AMD LIVE! is the name of Advanced Micro Devices' initiative in 2005 aimed at gathering the support of professional musicians and other media producers behind its hardware products. The primary focus of this initiative was the Opteron server- and workstation-class central processing units (CPUs).

AMD subsequently extended AMD LIVE! into a platform marketing initiative focusing the consumer electronics segment in 2006 and focused on performance segment desktop-class processors. AMD LIVE! for consumer electronics segment was announced on January 4, 2006 officially through press release.

The AMD LIVE! is an initiative, which can be divided into two parts, one in terms of software and the other, computer hardware. The software portion focuses on users' internet and multimedia experiences, while the hardware sector focuses on the ability of a system to handle multimedia files and the convergence of consumer electronics (CE) and personal computing (PC) into one computer chassis.

AMD LIVE! features away mode (as supported by motherboards), the system hibernates when user is not using, and powers up quickly when needed. The AMD LIVE! also includes a selection of software aimed to enhance the digital entertainment experience named as AMD LIVE! Entertainment Suite, see software section for details.

Advanced Micro Devices, Inc. (NYSE: AMD) or AMD is an American multinational semiconductor company based in Sunnyvale, California, that develops computer processors and related technologies for commercial and consumer markets. Its main products include microprocessors, motherboard chipsets, embedded processors and graphics processors for servers, workstations and personal computers, and embedded systems applications.

AMD is the second-largest global supplier of microprocessors based on the x86 architecture and also one of the largest suppliers of graphics processing units. It also owns 8.6% of Spansion, a supplier of non-volatile flash memory.

AMD is the only significant rival to Intel in the central processor (CPU) market for (x86 based) personal computers. Together they held 99.1 percent (Intel 80.3%, AMD 18.8%) of the CPU's sold for quarter three of 2011.^{[dubious – discuss]} Since acquiring ATI in 2006, AMD and its competitor Nvidia have dominated the discrete graphics processor unit (GPU) market, together making up virtually 100% of the market.