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"Tag line" redirects here; for use of a rope to control the load on a crane, see guy-wire.

A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience's memory of a product. Some taglines are successful enough to warrant inclusion in popular culture.

Nomenclature[link]

Taglines, tag lines, or tags are American terms. In the U.K. they are called end lines, endlines, or straplines. In Belgium they are called baselines. In France they are signatures. In Germany they are claims. In the Netherlands and Italy, they are pay offs or pay-offs.^[1]

Famous film and television taglines[link]

• "Garbo talks!" – Anna Christie, and the follow-up "Garbo laughs!" – Ninotchka^[2]
• "Be afraid. Be very afraid." – The Fly^[3]
• "In space, no one can hear you scream." – Alien^[4][5]
• "Just when you thought it was safe to go back in the water..." – Jaws 2^[3]
• "There can be only one" – Highlander^[6]
• "One ring to rule them all." – The Lord of the Rings^[7]
• "A long time ago, in a galaxy far, far away..." – Star Wars^[8]
• "Love means never having to say you're sorry" – Love Story^[9][10][11]
• "To boldly go where no man has gone before" – Star Trek^[12]
• "The truth is out there." – The X-Files^[13]

See also[link]

• Advertising slogan
• Byline
• Hook (music)
• Jingle
• Subliminal stimuli
• Subtext
• Subtitle

References[link]