Mazda Motor Corporation
Matsuda Kabushiki-gaisha
マツダ株式会社

Mazda logo
Type	Public
Traded as	TYO: 7261
Industry	Automotive
Founded	1920
Founder(s)	Jujiro Matsuda
Headquarters	Fuchu, Aki, Hiroshima, Japan
Area served	Worldwide
Key people	Takashi Yamanouchi (Chairman & CEO)
Products	Automobiles
Revenue	¥2.326 Billion (FY 2010)[1]
Operating income	¥23.90 billion (FY 2010)[1]
Net income	¥-60.04 billion (FY 2010)[1]
Employees	39,364 (as of March 31, 2008, consolidated)
Website	Mazda Global Web Site

Mazda Motor Corporation (マツダ株式会社, Matsuda Kabushiki-gaisha^?) (TYO: 7261) is a Japanese automotive manufacturer based in Fuchū, Aki District, Hiroshima Prefecture, Japan.^[2]

In 2007, Mazda produced almost 1.3 million vehicles for global sales, the majority of which (nearly 1 million) were produced in the company's Japanese plants, with the remainder coming from a variety of other plants worldwide.^[3]

Name[link]

The company website states that name "derives from Ahura Mazda, a god of the earliest civilizations in West Asia...the god of wisdom, intelligence and harmony..." Ahura Mazda is the Persian – Zoroastrian God. The company website also notes that the name "also derives from the name of our founder, Jujiro Matsuda."^[4]

History[link]

Mazda began as the Toyo Cork Kogyo Co., Ltd, founded in Japan in 1920. Toyo Cork Kogyo renamed itself to Toyo Kogyo Co., Ltd. in 1927. Toyo Kogyo moved from manufacturing machine tools to vehicles with the introduction of the Mazda-Go in 1931. Toyo Kogyo produced weapons for the Japanese military throughout the Second World War, most notably the series 30 through 35 Type 99 rifle. The company formally adopted the Mazda name in 1984, though every automobile sold from the beginning bore that name. The Mazda R360 was introduced in 1960, followed by the Mazda engines in 1962.

Mazda Cosmo Sport

Beginning in the 1960s, Mazda put a major engineering effort into development of the Wankel rotary engine as a way of differentiating itself from other Japanese auto companies. Beginning with the limited-production Cosmo Sport of 1967 and continuing to the present day with the RX-8, Mazda has become the sole manufacturer of Wankel-type engines mainly by way of attrition (NSU and Citroën both gave up on the design during the 1970s, and prototype Corvette efforts by General Motors never made it to production.)

This effort to bring attention to itself apparently helped, as Mazda rapidly began to export its vehicles. Both piston-powered and rotary-powered models made their way around the world. The rotary models quickly became popular for their combination of good power and light weight when compared to piston-engined competitors that required heavier V6 or V8 engines to produce the same power. The R100 and the famed RX series (RX-2, RX-3, and RX-4) led the company's export efforts.

During 1968, Mazda started formal operations in Canada (MazdaCanada) although Mazdas were seen in Canada as early as 1959. In 1970, Mazda formally entered the American market (Mazda North American Operations) and was very successful there, going so far as to create the Mazda Rotary Pickup (based on the conventional piston-powered B-Series model) solely for North American buyers. To this day, Mazda remains the only automaker to have produced a Wankel-powered pickup truck. Additionally, it is also the only marque to have ever offered a rotary-powered bus (the Mazda Parkway, offered only in Japan) or station wagon (within the RX-3 & RX-4 line for US markets).

Mazda's rotary success continued until the onset of the 1973 oil crisis. As American buyers (as well as those in other nations) quickly turned to vehicles with better fuel efficiency, the relatively thirsty rotary-powered models began to fall out of favor. An already heavily indebted Toyo Kogyo was on the verge of bankruptcy and was only saved through the intervention of Sumitomo Bank.^[5] Wisely, the company had not totally turned its back on piston engines, as it continued to produce a variety of four-cylinder models throughout the 1970s. The smaller Familia line in particular became very important to Mazda's worldwide sales after 1973, as did the somewhat larger Capella series.

Mazda RX-7 (first generation)

Mazda refocused its efforts and made the rotary engine a choice for the sporting motorist rather than a mainstream powerplant. Starting with the lightweight RX-7 in 1978 and continuing with the modern RX-8, Mazda has continued its dedication to this unique powerplant. This switch in focus also resulted in the development of another lightweight sports car, the piston-powered Mazda Roadster (perhaps better known by its worldwide names as the MX-5 or Miata), inspired by the concept 'jinba ittai'. Introduced in 1989 to worldwide acclaim, the Roadster has been widely credited with reviving the concept of the small sports car after its decline in the late 1970s.

Partnership with Ford Motor Company[link]

Mazda's financial difficulties during the 1960s resulted in a new corporate investor, Ford Motor Company. Starting in 1979 with a 7-percent financial stake, Ford began a partnership with Mazda resulting in various joint projects. During the 1980s, Ford gained another 20-percent financial stake. These included large and small efforts in all areas of the automotive landscape — most notably in the realm of pickup trucks (such as the Mazda B-Series, which spawned a Ford Courier variant in North America in 1972) and smaller cars. For instance, Mazda's Familia platform was used for Ford models like the Laser and Escort, while the Capella architecture found its way into Ford's Telstar sedan and Probe sports models. In 2002 Ford gained an extra 5-percent financial stake.

The Probe was built in a new Mazda assembly plant in Flat Rock, Michigan along with the mainstream 626 sedan (the North American version of the Capella) and a companion Mazda MX-6 sports coupe. (The plant is now a Ford-Mazda joint venture known as AutoAlliance International.) Ford has also lent Mazda some of its capacity when needed: the Mazda 121 sold in Europe and South Africa was, for a time, a variant of the Ford Fiesta built in plants in Europe and South Africa. Mazda has also made an effort in the past to sell some of Ford's cars in Japan, mainly through its Autorama dealer group.

Mazda also helped Ford develop the 1991 Explorer, which Mazda sold as the 2-door only Mazda Navajo from 1991 through 1994. Ironically, Mazda's version was unsuccessful, while the Ford (available from the start as a 4-door or 2-door model) instantly became the best selling sport-utility vehicle in the United States and kept that title for over a decade. Mazda has used Ford's Ranger pickup as the basis for its North American–market B-Series trucks, starting in 1994 and continuing through 2010, when Mazda discontinued its B-Series trucks.^[6]

Mazda Millenia

Following its long-held fascination with alternative engine technology, Mazda introduced the first Miller cycle engine for automotive use in the Millenia luxury sedan of 1995. Though the Millenia (and its Miller-type V6 engine) were discontinued in 2002, the company has recently introduced a much smaller Miller-cycle four-cylinder engine for use in itsDemio starting in 2008. As with its leadership in Wankel technology, Mazda remains (so far) the only automaker to have used a Miller-cycle engine in the automotive realm.

Mazda 3

Further financial difficulties at Mazda during the 1990s (partly caused by losses related to the 1997 Asian financial crisis) caused Ford to increase its stake to a 33.4-percent controlling interest in May 1996. In June 1996, Henry Wallace was appointed President, and he set about restructuring Mazda and setting it on a new strategic direction. He laid out a new direction for the brand including the design of the present Mazda marque; he laid out a new product plan to achieve synergies with Ford, and he launched Mazda's digital innovation program to speed up the development of new products. At the same time, he started taking control of overseas distributors, rationalized dealerships and manufacturing facilities, and driving much needed efficiencies and cost reductions in Mazda's operations. Much of his early work put Mazda back into profitability and laid the foundations for future success. Wallace was succeeded by James Miller in November 1997, followed in December 1999 by Ford executive Mark Fields, who has been credited with expanding Mazda's new product lineup and leading the turnaround during the early 2000s. Ford's increased influence during the 1990s allowed Mazda to claim another distinction in history, having maintained the first foreign-born head of a Japanese car company (starting under Henry Wallace (Scottish)).

Amidst the world financial crisis in the fall of 2008, reports emerged that Ford was contemplating a sale of its stake in Mazda as a way of streamlining its asset base.^[7] BusinessWeek explained the alliance between Ford and Mazda has been a very successful one, with Mazda saving perhaps $90 million a year in development costs and Ford "several times" that, and that a sale of its stake in Mazda would be a desperate measure.^[8] On November 18, 2008, Ford announced that it would be selling a 20% stake in Mazda, bringing its stake to 13.4%, and surrendering control of the company.^[9][10] The following day, Mazda announced that, as part of the deal, it was buying back 6.8% of its shares from Ford. It was also reported that Hisakazu Imaki would be stepping down as chief executive, to be replaced by Takashi Yamanouchi.^[11] On November 18, 2010, Ford reduced its stake further to 3%, citing the reduction of ownership would allow greater flexibility to pursue growth in emerging markets. Ford and Mazda remain strategic partners through joint ventures and exchanges of technological information.^[12]

Marques[link]

Mazda Motors square symbol based on Sumitomo family crest, and is an affiliated company of the Sumitomo Group

Mazda previously used a number of different marques in the Japanese (and occasionally Australian) market, including Autozam, Eunos, and Efini, which have since been phased out. This diversification stressed the product development groups at Mazda past its limits. Instead of having a half-dozen variations on any given platform, developers were asked to work on dozens of different models and consumers were confused as well by the explosion of similar new models. One of the oddest sub-marques was M2, used on three rare variants of the Eunos Roadster (the M2-1001, M2-1002 and M2-1028) and one of the Autozam AZ-1 (M2-1015). M2 even had its own avant-garde company headquarters, but was shut down after a very short period of operation.

Today, the former marques exist in Japan as sales channels (specialized dealerships) but no longer have specialized branded vehicles. The Carol is sold at the Autozam store (which specializes in small cars), but it is sold with the Mazda marque, not as the Autozam Carol as it once was.

In early 1992 Mazda planned to release a luxury marque, Amati, to challenge Acura, Infiniti, and Lexus in North America, which was to begin selling in late 1993. The initial Amati range would have included the Amati 500 (which became the Eunos 800 in Japan and Australia, Mazda Millenia in the U.S., and Mazda Xedos 9 in Europe), a luxury sports coupe based on the Mazda Cosmo and the Amati 1000 (a rear-wheel drive V12 successor to the Mazda 929). The Amati marque was eventually scrapped before any cars hit the market.

In Europe, the Xedos name was also associated with the Mazda Xedos 6, the two models were in production from 1992 until 1997. The Xedos line was marketed under the Mazda marque, and used the Mazda badge from the corresponding years.

Emblems[link]

Years	Symbol	Description
1936	1936 "Mazda"	The first registered corporate logo, which appeared on three-wheel trucks in 1936.
1936	1936 "Triple M"	The first stylized branding. The three mountains (representing Hiroshima) also form the Latin alphabet letter M, which is duplicated three times for "Mazda Motor Manufacturer". The long side extensions represent wings for agility and speed.
1959–1975		Symbol and corporate mark as seen on most Mazda cars from the Mazda R360 until 1975
1975–1991		Between 1975 and 1991, Mazda did not have an official symbol, only a stylized version of its name; the previous blue "m" symbol was still used in some dealerships up until the 1980s, but later on a plain blue square next to the Mazda name was often used on dealer signs and documentation
1991–1992	Diamond flame	In 1991, Mazda adopted a corporate symbol which was to represent a sun and a flame standing for heartfelt passion. This is commonly referred to in Mazda enthusiast circles as the "cylon" logo[citation needed].
1992–1997	File:Mazda3.jpg	Shortly after the release of the new symbol, the design was smoothed out to reduce its similarity to Renault's. This is sometimes referred to as the "eternal flame" logo. Also, represented the design ofrotary engine that Mazda was famous for.
1997–present	Flying "M"	A redesigned symbol was introduced in 1997. It's a stylized, winged "M" meant to show Mazda stretching its wings for the future.

Leadership[link]

• Jujiro Matsuda (1921–1951)
• Tsuneji Matsuda (1951–1970)
• Kouhei Matsuda (1970–1977)
• Yoshiki Yamasaki (1977–1984)
• Kenichi Yamamoto (1984–1987)
• Masanori Furuta (1987–1991)
• Yoshihiro Wada (1991–1996)
• Henry Wallace (1996–1997, appointed by Ford Motor Company, first non-Japanese CEO of a Japanese automaker)
• James E. Miller (1997–1999)
• Mark Fields (1999–2002)
• Lewis Booth (2002–2003)
• Hisakazu Imaki (2003–2008)
• Takashi Yamanouchi (2008–2012)

Environmental efforts[link]

Mazda has conducted research in hydrogen-powered vehicles for several decades. Mazda has developed a hybrid version of its Premacy compact minivan using a version of its signature rotary engine that can run on hydrogen or gasoline. Despite plans to release it in 2008,^[13][14] as of 2010 the vehicle is in limited trials.^[15]

In 2010 Toyota and Mazda announced a supply agreement for the hybrid technology used in Toyota's Prius model.^[16]

Bio-Car[link]

Mazda is finding a host of other uses from plastic to milk in its vehicles as it aims to be more environmentally friendly. Mazda plans to introduce its innovations – bioplastic internal consoles and bio-fabric seats – in its Mazda5 model at EcoInnovasia 2008, at the Queen Sirikit National Convention Center in Bangkok. Up to 30% of the interior parts in the Mazda5 made of bio-material components.^[17]

SkyActiv Technology[link]

SkyActiv technology is an umbrella name for a range of technologies used in certain new Mazda vehicles. These vehicles include the Mazda2/Demio, Mazda3/Axela, and CX-5. Together these technologies increase fuel economy to a level similar to a hybrid drivetrain. Engine output is increased and emission levels are reduced as well. These technologies include high compression ratio gasoline engines (14.0 to 1), reduced compression diesel engines (14.0 to 1) with new 2-stage turbocharger design, highly efficient automatic transmissions, lighter weight manual transmissions, lightweight body designs and electric power steering. It is also possible to combine these technologies with a hybrid drivetrain for even greater fuel economy.

Motorsport[link]

In the racing world, Mazda has had substantial success with both its signature Wankel-engine cars (in two-rotor, three-rotor, and four-rotor forms) as well as its piston-engine models. Mazda vehicles and engines compete in a wide variety of disciplines and series around the world. More Mazdas are raced every week than any other car brand^{[citation needed]} (a large part of this statement speaks to the success of the Miata and its widespread embrace by grassroots motorsports).

International competition[link]

Mazda's competition debut was on October 20, 1968 when two Mazda Cosmo Sport 110S coupes entered the 84 hour Marathon de la Route ultra-endurance race at the Nürburgring, one finishing in fourth place and the other breaking an axle after 81 hours.^[18] The next year, Mazda raced Mazda Familia R100 M10A coupes. After winning the Singapore Grand Prix in April 1969 and coming in fifth and sixth in the Spa 24 Hours (beaten only by Porsche 911s), on October 19, 1969, Mazda again entered the 84 hour Nürburgring race with four Familias. Only one of these finished, taking fifth place.

The first racing victory by a Wankel-engined car in the United States was in 1973, when Pat Bedard won an IMSA RS race at Lime Rock Park in a Mazda RX-2.^[18]

In 1976, Ray Walle, owner of Z&W Mazda, drove a Cosmo (Mazda RX-5) from the dealership in Princeton, New Jersey, to Daytona, won the Touring Class Under 2.5 Liters at the 24 Hours of Daytona, and drove the car back to New Jersey. The Cosmo placed 18th overall in a field of 72. The only modifications were racing brake pads, exhaust, and safety equipment.^[19]

After substantial successes by the Mazda RX-2 and Mazda RX-3, the Mazda RX-7 has won more IMSA races in its class than any other model of automobile, with its hundredth victory on September 2, 1990. Following that, the RX-7 won its class in the IMSA 24 Hours of Daytona race ten years in a row, starting in 1982. The RX-7 won the IMSA Grand Touring Under Two Liter (GTU) championship each year from 1980 through 1987, inclusive.

The Mazda 787B, winner of the 1991 24 Hours of Le Mans race

In 1991, a four-rotor Mazda 787B (2622 cc actual, rated by FIA formula at 4708 cc) won the 24 Hours of Le Mans auto race outright. The 787B's triumph remains unparalleled, as it remains the only non-piston-engined car ever to win at Le Mans, and Mazda is still the only team from outside Western Europe or the United States to have won at Le Mans – ironically after Nissan had closed down its World Sportscar Championship programme and Toyota had opted to take a sabbatical for most of 1991 in order to develop its 3.5-litre TS010. This led to a ban on rotary engines in the Le Mans race starting in 1992, which has since been rescinded. After the 1991 race, the winning engine was publicly dismantled for internal examination, which demonstrated that despite 24 hours of extremely hard use it had accumulated very little wear.

The Le Mans win in 1991 followed a decade of class wins from other Mazda prototypes, including the 757 and 767. The Sigma MC74 powered by a Mazda 12A engine was the first engine and team from outside Western Europe or the United States to finish the entire 24 hours of the Le Mans race, in 1974. Mazda is also the most reliable finisher at Le Mans (with the exception of Honda, who have entered only three cars in only one year), with 67% of entries finishing. Mazda will return to prototype racing in 2005 with the introduction of the Courage C65 LMP2 car at the American Le Mans Series race at Road Atlanta. This prototype racer uses the Renesis Wankel from the RX-8.

Mazdas have also enjoyed substantial success in World Land Speed competition, SCCA competition, drag racing, pro rally competition (the Familia appeared in the WRC several times during the late '80s and early '90s), the One Lap of America race (winning SUV & truck in a MazdaSpeed5), and other venues. Wankel engines have been banned for some time from international Formula One racing,^{[citation needed]} as well as from United States midget racing, after Gene Angelillo won the North East Midget Racing Association championship in 1985 with a car powered by a 13B engine, and again in 1986 in a car powered by a 12A engine.

Spec series[link]

The Cooper Tires Atlantic Championship powered by Mazda is a North American open wheel racing series. It is the top level of the MAZDASPEED ladder, a driver development program which rewards season winners of one level with automatic rides at the next level. Since 2006, the Atlantic Championship has been run exclusively with Swift 016.a chassis powered by Mazda-Cosworth MZR 2300 cc (2.3L) DOHC inline-4 engines producing 300 bhp (224 kW). The cars are capable of speeds in excess of 175 mph (282 km/h).^[20]

Formula Mazda Racing features open wheel race cars with Mazda engines, adaptable to both oval tracks and road courses, on several levels of competition. Since 1991, the professionally organized Star Mazda Series has been the most popular format for sponsors, spectators, and upward bound drivers. It is the second-highest level on the aforementioned MAZDASPEED driver development ladder. Engines for the Star Mazda series are all built by one engine builder, certified to produce the prescribed power, and sealed to discourage tampering. They are in a relatively mild state of racing tune, so that they are extremely reliable and can go years between motor rebuilds.

Spec Miata has become one of the most popular and most affordable road racing classes in North America. The Spec Miata (SM) class is intended to provide the opportunity to compete in low cost, production-based cars with limited modifications, suitable for racing competition. The rules are intentionally designed to be more open than the Showroom Stock class but more restricted than the Improved Touring class.

Spec RX7 is also a popular club racing class primarily due to the availability of first generation RX7 cars and the low startup cost. Spec RX7 (SRX7) in some regions is noted as one of the most cost effective sports car classes.

Sponsorships[link]

Mazda's headquarters in Fuchu, Hiroshima

Mazda is a major sponsor to several professional sports teams, including:

• Hometown teams:
  • Hiroshima Toyo Carp (Nippon Professional Baseball): The "Toyo" part of the team's name is in honor of Mazda's part-ownership of the team since 1968 (when Mazda was still known as Toyo Kogyo). The Matsuda family, descended from the founder of Mazda, holds the majority share in team ownership.
  • Sanfrecce Hiroshima (J. League): Originally known as Toyo Kogyo Soccer Club and founded in 1938, it was owned directly by Mazda until 1992 when Mazda reduced its share to professionalize the club for the new J. League.
• Teams abroad:
  • North Melbourne Football Club (Australian Football League)
  • ACF Fiorentina (Italian football league – Serie A)

The company also sponsors various marathon and relay race events in Japan, such as the Hiroshima International Peace Marathon and the Hiroshima Prefectural Ekiden Race, along with numerous other sporting and charity endeavors in Hiroshima and Hofu.^[21] Mazda was also the league sponsor for the now-defunct Australian Rugby Championship.

Mazda also maintains sponsorship of the Laguna Seca racing course in California, going so far as to use it for its own automotive testing purposes as well as the numerous racing events (including several Mazda-specific series) that it hosts - as well as for the 2003 launch of the Mazda RX-8.^[22]

Mazda also sponsors the Western New York Flash, a professional women's soccer team that plays in the WPA and has some of the best players in the world, including world player of the year.^[23]

Marketing[link]

Mazda's past advertising slogans included: "The more you look, the more you like" (1970s to early 1980s); "Experience Mazda" (mid-1980s); "An intense commitment to your total satisfaction, that's The Mazda Way" (late 1980s); "It Just Feels Right" (along with advertising describing Mazda's use of Kansei engineering (1990–1995); "Passion for the road" (1996); "Get in. Be moved." (1997–1999)

Since 2000, Mazda has used the phrase "Zoom-Zoom" to describe what it calls the "emotion of motion" that it claims is inherent in its cars.^[24] Extremely successful and long-lasting (when compared to other automotive marketing taglines), the Zoom-Zoom campaign has now spread around the world from its initial use in North America.^[25]

The Zoom-Zoom campaign has been accompanied by the "Zoom Zoom Zoom" song in many television and radio advertisements. The original version, performed by Jibril Serapis Bey (used in commercials in Europe, Japan and South Africa), was recorded long before it became the official song for Mazda as part of a soundtrack to the movie Only The Strong (released in 1993). The Serapis Bey version is a cover of a traditional Capoeira song, called "Capoeira Mata Um". In 2010, its current slogan is "Zoom Zoom Forever". The longer slogan (Used in TV ads) is "Zoom Zoom, Today, Tomorrow, Forever".

Early ads in the Zoom-Zoom campaign also featured a young boy (Micah Kanters) whispering the "Zoom-Zoom" tagline.^[26]

Since 2011, Mazda has still used the Zoom-Zoom tagline in another campaign called "What Do You Drive?". The punchline for this is "At Mazda, we believe because if it's not worth driving, it's not worth building. We build Mazdas. What do you drive?".

See also[link]

	Companies portal
	Japanese Car portal

• List of Mazda vehicles
• List of Mazda platforms
• List of Mazda engines
• List of Mazda facilities

References[link]

External links[link]

Wikimedia Commons has media related to: Mazda

• Mazda Global Web Site – includes links to Mazda operations worldwide

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Kanye West
West at the SWU Music & Arts Festival, 2011
Background information
Birth name	Kanye Omari West
Born	(1977-06-08) June 8, 1977 (age 35) Atlanta, Georgia, United States
Origin	Chicago, Illinois, United States
Genres	Hip hop
Occupations	rapper, singer, songwriter, record producer, music video director, film director, fashion designer
Instruments	Vocals, keyboards, sampler, percussion, synthesizer
Years active	1996–present
Labels	GOOD Music, Roc-A-Fella, Def Jam
Associated acts	Go Getters, Child Rebel Soldier, Jay-Z, The Throne, Common, John Legend, Kid Cudi, Rihanna, Jeff Bhasker, Pusha T, Mos Def, Mr Hudson, Talib Kweli, Big Sean, A-Trak, Pharrell, Lupe Fiasco, RZA
Website	kanyewest.com

Kanye Omari West ( /ˈkɑːnjeɪ/; born June 8, 1977)^[1] is an American musician, film director and fashion designer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and Janet Jackson. His style of production originally used pitched-up vocal samples from soul songs incorporated with his own drums and instruments. However, subsequent productions saw him broadening his musical palette and expressing influences encompassing '70s R&B, baroque pop, trip hop, arena rock, folk, alternative, electronica, synthpop, and classical music.^[2]

West released his debut album The College Dropout in 2004, his second album Late Registration in 2005, his third album Graduation in 2007, his fourth album 808s & Heartbreak in 2008, and his fifth album My Beautiful Dark Twisted Fantasy in 2010. West released a collaborative album, Watch the Throne with Jay-Z in 2011, which is the duo's first collaborative album. His five solo albums, all of which have gone platinum, have received numerous awards and critical acclaim.^[3] As of 2012, West has won a total of eighteen Grammy Awards, making him one of the most awarded artists of all-time.^[4] All albums have been very commercially successful, with My Beautiful Dark Twisted Fantasy becoming his fourth consecutive No. 1 album in the U.S. upon release.^[5] West has had 5 songs exceed 3 million in digital sales as of July 2011, with "Gold Digger" selling 3,086,000, "Stronger" selling 4,402,000, "Heartless" selling 3,742,000, "E.T." selling over 4,000,000 and "Love Lockdown" selling over 3,000,000^[6][7] placing him third in overall digital sales of the past decade.^[8][9] He has sold over 30 million digital songs in the United States making him one of the best-selling digital artists of all-time.^[10]

West also runs his own record label GOOD Music, home to artists such as John Legend, Common and Kid Cudi.^[11] West's mascot and trademark is "Dropout Bear," a teddy bear which has appeared on the covers of three of his five solo albums as well as various single covers and in his music videos.^[12] About.com ranked Kanye West No. 8 on their "Top 50 Hip-Hop Producers" list.^[13] On May 16, 2008, Kanye West was crowned by MTV as the year's No. 1 "Hottest MC in the Game."^[14] On December 17, 2010, Kanye West was voted as the MTV Man of the Year by MTV.^[15] Billboard ranked Kanye West No. 3 on their list of Top 10 Producers of the Decade.^[16] West has also been included in the Time 100 list of the most influential people in the world as well as being listed in a number of Forbes' annual lists.^[17]

Kanye will release the full-length album entitled Cruel Summer with GOOD Music signed artists sometime in 2012.

Early life[link]

Kanye West was born in Atlanta, Georgia,^[18] where he lived with his parents. When he was three years old, his parents divorced, and he and his mother moved to Chicago, Illinois.^[19] His father was Ray West, a former Black Panther who was one of the first black photojournalists at The Atlanta Journal-Constitution, and is now a Christian counselor.^[19] West's mother, Dr. Donda West, was a Professor of English at Clark Atlanta University, and the Chair of the English Department at Chicago State University before retiring to serve as West's manager. He was raised in a middle-class background, attending Polaris High School^[20] in suburban Oak Lawn, Illinois after living in Chicago.^[21] When asked about his grades in high school, West replied, "I got A's and B's. And I'm not even frontin'".^[22]

West attended art classes at the American Academy of Art in Chicago, and also enrolled at Chicago State University, but dropped out to focus on his music career.^[23] While attending school, West produced for local artists. He later gained fame by producing hit singles for major hip hop/R&B artists, including Jay-Z, Talib Kweli, Cam'ron, Paul Wall, Common, Mobb Deep, Jermaine Dupri, Scarface, The Game, Alicia Keys, Janet Jackson, John Legend among others. He also "ghost-produced" for his mentor Deric Angelettie, according to his song "Last Call" and the credits of Nas' "Poppa Was a Playa".^[23]

Music career[link]

1996–2003: Career beginnings[link]

Kanye West's first career productions came on Chicago rapper Grav's 1996 debut album Down to Earth. West produced eight tracks on the album. While the album did not attract much attention and would be the only album released by Grav, West would soon be producing for higher profile artists. In 1998–1999 he produced for well-known artists such as Jermaine Dupri, Foxy Brown, Goodie Mob, and the group Harlem World.

West got his big break in the year 2000, when he began to produce for artists on Roc-a-Fella Records. He produced the well-received Jay-Z song "This Can't Be Life" off of the album The Dynasty: Roc La Familia. West would later state that to create the beat for "This Can't Be Life", he sped up the drum beat from Dr. Dre's song "Xxplosive".^[24]

After producing for Jay-Z earlier, West’s sound was featured heavily on Jay-Z's critically acclaimed album The Blueprint, released September 11, 2001.^[25] His work was featured on the lead single "Izzo (H.O.V.A.)", "Heart of the City (Ain't No Love)" and a diss track against Nas and Mobb Deep named "Takeover"; West has worked with Mobb Deep and Nas since the track's release.^[25]

After meeting great commercial success and critical acclaim for his productions on The Blueprint, West became a sought after producer in the hip-hop industry, even before he became known as a rapper and solo artist. In the years 2002–2003 he would produce for artists such as Nas, Scarface, Talib Kweli, Mos Def, T.I., Ludacris, DMX, and Monica. He also continued producing for Roc-a-Fella Records artists and contribued four tracks to Jay-Z's follow up album to The Blueprint, The Blueprint²: The Gift & the Curse.

After great successes as a producer, West now looked to pursue a career as a rapper and solo artist, but struggled to get a record deal. Chris Anokute, then A&R at Def Jam, said that when West regularly dropped by the office to pick up his producer checks he would play demos of solo material to Anokute in his cubicle and bemoan the fact that no one was taking him seriously as a rapper.^[26] Jay-Z admitted that Roc-A-Fella was initially reluctant to support West as a rapper, claiming that he saw him as a producer first and foremost.^[27] Multiple record companies felt he was not as marketable as rappers who portray the "street image" prominent in hip hop culture.^[24] Beginning his career as a rapper, Kanye West recorded the third verse on the song "The Bounce" off of Jay-Z's The Blueprint²: The Gift & the Curse, an album he produced for, from the same label he was signed to as a rapper.

[edit] 2004–05: The College Dropout and Late Registration

On October 23, 2002, West was involved in a near fatal car crash while driving home from the recording studio.^[28] The crash provided inspiration for West's first single, "Through the Wire".^[29] West's faith is apparent in many of his songs, such as "Jesus Walks", which became a staple at his benefit performances, such as the Live 8 concert. These songs were featured on West's debut album, The College Dropout, which was released on Roc-A-Fella Records in February 2004, and went on to receive critical acclaim. The album also defined the style for which West would become known, including wordplay and sampling.^[29] The album was eventually certified triple platinum. Guest appearances included Jay-Z, Ludacris, GLC, Consequence, Talib Kweli, Mos Def, Common, and Syleena Johnson. The album also featured the singles, "All Falls Down" and "The New Workout Plan", as well as Twista's number one single, "Slow Jamz".^[30] During 2003 West also co-produced songs for British singer Javine Hylton, even appearing in the music video to Real Things playing the love interest of Javine.

West was involved in a financial dispute over Royce Da 5'9"'s song "Heartbeat", produced by West and released on Build & Destroy: The Lost Sessions. West maintains that Royce never paid for the beat, but recorded to it and released it; hearing him on the beat, the original customers decided not to buy it from West. After the disagreement, West vowed to never work with Royce again.^[31] Other Kanye West-produced hit singles during the period The College Dropout was released included "I Changed My Mind" by Keyshia Cole, "Overnight Celebrity" by Twista and "Talk About Our Love" by Brandy.^[29]

West and Jamie Foxx performing "Gold Digger" at the Democratic Convention in Denver, Colorado

Taking a more eclectic route, West collaborated with American film score composer Jon Brion to construct his second album, Late Registration, which was released on August 30, 2005.^[32] Like its predecessor, the sophomore effort garnered universal acclaim from music critics.^[33] Late Registration topped countless critic polls and was revered as the best album of the year by numerous publications, including USA Today, Spin, and Time.^[34][35] Rolling Stone awarded the album the highest position on their end of the year record list and hailed it as a "sweepingly generous, absurdly virtuosic hip-hop classic."^[36] The record earned the number one spot on the Village Voice's Pazz & Jop critics' poll of 2005 for the second consecutive year.^[37] Late Registration was also a commercial success, selling over 860,000 copies in its first week alone and topping the Billboard 200.^[38] Grossing over 2.3 million units sold in the United States alone by year's end, Late Registration was considered by industry observers as the sole majorly successful album release of the fall of 2005, a season that was plagued by steadily declining CD sales.^[39] The second album earned eight Grammy Award nominations including Album of the Year and Record of the Year for the song "Gold Digger".^[40] The album is certified triple platinum.^[41]

On August 22, 2005, the MTV special All Eyes On Kanye West aired, in which West spoke out against homophobia in hip-hop. He claimed that hip-hop has always been about "speaking your mind and about breaking down barriers, but everyone in hip-hop discriminates against gay people."^[42] He then reflected on a personal experience. He said that he had a "turning point" when he realized one of his cousins was gay. He said regarding this experience: "This is my cousin. I love him and I've been discriminating against gays." He drew comparison between African Americans' struggle for civil rights and today's gay rights movement. The following year, in an interview with Entertainment Weekly, West further expounded his experiences with and views on the relationship between the black and gay communities.^[43]

In September 2005, West announced that he would release his Pastelle Clothing line in spring 2006:^[44] "Now that I have a Grammy under my belt and Late Registration is finished, I am ready to launch my clothing line next spring." In that year, West produced the hit singles "Go" by Common and "Dreams" by The Game.^[45]

[edit] 2007–09: Graduation and 808s & Heartbreak

West performing in Kuala Lumpur, Malaysia, April 2007.

In 2007, it was announced that West would be starring in a series directed by Larry Charles. He has been working on the pilot episode for the past two years with Larry Charles and Rick Rubin. He also had this to say on January 14: "I wouldn't do something as cliché as a reality show. At least give me the credit for being more creative than that. It's a situational half-hour comedy. It's fictional, and loosely based on my life.^[46] " West also collaborated with Japanese hip-hop group Teriyaki Boyz to produce the single "I Still Love H.E.R.", a reference to Common's 1994 single "I Used to Love H.E.R.". Further to this, during a radio appearance in early 2007, West, like many of his peers, recorded an impromptu freestyle to the popular song "Throw Some D's." The song that to all other rappers was about automobile rims, was used by West to comically refer to D-cup breasts. Because of the unexpected success of the song, West went on to make a video for the freestyle, in which he is seen playing his 'Old Ass Cousin'.^[47]

West was also featured in a new song called "Classic (Better Than I've Ever Been)". It was believed to be a single for, Graduation, because he is featured on the track, but Nike quickly explained that it was for the Nike Air Force 1's anniversary. It was meant only to be an exclusive track for the company.^[48]

On March 25, 2007, he and his father Ray West supported World Water Day by having a "Walk for Water" rally.^[49] After a two-year break, West has returned to being a fashion columnist in lifestyle magazine Complex.^[50] On July 7, 2007, West performed with The Police and John Mayer at the American leg of Live Earth.^[51] West hosted the August 17 edition of British comedy- variety show The Friday Night Project.^[52]

In July 2007, West changed the release date of Graduation, his third album, from September 18, 2007, to the same release date as 50 Cent's album Curtis, September 11, 2007.^[53] 50 Cent later claimed that if Graduation were to sell more records than Curtis, he would stop releasing solo albums. However, 50 Cent would later dispel his comments.^[54] The album has been certified double platinum. Guest appearances included T-Pain, Mos Def, and Lil Wayne.^[55]

On August 26, 2007, West appeared as himself on the HBO television show Entourage which he used as a platform to premier his new single "Good Life" during the end credits. On September 9, 2007, West performed at the 2007 MTV Video Music Awards, losing in every category he was nominated for; he gave an angry speech immediately afterward. (see "Controversies" section)

Following the MTV stint, West was nominated in eight Grammy Award categories for the 50th annual Grammy Awards.^[57] He won four of them,^[58] including Best Rap Album for Graduation and Best Rap Solo Performance for "Stronger" from Graduation. During the four-hour televised Grammy Awards ceremony, West also performed two songs: "Stronger" (with Daft Punk) and "Hey Mama" (in honor of his recently deceased mother).^[59]

West kicked off the Glow in the Dark Tour in Seattle at the Key Arena on April 16. The tour was originally scheduled to end in June in Cincinnati but was extended into August. Over the course of the tour West was joined by a varying group of opening acts, including Lupe Fiasco, Rihanna, N.E.R.D., DJ Craze, and Gnarls Barkley. On June 15, West was scheduled to perform a late night set at the Bonnaroo Music Festival. His performance started almost two hours late and ran for half of its alloted time, angering many fans in the audience. West later wrote an outraged entry on his blog, blaming the festival organizers as well as Pearl Jam's preceding set, which ran longer than expected.

On September 7, West debuted a new song "Love Lockdown" at the 2008 MTV Video Music Awards. "Love Lockdown" features no rapping and only singing using an auto-tune device. This song appears on West's fourth studio album, 808s & Heartbreak. The new album was expected to be released on December 16, but West announced on his blog on September 24, 2008, that he had finished the album and would be releasing it sometime in November, earlier than previously scheduled. In early October, West made a surprise appearance at a T.I. concert in Los Angeles, where he stated that 808s & Heartbreak was scheduled to be released on November 25, though it was actually released on the 24th, and that the second single is "Heartless". The album was another number one album for West, even though the first week numbers fell well short of Graduation with 450,145 sold.^[60]

West performing in 2008

West performed at the American Music Awards ceremony on November 23.^[61] That same night he won two AMA awards, including Favorite Rap/Hip-Hop Album for Graduation and Favorite Rap/Hip-Hop Male Artist. West performed at the Democratic National Convention in Denver in August 2008, along with Wyclef Jean and N.E.R.D. in support of Barack Obama. On January 20, 2009, Kanye West performed at the Youth Inaugural Ball hosted by MTV for Obama's inauguration.

On February 17, 2009, West was named one of Top 10 Most Stylish Men in America by GQ.^[62] The next day, February 18, 2009, West won International Male Solo Artist at The Brit Awards 2009. West was not in attendance but accepted his award with a video speech, saying "Barack is the 'Best Interracial Male' but I'm proud to be the Best International Male in the world.^[63]

In April 2009, Kanye West recorded a song called "Hurricane" with 30 Seconds to Mars to appear on their album This Is War, but was not released due to legal issues with both record companies. The song was eventually released on the deluxe version of This Is War, titled "Hurricane 2.0".^[64][65][66]

[edit] 2010–present: My Beautiful Dark Twisted Fantasy and Watch the Throne

West performing at The Big Chill

In May 2010, West made an animated television guest appearance on Fox's animated television series The Cleveland Show (a spin-off of Family Guy) as the voice behind "Kenny West", a rival of Cleveland Brown's son.^[67] In his first episode he performed in a rap battle with Cleveland's son. The producers stated working with West was a very good experience and a reason they chose him was because they knew he was a fan of Family Guy.^[68] Kenny West re-appeared in the season 2 premiere of The Cleveland Show.