Chaired by Linda Dylla, Communications Consultant at the American Institute of Physics and owner, White Horse Communications, this was a keynote discussion at the 2013 ALPSP International Conference. Speakers Grace Baynes, Head of Corporate Communications at Nature Publishing Group and Helen Bray, Director of Communication at John Wiley & Sons discussed how the reputation of scholarly publishing suffers both from negative messaging from multiple directions and from our difficulty in articulating the value proposition that supports the publishing enterprise. In the struggle to respond to government mandates, librarians and publishers often don't do the best job of explaining what we do, why it matters or clearly state that publishers are partners to and serve the scholarly community; not surprisingly, the media doesn't articulate this message for us. The speakers discuss their experience in data driven messaging, multi-dimensional message delivery and communication management.

• published: 19 Sep 2013
• views: 2