The Opening Titles for Style Frames NYC. A Tendril Design + Animation Production directed by Anthony Scott Burns and Chris Bahry, and scored by John Black of CypherAudio. There is a great post on the making-of and process here: http://motionographer.com/2013/02/07/in-depth-coverage-stylefames-ny-opener/ Credits: Production Company: Tendril Design + Animation Directed by: Anthony Scott Burns and Chris Bahry Music and Sound Design: John Black of CypherAudio Editor: Chris Murphy of Relish Editing Executive Producer: Kate Bate Creative Directors: Chris Bahry and Alexandre Torres Producer: Molly Willows DOP: Anthony Scott Burns Costumes: Jessica Mary Clayton Make-Up: Stacy Hatzinikolas Grip: Chris Atkinson PAs: Howard Gordon, Derek Evoy Man at Computer: Travis Stone Gods: Iain Soder, Jessica Mary Clayton Motorcycle Rider: Kris Sharon Guy with Binoculars: Dennis Pikulyk Gods Concept Art: Marco Texeira and Vini Nascimento Additional Gods Concept Art: Ash Thorp Environment, Prop, and God Design: Anthony Scott Burns, Vini Nascimento, Chris Bahry, Andrew Vucko 3D Modeling: Vini Nascimento, Marcin Porebski, Renato Ferro, Andrew Vucko 3D Rigging: Renato Ferro 3D Animation: Vini Nasicmento, Marcin Porebski, Renato Ferro Textures: Vini Nasicmento, Renato Ferro Lighting, Render: Brad Husband Title Animation: Andrew Vucko Compositing: Chris Bahry, Anthony Scott Burns, Brad Husband About Tendril's longtime friend and collaborator John Black (of CypherAudio) was approached by Stash Magazine editor and STYLE FRAMES executive producer Stephen Price to create a musical framework for the show's opening titles. John recommended Tendril as a great partner to create a visual, and soon after we were meeting with Stephen to discuss. After some initial brainstorming at the studio, our Creative Director Chris Bahry reached out to the ultra talented filmmaker, designer and musician Anthony Scott Burns. Anthony had left commercial work to pursue feature film, and to us this project and client seemed like the perfect chance for an overdue collaboration. Together we came up with the self-referential story of a person creating a pitch, and the nightmarish encounters he has with himself and five ‘Gods’ that represent aspects of his creative psyche - the 'Gods' represent flesh/blood; technology/power; rest/play; form/function; love/passion. We figured that anyone who has engaged in a pitch or any kind of creative process under pressure will identify with aspects of the ‘Ritual’ that plays out over the course of the sequence. With pitches, we put the best of ourselves out there to be the ones selected for a project and it's a painful and exhilarating experience. It's the nerd/artist's equivalent of extreme sports. It’s not meant to be a message that pitching is bad at all; but when we really got into it, things quickly became visceral and dark. We wanted to be true to the subject and this is what came out. It was ambitious and there was certainly interplay between life and art during the piece’s inception. We wanted it to be an epic live-action and CG combo; plus the timeline was incredibly tight with just over a month for a 3-minute short with over 95 shots and no money. To that end, we drew on every resource at our disposal, including our partners for make-up and costumes, friends and family as actors, running around town with our own kit and gear, and the amazing team of designers and artists at the studio for execution. We came up with a lot of smart and cheap solutions for getting all the shots we wanted and are excited to share it all soon in some behind the scenes materials. After we had our footage, we enlisted Chris Murphy of Relish for editing and John got to work giving the score a deep, cinematic feel, building up slowly to the reveal of the Gods. The sound design opens with more traditional musical elements for the first two movements and then introduces a more contemporary feel in the middle that continues into the finale. All in all, it was a dream team collaboration that resulted in a work that we we hope depicts the essence of the pitch process in 3 minutes. Look out for lots of making-of and process soon!