KATHLEEN A. PAGE, assistant professor, Keck School of Medicine of USC, and ROBERT S. SHERWIN, professor of medicine, Yale University.
This op-ed originally appeared in the New York Times on April 28.
Imagine that, instead of this article, you were staring at a plate of freshly baked chocolate chip cookies. The mere sight and smell of them would likely make your mouth water. The first bite would be enough to wake up brain areas that control reward, pleasure and emotion...
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