Paul Artadi

Paul Anthony Dy Artadi (born May 5, 1981) is a Filipino retired professional basketball player. On his eleven-year tenure in the league, he played the point guard position.

Early life and collegiate career

Artadi was born in the University of Santo Tomas Hospital in Manila but grew up in the outskirts of San Juan, Metro Manila, playing pick-up games with much taller and much stronger playground legends.

He played collegiate basketball at the University of the East. During his stint with the Red Warriors in the UAAP, he became an instant hardcourt and campus icon as he teamed up with the highly touted scoring ace James Yap. His partnership with Yap produced several final four appearances, hundreds of three-point shots converted courtesy of Yap, hundreds of assists courtesy of Artadi, and millions of fans who became followers of perhaps the most celebrated back court tandem in the history of the Philippine's premier collegiate basketball league.

Personal life

Aside from being a professional basketball player, Artadi has an online business, which he named Pimp Kicks, selling basketball shoes online through his Facebook and Instagram accounts.