Various Listerine products

Listerine is a brand of antiseptic mouthwash. The product is marketed under the slogan "Kills germs that cause bad breath". It was named after Joseph Lister who promoted the idea of sterile surgery by sterilizing instruments.

Originally marketed by the Lambert Pharmacal Company (which later became Warner-Lambert), it is currently manufactured and distributed by Johnson and Johnson since that company's acquisition of Pfizer's consumer healthcare division in late December 2006.

The Listerine brand name is also used on toothpaste, Listerine Whitening rinse, new Listerine Fluoride rinse (Listerine Tooth Defense), Listerine Agent Cool Blue (children's teeth tinting rinse), PocketPaks, and PocketMist. In September 2007, Listerine began selling their own brand of self-dissolving teeth whitening strips.

History[link]

First formulated by Dr. Joseph Lawrence and Jordan Wheat Lambert in St. Louis, Missouri,^[1] in 1879 as surgical antiseptic, it was given to dentists for oral care in 1895 and it was the first over-the-counter mouthwash sold in the United States in 1914.

In 1885, Lawrence sold his share to the Lambert Pharmacal Company.^[2]

According to Freakonomics:^[3]

In this way, Listerine became a clear and early example of a larger trend: marketing campaigns inventing problems that the product is alleged to solve.

In 1955, Lambert Pharmacal merged with New York-based Warner-Hudnut and became Warner-Lambert Pharmaceutical Company and incorporated in Delaware with its corporate headquarters in Morris, New Jersey.^[4] In 2000 Pfizer acquired Warner-Lambert.^[5] Among Lambert's assets was the original land for Lambert-St. Louis International Airport.^[6]

From 1921 until the mid-1970s, Listerine was also marketed as preventive and remedy for colds and sore throats. In 1976, the Federal Trade Commission ruled that these claims were misleading, and that Listerine had "no efficacy" at either preventing or alleviating the symptoms of sore throats and colds. Warner-Lambert was ordered to stop making the claims, and to include in the next 10.2 million dollars' worth of Listerine ads specific mention that "contrary to prior advertising, Listerine will not help prevent colds or sore throats or lessen their severity."^[7]

For a short time, beginning in 1927, the Lambert Pharmaceutical Company even marketed Listerine Cigarettes.^[8][9]

1930s advertisements claimed that applying Listerine to the scalp could prevent dandruff.^[10]

Listerine was packaged in a glass bottle inside a corrugated cardboard tube for nearly 80 years before the first revamps were made to the brand; in 1992, Cool Mint Listerine was introduced in addition to the original Listerine Antiseptic formula and, in 1994, both brands were introduced in plastic bottles for the first time. In 1995, FreshBurst was added,^[11] then in 2003 Natural Citrus. In 2006 a new addition to the "less intense" variety, Vanilla Mint, was released. Currently, eight different kinds of Listerine are on the market in the U.S. and elsewhere: Original, Cool Mint, FreshBurst, Natural Citrus, Vanilla Mint, Advanced with Tartar Control (Arctic mint), Tooth Defense (mint shield), and Whitening pre-brush rinse (clean mint). The most recent addition is the Listerine Total Care, marketed as the Most Complete Listerine. It claims to reduce plaque, strengthen teeth to prevent cavities, prevent tartar build-up to keep teeth white, freshen breath for up to 12 hours.

Composition[link]

The active ingredients listed on Listerine bottles are menthol, thymol, methyl salicylate, and eucalyptol. In combination all have an antiseptic effect and there is some thought that methyl salicylate may have an anti inflammatory effect as well^{[citation needed]}. Ethanol, which is toxic to bacteria at concentrations of 40%, is present in concentrations of 21.6% in the flavored product and 26.9% in the original gold Listerine Antiseptic^{[citation needed]}. At this concentration, the ethanol serves to dissolve the active ingredients.^{[citation needed]}

Effectiveness[link]

Additional rinsing helps in reducing dental plaque and gingivitis in children, in addition to reducing the risk of bleeding from the gingival sulcus.^[12] However, the effect of extra rinsing with water is not as beneficial as using Listerine as part of everyday oral hygiene.^[12] (The label of the new whitening pre-rinse recommends consumers use one of the other Listerine formulas for fighting plaque).

In a January 6, 2005, decision, Judge Chin of the United States District Court for the Southern District of New York ruled that an advertising campaign by Pfizer, claiming that the mouthwash Listerine is as effective as flossing in fighting tooth and gum decay, is false and misleading and poses a public health risk.

In 2010 a study was published which noted that performing a brief 30 second rinse with Listerine (Vanilla Mint Flavor) prior to applying topical lidocaine to patients mouths masks the unpleasant flavor of topical lidocaine. It is suspected this may help improve the comfort of a variety of oral procedures performed by dentists and oral surgeons.^[13]

Listerine has a 0^{[clarification needed]} zone of inhibition for S. aureus and 1mm zone of inhibition for E. coli when cultured.

Safety[link]

There has been concern that the use of alcohol-containing mouthwash such as Listerine may increase the risk of developing oral cancer. ^[14] Studies conducted in 1985,^[15] 1995,^[16] and 2003^[17] summarize that alcohol-containing mouth rinses are not associated with oral cancer. However, a review of a study carried out in Cuba, Argentina, and Brazil published December 2008 in the Australian Dental Journal concluded that:

“

There is now sufficient evidence to accept the proposition that developing oral cancer is increased or contributed to by the use of alcohol-containing mouthwashes. Whilst many of these products may have been shown to be effective in penetrating oral microbial biofilms in vitro and reducing oral bacterial load, it would be wise to restrict their use to short-term therapeutic situations if needed. Perhaps the use of mouthwashes that do not contain alcohol may be equally effective. Further, mouthrinses should be prescribed by dentists, like any other medication. There may well be a reason for the use of alcohol-containing mouthrinses, but only for a particular situation and for a limited and controlled period of time. As such, patients should be provided with written instructions for mouthwash use, and mouthwash use should be restricted to adults for short durations and specific, clearly defined reasons. It is the opinion of the authors that, in light of the evidence currently available of the association of alcohol-containing mouthwashes with the development of oral cancer, it would be inadvisable for oral healthcare professionals to recommend the long-term use of alcohol-containing mouthwashes.[14]

”

In January 2009, Andrew Penman, chief executive of The Cancer Council New South Wales, called for further research on the matter.^[18] In a March 2009 brief, the American Dental Association said "the available evidence does not support a connection between oral cancer and alcohol-containing mouthrinse".^[19]

In 2009, Johnson and Johnson launched a new alcohol-free version of the product called Listerine Zero.^[20]

On April 11, 2007, McNeil-PPC disclosed that there were potentially contaminants in all Listerine Agent Cool Blue products sold since its launch in 2006, and that all bottles were being recalled.^[21] The recall affects some 4,000,000 bottles sold since that time.^[22] According to the company, Listerine Agent Cool Blue is the only product affected by the safety issue and that no other products in the Listerine family were under recall.^[21]

References[link]

External links[link]

Dentistry portal

• Official site
• Listerine Strips
• Official site (French)

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (April 2012)

Morgan Freeman
Freeman in 2006.
Born	(1937-06-01) June 1, 1937 (age 75) Memphis, Tennessee
Alma mater	Jackson State University
Occupation	Actor, director, narrator
Years active	1964–present
Spouse	Jeanette Adair Bradshaw (1967–79) Myrna Colley-Lee (1984–2010)

Morgan Freeman^[1] (born June 1, 1937) is an American actor, film director, aviator and narrator. Freeman has received Academy Award nominations for his performances in Street Smart, Driving Miss Daisy, The Shawshank Redemption and Invictus and won in 2005 for Million Dollar Baby. He has also won a Golden Globe Award and a Screen Actors Guild Award. Freeman has appeared in many other box office hits, including Unforgiven, Glory, Seven, Deep Impact, The Sum of All Fears, Bruce Almighty, Batman Begins, March of the Penguins, The Bucket List, Wanted, The Dark Knight, and RED.

Early life[link]

Morgan Freeman was born in Memphis, Tennessee, the son of Mayme Edna (née Revere), a teacher,^[2] and Morgan Porterfield Freeman, a barber who died April 27, 1961, from cirrhosis. He has three older siblings. Freeman was sent as an infant to his paternal grandmother in Charleston, Mississippi.^[3][4][5] His family moved frequently during his childhood, living in Greenwood, Mississippi; Gary, Indiana; and finally Chicago, Illinois.^[5] Freeman made his acting debut at age 9, playing the lead role in a school play. He then attended Broad Street High School, later named Threadgill Elementary School, in Mississippi. At age 12, he won a statewide drama competition, and while still at Broad Street High School, he performed in a radio show based in Nashville, Tennessee. In 1955, he graduated from Broad Street, but turned down a partial drama scholarship from Jackson State University, opting instead to work as a mechanic in the United States Air Force.

Freeman moved to Los Angeles in the early 1960s and worked as a transcript clerk at Los Angeles Community College. During this period, he also lived in New York City, working as a dancer at the 1964 World's Fair, and in San Francisco, where he was a member of the Opera Ring musical theater group. Freeman acted in a touring company version of The Royal Hunt of the Sun, and also appeared as an extra in the 1965 film The Pawnbroker. He made his off-Broadway debut in 1967, opposite Viveca Lindfors in The Nigger Lovers^[6][7] (about the civil rights era "Freedom Riders"), before debuting on Broadway in 1968's all-black version of Hello, Dolly!, which also starred Pearl Bailey and Cab Calloway.

Career[link]

Acting career[link]

Freeman at the 10 Items or Less premiere in Madrid with co-star Paz Vega.

Although his first credited film appearance was in 1971's Who Says I Can't Ride a Rainbow?, Freeman first became known in the American media through roles on the soap opera Another World and the PBS kids' show The Electric Company,^[5] (notably as Easy Reader and Vincent the Vegetable Vampire) which he later said he should have left earlier than he did.

Beginning in the mid-1980s, Freeman began playing prominent supporting roles in many feature films, earning him a reputation for depicting wise, fatherly characters.^[5] As he gained fame, he went on to bigger roles in films such as the chauffeur Hoke in Driving Miss Daisy, and Sergeant Major Rawlins in Glory (both in 1989).^[5] In 1994 he portrayed Red, the redeemed convict in the acclaimed The Shawshank Redemption. In the same year he was a member of the jury at the 44th Berlin International Film Festival.^[8]

He also starred in films such as Robin Hood: Prince of Thieves, Unforgiven, Seven, and Deep Impact. In 1997, Freeman, together with Lori McCreary, founded the film production company Revelations Entertainment, and the two co-head its sister online film distribution company ClickStar. Freeman also hosts the channel Our Space on ClickStar, with specially crafted film clips in which he shares his love for the sciences, especially space exploration and aeronautics.

After three previous nominations—a supporting actor nomination for Street Smart, and leading actor nominations for Driving Miss Daisy, and The Shawshank Redemption—he won the Academy Award for Best Supporting Actor for his performance in Million Dollar Baby at the 77th Academy Awards.^[5] Freeman is recognized for his distinctive voice, making him a frequent choice for narration. In 2005 alone, he provided narration for two films, War of the Worlds and the Academy Award-winning documentary film March of the Penguins.

Freeman appeared as God in the hit film Bruce Almighty and its sequel, Evan Almighty, as well as Lucius Fox in the critical and commercial success Batman Begins and its 2008 sequel, The Dark Knight. He starred in Rob Reiner's 2007 film The Bucket List, opposite Jack Nicholson. He teamed with Christopher Walken and William H. Macy for the comedy The Maiden Heist, which was released direct to video due to financial problems of the distribution company. In 2008, Freeman returned to Broadway to co-star with Frances McDormand and Peter Gallagher for a limited engagement of Clifford Odets's play, The Country Girl, directed by Mike Nichols.

He had wanted to do a film based on Nelson Mandela for some time. At first he tried to get Mandela's autobiography, Long Walk to Freedom, adapted into a finished script, but it was not finalized.^[9] In 2007 he purchased the film rights to a pre-published 2008 book by John Carlin, Playing the Enemy: Nelson Mandela and the Game that Made a Nation.^[10] Clint Eastwood directed the Nelson Mandela bio-pic titled Invictus, starring Freeman as Mandela and Matt Damon as rugby team captain Francois Pienaar.^[11] In October 2010, Freeman co-starred alongside Bruce Willis in Red.^[12]

Freeman's latest project is the Danny DeVito directed film Charlotte Doyle which will also feature Irish actor Pierce Brosnan and is due to start filming in Ireland in early 2012.^[13]

Other work[link]

In July 2009 Freeman was one of the presenters at the 46664 concert (celebrating Nelson Mandela's birthday) at Radio City Music Hall in New York City.

Freeman was the first American to record a par on Legend Golf & Safari Resort's Extreme 19th hole.^[14]

At age 65, Freeman earned a private pilot's license.^[15] He owns or has owned at least three private aircraft, including a Cessna Citation 501 jet and a Cessna 414 twin-engine prop. In 2007 he purchased an Emivest SJ30^[16] long-range private jet, and took delivery in December 2009.^[17] He is certified to fly all of them.^[18]

Effective January 4, 2010, Freeman replaced Walter Cronkite as the voiceover introduction to the CBS Evening News featuring Katie Couric as news anchor.^[19] CBS cited the need for consistency in introductions for regular news broadcasts and special reports as the basis for the change.^[19]

As of 2010^[update], Freeman is the host and narrator of the Discovery Channel television show Through the Wormhole.^[20]

He was featured on the opening track to B.o.B's second album Strange Clouds. The track, "Bombs Away", features a prologue and epilogue (which leads in to a musical outro) spoken by Morgan Freeman

In September 2011, Freeman was featured with John Lithgow in the Broadway debut of Dustin Lance Black's play, '8' — a staged reenactment of the federal trial that overturned California's Prop 8 ban on same-sex marriage — as Attorney David Boies.^[21] The production was held at the Eugene O'Neill Theatre in New York to raise money for the American Foundation for Equal Rights.^[22][23]

Personal life[link]

Freeman and his wife, Myrna Colley-Lee, at the 1990 Academy Awards

Family[link]

Freeman was married to Jeanette Adair Bradshaw from October 22, 1967 until 1979.

He married Myrna Colley-Lee on June 16, 1984. The couple separated in December 2007. Freeman and Colley-Lee had adopted Freeman's step-granddaughter from first marriage and together helped to raise her. Freeman's attorney and business partner, Bill Luckett, announced in August 2008, that Freeman and his wife were in the process of divorce.^[24] On September 15, 2010, their divorce was finalized in Mississippi.^[25] The couple's divorce is said to be due to Freeman being caught by Colley-Lee having a sexual relationship with his step-granddaughter Hines which according to reports lasted almost a decade. Neither are blood releated. Freeman was in his early seventies while Hines in her late twenties at the time of Freeman's divorce. Despite rumors of marriage and baby, Freeman and Hines were said to have split up in 2012. Freeman is now said to be dating a girl even younger than Hines. ^[26]

In 2008, the TV series African American Lives 2 revealed that Freeman's great-great-grandparents were slaves who migrated from North Carolina to Mississippi. Freeman also discovered that his caucasian maternal great-great-grandfather had lived with, and was buried beside, Freeman's African-American great-great-grandmother (the two could not legally marry at the time, in the South).^[2]

Properties[link]

This biographical section of an article needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately, especially if potentially libelous or harmful. (April 2012)

Freeman lives in Charleston, Mississippi, and New York City. He co-owns and operates Madidi,^[27] a fine dining restaurant, and Ground Zero, a blues club, both located in Clarksdale, Mississippi.

Car accident[link]

Freeman was injured in an automobile accident near Ruleville, Mississippi, on the night of August 3, 2008. The vehicle in which he was traveling, a 1997 Nissan Maxima, left the highway and flipped over several times. He and a female passenger, Demaris Meyer, were rescued from the vehicle using the "Jaws of Life". Freeman was taken via medical helicopter to The Regional Medical Center (The Med) hospital in Memphis.^[28][29] Police ruled out alcohol as a factor in the crash.^[30] Freeman was coherent following the crash, as he joked to a photographer about taking his picture at the scene.^[31] He broke his shoulder, arm and elbow in the crash and had surgery on August 5, 2008. Doctors operated for four hours to repair nerve damage in his shoulder and arm.^[32] On CNN's Piers Morgan Tonight he stated that he is left handed but cannot move the fingers of his left hand. He wears a compression glove to protect against blood pooling due to non-movement. His publicist announced he was expected to make a full recovery.^[33][34] Meyer, his passenger, has sued him for negligence, claiming that he was drinking the night of the accident.^[35]

Beliefs[link]

In an interview with CNN, Freeman denied the claim that he was a "man of God", saying that "the question of faith is whatever you actually believe is. We take a lot of what we're talking about in science on faith; we posit a theory, and until it's disproven we have faith that it's true."^[36]

Activism[link]

Charitable work[link]

In 2004 Freeman and others formed the Grenada Relief Fund to aid people affected by Hurricane Ivan on the island of Grenada. The Grenada Relief Fund has since become PLANIT NOW, an organization that seeks to provide preparedness resources for people living in hurricane and severe-storm afflicted areas.^[37]

Freeman has worked on narrating small clips for global organizations, such as One Earth,^[38] whose goals include raising awareness of environmental issues. He has narrated the clip "Why Are We Here", which can be viewed on One Earth's website.

Freeman has donated money to the Mississippi Horse Park in Starkville, Mississippi. The Horse park is part of Mississippi State University. Freeman has several horses that he takes there.^[39]

Comments on race[link]

Freeman has publicly criticized the celebration of Black History Month and does not participate in any related events, saying, "I don't want a black history month. Black history is American history."^[40] He says the only way to end racism is to stop talking about it, and he notes that there is no "white history month."^[41] Freeman once said on an interview with 60 Minutes' Mike Wallace, "I am going to stop calling you a white man and I'm going to ask you to stop calling me a black man."^[40] Freeman supported the defeated proposal to change the Mississippi state flag, which contains the Confederate battle flag.^[42][43]

Politics[link]

Freeman endorsed Barack Obama's candidacy for the 2008 presidential election, although he stated that he would not join Obama's campaign.^[44] He narrates for The Hall of Presidents with Barack Obama, who has been added to the exhibit.^[45][46] The Hall of Presidents re-opened on July 4, 2009 at Walt Disney World Resort in Orlando, Florida.^[46]

Freeman joined President Bill Clinton, USA Bid Committee Chairman Sunil Gulati, and USMNT midfielder Landon Donovan on Wednesday, December 1, 2010, in Zurich for the USA bid committee's final presentation to FIFA for the 2022 FIFA World Cup.^[47]

Freeman sparked an outcry in September 2011 when, on CNN's Piers Morgan Tonight, he accused the Tea Party movement of racism.^[48]

Freeman: [the Tea Party's] stated policy, publicly stated, is to do whatever it takes to see to it that Obama only serves one term. What's, what does that, what underlines that? Screw the country. We're going to do whatever we do to get this black man, we can, we're going to do whatever we can to get this black man outta here.

Morgan: But is that necessarily a racist thing?...Wouldn't they say that about any Democrat?

Freeman: It is a racist thing...[The rise of the Tea Party] shows the weak, dark underside of America. We're supposed to be better than that. We really are. That's why all those people were in tears when Obama was elected president. 'Ah look at what we are–this is America.' Then it just sort of started turning because these people surfaced–like stirring up muddy water.^[49][50]

Freeman was criticized for the comments; black Republican presidential candidate Herman Cain said the comments were short-sighted and said most who have criticized the Tea Party have never been to a Tea Party,^[51] and actor Adam Baldwin said, "It's the content of Obama's character [and] policies, not the color of his skin, that's at issue."^[48]

Honors[link]

On October 28, 2006, Freeman was honored at the first Mississippi's Best Awards in Jackson, Mississippi, with the Lifetime Achievement Award for his works on and off the big screen. He received an honorary degree of Doctor of Arts and Letters from Delta State University during the school's commencement exercises on May 13, 2006.^[52]

In 2008, Freeman's family history was profiled on the PBS series African American Lives 2. A DNA test showed that he is descended from the Songhai and Tuareg peoples of Niger.

Filmography[link]

Other awards and honors[link]

• 1978 Nominated for Tony Award for Best Performance by a Featured Actor in a Play in The Mighty Gents
• 1997 Received an honorary degree from Rhodes College, becoming an honorary alumnus^[56]
• 2003 Received the Crystal Globe award for outstanding artistic contribution to world cinema at the Karlovy Vary International Film Festival
• 2006 Guest of honor at the Cairo International Film Festival
• 2007 He and his wife received the Lifetime Achievement Award from the Mississippi Institute of Arts and Letters
• 2007 Outstanding Contribution To Film And TV gong at the Screen Nation Film and TV Awards
• 2008 Kennedy Center Honors
• 2010 Received an honorary degree from Brown University^[57]
• 2011 Received a Lifetime Achievement Award from the American Film Institute
• 2012 Chosen as Favorite Movie Icon at the People's Choice Awards
• 2012 Cecil B. DeMille Award

References[link]

External links[link]

	Film portal
	Television portal
	Biography portal

Wikimedia Commons has media related to: Morgan Freeman

• Morgan Freeman at the Internet Movie Database
• Morgan Freeman at the Internet Broadway Database
• Morgan Freeman at the Internet Off-Broadway Database
• Morgan Freeman at AllRovi
• Morgan Freeman on Charlie Rose
• Morgan Freeman collected news and commentary at The New York Times
• Morgan Freeman collected news and commentary at The Guardian
• ClickStar headed by Morgan Freeman and Lori McCreary
• Revelations Entertainment Production company co-founded by Freeman
• A detailed biography of his history as an actor
• Morgan Freeman movies at Movie Information