Naïve is industrial rock group KMFDM's fifth album, released in 1990. It was recorded in Hamburg, Germany upon KMFDM's return from their first visit to America and subsequent tour with Ministry. It was also the first record that they released after signing directly to Wax Trax! Records.

The album was out of print for over a decade due to copyright infringement: the seventh track, "Liebeslied", used unauthorized samples from a recording of "O Fortuna," from Carl Orff's 1930s cantata Carmina Burana. The album was recalled approximately three years after being released. Copies today are rare and considered collector's items, often fetching high prices at auction.

All of the tracks on the album, except for the original mixes of "Die Now-Live Later", "Liebeslied" and "Go to Hell" were subsequently available on other discs. The album was re-released as Naïve/Hell to Go, with some songs remixed, in 1994. A digitally remastered reissue of Naïve was released on November 21, 2006, along with Money and Angst. It was reissued with an edited version of the track "Liebeslied" without the offending sample. It also features the remixes that initially appeared on Naïve/Hell To Go.

Naivety (or naïvety, naïveté, etc.), is the state of being naive—having or showing a lack of experience, understanding or sophistication - often in a context where one neglects pragmatism in favor of moral idealism. One who is naive may be called a naif.

In early use, the word "naive" meant natural or innocent, and did not connote ineptitude. As a French word, it is spelled naïve or naïf. (French adjectives have grammatical gender; naïf is used with masculine nouns.) The dots above the i are a diaeresis (see also Ï). As an unitalicized English word, “naive” is now the more usual spelling, although “naïve” is unidiomatic rather than incorrect; “naïf” often represents the French masculine, but has a secondary meaning as an artistic style. “Naive” is now normally pronounced as two syllables, with the stress on the second, in the French manner.

The noun form can be written naivety, naïvety, naïveté, naïvete, or naiveté.

In the sciences, and technical professions, it is used to refer to a lack of experience or avoiding the obvious with a specific stimulus (e.g., an image, a drug, a method for solving math problems) and does not carry broader negative connotations about the individual. In computer science, a naive algorithm is one that is correct and simple, but not efficient, e.g. bubble sort for sorting or linear search to find a value in a list.

An album may be understood as a collection of recordings, released as a single package on gramophone record, cassette, compact disc, or via digital distribution, however the concept is found in printed music dating into the early nineteenth century in works by composers such as Schumann and Mendelssohn. The word derives from the Latin word for list.

Today, with the vinyl record no longer being used as the primary form of distribution, the term "album" can still be applied to any sound recording collection, such as those on compact disc, MiniDisc, Compact audio cassette, and digital or MP3 albums.Cover art is also considered an integral part of the album. Many albums also come with liner notes and inserts giving background information or analysis of the recording, reprinted lyrics, images of the performers, or additional artwork and text. These are now often found in the form of CD booklets.

Vinyl LP records have two sides, each comprising one half of the album. If a pop or rock album contained tracks released separately as commercial singles, these were often traditionally placed in particular positions on the album. A common configuration was to have the album led off by the second and third singles, followed by a ballad. The first single would lead off side 2. In the past many singles (such as the Beatles' "Hey Jude" and Bob Dylan's "Positively 4th Street") did not appear on albums, but others (such as the Beatles' "Come Together" and Dylan's "Like a Rolling Stone") were part of an album released concurrently. Today, many commercial albums of music tracks feature one or more singles, which are released separately to radio, TV or the Internet as a way of promoting the album. Albums have also been issued that are compilations of older tracks not originally released together, such as singles not originally found on albums, b-sides of singles, or unfinished "demo" recordings.