Swiftcover was formed in 2005 by a group of former Churchill Insurance executives. In 2007 AXA UK acquired swiftcover.com. It is now a wholly owned subsidiary of AXA UK plc which forms part of AXA Group. It claims to be the only 100% online internet based insurance company in the UK, and that it has no call centres because it sells all policies over the internet. Which is a false claim because it has a calls centres in Tunbridge Wells, Kent and in Teesside. However, despite the use of call centres customers can manage their policy without the need of a telephone. Changes to the policy can be made online and any contact can be done via email, meaning most customers can have a 100% online insurance product.

In 2005, Swiftcover.com's advertising campaign used advertising straplines including “Click Click not Cluck Cluck” and "No Clucking Call Centres".

From January 2009, the company used Iggy Pop to front a £25 million TV ad campaign using the strapline "Get a Life". The ads led to a 31% increase in sales in the first three months of 2009 compared with the same period in 2008. One particular advert became notable due to complaints received by the Advertising Standard's Authority:

Taylor Alison Swift (born December 13, 1989) is an American singer-songwriter and occasional actress. Raised in Wyomissing, Pennsylvania, Swift moved to Nashville, Tennessee at the age of fourteen to pursue a career in country music. She signed to the independent label Big Machine Records and became the youngest songwriter ever hired by the Sony/ATV Music publishing house. The release of Swift's self-titled debut album in 2006 established her as a country music star. "Our Song", her third single, made her the youngest sole writer and singer of a number one song on the country chart. She received a Best New Artist nomination at the 50th Grammy Awards.

Swift's second album, Fearless, was released in late 2008. Buoyed by the chart success of the singles "Love Story" and "You Belong with Me", Fearless attracted a crossover audience and became the top-selling album of 2009. The record won four Grammy Awards, with Swift becoming the youngest ever Album of the Year winner. Fearless also received Album of the Year plaudits at the American Music Awards, Academy of Country Music Awards and Country Music Association Awards, making it the most awarded album in country music history. In 2010, Swift released her third album, Speak Now, which sold over one million copies in its first week. She then embarked on the 111-date Speak Now World Tour, which was attended by over 1.6 million fans and has become one of the highest-grossing concert tours of all time. The album's third single, "Mean", won two Grammy Awards for Best Country Song and Best Country Solo Performance. Swift is currently recording her fourth studio album, due for release in the fall of 2012.

Iggy Pop (born James Newell "Jim" Osterberg, Jr.; April 21, 1947) is an American singer, songwriter, musician, and actor. Though considered an innovator of punk rock, Pop's music has encompassed a number of styles over the years, including pop, metal, jazz and blues. Pop became known as 'Iggy' in high school, during which time he served as drummer for local blues band The Iguanas. He is vocalist of influential protopunk band The Stooges (Pop and the other surviving members of the group reunited in 2003), having become known, since the late 1960s, for his outrageous and unpredictable stage antics.

Though the singer's popularity has waned and waxed throughout his career, Pop has recorded a number of well-known songs, including "Lust for Life", "Real Wild Child", "I Wanna Be Your Dog," "Candy" (a duet with Kate Pierson of The B-52's), "China Girl", "Nightclubbing", "Search and Destroy", and "The Passenger". The Stooges were inducted into the Rock and Roll Hall of Fame in 2010

Iggy Pop (AKA Iggy Stooge) was born in Ann Arbor, Michigan, the son of Louella (née Christensen) and James Newell Osterberg, Sr., a former high school English teacher and baseball coach at Fordson High School in Dearborn, Michigan. Osterberg was raised in a trailer park in Ypsilanti, Michigan. He is of Irish and English descent on his father's side, and of Norwegian and Danish ancestry on his mother's. His father was adopted by a Swedish American family and took on their surname (Österberg).