An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.

The critical part of making an advertising campaign is determining a champion theme as it sets the tone for the individual advertisements and other forms of marketing communications that will be used. The campaign theme is the central message that will be communicated in the promotional activities. The campaign themes are usually developed with the intention of being used for a substantial period but many of them are short lived due to factors such as being ineffective or market conditions and/or competition in the marketplace and marketing mix.

Ronald Ernest "Ron" Paul (born August 20, 1935) is an American politician who has been the U.S. Representative for Texas's 14th congressional district, which includes Galveston, since 1997, and a three-time candidate for President of the United States, as a Libertarian in 1988 and as a Republican in 2008 and currently 2012. He is an outspoken critic of American foreign and monetary policies, including the Military–industrial complex and the Federal Reserve, and is known for his libertarian-leaning views, often differing from his own party on certain issues.

A native of Pittsburgh, Pennsylvania, Paul is a graduate of Gettysburg College and Duke University School of Medicine, where he earned his medical degree. He served as a medical officer in the United States Air Force from 1963 until 1968. He worked as an obstetrician-gynecologist from the 1960s to the 1980s, delivering more than 4,000 babies. He became the first Representative in history to serve concurrently with a child in the Senate when his son Rand Paul was elected to the United States Senate for Kentucky in 2010.

Cara Delevingne (born 22 August 1992) is a British model and socialite.

Delevingne is currently the face of Burberry's Spring Summer 2012 campaign alongside actor Eddie Redmayne, shot by Mario Testino. Delevingne was also featured in the brand's Spring Summer 2011 and Burberry Beauty campaigns.

She was recently described by British Vogue as the "star face" of the autumn/winter 2012-2013 show season, having walked the runway for brands such as Shiatzy Chen, Jason Wu, Oscar de la Renta, Burberry, Dolce & Gabbana, Fendi, Stella McCartney and Chanel.

Sarah Doukas, founder of Storm Model Management, said of Delevingne:

In addition to her modelling, Delevingne is set to appear in the new film version of Anna Karenina alongside Keira Knightley.

Delevingne was named by the Evening Standard as one of London's 1,000 Most Influential of 2011, in the category of "Most Invited".

Delevingne is the granddaughter of former English Heritage boss Sir Jocelyn Stevens. Her mother Pandora is a personal shopper, and her father Charles is a property developer. Delevingne grew up in a Belgravia mansion, and attended the independent Bedales School. Her older sister is the model Poppy Delevingne.