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The Q Score is a measurement of the familiarity and appeal of a brand, company, celebrity, or television show used in the United States. The higher the Q Score, the more highly regarded the item or person is among the group that is familiar with them. Q Scores and other variants are primarily used by the media, marketing, advertising and public relations industries.

Usage[link]

The Q Score is a metric developed by Marketing Evaluations, Inc.^[1] that determines a "quotient" ("Q") factor or score through mail and online panelists who make up representative samples of the United States. The Q score identifies the familiarity of an athlete, celebrity, licensed property, TV show, or brand and measures the appeal of each among those persons familiar with each. Other popular synonyms include Q rating, Q factor, or simply Q.

The Q Score was developed in 1963. Other companies have since created other measures and metrics related to the likability, popularity, and appeal of athletes, celebrities, and brands. Q Scores are calculated for the population as a whole as well as by demographic groups such as age, sex, income or education level. Q Score respondents are given the following choices for each person or item being surveyed: A. One of my favorites. B. Very Good C. Good D. Fair E. Poor F. Never heard of. The score is determined by dividing the total percentage of respondents who answer A by the total percentage of respondents who are familiar with the person or item in question.

Marketing Evaluations claims that the Q Score is more valuable to marketers than other popularity measurements, such as the Nielsen ratings, because Q Scores indicate not only how many people are aware of or watch a TV show but also how those people feel about the TV show. A well-liked television show, for example, may be worth more as a commercial venue to an advertiser than a higher-rated show that people don’t like as much. High emotional bonding with a show means strong viewer involvement and audience attention, which are important indicators for the quality of the show's advertising environment. Viewers who regard the show as a "favorite" have higher awareness of the show's commercial content.

Forms of Q Scores[link]

Marketing Evaluations regularly calculates Q Scores in 8 categories:

• TVQ rates broadcast television programs
• Cable Q rates cable television programs
• Performer Q rates living celebrities
• Dead Q rates the current popularity of deceased celebrities
• Sports Q rates sports figures
• Cartoon Q rates cartoon characters, video games, toys and similar products
• Brand Attachment Q rates brand and company names
• Kids Product Q rates children's responses to brand and company names

TVQ and Cable Q Scores are calculated for all regularly scheduled broadcast and cable shows.

Other Q Scores are calculated to order for clients who pay Marketing Evaluations and who want to research public perception of a brand or celebrity. For example, in 2000, IBM hired Marketing Evaluations to calculate the Q Score for Deep Blue, the supercomputer that defeated chess Grandmaster Garry Kasparov. Deep Blue’s Q Score was 9, meaning the computer was as familiar and appealing at the time as Carmen Electra, Howard Stern and Bruce Wayne. In contrast, Albert Einstein’s Q Score at the time was 56, while Larry Ellison and Scott McNealy each received a Q Score of 6.^[2][3]

Notes[link]

Look up score or scorer in Wiktionary, the free dictionary.

Score or scorer may refer to:

Sports and games[link]

• Score (game), a number of points achieved in a sporting event or game
• "Score", an ancient prophecy in the game Tales of the Abyss
• Score Entertainment, makers of the Dragon Ball Z trading card game
• Herb Score, former Major League baseball player
• Scorer, a cricket position

Mathematics[link]

• The number 20
• Raw score, an original datum that has not been transformed
• Standard score, a quantity derived from the raw score
• Score (statistics), a quantity in statistics
• Score test, a statistical test
• Scorer's function, solutions to differential equations

Music[link]

• Score (album), a 2006 album by Dream Theater
• Sheet music or score, a written or printed representation of a musical work
• Film score, the music of a film
• Dance score, music for a dance performance

Other media and arts[link]

• Score, a football comic which became Scorcher in 1971
• Score (film), a 1972 sexplotaition film
• Score, a pornographic magazine by The Score Group

Other[link]

• Test score, the result of an exam
• A groove cut into a surface in engineering
• A joining technique in pottery
• Score, slang for sexual intercourse and other sexual activities
• Bauer Inverness, formally Score Inverness, a former radio company
• Scorefile, a file used by some Usenet newsreader programs

See also[link]

• SCORE (disambiguation)
• Scores (disambiguation)
• The Score (disambiguation)
• Point (disambiguation)

This disambiguation page lists articles associated with the same title. If an internal link led you here, you may wish to change the link to point directly to the intended article.