Fidel Uriarte Macho (born 1 March 1945) is a retired Spanish footballer who played as a striker.

Having spent most of his 15-year professional career with Athletic Bilbao, he was crowned La Liga's Pichichi in 1968, winning two Copa del Rey and scoring more than 100 official goals with his main team.

Born in Sestao, Biscay, Uriarte was promoted to Basque giants Athletic Bilbao's first team at only 17, making his La Liga debut on 23 September 1962, in a 0–2 away loss against CD Málaga. At the end of his fourth season, aged 21, he had already appeared in 100 league matches, scoring 14 goals.

In the 1967–68 season, Uriarte netted a career-best 22 goals in only 24 games (35/28 overall), helping Athletic to the seventh position in the league. In the following year, he conquered the first of his two Spanish Cups with the club, and left in 1974 with 389 official appearances (121 goals).

Subsequently, Uriarte joined Málaga, achieving one promotion and two relegations with the Andalusians, and retiring in 1977 at the age of 32. He worked as a coach in the following decades, managing both Athletic's reserve and youth sides, amongst others.