- published: 14 Feb 2011
- views: 21773
Sally Boazman, known to many of her listeners as "Sally Traffic", is a British radio traffic reporter, best known for her work in the afternoons on the national BBC Radio 2, with more than eight million listeners. Her reporting "revolutionised" United Kingdom traffic news with the addition of live reports from motorists on mobile phones and lorry drivers on CB radio. Boazman's reporting is so up to date that the national Highways Agency uses her broadcast to update their own reports. Boazman gave her last weekday traffic report for Radio 2 on Friday 9 August 2014 and now broadcasts at weekends.
Boazman was described as "bit of a superhero for motorists", by Autotrader UK as the 'sexiest voice on the radio' and by veteran broadcaster Steve Wright as a 'national treasure' who changed the way traffic reporting was done. Her fans have named a thoroughbred race horse (which occasionally even won), after her as well as lorry trucks.
Following a brief foray into acting, Boazman took a post in the current affairs department of London Weekend Television where she worked as a secretary for the future BBC Director General Greg Dyke. After later working as a traffic news announcer for the Automobile Association she went on to present traffic reports for a number of local radio stations before moving to Classic FM. Her first presenting role was for the British Forces Broadcasting Service after which she worked for the BBC World Service and commercial radio. She spent some time away from broadcasting following the birth of her son, Harry, but returned later to become Chief Travel Reporter for BBC GLR. She joined BBC Radio 2 as the network's first official traffic news presenter in 1998, presenting travel updates during the afternoon and early evening. She has worked alongside Johnnie Walker, Chris Evans and Simon Mayo on their respective Drivetime shows, Steve Wright during the afternoon and Jeremy Vine at lunchtime.