Benton & Bowles

Benton & Bowles (B&B) was a New York-based advertising agency founded by William Benton and Chester Bowles in 1929.

History

The agency's success was closely related to the rise in popularity of radio. Benton & Bowles invented the radio soap opera to promote their clients' products, and by 1936 were responsible for three of the four most popular radio programs on the air.

In 1956, B&B and their client Procter & Gamble launched the nationally-televised soap opera As the World Turns on CBS.

B&B created some of the most memorable commercials on television, including "Look, Ma, No Cavities" for Crest toothpaste and "When E.F. Hutton Talks, People Listen" for the New York brokerage house.

Benton & Bowles merged with D'Arcy-MacManus Masius (D-MM) in 1985 to form D'Arcy Masius Benton & Bowles (DMB&B). The agency later merged with Leo Burnett Worldwide to form BCOM3 which was subsequently bought by Publicis, marking the demise of the Benton & Bowles brand.

Alumni

Boeing 727

The Boeing 727 is a mid-size narrow-body three-engine jet aircraft built by Boeing Commercial Airplanes from the early 1960s to 1984. It can carry 149 to 189 passengers and later models can fly up to 2,700 nautical miles (5,000 km) nonstop. Intended for short and medium-length flights, the 727 can use fairly short runways at smaller airports. It has three Pratt & Whitney JT8D engines below the T-tail, one on each side of the rear fuselage with a center engine that connects through an S-duct to an inlet at the base of the fin. The 727 is Boeing's only tri-jet aircraft.

The 727 followed the 707, a quad-jet airliner, with which it shares its upper fuselage cross-section and cockpit design. The 727-100 first flew in February 1963 and entered service with Eastern Air Lines in February 1964; the stretched 727-200 flew in July 1967 and entered service with Northeast Airlines that December. The 727 became a mainstay of airlines' domestic route networks and was also used on short- and medium-range international routes. Passenger, freighter, and convertible versions of the 727 were built.