Girlfriend (magazine)
Girlfriend magazine is an Australian teen girls magazine established in December 1988 by Futura Publications. It targets readers aged 12–17 years old with a mix of entertainment, fashion, beauty, advice and lifestyle articles.
Girlfriend gained media attention in 2005 when it was the first magazine to allow readers complete control of the magazine's content via the website in an initiative called "U Make The Mag". In 2006 Girlfriend celebrated its 18th birthday and won the Magazine Publisher's Awards for both Best Website and Editorial Initiative. Also in 2006 the magazine began to alert readers to its use of Photoshop throughout the magazine, as part of the "Self Respect" campaign. In 2007 Girlfriend became one of the first magazines to be completely printed on recycled paper.
Girlfriend has been part of the Pacific Magazines stable since 1993; a New Zealand edition is published from Auckland each month under Pacific Magazines New Zealand.
Campaigns and initiatives
"U Make The Mag" allows the magazine's readers to vote for aspects of an edition of the magazine, such as its cover girl, colour and features, and happens once a year.
