Globalization (or globalisation) refers to the process or processes of international integration. Human Interaction over long distances, such as the overland Silk Road that connected Asia, Africa and Europe, existed thousands of years ago. In the 15th century, Europeans made important advances in exploring the World Ocean and locating the "New World" of the Americas. Global movement of people, goods, and ideas expanded significantly in the early 19th century with development of new forms of transportation (such as steamship and railroads) and telecommunications that seem to "compress" time and space. In the 20th century, road vehicles and airlines made transportation much faster. Electronic communications, most notably mobile phones and the Internet, connect billions of people in new ways.

The term derives from the root word "globe", with the meaning of "sphere," which came to English from the Latin globus: "round mass, sphere, ball," carrying the sense of "planet earth," or a three-dimensional map of it, from around 1550. One of the earliest known usages of the term as the noun "globalization" was in 1930, in a publication entitled Towards New Education, to denote a holistic view of human experience in education. A related term, 'corporate giants', was coined by Charles Taze Russell in 1897 to describe the largely national trusts and other large enterprises of the time. By the 1960s, both terms began to be used synonymously by economists and other social scientists. It then reached the mainstream press in the later half of the 1980s. Since its inception, the concept of globalization has inspired competing definitions and interpretations, with antecedents dating back to the great movements of trade and empire across Asia and the Indian Ocean from the 15th century onwards.

Philip Kotler (born 27 May 1931 in Chicago) is an American academic focused on marketing. The author of Marketing Management among dozens of other textbooks and books, he is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. The nine volume Legends in Marketing: Philip Kotler published in 2012 collects over 150 of his articles, with critical commentary.

"Guru" books that contain a complete chapter on Professor Kotler's contributions and accomplishments: