Creative Director of accessories, is named sole Creative Director in 2006. In 2009, Patrizio di Marco replaces Mark Lee as CEO of Gucci.

Children's line[link]

Gucci’s president and chief executive officer Patrizio di Marco revealed that Gucci is set to launch a children’s line in June 2010. The line will initially be unveiled in Italy and to 40 stores around the world. Frida Giannini serves as the creative director of the line. Giannini has been applauded on her fresh, feminine take on contemporary fashion. Born in Rome in 1972 to an architect father and art history professor mother she studied fashion design at Rome's Fashion Academy. Once she completed her education she went on to apprentice at a small-scale fashion house. In 1997 Giannini began a career at fashion house Fendi, where after just three seasons of designing for ready-to-wear she was promoted to designer of leather goods. In 2002 she moved to Gucci as director of handbags, and in 2004 was promoted to designer of all accessories. A year later in 2005 the designer was promoted to creative director of women's ready-to-wear at Gucci, in addition to her role as designer of accessories. In 2006 Giannini was named creative director of the label when she became responsible for design of menswear. In addition to clothing design, she has also developed retail concepts for Gucci stores, and creative control of advertising.

Automobile culture[link]

American Motors Corporation[link]

Aldo Gucci expanded into new markets including an agreement with American Motors Corporation (AMC). The automaker merged the worlds of couture and automobiles with the Gucci AMC Hornet.^[12] Starting in October 1971,^[13] the 1972 and 1973 model year Hornet compact "Sportabout" station wagons became one of the first American cars to offer a special luxury trim package created by a famous fashion designer.^[14] Although coming from Italy where sleek sports cars are more revered, Gucci put his special touch efforts on the Hornet station wagon with a rear lift gate and60.8 cubic feet (1,722 l) of cargo space inside.^[15] The Gucci versions came with the designer's signature red and green trim colors on well-padded beige-upholstered seating and on the interior door panels. The Gucci crest appeared on the inside front door panels and on the front fenders, while the "GG" trademark was on the headliner. Exterior color selections were limited to Snow White, Hunter Green, Grasshopper Green, and Yuca Tan.^[16]

General Motors[link]

In 1979 and 1980, a Miami-based aftermarket company offered the Cadillac Seville by Gucci edition. The exterior included a "facing double G" Gucci logo, an emblem actually featuring Guccio Gucci’s initials,^[9] as a hood ornament and the c-pillar covered vinyl roof. The interior had a headliner of the logo and headrests adorned with the logo as well. The dashboard carried the "Gucci script" logo in bold lettering. Inside the trunk was a full set of Gucci luggage.

Ford Motor Company[link]

A 1989 Gucci Series Lincoln Town Car was scheduled to be offered, per pricing guides, but never came to fruition. Lincoln offered Emilio Pucci, Bill Blass, Gianni Versace, Hubert de Givenchy, and Valentino designer editions during the 1970s and 1980s.

Fiat[link]

For 2011, marking the celebration of both the 150th anniversary of the unification of Italy and Gucci's 90th anniversary, Gucci and Fiat unveiled the special edition 500 by Gucci. Available in two versions; Black and White. The black version has detailing in shiny chrome with an interior that contrasts sharp black and white for a contemporary and racy feel, whilst the white version complete with satin chrome detailing and ivory and black interior creates a softer look

Partnerships[link]

Gucci has had a partnership with UNICEF since 2005.^[17] Gucci stores worldwide donate a percentage of the sales for special collections made specifically for UNICEF to go toward the United Nations Children's Fund. The annual Gucci Campaign to Benefit UNICEF supports education, healthcare, protection and clean water programs for orphans and children affected by HIV/AIDS in sub-Saharan Africa. For the campaign in 2009, Michael Roberts promoted a children's book, "Snowman in Africa" with proceeds going to UNICEF. In five years, Gucci donated over $7 million to UNICEF. Gucci is the largest corporate donor to UNICEF's "Schools for Africa" that was established in 2004 by UNICEF, the Nelson Mandela Foundation, and the Hamburg Society. Its goal is to increase access to basic schooling for all, with a special emphasis on children orphaned by HIV/AIDS and children living in extreme poverty.

Record[link]

In 1998 Guinness World Records cited the Gucci "Genius Jeans" as the most expensive pair of jeans in existence. These jeans were distressed, ripped and covered with African beads and were offered for sale for US$3,134 in Milan.^[18]

This record has since been surpassed in June 2005 by Levi Strauss & Co.'s 115-year-old 501 jeans that was sold to an anonymous Japanese collector for $60,000.^[19]

See also[link]

• List of Italian companies
• Luxury good

References[link]

External links[link]

Wikimedia Commons has media related to: Gucci

• Guccigroup.com
• Gucci – brand and company profile at Fashion Model Directory
• Interview with Gucci designer Frida Giannini

Gucci Mane
Gucci Mane performing in Williamsburg, Brooklyn on August 29, 2010.
Background information
Birth name	Radric Davis
Born	(1980-02-02) February 2, 1980 (age 32) Birmingham, Alabama
Origin	Atlanta, Georgia, United States
Genres	Southern hip hop, gangsta rap
Occupations	Rapper
Years active	2005 – present
Labels	1017 Brick Squad Records, Asylum, Warner Bros.
Associated acts	1017 Brick Squad, Young Money, V-Nasty, Yo Gotti, Soulja Boy, Plies, Usher, Young Jeezy, E-40, French Montana, Maino, Jadakiss, CTE, Lil' Kim, Birdman
Website	www.guccimaneonline.com

Radric Davis^[1] (born February 2, 1980),^[2] better known by his stage name Gucci Mane, is an American rapper. He debuted in 2005 with Trap House and followed with albums such as Hard to Kill in 2006, Trap-A-Thon and Back to the Trap House in 2007. In 2009, his second studio album The State vs. Radric Davis was released, and The Appeal: Georgia's Most Wanted was released in 2010, and is his highest charting album so far. Gucci Mane has released many other mixtapes and independent albums as well.

While serving a six-month jail term for assault in late 2005, Davis was charged with murder, though the charges were later dropped due to a lack of evidence. In 2009, he served a year-long county jail sentence for violating probation for his 2005 aggravated assault conviction.

Biography[link]

Early life[link]

Davis was born in Birmingham, Alabama, and later moved with his single mother to Atlanta. He enjoyed writing poetry as a child, and began rapping at age 14.^[1]

[edit] 2005–2006: Trap House and Hard to Kill

In 2005, Davis released his independent debut album entitled Trap House, which featured the successful single "Icy" with Young Jeezy. Disputes over the rights to this single caused a rift between the two artists. Hard to Kill followed in 2006. Hard To Kill included the hit single "Freaky Gurl". The song peaked at number 12 on the Hot Rap Tracks, number 19 on the Hot R&B/Hip-Hop Songs, and at number 62 on the Hot 100.

[edit] 2007: Back to the Trap House

The official remix of Freaky Gurl featuring Ludacris and Lil Kim was included on his 2007 commercial debut album Back to the Trap House. Gucci Mane appeared on OJ da Juiceman's "Make Tha Trap Say Aye" and began working on various mixtapes.^[3] Gucci Mane signed to Warner Bros. Records in May 2009.^[4]

[edit] 2009–2010: The State vs. Radric Davis

He appeared on remixes of the songs "Boom Boom Pow" by The Black Eyed Peas, "Obsessed" by Mariah Carey and "5 Star Chick" by Yo Gotti and made a guest appearance on Mario's "Break Up" (he has made 17 guest appearances total in 2009). Gucci Mane's second studio album The State vs. Radric Davis was released under the label Warner Bros. Records on December 8, 2009. Its first single, "Wasted" featuring Plies, was originally from Mane's 2009 mixtape Writing on the Wall. It peaked at number 36 on the Hot 100, number 3 on the Hot R&B/Hip-Hop Songs, and number 3 on the Rap Songs making it Gucci Mane's most successful single to date. The second single is "Spotlight" featuring Usher. The third single is "Lemonade". The fourth single is "Bingo", featuring Waka Flocka Flame and Soulja Boy Tell 'Em. On October 2, 2009, Gucci Mane was listed at number 6 on MTV's annual Hottest MC in the Game list.^[5]

Gucci Mane performing on August 29, 2010.

[edit] 2010–present: The Appeal: Georgia's Most Wanted and other projects

After being released from jail, Gucci Mane stated that he would start or change the label name from So Icey Entertainment to 1017 Brick Squad Records. The Appeal: Georgia's Most Wanted, was released on September 28, 2010.^[6] The first single from this release was titled "Gucci Time",^[7] produced by Swizz Beatz. It premiered on Gucci Mane's official MySpace page on August 6.^[8] The single also features Swizz Beatz and was released to US urban radio stations on August 24, 2010.^[9]

On March 18, 2011, Gucci Mane released his 10th EP, The Return of Mr. Zone 6, mostly produced by Drumma Boy.^[10] It debuted at #18 on the Billboard 200, and is his highest charting EP. The album also debuted at #2 on the Rap albums chart and #8 on the R&B/Hip-Hop Albums chart. He also released a collaboration album with Waka Flocka Flame named Ferrari Boyz on August 5, Gucci's first collaboration album.^[11] It's first single is "She Be Puttin On" featuring late-fellow Brick Squad labelmate Slim Dunkin. Ferrari Boyz debuted at #21 on the Billboard 200. Gucci Mane released another collaboration album, this time with rapper V-Nasty, called BAYTL, on December 13.^[12] The album's first single is "Whip Appeal" featuring P2theLA.^[13] Three days after the album's release, while traveling to the video shoot of "Push Ups", a song from BAYTL featuring Slim Dunkin, the latter got into an argument with another person who shot Dunkin dead at an Atlanta recording studio.^[14] On February 5, 2012, Gucci Mane released his Trap Back mixtape. It features guest appearances from Yo Gotti, Rocko, Waka Flocka Flame, Jadakiss, 2 Chainz, and Future, the latter three recently appearing on Young Jeezy's third studio album Thug Motivation 103: Hustlerz Ambition. The first single is the mixtape's title track.^[15] Music videos have been filmed for the songs "Quiet", "Face Card", "In Love With a White Girl" featuring Yo Gotti, "Chicken Room" featuring Rocko, and the title track, and "Sometimes" featuring Future.^{[16][17][18][19][20][21]} Trap Back has been met with positive reviews so far, scoring a 7.8 from Pitchfork Media, a 7.5 from AllHipHop, and an "L" from XXL.^[22][23][24]

Legal issues[link]

2001[link]

In April 2001, Davis was arrested on cocaine charges and sentenced to 90 days in county jail.^[25]

2005[link]

On May 10, 2005, Davis was attacked by a group of men at a house in Decatur, Georgia. Davis and his companions shot at the group, killing one. The corpse of one of the attackers, Pookie Loc, was found later behind a nearby middle school. Davis turned himself in to police investigators on May 19, 2005, and was subsequently charged with murder. Davis claimed that the shots fired by him and his party were in self-defense.^[25] The DeKalb County district attorney's office dropped the murder charge in January 2006 due to insufficient evidence. The previous October, in an unrelated matter, Davis had pleaded no contest to a charge of aggravated assault for assaulting a nightclub promoter the previous June; at the time the murder charge was dropped, he was serving a six-month county jail sentence for this.^[26] Davis was released from jail in late January 2006.^[1]

2008[link]

In September 2008, Gucci Mane was arrested for a probation violation for completing only 25 out of 600 community service hours following his 2005 arrest for aggravated assault. He was sentenced to a year in the county jail but was released after six months.^[27] He was incarcerated in the Fulton County jail for probation violation^[28] and released on May 12, 2010.^[29]

2010[link]

On November 2, 2010, Gucci Mane was arrested for driving on the wrong side of the road, running a red light or stop sign, damage to government property, obstruction, no license, no proof of insurance and other traffic charges. He was taken to Grady Memorial Hospital.^[30]

2011[link]

On January 4, 2011, A judge in the Superior Court of Georgia’s Fulton County ordered rapper Gucci Mane to a psychiatric hospital, according to court documents. The documents reveal that his lawyers filed a Special Plea of Mental Incompetency on Dec. 27 arguing that he is unable “to go forward and/or intelligently participate in the probation revocation hearing.” ^[31]

On September 13, 2011, Davis was given a six month county jail sentence after pleading guilty to two counts of battery, two counts of reckless conduct and one count of disorderly conduct.^[32]

Discography[link]

Studio albums[link]

• 2007: Back to the Trap House
• 2009: The State vs. Radric Davis
• 2010: The Appeal: Georgia's Most Wanted

Collaboration albums[link]

• 2011: Ferrari Boyz (with Waka Flocka Flame)
• 2011: BAYTL (with V-Nasty)

EPs[link]

• 2009: Wasted: The Prequel

Compilation albums[link]

• 2008: Hood Classics

Independent albums[link]

• 2001: La Flare
• 2005: Trap House
• 2006: Hard to Kill
• 2007: Trap-A-Thon
• 2009: Murder Was the Case
• 2011: The Return of Mr. Zone 6

Mixtapes[link]

• 2006: Chicken Talk
• 2007: Bird Flu (Southern Slang)
• 2007: Ice Attack
• 2007: Ice Attack: Part 2
• 2007: No Pad, No Pencil
• 2008: EA Sportscenter
• 2008: Gucci Sosa
• 2008: Mr. Perfect
• 2008: The Movie
• 2009: Bird Flu: Part 2
• 2009: The Movie: Part 2 (The Sequel)
• 2009: Guccitendo
• 2009: Writing's On the Wall
• 2009: The Burrrprint: 3D (The Movie: Part 3)
• 2009: The Cold War: Part 1 (Guccimerica)
• 2009: The Cold War: Part 2 (Great Brrritain)
• 2009: The Cold War: Part 3 (Brrrussia)
• 2010: Mr. Zone 6
• 2010: Jewelry Selection
• 2010: Gucci Classics
• 2010: Ferrari Music
• 2010: Buy My Album
• 2010: Burrrprint (2) HD
• 2011: Gucci 2 Time
• 2011: Writing's On the Wall 2
• 2012: Trap Back
• 2012: I'm Up

Collaboration mixtapes[link]

• 2007: Guapaholics (with Shawty Lo)
• 2008: Definition Of A G (with Yo Gotti)
• 2011: Brick Squad Mafia (with 1017 Brick Squad)
• 2011: Free Bricks small>(with Future)

References[link]

External links[link]

Wikimedia Commons has media related to: Gucci Mane

• Official website
• Gucci Mane on Myspace
• Gucci Mane at the Internet Movie Database

William Leonard Roberts II (born January 28, 1976), better known by his stage name Rick Ross (often stylized as RICK RO$$), is an American rapper. He derived his stage name from the drug trafficker "Freeway" Ricky Ross, to whom he has no connection. Ross founded the record label Maybach Music Group, on which he released his studio albums Deeper Than Rap and Teflon Don, Ross was also the first artist signed to Diddy's management company Ciroc Entertainment. In early 2012, MTV named Ross as the Hottest MC In The Game.^[3]

Early life[link]

William Leonard Roberts II was born in Coahoma County, Mississippi.^[1] and raised in Carol City, Florida, near Miami.^[2] After graduating from Carol City Senior High School, he later attended the historically black college Albany State University on a football scholarship.^[4]

Music career[link]

After being signed to Suave House Records, former label for rap duo 8Ball & MJG, he eventually signed a deal with Slip-n-Slide Records, which has been under the Def Jam umbrella since 2006. While signed to Slip-n-Slide, Ross toured with fellow rapper Trick Daddy and made guest performances on other Slip-n-Slide albums.^[2]

[edit] Port of Miami (2006)

His debut album Port of Miami was released in August 2006 and debuted at the top spot on the Billboard 200 album chart, with sales at 187,000 units after its first week.^[5][6] Christian Hoard of Rolling Stone magazine predicted that it would be "the summer's biggest rap record".^[7] The second single was "Push It", which samples "Scarface (Push It to the Limit)", the theme song off the gangster film Scarface.^[8] The music video for "Push It" was modeled after the film.^[9] During that time, Ross made guest performances on two singles from DJ Khaled's debut Listennn... the Album: "Born-N-Raised" and "Holla at Me". Port of Miami received Gold certification from the Recording Industry Association of America on November 8, 2006.

[edit] Trilla (2008)

In March 2008, his second album Trilla was released and, as its predecessor Port of Miami had, debuted at the top of the Billboard 200.^[10] Its lead single "Speedin'" featuring R. Kelly peaked at #121 on the Billboard Hot 100; the next one, "The Boss" featuring T-Pain peaked at #17 on the Hot 100. The third single "Here I Am" featured Nelly and Avery Storm.^[11] MTV News ranked Ross on the fourth spot in its 2008 "Hottest MCs In The Game" list among ten rappers.^[12] The fourth single "This Is The Life" featured Trey Songz and was released in July.

[edit] Deeper Than Rap (2009)

"I look at the game and the business and all different aspects, it's a lot of great lyricists on the corner that will never properly understand the business and know how to market themselves and get in a position where they can gain capital. I look at all the strategies people use and what made them successful. What made Birdman just as relevant today after selling 50 million records? That intrigues me. To see the class of Jay-Z, his accomplishments and see how he sits backs and accurately makes his moves."^[13]

A track from the album called "Valley of Death" was what stood out to MTV reporters. In the song, Ross speaks briefly on his controversial stint as a prison guard. "Keep it trilla, nigga, never had a gun and badge," which he stresses, leaving the word that he was indeed an officer of the law. "Kept a nice watch, smoking on a hundred sack/ Back in the day I sold crack for some nice kicks/ Skippin' school, I saw my friend stabbed with an ice pick/ Can't criticize niggas trying to get jobs/ Better get smart, young brother, live yours." Later, he implies that while he was working as a corrections officer, he was on the streets. "Only lived once and I got two kids/ And for me to feed them, I'll get two gigs," he raps. "I'll shovel shit, I'll C.O./ So we can bow our heads and pray over the meatloaf." Although, he still provided no explanation for lying about being a C.O. to begin with, nor did he explain why he failed to pay child support for his children.^[14][15]

The cover of the May 2009 issue of XXL magazine, titled "Rick Ross Up in Smoke", featured Ross wearing a pair of Louis Vuitton sunglasses. After publication, a spokesperson for the luxury-goods maker contacted XXL to inform them that Ross was sporting fake sunglasses in the cover image.^[16] It was later revealed that the rapper was wearing authentic Louis Vuitton sunglasses which were altered by Jacob Bernstein, known as "The Sunglass Pimp". Bernstein defended his customizations despite Louis Vuitton's insistence that such modification and resale of trademarked property is not legal.^[17]

[edit] Teflon Don and other works (2010)

Rick Ross released his fourth studio album entitled Teflon Don, which was released on July 6, 2010. The lead is "Super High" featuring Ne-Yo. Actress Stacey Dash made an appearance in the music video. A second official single was released titled "Live Fast, Die Young" which features and is produced by Kanye West. The album debuted at #2 on the Billboard 200 selling 176,000 copies in its first week.

In November 2010, rapper and frequent collabourator, Diddy, who in 2009 signed Ross to a management deal with his Ciroc Entertainment, announced from his YouTube account, that him and Ross are working on an EP together, which is going to be released in 2011.^{[dated info]} A single has been released for the project, called "Another One".^[18]

[edit] God Forgives, I Don't (2011 - present)

Rick Ross had also announced the release of his next album, "God Forgives, I Don't", for December 13, 2011, however it was confirmed on November 17, 2011 it has been pushed back for release in 2012.^[19][20]

Rick Ross premiered two songs from his new album "God Forgives, I Don't", titled "You The Boss" and "I Love My Bitches".^[21]

Along with his music projects, Rick Ross was nominated by The Source as its "Man of the Year".^[22]

Rick Ross performed at BET Awards 2011, which aired on June 26, 2011.^[23] He also received a nomination for Best Male Hip Hop Artist.^[24] In early 2012, Ross was named the Hottest MC In The Game.^[3]

Personal life[link]

Correctional officer photos[link]

In July 2008, The Smoking Gun produced details linking Ross' social security number to an eighteen month stint as a correctional officer at the South Florida Reception Center, along with a photograph purporting to be Ross in his correctional officer uniform.^[25] Ross initially denied that the photograph was of him;^[26] after overwhelming evidence of his past came into the public's eye, Ross later admitted that he did work as a correctional officer in Florida during the early 1990s.^[27] In a 2008 interview with AllHipHop.com,^[28] "Freeway" Ricky Ross, claimed offense that Roberts used his name and identity when he learned that The Smoking Gun posted documents revealing Roberts' previous employment as a Florida correctional officer.^[29]

Legal issues[link]

Mugshot of Rick Ross taken in 2008.

In January 2008, Ross was arrested on gun and marijuana charges. During a deposition of Officer Rey Hernandez, a Miami Beach cop who arrested Ross, Ross's lawyer, Allan Zamren, asked Hernandez why Ross’s case was assigned to the gang task force. The officer stated that it was because Ross claimed affiliation with Carol City Cartel and other known gang members. Zamren then pressed Hernandez for a personal link between Ross and the gang members, but ultimately one could not be established.^[30]

In August 2008, YouTube entertainer DJ Vlad filed a lawsuit against Ross for assault and battery. Vlad claimed Ross organized an ambush on him at the 2008 Ozone Awards in Houston, Texas for asking questions about his past as a correctional officer.^[31]

On June 18, 2010, Freeway Ricky Ross sued Rick Ross for using his name,^[32] filing a copyright infringement lawsuit in a California Federal Court.^[32] Jay-Z had been called to testify in the lawsuit, as he was CEO of Def Jam when Ross/Roberts was signed.^[32] The reformed drug kingpin was looking for 10 million dollars in the lawsuit.^[32] Also, the release of his album, Teflon Don, was threatened to be blocked by Freeway Ricky Ross. A week after the filing of the lawsuit, Rick Ross responded to the charges: "It’s like owning a restaurant, you’re gonna have a few slip and falls. You get lawsuits, you deal with them, and get them out your way…sometimes you lose."^[33] He then denied rumors that he would change his name to "Ricky Rozay" as a consequence of the lawsuit. The lawsuit was thrown out of court on July 3, 2010^[34] and his album, Teflon Don, was released on July 20 as scheduled.

On March 26, 2011, Ross was arrested in Shreveport for possession of marijuana. According to the police records, a strong odor of marijuana was detected from his room at the Hilton in Downtown Shreveport.^[35]

Religion[link]

Rick Ross is a Christian,^[36] and in an interview with Corey "Coco Brother" Condrey on Lift Every Voice, he indicated that "I had told myself at one point no matter what I go through, I never question God."^[37] In addition, Ross indicated that he prays every time he goes on stage to perform.^[38]

Seizures[link]

On October 14, 2011 Rick Ross suffered two seizures in the same day, once in the morning and once again early evening. Following the morning seizure, he was unconscious and CPR was being performed. He did, however, post a video to his Twitter account later in the day saying that he was OK.^{[citation needed]} Ross boarded another plane later in the day and suffered another seizure. On October 14, the University of Alabama at Birmingham Hospital confirmed that Ross had been admitted to the emergency room. TMZ, who first reported the seizure, updated their story originally posted at 4:45 PST, stating that Ross was in stable condition.^{[citation needed]}

Feud with 50 Cent[link]

In January 2009, Ross started a feud with rapper 50 Cent because he supposedly looked at him the wrong way at the BET Awards. 50 Cent told news sources that he did not remember seeing Ross there.^[39] In late January, "Mafia Music", by Ross, leaked onto the Internet. There were several lines that seemed to diss 50 Cent. Days later, 50 Cent released "Officer Ricky (Go Head, Try Me)" in response to Ross's disparaging remarks on his "Mafia Music" song.

Before going to Venezuela, 50 Cent uploaded a video entitled "Warning Shot," wherein he stated: "Rick Ross- I'mma fuck your life up for fun." In addition, 50 Cent released the first of a series of "Officer Ricky" cartoons. Early in February, 50 Cent once again made a video which he uploaded to YouTube in which he interviewed "Tia", the mother of one of Ross's children. She verifies that he was a correctional officer and claims his whole persona is fake and fraudulent.^[40] On Thursday, February 5, 2009, Game, who 50 Cent has a long-standing "beef" with, called up Seattle R&B station KUBE. When asked about the beef between 50 Cent and Ross, Game sided with 50 Cent and said that things are not looking good for Ross. He offered to help, stating, "Rick Ross, holla at your boy, man," and, "50 eating you, boy."^[41] On his album Deeper Than Rap, Ross references 50 Cent in the song "In Cold Blood". A video for the song was released that portrayed 50 Cent's mock funeral. Upon release, Ross stated that he has ended 50 Cent's career.^[42] That same day Ross released a new diss track called "Push 'Em Over The Edge". The next day 50 Cent released the controversial video "A Psychic Told Me", dissing DJ Khaled. On February 12, 50 Cent responded with "Tia Told Me", along with Lloyd Banks' response "Officer Down" and Tony Yayo's "Somebody Snitched".

In an interview, 50 Cent said Ross is "Albert From CB4. You ever seen the movie? He's Albert," he added. "It never gets worse than this. You get a guy that was a correctional officer come out and base his entire career on writing material from a drug dealer's perspective."^[43]

Discography[link]

Solo albums[link]

• 2006: Port of Miami
• 2008: Trilla
• 2009: Deeper Than Rap
• 2010: Teflon Don
• 2012: God Forgives, I Don't ^[20]

Maybach Music Group Albums[link]

• 2011: Self Made Vol. 1 (with Maybach Music Group)
• 2012: Self Made Vol. 2 (with Maybach Music Group)^[44]

Collaboration albums[link]

• 2009: Custom Cars & Cycles (with Triple C's)
• TBA: Bugatti Boyz (with Diddy)^[45][46]

Compilation albums[link]

• 2007: Rise to Power

References[link]

External links[link]

Wikimedia Commons has media related to: Rick Ross

• Rick Ross Official Def Jam Website
• Rick Ross at the Internet Movie Database