Ultimate Fighting Championship.

Type	Private
Industry	Mixed martial arts promotion
Founded	November 1993
Founder(s)	Art Davie, Rorion Gracie, Campbell McLaren,[1] Robert Meyrowitz[2]
Headquarters	Las Vegas, Nevada, United States
Key people	Lorenzo Fertitta, Chairman/CEO Dana White, President Marc Ratner, VP Regulatory Affairs Joe Silva, VP Talent Relations/Matchmaker
Parent	Zuffa, LLC
Website	http://www.ufc.com/

The Ultimate Fighting Championship (UFC) is the largest Mixed Martial Arts promotion company in the world,^[3] which hosts most of the top-ranked fighters in the sport^[4][5] and produces events worldwide.^[6] Based in the United States, the UFC has eight weight divisions and enforces the Unified Rules of Mixed Martial Arts.^[7] Dana White serves as the president of the UFC while Frank and Lorenzo Fertitta control the UFC's parent company, Zuffa, LLC.^[8][9][10]

The first UFC event was held in 1993 in Denver, Colorado. The purpose of the event was to identify the most effective martial art in a real fight between competitors of different fighting disciplines, including Boxing, Brazilian Jiu-Jitsu, Tae Kwon Do, Wrestling, Muay Thai, Karate and other styles. In subsequent competitions, fighters ventured outside their base style to utilize effective techniques from other disciplines, which indirectly helped create an entirely separate style of fighting known as present-day mixed martial arts.^[11]

With a cable-television deal and expansion into Canada, Europe, Australia^[12] the Middle East,^[13] Asia^[14] and new markets within the United States, the UFC as of 2011^[update] has gained in popularity, along with greater mainstream-media coverage. As of 2001^[update] viewers can access UFC programming on pay-per-view television in the U.S., Brazil, Australia, Canada, New Zealand and Italy. UFC programming can also be found on FX, Fuel TV, and Fox^[15] in the U.S., on ESPN in the United Kingdom and Ireland, as well as in 150 countries and 22 different languages worldwide. UFC also carries a mobile site for on-the-go users and a Sports Bars page for fans to find places showing the pay-per-view.^[16] It is also available on the Roku streaming player.^[17]

History[link]

Early competition - early 1990s[link]

Royce Gracie utilized Brazilian Jiu-Jitsu in the UFC's early years to defeat opponents of greater size and strength.

Art Davie proposed to Rorion Gracie and John Milius an eight man single-elimination tournament with a title of War of the Worlds. The tournament was inspired by the Gracies in Action video-series produced by the Gracie family of Brazil which featured Gracie Jiu-Jitsu students defeating martial-arts masters of various disciplines such as karate, kung fu and kickboxing. The tournament would feature martial artists from different disciplines facing each other in no-holds-barred combat to determine the best martial art and would aim to replicate the excitement of the matches Davie had seen on the videos.^[18] John Milius, a noted film director and screenwriter, as well as a Gracie student, agreed to be the event's creative director. Davie drafted the business plan and twenty-eight investors contributed the initial capital to start WOW Promotions with the intent to develop the tournament into a television franchise.^[19]

In 1993 WOW Promotions sought a television partner and approached pay-per-view producers TVKO (HBO), SET (Showtime) and the Semaphore Entertainment Group (SEG). Both TVKO and SET declined, but SEG–a pioneer in pay-per-view television which had produced such off-beat events as a gender tennis match between Jimmy Connors and Martina Navratilova–became WOW's partner in May 1993.^[20] SEG contacted video and film art-director Jason Cusson in order to design the trademarked "Octagon," a signature piece for the event. Cusson remained the Production Designer through UFC 27.^[18] SEG devised the name for the show as The Ultimate Fighting Championship.^[21]

WOW Promotions and SEG produced the first event, later called UFC 1, at McNichols Sports Arena in Denver, Colorado on November 12, 1993. Art Davie functioned as the show's booker and matchmaker.^[22] The television broadcast featured kickboxers Patrick Smith and Kevin Rosier, savate fighter Gerard Gordeau, karate expert Zane Frazier, shootfighter Ken Shamrock, sumo wrestler Teila Tuli, boxer Art Jimmerson and 175 lb (79 kg) Brazilian Jiu-Jitsu black belt Royce Gracie—younger brother of UFC co-founder Rorion who was hand-picked by Rorion himself to represent his family in the competition. The UFC 1 show was extremely successful with 86,592 television subscribers on pay-per-view.

The show was proposed to find an answer for sports fans to questions such as: "Can a wrestler beat a boxer?"^[23] As with most martial arts at the time, fighters typically had skills in just one discipline and had little experience against opponents with different skills.^[24] Royce Gracie's submission skills proved the most effective in the inaugural tournament, earning him the first ever UFC tournament championship.^[25]

However, the promoters did not intend for the event to become a precursor to a series. "That show was only supposed to be a one-off," eventual UFC president Dana White said. "It did so well on pay-per-view they decided to do another, and another. Never in a million years did these guys think they were creating a sport."^[26]

With no weight classes, fighters often faced significantly larger or taller opponents. For example, Josh Croft took on a man twice his size but still came out the winner Keith "The Giant Killer" Hackney faced Emmanuel Yarborough at UFC 3 with a 9 in (23 cm) height and 400 pounds (180 kg) weight disadvantage.^[27] Many martial artists believed that technique could overcome these size disadvantages, and that a skilled fighter could use an opponent's size and strength against him. With the 175 lb (79 kg) Royce Gracie winning three of the first four events, the UFC quickly proved that size does not always determine the outcome of the fight.

During this early part of the organization, the UFC would showcase a bevy of different styles and fighters. Aside from the aforementioned Royce Gracie, Ken Shamrock and Patrick Smith, the competitions also featured competitors such as Hall of Famer Dan Severn, Marco Ruas, Gary Goodridge, Don Frye, Kimo Leopoldo, Oleg Taktarov and Tank Abbott.

In April 1995, following UFC 5 in Charlotte, North Carolina, Davie and Gracie sold their interest in the franchise to SEG and disbanded WOW Promotions. Davie continued with SEG as the show's booker and matchmaker, as well as the commissioner of Ultimate Fighting, until December 1997.

Emergence of stricter rules[link]

Although UFC used the tagline "There are no rules!" in the early 1990s, the UFC did in fact operate with limited rules. There was no biting, no eye gouging, and the system frowned on (but allowed) techniques such as hair pulling, headbutting, groin strikes and fish-hooking.

In fact, in a UFC 4 qualifying match, competitors Jason Fairn and Guy Mezger agreed not to pull hair—as they both wore pony tails tied back for the match. Additionally, that same event saw a matchup between Keith Hackney and Joe Son in which Hackney unleashed a series of groin shots against Son while on the ground.

The UFC had a reputation, especially in the early days, as an extremely violent event, as evidenced by a disclaimer in the beginning of the UFC 5 broadcast which warned audiences of the violent nature of the sport.

UFC 5 also introduced the first singles match, a rematch from the inaugural UFC featuring three time champion Royce Gracie and Ken Shamrock, called "The Superfight." This was an important development because singles matches would feature fighters who suffered no prior damage from a previous fight in the same event, unlike tournament matches. Singles matches would also become a staple in the UFC for years to come.

"The Superfight" began as a non-tournament match that would determine the first reigning UFC Champion for tournament winners to face;^[28] it later evolved into a match that could feature either title matches or non-title matches. The "Superfight" would eventually completely phase out tournament matches; by UFC Brazil, the UFC abandoned the tournament format for an entire card of singles matches (aside from a one time UFC Japan tournament featuring Japanese fighters). UFC 6 was the first event to feature the crowning of the first non-tournament UFC Champion, Ken Shamrock.

Controversy and reform - late 1990s[link]

The violent nature of the burgeoning sport quickly drew the attention of the U.S. authorities.^[29]

Before reform, Senator John McCain prominently opposed the UFC.

Senator John McCain (R-AZ) saw a tape of the first UFC events and immediately found it abhorrent. McCain himself led a campaign to ban UFC, calling it "human cockfighting," and sending letters to the governors of all fifty U.S. states asking them to ban the event.^[30]

Thirty-six states enacted laws that banned "no-hold-barred" fighting, including New York, which enacted the ban on the eve of UFC 12, forcing a relocation of the event to Dothan, Alabama.^[31] The UFC continued to air on DirecTV PPV, though its audience remained minuscule compared to the larger cable pay-per-view platforms of the era.

UFC Hall of Famer Randy "The Natural" Couture debuted in 1997 as the UFC underwent reform.

In response to the criticism, the UFC increased cooperation with state athletic commissions and redesigned its rules to remove the less palatable elements of fights while retaining the core elements of striking and grappling. UFC 12 saw the introduction of weight classes and the banning of fish-hooking. For UFC 14 gloves became mandatory, while kicks to the head of a downed opponent were banned. UFC 15 saw limitations on hair pulling, and the banning of strikes to the back of the neck and head, headbutting, small-joint manipulations, and groin strikes. With five-minute rounds introduced at UFC 21, the UFC gradually re-branded itself as a sport rather than a spectacle.^[32]

As the UFC continued to work with state athletic commissions, events took place in smaller U.S. markets, including Iowa, Mississippi, Louisiana, Wyoming and Alabama. SEG could not secure home-video releases for UFC 23 through UFC 29. With other mixed martial arts promotions working towards U.S. sanctioning, the International Fighting Championships (IFC) secured the first U.S. sanctioned mixed-martial-arts event, which occurred in New Jersey on September 30, 2000. Just two months later, the UFC held its first sanctioned event, UFC 28, under the New Jersey State Athletic Control Board's "Unified Rules".^[33]

As the UFC's rules started to evolve, so too did its field of competitors. Notable UFC fighters to emerge in this era include Hall of Famers Mark Coleman, Randy Couture, Chuck Liddell and Matt Hughes, as well as notables Vitor Belfort, Mark Kerr, Pedro Rizzo, Tito Ortiz, Murilo Bustamante, Pat Miletich, Frank Shamrock, Mikey Burnett, Jeremy Horn, Pete Williams, Jens Pulver, Evan Tanner, Andrei Arlovski and Wanderlei Silva, among others.

The Zuffa era - early 2000s[link]

After the long battle to secure sanctioning, SEG stood on the brink of bankruptcy when Station Casinos executives Frank and Lorenzo Fertitta and their business partner Dana White approached them in 2000, with an offer to purchase the UFC. A month later, in January 2001, the Fertittas bought the UFC for $2 million and created Zuffa, LLC as the parent entity controlling the UFC.

"I had my attorneys tell me that I was crazy because I wasn't buying anything. I was paying $2 million and they were saying `What are you getting?" Lorenzo Fertitta revealed to Fighter's Only magazine, recalling the lack of assets he acquired in the purchase. "And I said `What you don't understand is I'm getting the most valuable thing that I could possibly have, which is those three letters: UFC. That is what's going to make this thing work. Everybody knows that brand, whether they like it or they don't like it, they react to it.'"^[34]

With ties to the Nevada State Athletic Commission (Lorenzo Fertitta was a former member of the NSAC), Zuffa secured sanctioning in Nevada in 2001. Shortly thereafter, the UFC returned to pay-per-view cable television with UFC 33 featuring three championship bouts.

Struggle for survival and turnaround[link]

The UFC slowly, but steadily, rose in popularity after the Zuffa purchase, due partly to greater advertising,^[35] corporate sponsorship, the return to cable pay-per-view and subsequent home video and DVD releases.

With larger live gates at casino venues like the Trump Taj Mahal and the MGM Grand Garden Arena, the UFC secured its first television deal with Fox Sports Net. The Best Damn Sports Show Period aired the first mixed martial arts match on American cable television in June 2002, as well as the main event showcasing Chuck Liddell vs. Vitor Belfort at UFC 37.5.^[36] Later, FSN would air highlight shows from the UFC, featuring one hour blocks of the UFC's greatest bouts.

UFC 40 proved to be the most critical event to date in the Zuffa era. The event sold out the MGM Grand Arena and sold 150,000 pay per view buys, a rate over three times larger than the previous Zuffa events. The event featured a card headlined by a highly anticipated championship grudge match between then-current UFC Light Heavyweight Champion Tito Ortiz and former UFC Superfight Champion Ken Shamrock, who had previously defected to professional wrestling in the WWE before returning to MMA. It was the first time the UFC hit such a high mark since being forced "underground" in 1997.^[37] UFC 40 also garnered mainstream attention from massive media outlets such as ESPN and USA Today, something that was unfathomable for mixed martial arts at that point in time.^[38] Many have suggested that the success of UFC 40 and the anticipation for Ortiz vs. Shamrock saved the UFC from bankruptcy; the buyrates of the previous Zuffa shows averaged a mere 45,000 buys per event and the company was suffering deep monetary losses.^[38] The success of UFC 40 provided a glimmer of hope for the UFC and kept alive the hope that mixed martial arts could become big.^[39] Long time UFC referee "Big" John McCarthy said that he felt UFC 40 was the turning point in whether or not the sport of MMA would survive in America.

Despite the success of UFC 40, the UFC was still experiencing financial deficits. By 2004, Zuffa had $34 million of losses since they purchased the UFC.^[41] Fighters who came into prominence after Zuffa's takeover include Anderson Silva, Georges St-Pierre, Rich Franklin, B.J. Penn, Sean Sherk, Matt Serra, Ricco Rodriguez, Robbie Lawler, Frank Mir, Karo Parisyan and Nick Diaz.

[edit] The Ultimate Fighter and mainstream emergence

Faced with the prospect of folding, the UFC stepped outside the bounds of pay-per-view and made a foray into television. After being featured in a reality television series, American Casino,^[42] and seeing how well the series worked as a promotion vehicle, the Fertitta brothers developed the idea of the UFC having its own reality series.

Their idea, The Ultimate Fighter (TUF)–a reality television show featuring up-and-coming MMA fighters in competition for a six-figure UFC contract, with fighters eliminated from competition via exhibition mixed martial arts matches–was pitched to several networks, each one rejecting the idea outright. Not until they approached Spike TV, with an offer to pay the $10 million production costs themselves, did they find an outlet.^[41]

In January 2005, Spike TV launched TUF in the timeslot following WWE Raw. The show became an instant success, culminating with a notable season finale brawl featuring finalists Forrest Griffin and Stephan Bonnar going toe-to-toe for the right to earn the six-figure contract, an event that Dana White credits for saving the UFC.^[43]

On the heels of the Griffin/Bonnar finale, a second season of The Ultimate Fighter launched in August 2005, and two more seasons appeared in 2006. Spike and the UFC continue to create and air new seasons.^[44]

Following the success of The Ultimate Fighter, Spike also picked up UFC Unleashed, an hour-long weekly show featuring select fights from previous events. Spike also signed on to broadcast live UFC Fight Night, a series of fight events debuting in August 2005, and Countdown specials to promote upcoming UFC pay-per-view cards.

After a very successful run on Spike and with the upcoming announcement of the UFC's new relationship with Fox, Spike officials made a statement regarding the end of their partnership with the UFC, “The Ultimate Fighter season 14 in September will be our last... Our 6-year partnership with the UFC has been incredibly beneficial in building both our brands, and we wish them all the best in the future.”^[45]

With the announcement of UFC's partnership with Fox in August 2011, The Ultimate Fighter which enters its 14th season debuting in September, will move to the FX network and air on Friday nights starting with season 15 in the Spring of 2012. The new format will take the show in a completely different direction, which includes fighters being on the ‘Ultimate Fighter’ for 13 weeks total, with each elimination fight airing live on FX on Friday nights.^[46]

Surging popularity and growth - mid 2000s[link]

New York City Times Square ad for UFC 88: Breakthrough featuring Chuck Liddell vs. Rashad Evans

With increased visibility, the UFC's pay-per-view buy numbers exploded. UFC 52, the first event after the first season of The Ultimate Fighter featuring eventual-UFC Hall of Famer Chuck "The Iceman" Liddell avenging his defeat to fellow eventual-Hall of Famer Randy Couture, drew a pay-per-view audience of 300,000,^[47] doubling its previous benchmark of 150,000 set at UFC 40. Following the second season of The Ultimate Fighter, the UFC's much-hyped rubber match between Liddell and Couture drew an estimated 410,000 pay-per-view buys at UFC 57.

For the rest of 2006, pay-per-view buy rates continued to skyrocket, with 620,000 buys for UFC 60: Hughes vs. Gracie—featuring Royce Gracie's first UFC fight in 11 years—and 775,000 buys for UFC 61 featuring the highly anticipated rematch between Ken Shamrock and Tito Ortiz, the coaches of The Ultimate Fighter 3.^[48] The organization hit a milestone with UFC 66, pitting Ortiz in a rematch against Liddell with over 1 million buys.^[49]

The surge in popularity prompted the UFC to beef up its executive team. In March 2006, the UFC announced that it had hired Marc Ratner, former Executive Director of the Nevada Athletic Commission,^[50] as Vice President of Regulatory Affairs. Ratner, once an ally of Senator McCain's campaign against no holds barred fighting, became a catalyst for the emergence of sanctioned mixed martial arts in the United States. Ratner continues to educate numerous athletic commissions^[51] to help raise the UFC's media profile in an attempt to legalize mixed martial arts in jurisdictions inside and outside the United States that have yet to sanction the sport.

UFC's global expansion has taken it to the UK, as demonstrated in this billboard featuring Spencer Fisher and Sam Stout

In December 2006, Zuffa acquired the northern California-based promotion World Extreme Cagefighting (WEC) in order to stop the International Fight League (IFL) from making a deal with Versus (now NBC Sports Network). At the time, the UFC had an exclusive deal with Spike, so the purchase of the WEC allowed Zuffa to block the IFL from Versus without violating their contract.^[52] The WEC showcased lighter weight classes in MMA, whereas the UFC featured heavier weight classes.^[53] Notable WEC fighters included Urijah Faber, Jamie Varner, Carlos Condit, Ben Henderson, Donald Cerrone, Anthony Pettis, Eddie Wineland, Miguel Angel Torres, Mike Thomas Brown, Leonard Garcia, Brian Bowles, Dominick Cruz and José Aldo.

In December 2006, Zuffa also acquired their cross-town, Las Vegas rival World Fighting Alliance (WFA). In acquiring the WFA, they acquired the contracts of notable fighters including Quinton Jackson, Lyoto Machida and Martin Kampmann.

The sport's popularity was also noticed by the sports betting community as BodogLife.com, an online gambling site, stated in July 2007 that in 2007 UFC would surpass boxing for the first time in terms of betting revenues.^[54] In fact, the UFC had already broken the pay-per-view industry's all-time records for a single year of business, generating over $222,766,000 in revenue in 2006, surpassing both WWE and boxing.^{[55][dead link]}

The UFC continued its rapid rise from near obscurity with Roger Huerta gracing the cover of Sports Illustrated and Chuck Liddell on the front of ESPN The Magazine in May 2007.^[56]

UFC programming is now shown in 130 countries worldwide,^[16] and the UFC plans to continue expanding internationally, running shows regularly in Canada and the U.K., with an office established in the U.K. aimed to expand the European audience.^[57] UFC has also held events in Germany, Australia and the United Arab Emirates, while Afghanistan, China, Mexico and the Philippines are candidates for future events.^[58][59]

Pride acquisition and integration[link]

A fight between Fedor Emelianenko and Mark Coleman in the Japanese, ring-based Pride organization.

On March 27, 2007, the UFC and their Japan-based rival the Pride Fighting Championships announced an agreement in which the majority owners of the UFC, Frank and Lorenzo Fertitta, would purchase the Pride brand.^[60][61]

The acquisition of Pride was perceived by UFC officials as a watershed moment for mixed martial arts. "This is really going to change the face of MMA," Lorenzo Fertitta declared. "Literally creating a sport that could be as big around the world as football. I liken it somewhat to when the NFC and AFC came together to create the NFL."^[60]

Initial intentions were for both organizations to be run separately but aligned together with plans to co-promote cards featuring the champions and top contenders from both organizations. However, after purchasing Pride, Dana White felt that the Pride model was not sustainable^[62] and the organization would likely fold with many former Pride fighters such as Antônio Rodrigo "Minotauro" Nogueira, Maurício "Shogun" Rua, Dan Henderson, Mirko "Cro Cop" Filipović, Wanderlei Silva and others already being realigned under the UFC brand.^[63] On October 4, 2007, Pride Worldwide closed its Japanese office, laying off 20 people who were working there since the closing of its parent company Dream Stage Entertainment (DSE).^[64]

In 2008, the UFC announced two major exclusive sponsorship deals with Harley-Davidson^[65] and Anheuser-Busch InBev,^[66] making the brewer's Bud Light the official and exclusive beer sponsor of the UFC.

On June 18, 2008, Lorenzo Fertitta accommodated the UFC's growth by announcing his resignation from Station Casinos in order to devote his energies to the international business development of Zuffa, particularly the UFC. The move proved to be pivotal, as Fertitta helped strike TV deals in China, France, Mexico and Germany as well as open alternative revenue streams with a new UFC video game and UFC action figures, among other projects.^[67]

Fighters exposed to the UFC audience—or who became prominent—in the post-Pride era include the likes of Anderson Silva, Jon Fitch, Lyoto Machida, Cain Velasquez and Jon Jones, among others.

UFC 100 - late 2000s-present[link]

Popularity took another major surge in 2009 with UFC 100 and the 10 events preceding it including UFC 90, 91, 92, 94 and 98. UFC 100 was a massive success garnering 1.7 million buys^[68] under the drawing power of former NCAA wrestling champion and current WWE superstar Brock Lesnar and his rematch with former UFC Heavyweight Champion Frank Mir, Canadian superstar Georges St-Pierre going head-to-head with Brazilian knockout artist Thiago Alves, and Pride legend Dan Henderson opposing British middleweight Michael Bisping; rival coaches on The Ultimate Fighter: United States vs. United Kingdom.

UFC 100 was unique in that it drew significant interest from ESPN, which provided extensive coverage of the event in the days preceding and following it.^[69] In fact, ESPN would eventually devote additional coverage of the UFC and other MMA news with the television debut of "MMA Live" on ESPN2 in May 2010.^[70]

The buzz from UFC 100 was hampered significantly in the second half of 2009 after a rash of injuries and other health-related issues^[71][72]—including Brock Lesnar's life-threatening bout with diverticulitis^[73]—forcing the organization to continuously scramble and reshuffle its lineup for several events.

However, the momentum gradually began to pick up in the first quarter of 2010 after victories from defending champions Georges St-Pierre and Anderson Silva, as well as Lyoto Machida's first career defeat to "Shogun" Rua for the UFC Light Heavyweight title. These fights segued into a very popular clash between former UFC Champions and rivals Rashad Evans and Quinton Jackson—rival coaches on The Ultimate Fighter 10: Heavyweights—at UFC 114, featuring the UFC's first main event headlined by African-American fighters.^[74] The event scored over 1 million pay per view buys^[75] as Evans secured a unanimous decision victory.

UFC 129 shattered previous North American gate and attendance records.

This momentum carried into the summer of 2010 at UFC 116, which featured the return of Brock Lesnar defending his UFC Heavyweight title against the undefeated interim-champion Shane Carwin before 1.25 million PPV viewers.^[76] Lesnar survived an early barrage of Carwin's punches in a contest that was nearly stopped by referee Josh Rosenthal.^[77] However, Lesnar recovered in the second round to submit Carwin via arm triangle choke to retain the undisputed UFC Heavyweight Championship. The event as a whole was critically acclaimed in the media^[78][79][80] for living up to the hype with a number of exciting fights that were featured on the televised card.

After a dramatic fifth round, last minute victory by UFC Middleweight Champion Anderson Silva over Chael Sonnen at UFC 117, Lesnar finally surrendered his belt to the undefeated Cain Velasquez via 1st round TKO at UFC 121. The fight produced Velasquez's eighth knockout or technical knockout in his first nine MMA fights.^[81]

UFC 129 featured Georges St-Pierre vs. Jake Shields at the Rogers Centre in Toronto, Ontario, Canada and is currently the largest UFC event in North American history,^[82][83] which coincided with a two-day UFC Fan Expo at the Direct Energy Centre.^[84][85] The event sold out 55,000 tickets for gate revenues exceeding $11 million,^[86] shattering previous MMA attendance and gate records in North America.^[86]

WEC merger[link]

Zuffa, the parent company of the UFC, purchased World Extreme Cagefighting in late 2006 and held the first WEC event under new ownership on January 20, 2007.^[87] Soon thereafter the WEC made its home on the Versus Network with its first event debuting on Versus in June 2007.^[88]

On October 28, 2010, Zuffa announced that its sister promotion, WEC would merge with the UFC. The WEC held its final card on December 16, 2010. As a result of the merger, the UFC absorbed WEC's bantamweight, featherweight and lightweight weight divisions and their respective fighters. The UFC also made the last WEC Featherweight and Bantamweight Champions, José Aldo and Dominick Cruz respectively, the inaugural UFC Champions of their new weight divisions.^[89]

Reed Harris, who started World Extreme Cagefighting with Scott Adams, had mixed emotions on the merger. “It’s kind of like when your kid goes off to college: at first you’re not happy, but after you think about it for a while, you’re really happy,” Harris told MMAWeekly.com in an exclusive interview immediately following the announcement. “At the end of the day, I never imagined this thing would be where we’re at today. I’m extremely proud and happy that I was involved with something that will now be part of what may be, some day, the largest sports organization in the world.”^[90]

Strikeforce purchase[link]

The Strikeforce cage

On March 12, 2011, UFC president Dana White revealed on AOL to Ariel Helwani that Zuffa had purchased rival MMA promotion Strikeforce. White explained that Strikeforce would operate as an independent promotion and that Strikeforce CEO Scott Coker would continue to run day-to-day operations.^[91]

"As we continue to grow and expand into these other countries, we need more fights," White explained in his interview with Helwani. "Let's face the facts: Strikeforce is a brand fans have come to like."

Similar to the acquisition of Pride Fighting Championships, the Strikeforce purchase was significant in Zuffa acquiring more top-ranked fighters^[92] such as Strikeforce champions Alistair Overeem, Dan Henderson, Ronaldo Souza, Nick Diaz and Gilbert Melendez, as well as Strikeforce's female division including notables Cristiane "Cyborg" Santos, Marloes Coenen and Gina Carano.

It was first reported that Strikeforce fighters would stay in the promotion until their contracts were due to expire. "Once their contracts are up, it's fair game between us and Scott Coker," White also stated in the interview with Helwani. However, Nick Diaz became the first Strikeforce champion to make the move to the UFC after he signed to fight Georges St. Pierre for the UFC Welterweight title at UFC 137. His new contract enables him to fight in both Strikeforce and UFC but he has vacated his Strikeforce Welterweight title.

The UFC is following the same footsteps the NFL and NBA made when they were working to become accepted by the mainstream. The NFL also dabbled in the absorption game when they consumed the AFL in 1970, while the NBA absorbed and dismantled the ABA in 1976. In climbing to these positions of mainstream acceptance, both leagues had faced competition and absorbed the opposition to the fullest extent of the word, ultimately securing themselves as the premier organizations.^[93]

Fox partnership[link]

UFC on Fox Nielsen ratings

Event	Date	Rating	Share	Viewers	Ref.
Velasquez vs. Dos Santos	Nov. 12, 2011	3.1	5	5.7 million	[94]
Evans vs. Davis	Jan. 28, 2012	2.6	5	4.7 million	[95]
Diaz vs. Miller	May 05, 2012	1.5	5	2.4 million	[96]

On August 18, 2011, The Ultimate Fighting Championship and Fox announced a seven-year broadcast deal through the Fox Sports subsidiary, effectively ending the UFC's Spike TV and Versus (now NBC Sports Network) partnership. The deal includes four events on the main Fox network, 32 live Friday night fights per year on their cable network FX, 24 events following The Ultimate Fighter reality show and six separate Fight Night events.

The promotion's first broadcast television event - UFC on Fox: Velasquez vs. Dos Santos - broke form by showcasing only one fight to television viewers. In the main event, Junior dos Santos abruptly dethroned then-undefeated UFC heavyweight champion Cain Velasquez by knock-out at 1:04 in the first round. The telecast peaked with 8.8 million viewers tuning into the fight with an average audience of 5.7 million, making it by far the most watched MMA event of all-time and the most watched combat sports event since 2003's HBO bout between Lennox Lewis and Vitaly Klitschko.^[97]

The Ultimate Fighter will change formats and now be live and air on Friday nights on FX, followed by a live fight card. Many of the preliminary fights before UFC pay-per-views and UFC Unleashed programming will be on Fuel TV. Additional programming begins in January, including live fights, pre-shows and post-shows, Countdown shows, UFC Ultimate Insider, UFC Unleashed, UFC Primetime, UFC Knockout series, Best of Pride and weigh-in specials.

One of the other programming opportunities that is already in motion is a weekly UFC magazine-style show. When asked about the potential for a weekly magazine-style series, UFC CEO Lorenzo Fertitta responded, “Not only weekly, but, potentially, multiple times per week you’ll have a UFC magazine (show).”^[98] The UFC will maintain production control of its product, including the use of its broadcast team of Mike Goldberg and Joe Rogan. Fox Sports will produce the pre- and post-shows.

Rules[link]

The current rules for the Ultimate Fighting Championship were originally established by the New Jersey Athletic Control Board.^[99] The "Unified Rules of Mixed Martial Arts" that New Jersey established has been adopted in other states that regulate mixed martial arts, including Nevada, Louisiana, and California. These rules are also used by many other promotions within the United States, becoming mandatory for those states that have adopted the rules, and so have become the standard de facto set of rules for professional mixed martial arts across the country.

Rounds[link]

UFC matches vary in maximum length, depending on whether the match is for a Championship title, or is a fight card's "main event" fight. In all fights, each round can be no longer than five minutes. Championship fights last for a maximum of five rounds. Beginning with UFC 138 on November 5th, 2011, non-championship "main event" fights (i.e. the final fight on the card), will also last for a maximum of five rounds. Bouts which are either on the preliminary card, or on the main card prior to the main event, last for a maximum of three rounds. There is a one-minute rest period between rounds.

Weight divisions[link]

The UFC currently uses eight weight classes:

Non-title fights have a one pound leniency. In addition, there is one other weight class specified in the Unified Rules which the UFC does not currently use:

• Super heavyweight: Unlimited (no weight limits)

Cage[link]

Shot of The Octagon from UFC 131; Junior dos Santos vs. Shane Carwin

The UFC stages bouts in an eight-sided enclosure officially named "The Octagon". Originally, SEG trademarked the concept as well as the term and prevented other mixed martial arts promotions from using the same type of cage, but in 2001 Zuffa gave permission for other promotions to use octagonal cages, reasoning that the young sport needed uniformity to continue to win official sanctioning. Today Zuffa reserves exclusive use of the name "The Octagon".^[100]

The UFC cage is an octagonal structure with walls of metal chain-link fence coated with black vinyl and a diameter of 32 ft (9.8 m), allowing 30 ft (9.1 m) of space from point to point. The fence is 5 ft 6 in to 5 ft 8 in height. The cage sits atop a platform, raising it 4 ft (1.2 m) from the ground. It has foam padding around the top of the fence and between each of the eight sections. It also has two entry-exit gates opposite each other.^[101] The mat, painted with sponsorship logos and art, is replaced for each event.

Attire[link]

All competitors must fight in approved shorts, without shoes. Shirts, gis or long pants (including gi pants) are not allowed. Fighters must use approved light-weight open-fingered gloves, that include at least 1" of padding around the knuckles, (110 to 170 g / 4 to 6 ounces) that allow fingers to grab. These gloves enable fighters to punch with less risk of an injured or broken hand, while retaining the ability to grab and grapple. A mouthguard and jockstrap with protective cup are also required and is checked by a State Athletic Committee official before being allowed to enter the cage/ring.^[102]

Originally the attire for UFC was very open if controlled at all. Many fighters still chose to wear tight-fitting shorts or boxing-type trunks, while others wore long pants or singlets. Several wore wrestling shoes. Multi-time tournament Champion Royce Gracie wore a Brazilian Jiu-Jitsu gi in all his early appearances in UFC, while Art Jimmerson appeared in UFC 1 wearing one standard boxing glove. As of UFC 133 there has been a ban on speedo style shorts after Dennis Hallman wore one in his fight against Brian Ebersole. UFC president Dana White was so furious about the fighters choice of attire that he awarded an honorary "getting those horrifying shorts off TV as soon as possible" bonus to Ebersole for finishing the fight in the first round, and in following post-fight interviews made it clear that speedo style shorts will no longer be tolerated.

Match outcome[link]

Matches usually end via:

• Submission: a fighter clearly taps the mat or his opponent, or verbally submits. Also a technical submission may be called when a fighter either loses consciousness or is on the verge of serious injury while in a hold.
• Knockout: a fighter is put into a state of unconsciousness resulting from any legal strike.
• Technical Knockout (TKO): If the referee decides a fighter cannot continue, the fight is ruled as a technical knockout. Technical knockouts can be classified into three categories:
  • referee stoppage (the referee ends the fight because one fighter is unable to intelligently defend himself)
  • doctor stoppage (a ring side doctor decides that it is unsafe for the fighter to continue the bout due to excessive bleeding or physical injuries)
  • corner stoppage (a fighter's cornerman signals defeat for their own fighter)
• Judges' Decision: Depending on scoring, a match may end as:
  • unanimous decision (all three judges score a win for fighter A)
  • majority decision (two judges score a win for fighter A, one judge scores a draw)
  • split decision (two judges score a win for fighter A, one judge scores a win for fighter B)
  • unanimous draw (all three judges score a draw)
  • majority draw (two judges score a draw, one judge scoring a win)
  • split draw (one judge scores a win for fighter A, one judge scores a win for fighter B, and one judge scores a draw)

Note: In the event of a draw, it is not necessary that the fighters' total points be equal (see, e.g., UFC 41 Penn vs. Uno, or UFC 43 Freeman vs. White). However, in a unanimous or split draw, each fighter does score an equal number of win judgments from the three judges (0 or 1, respectively).

A fight can also end in a technical decision, technical submission, disqualification, forfeit, technical draw, or no contest. The latter two outcomes have no winners.

Judging criteria[link]

The ten-point must system is in effect for all UFC fights; three judges score each round and the winner of each receives ten points, the loser nine points or fewer. Scores of 10–8 are typically awarded for dominant rounds and anything more dominant is scored less, but being rare, 10-8 is the score mentioned a majority of the time because it is much more common in the scoring of a dominant round, as rounds aren't usually more dominant than when a round is considered a 10-8.

Fouls[link]

The Nevada State Athletic Commission currently lists the following as fouls:^[103]

1. Biting
2. Eye-gouging
3. Groin attacks
4. Small joint manipulation
5. Hair pulling
6. Head-butting
7. Fish-hooking
8. Putting a finger into any orifice or into any cut or laceration on an opponent (see Fish-hooking)
9. Striking to the spine or the back of the head (see Rabbit punch)
10. Striking downward using the point of the elbow (see Elbow (strike))
11. Throat strikes of any kind, including, without limitation, grabbing the trachea
12. Clawing, pinching or twisting the flesh
13. Grabbing the clavicle
14. Kicking the head of a grounded opponent
15. Kneeing the head of a grounded opponent
16. Stomping a grounded opponent
17. Kicking to the kidney with the heel
18. Spiking an opponent to the canvas on his head or neck (see Piledriver)
19. Throwing an opponent out of the ring or fenced area
20. Holding the shorts or gloves of an opponent
21. Spitting at an opponent
22. Engaging in unsportsmanlike conduct that causes an injury to an opponent
23. Holding the ropes or the fence
24. Using abusive language in the ring or fenced area
25. Attacking an opponent on or during the break
26. Attacking an opponent who is under the care of the referee
27. Attacking an opponent after the bell (horn) has sounded the end of a round
28. Flagrantly disregarding the instructions of the referee
29. Timidity, including, without limitation, avoiding contact with an opponent, intentionally or consistently dropping the mouthpiece or faking an injury
30. Interference by the corner
31. Throwing in the towel during competition
32. Blowing hard on an opponenent (especially in the eyes, so they have to blink to remoisturise thus opening up chances for ground and pound or submission attempts during the blinks)

When a foul is charged, the referee in their discretion may deduct one or more points as a penalty. If a foul incapacitates a fighter, then the match may end in a disqualification if the foul was intentional, or a no contest if unintentional. If a foul causes a fighter to be unable to continue later in the bout, it ends with a technical decision win to the injured fighter if the injured fighter is ahead on points, otherwise it is a technical draw.^[104]

Match conduct[link]

• After a verbal warning the referee can stop the fighters and stand them up if they reach a stalemate on the ground (where neither are in a dominant position or working towards one). This rule is codified in Nevada as the stand-up rule.
• If the referee pauses the match, it is resumed with the fighters in their prior positions.
• Grabbing the cage brings a verbal warning, followed by an attempt by the referee to release the grab by pulling on the grabbing hand. If that attempt fails or if the fighter continues to hold the cage, the referee may charge a foul.
• Early UFC events disregarded verbal sparring / "trash-talking" during matches. Under unified rules, antics are permitted before events to add to excitement and allow fighters to express themselves, but abusive language during combat is prohibited.

Evolution of the rules[link]

• UFC 1 – Although the advertising said There Are No Rules, there were in fact some rules: no biting, no eye-gouging and no groin attacks. Fights ended only in the event of a knockout, Submission or the corner throwing in the towel. Despite this, the first match in UFC 1 was won by referee stoppage, even though it was not officially recognized as such at the time.
• UFC 2 – Striking the groin was unbanned but it was still illegal to grab the genitals. Time limits were dropped ending the need for judges. Modifications to the cage were added (higher fences and less floor padding).
• UFC 3 – The referee was officially given the authority to stop a fight in case of a fighter being unable to defend himself. A fighter could not kick if he was wearing shoes. This rule would later be discarded, then changed to 'no kicking with shoes while on the ground' and then reinstated, before finally being discarded.
• UFC 4 – After tournament alternate Steve Jennum won UFC 3 by winning only one bout, alternates (replacements) were required to win a pre-tournament bout to qualify for the role of an alternate.
• UFC 5 – The organizers introduced a 30-minute time limit. UFC 5 also saw the first Superfight, a one-off bout between two competitors selected by the organizers with the winner being crowned 'Superfight champion' and having the duty of defending his title at the next UFC.
• UFC 6 – The referee was given the authority to restart the fight. If two fighters were entangled in a position where there was a lack of action, the referee could stop the fight and restart the competitors on their feet, in their own corner. In UFC 6 they officially adopted the 5 minute extension to the 30 minute rule which had been used in UFC 5.
• UFC 8 – Time limit changed to 10 minutes in the first two rounds of the tournament, 15 minutes in the tournament final and Superfight. Fights could now be decided by a judges decision if the fight reached the end of the time limit. The panel was made up of three judges who simply raised a card with the name of the fighter they considered to be the winner. In this fashion, a draw was not possible since the only two possible outcomes of a decision were 3 to 0 or 2 to 1 in favor of the winner.
• UFC 9 – To appease local authorities, closed fisted strikes to the head were banned for this event only. The commentators were not aware of this last minute rule that was made to prevent the cancellation of the event due to local political pressures. Referee "Big John" McCarthy made repeated warnings to the fighters to "open the hand" when this rule was violated. However, not one fighter was reprimanded.
• Ultimate Ultimate 1996 – This event was the first to introduce the "no grabbing of the fence" rule.
• UFC 12 – The main tournament split into a heavyweight and lightweight division; and the eight-man tournament ceased. Fighters now needed to win only two fights to win the competition. The Heavyweight Champion title (and title bouts) was introduced, replacing the Superfight title (albeit matches were still for a time branded as "Superfights").
• UFC 14 – The wearing of padded gloves, weighing 110 to 170 g (4 to 6 ounces), becomes mandatory. Gloves were to be approved by the UFC.
• UFC 15 – Limits on permissible striking areas were introduced. Headbutts, groin strikes, elbow strikes to the back of the neck and head, kicks to a downed opponent, small joint manipulation, and hair-pulling became illegal.
• UFC 21 – Five minute rounds were introduced, with preliminary bouts consisting of two rounds, regular non-title bouts at three rounds, and title bouts at five rounds. The "ten point must system" was introduced for scoring fights (identical to the system widely used in boxing).
• UFC 28 – The New Jersey Athletic Control Board sanctions its first UFC event, using the newly developed Unified Rules of Mixed Martial Arts. Major changes to the UFC's rules included barring knee strikes to the head of a downed opponent, elbow strikes to the spine and neck and punches to the back of the neck and head. Limits on permissible ring attire, stringent medical requirements, and regulatory oversight were also introduced. A new weight class system was also introduced.^[105] This new set of rules is currently the de facto standard for MMA events held in the U.S. and is still in use by the UFC.
• UFC 31 – Weight classes are re-aligned to the current standard. Bantamweight moves from 150 to 155 and becomes known as lightweight. Lightweight becomes known as welterweight, middleweight becomes light heavyweight, and a new middleweight class is introduced at 185 pounds.
• UFC 43 – In the event of a stoppage fights restart in the position the fight was stopped.
• UFC 94 – After an incident where Georges St. Pierre was accused of putting vaseline on his back, corner men were disallowed from bringing vaseline into The Octagon. Lubricant may now only be applied outside The Octagon before the commencement of the first round.
• UFC 98 – Foot-stomps are banned.
• UFC 99 – Foot-stomps are allowed again.
• UFC 133 - Speedo style trunks are banned.^[106]
• UFC 138 - First 5 round non-title main event.^[107]

[edit] The Ultimate Fighter

Fights that occur on The Ultimate Fighter are classified as exhibition matches under NSAC sanctioning, and thus do not count toward the professional record of a fighter. Match outcomes also do not need to be immediately posted publicly, which allows for fight results to be unveiled as the series progresses.

These exhibition matches variably have two or three rounds, depending on the rules used for each season. In most seasons, preliminary matches (before the semi-final bouts) were two rounds; in season two, all matches had three rounds. For two-round matches, if there is a draw after two rounds, an extra five-minute round ("sudden victory") is contested. If the extra round concludes without a stoppage, the judges' decision will be based on that final round. All matches past the first round use three rounds as per standard UFC bouts. During the finales for each series, the division finals have the standard three rounds, plus a fourth round if the judges score a tie.

UFC events[link]

Production team[link]

Comedian and Brazilian Jiu-Jitsu brown belt^[108] Joe Rogan and play-by-play announcer Mike Goldberg provide commentary during broadcasts of nearly all UFC events. The "Veteran Voice of the Octagon" is announcer Bruce Buffer.^[109] Arianny Celeste and Brittney Palmer^[110] are Octagon girls.^[111] Each fighter is assigned a cutman by the promotion who cares for the fighter before the fight and in between rounds. Jacob "Stitch" Duran is one of the best known cutmen working for the organization.^[112] Matches are made by matchmaker, and VP of Talent Relations, Joe Silva.^[113] Burt Watson is the production manager for all UFC events, including fighter weigh-ins and other public events held before fights that frequently draw crowds of fans and reporters.^[114][115]

Fighter salaries and contracts[link]

A UFC fighter generally does not have a salary. They are paid per fight, with amounts depending on how well-known the fighters are and how well sponsored a fighter and an event is. Fighters will typically get paid money to fight with an additional bonus if they win. Cash bonuses are also typically awarded for "Fight of the Night", "Knockout of the Night", and "Submission of the Night." The size of these bonuses varies by event, but, for less well-known fighters, they can be several times larger than the contracted amount for the fight.^[116] Contracted amounts generally have to be declared to the State Athletic commission however the UFC also pays undisclosed locker-room bonuses to fighters.^[117] In recent years UFC fighters' contracts and merchandising rights have been the subject of dispute between fighters (represented by growing the Mixed Martial Arts Fighters Association) and UFC, which has attempted to defend existing regulations.^[118]

Current champions[link]

Division	Upper weight limit	Champion	Since	Title defenses
Heavyweight	265 lb (120.2 kg; 18.9 st)	Junior dos Santos	November 12, 2011 (UFC on Fox)	1
Light Heavyweight	205 lb (93.0 kg; 14.6 st)	Jon Jones	March 19, 2011 (UFC 128)	3
Middleweight	185 lb (83.9 kg; 13.2 st)	Anderson Silva	October 14, 2006 (UFC 64)	9
Welterweight	170 lb (77.1 kg; 12.1 st)	Georges St-Pierre Carlos Condit (Interim)	April 19, 2008 (UFC 143) February 4, 2012 (UFC 143)	6 2
Lightweight	155 lb (70.3 kg; 11.1 st)	Benson Henderson	February 26, 2012 (UFC 144)	0
Featherweight	145 lb (65.8 kg; 10.4 st)	José Aldo	November 20, 2010 (WEC 41)	3
Bantamweight	135 lb (61.2 kg; 9.6 st)	Dominick Cruz	December 16, 2010 (WEC 53)	2
Flyweight	125 lb (56.7 kg; 8.9 st)	Vacant

UFC Hall of Fame[link]