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Electronica includes a wide range of contemporary electronic music designed for a wide range of uses, including foreground listening, some forms of dancing, and background music for other activities. Unlike electronic dance music, which is sub-genre in the category, not all examples of electronica are necessarily made for dancing.^[1][2] Genres such as techno, downtempo, and ambient are among those encompassed by the umbrella term, entering the American mainstream from "alternative" or "underground" venues during the late 1990s.^[2][3]

Allmusic categorises electronica as a top-level genre on their main page, where they state that electronica includes danceable grooves to music for headphones and chillout areas.^[4]

Electronica has grown to influence mainstream crossover recordings. Electronic sounds began to form the basis of a wide array of popular music in the late 1970s, and became key to the mainstream pop and rock sounds of the 1980s. Since the adoption of "electronica" in the 1990s to describe more underground music with an electronic aesthetic, elements of modern electronica have been adopted by many popular artists in mainstream music.

A wave of diverse acts[link]

Electronica took benefit from advancements in music technology, especially electronic musical instruments, synthesizers, music sequencers, drum machines, and digital audio workstations. As the technology developed, it became possible for individuals or smaller groups to produce electronic songs and recordings in smaller studios, even in project studios. At the same time, computers facilitated the use of music "samples" and "loops" as construction kits for sonic compositions.^[5] This led to a period of creative experimentation and the development of new forms, some of which became known as electronica.^[6][7]

It is currently used to describe a wide variety of musical acts and styles, linked by a penchant for overtly electronic production;^[8] a range which includes more popular acts such as Björk, Goldfrapp and IDM artists such as Autechre, and Aphex Twin to dub-oriented downtempo, downbeat, and trip-hop. Madonna and Björk are said to be responsible for electronica's thrust into mainstream culture, with their albums Ray of Light (Madonna),^[9] Post and Homogenic (Björk). Electronica artists that would later become commercially successful began to record in the early 1990s, before the term had come into common usage, including for example Fatboy Slim, Daft Punk, The Chemical Brothers, The Crystal Method, Epoch, Moby, Electro Arcade, Underworld and Faithless.^[10] Electronica composers often create alternate versions of their compositions, known as "remixes"; this practice also occurs in related musical forms such as ambient, jungle, and electronic dance music.^[11] Wide ranges of influences, both sonic and compositional, are combined in electronica recordings.^[12] Hits from this period include instrumental pieces like Children by Robert Miles (1995).

The more abstract Autechre and Aphex Twin around this time were releasing early records in the "intelligent techno" or so-called intelligent dance music (IDM) style, while other Bristol-based musicians such as Tricky, Leftfield, Massive Attack and Portishead were experimenting with the fusion of electronic textures with hip-hop, R&B rhythms to form what became known as trip-hop. Later extensions to the trip-hop aesthetic around 1997 came from the highly influential Vienna-based duo of Kruder & Dorfmeister, whose blunted, dubbed-out, slowed beats became the blueprint for the new style of downtempo.

It could be noted that older bands such as New Order and Depeche Mode had built on the New Wave music of the 1980s and added more dance and electronic instrumentation and alternative rock influences to become early pioneers of "electronica" music.

Global patterns of popularity[link]

By the late 1990s, artists like Moby had become internationally famous, releasing albums and performing regularly in major venues.

New York City became one center of experimentation and growth for the electronica sound, with DJs and music producers from areas as diverse as Southeast Asia and Brazil brought their creative work to the nightclubs of that city.^[13][14]

The Norwegian dance duo Röyksopp reached unexpected stardom in 2001 when its debut album Melody AM became an international bestseller. By 2002 the style had a harder edge and in the UK tracks like “Loneliness” by Tomcraft hit number one and the following year an electro dance scene emerged in the UK.

Effect on mainstream popular music[link]

Around the mid-1990s, with the success of the big beat-sound exemplified by The Chemical Brothers and The Prodigy in the UK, and spurred by the attention from mainstream artists, including Madonna in her collaboration with William Orbit on her album Ray of Light^[9] and Australian singer Dannii Minogue with her 1997 album Girl,^[15] music of this period began to be produced with a higher budget, increased technical quality, and with more layers than most other forms of dance music, since it was backed by major record labels and MTV as the "next big thing".^[16]

According to a 1997 Billboard article, "[t]he union of the club community and independent labels" provided the experimental and trend-setting environment in which electronica acts developed and eventually reached the mainstream. It cites American labels such as Astralwerks (The Future Sound of London, Fluke), Moonshine (DJ Keoki), Sims, and City of Angels (The Crystal Method) for playing a significant role in discovering and marketing artists who became popularized in the electronica scene.^[2]

Radiohead's Kid A (2000) found one of the most polarised critical receptions for an adoption of electronic sounds by a rock group, but the album also received wide acclaim, their next album Amnesiac (2001) further divulged into electronic style. and the band cited their debts to many electronic musicians, such as Autechre and Boards of Canada, in a recording which reached number one on the US album charts.

In the early 2000s, electronica-inspired post-punk experienced a revival, with rock bands such as Interpol and The Killers specifically drawing on the 1980s sound of New Order and The Cure.

With newly prominent music styles such as reggaeton, and subgenres such as electroclash, and favela funk, electronic music styles in the current decade are seen to permeate nearly all genres of the mainstream and indie landscape such that a distinct "electronica" genre of pop music is rarely noted.

Hip hop fusion[link]

Hip hop DJs and producers had been mining electronic sounds to create beats since Afrika Bambaataa and Grandmaster Flash pioneered the use of drum machines and synthesizers in the early 1980s, and the hip hop genre shared with other forms of electronic music an emphasis on sampling. Beginning with the success of Dr. Dre and G-funk rap in the mid 1990s, many hip hop producers began turning to a more synthesized sound, resulting in the rise of "superproducers" such as The Neptunes, who cultivated a science fiction image with sleek, overtly electronic beats, and Timbaland, who did likewise and also was known for creative sampling, rising to fame for his work with Aaliyah and Missy Elliott and producing a variety of pop and R&B records for artists such as Justin Timberlake. Timberlake's 2006 hit songs "SexyBack" and "My Love", both produced by Timbaland, were particularly notable for their electronic aesthetic, while The Neptunes worked with a range of acts from Britney Spears to Jay-Z.

A variety of other hip hop performers used electronica-influenced sounds as hooks in their songs. Outkast, a popular and acclaimed hip hop duo, adopted sounds in their 2003 hit single "Hey Ya" and member/producer Andre Benjamin praised the music of Squarepusher. In 2007 Kanye West, initially known for more natural sounding hip hop productions influenced by classic R&B music, released his third album Graduation, which featured some songs with a sharp electronic aesthetic, a sound which greatly expanded on West's latest album, where he emphasized synthesizer and vocal manipulations prominently and cited major influences from 1980s synthpop music, as well as from T-Pain, a hip-hop performer known for manipulating his voice by using the electronic effect processor Autotune. However, West's 2007 single "Stronger" used a prominent sample from a song by the French dance-oriented electronic act Daft Punk, whose work in the 1990s and early 2000s was also becoming highly sampled and influential on the musical aesthetic of acts in other genres such as indie rock and indie dance.

Electronica in 2009 gained global recognition as an essential part of most hip hop becoming the core sound on a range of tracks by artists like The Black Eyed Peas and new emerging artists like Tinie Tempah, and in 2010 Daft Punk with the release of the soundtrack for Tron: Legacy.

Post-hardcore fusion[link]

In the mid to late 2000s, many electronic post-hardcore that bands that were newly formed began receiving attention.^[17] I See Stars's debut-full length album, 3-D and metalcore band, Attack Attack!'s debut album, Someday Came Suddenly, set a precedent for newer bands of this style.^[18]

The first single from Someday Came Suddenly, "Stick Stickly", was released on June 4, 2009. It reached a good amount of popularity as it spawned a music video as well as its inclusion as downloadable content for Rock Band 2 via the Rock Band Network in March 2010.^[19] Canadian post-hardcore band, Abandon All Ships further popularized this genre. Upon being signed to Rise Records, the band had a large success with their single "Take One Last Breath".^[20] British metalcore band Asking Alexandria expanded on the traditional electronica sounds in their cover of Akon's "Right Now (Na Na Na)" on Punk Goes Pop 3.

These bands often play songs that contain "dancable beats, with some breakdowns splashed in."^[21]

Included in popular media[link]

In the late 1990s and early 2000s, electronica music was increasingly used as background scores for television advertisements, initially for automobiles. It was also used for various video games, specifically the Wipeout series, for which the soundtrack was composed of many popular and highly-appropriate electronica tracks that helped create more interest in this type of music^[22] -- and later for other technological and business products such as computers and financial services.

See also[link]

• List of electronic music genres

References[link]

Literature[link]

• Cummins, James. 2008. Ambrosia: About a Culture - An Investigation of Electronica Music and Party Culture. Toronto, ON: Clark-Nova Books. ISBN 978-0-9784892-1-2