Edward Vernon Rickenbacker (October 8, 1890 – July 27, 1973) was an American fighter ace in World War I and Medal of Honor recipient. He was also a race car driver and automotive designer, a government consultant in military matters and a pioneer in air transportation, particularly as the longtime head of Eastern Air Lines.

He was born Edward Rickenbacher (without a middle name) in Columbus, Ohio to German-speaking Swiss immigrants. From childhood, he loved machines and experimented with them, encouraged by his father's words: "A machine has to have a purpose".

In what was to become one of the defining characteristics of Rickenbacker's life, he nearly died many times in events ranging from an early run-in with a horse-drawn carriage, to a botched tonsillectomy, to airplane crashes. His first near death experience occurred when he was in the "Horsehead Gang". He lived near a mine, and they decided to ride a cart down the slope. It tipped over and almost crushed them.

According to Rickenbacker's autobiography, at age thirteen, his schooling ended in grade seven after the accidental death of his father on August 26, 1904. However, according to Eddie Rickenbacker: An American Hero in the Twentieth Century, by W. David Lewis, his father died after an altercation with another man in Columbus. Rickenbacker found jobs to help support the family, but driven by an intense admiration for machines, Rickenbacker taught himself as much as he could, including enrolling in a correspondence course in engineering. He aggressively pursued any chance of involvement with automobiles. Rickenbacker went to work at the Columbus Buggy Company, eventually becoming a salesman.

Rickenbacker International Corporation, also known as Rickenbacker, is an electric and bass guitar manufacturer based in Santa Ana, California. In 1932, the company became the world's first to produce electric guitars and continues to produce a range of electric and bass guitars to this day.

The company was founded in 1931 as the Ro-Pat-In Corporation (ElectRo-Patent-Instruments) by Adolph Rickenbacher and George Beauchamp in order to sell electric Hawaiian guitars. These instruments had been designed by Beauchamp, assisted at the National String Instruments Corporation by Paul Barth and Harry Watson. They chose the brand name Rickenbacher (later changed to Rickenbacker), though early examples bear the brand name Electro.

Nicknamed "frying pans" because of their long necks and circular bodies, the instruments were the first solid-bodied electric guitars, though they were a lap-steel type. They had pickups with a pair of horseshoe magnets that arched over the strings. By the time production ceased in 1939, several thousand "frying pans" had been produced.

Arthur Morton Godfrey (August 31, 1903 – March 16, 1983) was an American radio and television broadcaster and entertainer who was sometimes introduced by his nickname, The Old Redhead. No television personality of the 1950s enjoyed more clout or fame than Godfrey until a famous on-the-air incident undermined his folksy image and triggered a gradual decline; the then-ubiquitous Godfrey helmed two CBS-TV weekly series and a daily 90-minute television mid-morning show through most of the decade, but by the early 1960s found himself reduced to hosting an occasional TV special.

Arguably the most prominent of the medium's early master commercial pitchmen, he was strongly identified with many of his many sponsors, especially Chesterfield cigarettes and Lipton Tea. After many years for Chesterfield (during which Godfrey came up with the idea and slogan "Buy 'em by the carton"), he severed the relationship during one of his television programs, when his doctors convinced him that his lung cancer was due to smoking. Subsequently, he became a prominent spokesman for anti-smoking education.