This article does not cite any references or sources. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. (April 2011)

Sony Entertainment Television (SET) is a series of general entertainment television channels, owned by Sony Pictures Television. At least 10 International versions of this channel exist:

• Sony Entertainment Television Asia
• Sony Entertainment Television (Baltic)
• Sony Entertainment Television (India)
• Sony Entertainment Television (Latin America)
• Sony Entertainment Television (Portugal)
• Sony Entertainment Television (Russia)
• Sony Entertainment Television (South Africa)
• Sony Entertainment Television (Southeast Asia)
• Sony Entertainment Television (Spain)
• Sony Entertainment Television (UK & Ireland)

v t e Sony Corporation Primary businesses Sony Corporation (electronics & holding of the Sony group) · Sony Music Entertainment (music) · Sony Pictures Entertainment (motion pictures and television) · Sony Computer Entertainment (video games) · Sony Financial Holdings (financial services; 60%) · Sony Digital Audio Disc Corporation Technologies and brands α · Betacam · Blu-ray · BRAVIA · CD · Cyber-shot · Dash · Dream Machine · DVD · Handycam · HDCAM/HDCAM-SR · LocationFree · Memory Stick · MiniDisc · MiniDV · mylo · Reader · S/PDIF · SDDS · SXRD · Sony Tablet · UMD · VAIO · Video8/Hi8/Digital8 · Walkman · Walkman Phones · XDCAM · Xplōd · HMZ-T1 Historical products AIBO · CV-2000 · DAT · Betamax · Sony CLIÉ · Discman · JumboTron · Lissa · Mavica · NEWS · Qualia · Rolly · TR-55 · Trinitron · U-matic · Watchman · WEGA Electronics Sony EMCS · Sony Electronics (subsidiary in the US) · Sony Creative Software · Sony Mobile Communications  · S-LCD (50% minus 1 share) · Sony Mobile Display · Sony Optiarc · Sharp Display Products (7%) · Aiwa (former) Sony Music Entertainment Sony/ATV Music Publishing (50%) · Columbia Records · Epic Records · RCA Records · Sony Music Nashville (Arista Nashville, BNA Records, Columbia Nashville, RCA Records Nashville) · Provident Label Group · Verity Gospel Music Group · Sony Music Latin · Sony Masterworks  · Legacy Recordings  · RED Distribution  · IODA  · Syco Music  · Syco TV  · Syco Film  · Sony Music Australia · Sony Music Japan  · Gracenote · Aniplex · A-1 Pictures Sony Pictures Entertainment Columbia TriStar Motion Picture Group (Columbia Pictures · Sony Pictures Classics · Screen Gems · TriStar Pictures · Triumph Films) · Sony Pictures Worldwide Acquisitions (Destination Films · Stage 6 Films · Affirm Films) · Sony Pictures Television Group (Adelaide Productions · Culver Entertainment · Embassy Row · 2waytraffic · Lean-M  · Gogglebox Entertainment · Victory Television · Silver River Productions · Starling · Huaso · Floresta · Teleset) Sony Pictures Home Entertainment · Sony Wonder · Sony Pictures Family Entertainment Group · Sony Pictures Digital (Sony Pictures Imageworks · Sony Pictures Animation · Sony Pictures Mobile) · Sony Pictures Studios · Sony Pictures Consumer Marketing (Sony Pictures Consumer Products · Sony Pictures Loot) U.S. networks Sony Movie Channel · GSN (40%), joint venture with DirecTV · FEARnet HD (joint venture with Comcast and Lionsgate) · 3net (joint venture with Discovery Communications and IMAX) International networks Sony Entertainment Television (Asia, South East Asia, India, Latin America, South Africa, Portugal, Russia, Spain, Baltic and United Kingdom) · AXN · AXN HD · AXN HD+1 · AXN Asia · AXN India · AXN Pakistan · AXN White · AXN Crime · AXN Black · AXN Mystery · AXN Sci Fi · AXN Spin · Sony Aath · Multi Screen Media · Animax · Animax Asia · Animax India · Animax Pakistan · Animax Korea · Animax Eastern Europe · BeTV · Sony Spin · SET One · SET Max · Sony SIX · Sony MIX · SET PIX · SAB TV · Men&Movies · Movies4Men Sony Computer Entertainment Sony Online Entertainment · PlayStation · PSP · PlayStation Vita · Cellius (49%) · Square Enix (8.25%) · Sony Imagesoft (defunct) Online distribution platforms Sony Entertainment Network (Music Unlimited · Video Unlimited · PlayStation Network) · FEARnet · The Minisode Network · Crackle Financial services Sony Financial Holdings · Sony Life Insurance · Sony Assurance · Sony Bank · Sony Bank Securities Other businesses So-net Entertainment · Sony Broadcast & Professional Research Laboratories · Sony Sendai Other assets Sony Corporation of America (umbrella company in the US) · Other subsidiaries Joint ventures Sony/ATV · FeliCa Networks · Vevo · Cellius (49%) · Sharp Display Products (7.04%) Key personnel Kazuo Hirai · Masaru Ibuka · Nobuyuki Idei · Yasuo Kuroki · Ken Kutaragi · Michael Lynton · Akio Morita · Norio Ohga · Amy Pascal · Howard Stringer  · Nicole Seligman Category ·  Commons ·  Wikinews

Kazuo Hirai
Hirai holding a PlayStation Vita prototype at PlayStation Meeting 2011
Born	(1960-12-22) December 22, 1960 (age 51)[1] Tokyo, Japan
Occupation	President and CEO, Sony Corporation Chairman, Sony Computer Entertainment

Kazuo "Kaz" Hirai (平井 一夫, Hirai Kazuo^?, born December 22, 1960) is the President and CEO of Sony Corporation. He also serves as Chairman of Sony Computer Entertainment, Inc., a wholly owned subsidiary of Sony.^[2] He was noted by Entertainment Weekly as one of the most powerful executives in the entertainment industry.^[3] Hirai became Chairman of Sony Computer Entertainment on September 1, 2011 and was replaced by Andrew House as President and Group CEO.^[4] Hirai became the President and CEO of Sony on April 1, 2012.^[5][6]

Early years[link]

Hirai was born in 1960 in Tokyo, Japan. The son of a wealthy banker, Hirai often traveled with his father across the world to California, New York, and Canada and around Japan — a trait which Hirai noted to be a major factor in his later multi-continental business success.

It was his interest in games that later brought him into the entertainment business. After graduating from the International Christian University in August 1984 with a Bachelor of Liberal Arts degree, Hirai was hired at CBS/Sony Inc. (now Sony Music Entertainment (Japan) Inc.), where he was involved in marketing international music within Japan.

He eventually became head of Sony Computer Entertainment Japan's international business affairs office in New York.

Sony Computer Entertainment[link]

In August 1995, Hirai joined Sony's computer and video game division, Sony Computer Entertainment America.^[3] Two years later, in 1997, Hirai was credited on his first completed video game.

PlayStation[link]

Since heading up Sony Computer Entertainment America, Kazuo Hirai has been instrumental in Sony's success.^[7] He played a fundamental role in the rise of the PlayStation in the United States, and his methods of cross-promoting of the PlayStation brand took its advertising beyond merely "game" or computer oriented fields. PlayStation advertisements were placed in mainstream sports events such as the NBA, the NFL, the NHL and even NASCAR. This method of marketing has been credited with introducing large numbers of individuals to video games who would ordinarily have not considered purchasing a console.

With the release of the PlayStation 2 in 2000, Kazuo continued his success, utilizing second-party franchises such as Jak and Daxter, Ratchet & Clank, Sly Cooper, and SOCOM: U.S. Navy SEALs series of games. Under his leadership, SCEA continually managed to retain high profits throughout the sixth generation era.

2006-2011 SCEI management shuffle[link]

On July 3, 2006, Sony Computer Entertainment announced that Hirai had been made a vice president of its corporate executive group on July 1, 2006.^[8]

On November 30, 2006, just under two weeks after the launch of PlayStation 3, Hirai replaced Ken Kutaragi as President of Sony Computer Entertainment. While maintaining his positions at SCEA, Hirai also became chief operating officer of SCEI. Kutaragi himself was promoted to chairman of SCEI, and remained chief executive officer of the group.^[9]

On April 26, 2007, it was announced that Hirai will be promoted to President and Group CEO of SCEI, replacing Ken Kutaragi who would retire and instead take up the role of Honorary Chairman.^{[10][11][12][13]}

Sony[link]

On April 1, 2009, Sony’s electronics and game businesses were merged and reconfigured as two major groups: the Consumer Products & Devices Group (CPDG) and the Networked Products & Services Group (NPSG). Hirai was appointed as Corporate Executive Officer and Executive Vice President of Sony Corporation, concurrently serving as president of the NPSG. He has overseen all development, production and marketing activities at the NPSG, comprising Sony's game (i.e. SCEI & Sony Online Entertainment), personal computer (VAIO), networked mobile (including Walkman) and network service (including online distributions of music, video, books, etc.) businesses and new business incubation projects.^[14][15]

On April 1, 2011, Sony's consumer electronics, game, and networked service businesses were reorganized into one group, named the "Consumer Products & Services Group." Hirai was promoted to Representative Corporate Executive Officer and Executive Deputy President of Sony Corporation. He oversaw the Consumer Products & Services Group.^[2][16] Hirai was speculated to become the successor to Howard Stringer, the current sitting president and CEO of Sony Corporation, who was then expected to step down in 2013.^[17]

On February 1, 2012, Sony announced that Hirai has been appointed as President and Chief Executive Officer, effective April 1, 2012.^[18] He is also expected to be appointed to the Board at the June shareholders meeting.

Notes[link]

External links[link]

Wikiquote has a collection of quotations related to: Kazuo Hirai

Wikimedia Commons has media related to: Kazuo Hirai

• Official profile
• Kaz Hirai's profile at MobyGames

Interviews

• Kikizo video interview
• Gamespot video interview - Playstation 3 pre launch
• Gamespot video interview - TGS 2006
• 1UP.com interview

v t e Sony Corporation Primary businesses Sony Corporation (electronics & holding of the Sony group) · Sony Music Entertainment (music) · Sony Pictures Entertainment (motion pictures and television) · Sony Computer Entertainment (video games) · Sony Financial Holdings (financial services; 60%) · Sony Digital Audio Disc Corporation Technologies and brands α · Betacam · Blu-ray · BRAVIA · CD · Cyber-shot · Dash · Dream Machine · DVD · Handycam · HDCAM/HDCAM-SR · LocationFree · Memory Stick · MiniDisc · MiniDV · mylo · Reader · S/PDIF · SDDS · SXRD · Sony Tablet · UMD · VAIO · Video8/Hi8/Digital8 · Walkman · Walkman Phones · XDCAM · Xplōd · HMZ-T1 Historical products AIBO · CV-2000 · DAT · Betamax · Sony CLIÉ · Discman · JumboTron · Lissa · Mavica · NEWS · Qualia · Rolly · TR-55 · Trinitron · U-matic · Watchman · WEGA Electronics Sony EMCS · Sony Electronics (subsidiary in the US) · Sony Creative Software · Sony Mobile Communications  · S-LCD (50% minus 1 share) · Sony Mobile Display · Sony Optiarc · Sharp Display Products (7%) · Aiwa (former) Sony Music Entertainment Sony/ATV Music Publishing (50%) · Columbia Records · Epic Records · RCA Records · Sony Music Nashville (Arista Nashville, BNA Records, Columbia Nashville, RCA Records Nashville) · Provident Label Group · Verity Gospel Music Group · Sony Music Latin · Sony Masterworks  · Legacy Recordings  · RED Distribution  · IODA  · Syco Music  · Syco TV  · Syco Film  · Sony Music Australia · Sony Music Japan  · Gracenote · Aniplex · A-1 Pictures Sony Pictures Entertainment Columbia TriStar Motion Picture Group (Columbia Pictures · Sony Pictures Classics · Screen Gems · TriStar Pictures · Triumph Films) · Sony Pictures Worldwide Acquisitions (Destination Films · Stage 6 Films · Affirm Films) · Sony Pictures Television Group (Adelaide Productions · Culver Entertainment · Embassy Row · 2waytraffic · Lean-M  · Gogglebox Entertainment · Victory Television · Silver River Productions · Starling · Huaso · Floresta · Teleset) Sony Pictures Home Entertainment · Sony Wonder · Sony Pictures Family Entertainment Group · Sony Pictures Digital (Sony Pictures Imageworks · Sony Pictures Animation · Sony Pictures Mobile) · Sony Pictures Studios · Sony Pictures Consumer Marketing (Sony Pictures Consumer Products · Sony Pictures Loot) U.S. networks Sony Movie Channel · GSN (40%), joint venture with DirecTV · FEARnet HD (joint venture with Comcast and Lionsgate) · 3net (joint venture with Discovery Communications and IMAX) International networks Sony Entertainment Television (Asia, South East Asia, India, Latin America, South Africa, Portugal, Russia, Spain, Baltic and United Kingdom) · AXN · AXN HD · AXN HD+1 · AXN Asia · AXN India · AXN Pakistan · AXN White · AXN Crime · AXN Black · AXN Mystery · AXN Sci Fi · AXN Spin · Sony Aath · Multi Screen Media · Animax · Animax Asia · Animax India · Animax Pakistan · Animax Korea · Animax Eastern Europe · BeTV · Sony Spin · SET One · SET Max · Sony SIX · Sony MIX · SET PIX · SAB TV · Men&Movies · Movies4Men Sony Computer Entertainment Sony Online Entertainment · PlayStation · PSP · PlayStation Vita · Cellius (49%) · Square Enix (8.25%) · Sony Imagesoft (defunct) Online distribution platforms Sony Entertainment Network (Music Unlimited · Video Unlimited · PlayStation Network) · FEARnet · The Minisode Network · Crackle Financial services Sony Financial Holdings · Sony Life Insurance · Sony Assurance · Sony Bank · Sony Bank Securities Other businesses So-net Entertainment · Sony Broadcast & Professional Research Laboratories · Sony Sendai Other assets Sony Corporation of America (umbrella company in the US) · Other subsidiaries Joint ventures Sony/ATV · FeliCa Networks · Vevo · Cellius (49%) · Sharp Display Products (7.04%) Key personnel Kazuo Hirai · Masaru Ibuka · Nobuyuki Idei · Yasuo Kuroki · Ken Kutaragi · Michael Lynton · Akio Morita · Norio Ohga · Amy Pascal · Howard Stringer  · Nicole Seligman Category ·  Commons ·  Wikinews