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Coty, Inc.

Type	Private
Industry	Personal care
Founded	1904 in Paris
Headquarters	New York City and Paris
Key people	Bernd Beetz, CEO Peter Harf Chairman Darryl McCall EVP Operations
Products	Perfume, Cosmetics, Toiletries
Revenue	U$4 billion in 2008
Owner(s)	Joh. A. Benckiser
Employees	8500 worldwide
Website	www.coty.com

Coty, Inc. is a French beauty products manufacturer whose main businesses are fragrances (65% of revenue), followed by color cosmetics (20%), toiletries (12%) and skin care (3%). It is known for its cooperation with designers and celebrities for the creation of fragrances; prominent among them are David and Victoria Beckham, Beyoncé Knowles, Chelsea goalkeeper Petr Čech, Céline Dion, Shania Twain, Tim McGraw, Faith Hill, and Jennifer Lopez.^[1] Founded in 1904, it is the world's largest fragrance company.

History[link]

Coty, Inc. is a century-old fragrance manufacturer that also produces cosmetics and other health and beauty aids. Founded by a Corsican who exploited his marketing knack to become, reputedly, the richest man in France,^{[citation needed]} the company has experienced numerous changes in ownership and management over the years. It is the world's leading maker of mass-market fragrances for men and women.^{[citation needed]} Coty scents have existed since François Coty created his first perfume, La Rose Jacqueminot, in 1904.^{[citation needed]} Its range includes fragrances and colognes sold by mass retailers and prestige brands found in department stores. Coty's brands include Jennifer Lopez, JOOP!, Jovan, Rimmel, Stetson, and Vivienne Westwood. The company also offers aromatherapy, foot care, nail care, and sun care items.

Following its acquisition of Unilever's fragrances division (UCI) in May 2005, it has become the world's largest manufacturer of mass-market fragrances.

The company has its headquarters in both New York City and Paris, France. Coty is privately owned by Joh. A. Benckiser GmbH, the German holding company that manages the interests of the family of Johann A. Benckiser. Coty was acquired in 1996 to operate its fragrance and cosmetics businesses. The company was a subsidiary of Pfizer from 1963 to 1992.

Perfume and cosmetics pioneer: 1904-62[link]

Born on the island of Corsica in 1875, François Spoturno was orphaned at an early age and reared by a grandmother. After leaving school he drifted to Marseille and then in 1900, Paris, where he worked as a haberdashery salesman. Following a year's training in Grasse — birthplace of the perfume industry – he borrowed 10,000 francs from his grandmother to establish a makeshift laboratory in his small flat. Taking the name Coty from his mother's family name (Coti), he created his first perfume, La Rose Jacqueminot, in 1904 from concentrated flower oils rejected by others because of their novelty. By 1908 he was successful enough to establish a factory on the outskirts of Paris. Then he introduced face powder, packaging it with a powder puff in a round box.^{[citation needed]}

Maison Coty owed its success to much more than its founder's training in and sensitivity to the materials from which commercial fragrances are derived. Coty catered to the rich and well-born — even the Russian czar and czarina, who commissioned fragrances for their daughters – yet sold small bottles within the price range of even the Paris shopgirl. He was the first to create a range of cosmetics in the same fragrance. Above all, Coty was a pioneer in every aspect of product design, including perfume bottles and cosmetics boxes. His close collaborator, René Lalique, created Art Nouveau crystal bottles that were works of art in themselves. Using red, black, and gold papers, Leon Bakst, set designer for the acclaimed Ballets Russes, designed the powder box that still serves for Coty's Air-Spun face powder. Coty was quick to exploit foreign markets, opening a Moscow store and establishing a London subsidiary in 1910. Two years later he founded a New York branch in a Fifth Avenue building furnished with stained glass windows by Lalique. Other agencies of what later became Coty, S.A., were established in Buenos Aires, Johannesburg, Madrid, and Rio de Janeiro.

After American soldiers returning from World War I brought home Coty perfumes and face powders, the U.S. market was recognized as of paramount importance. In 1922 Coty, Inc. was formed, with laboratories and a large assembly plant on Manhattan's West Side to avoid the heavy tariff on luxury goods. By 1929 the American company was assembling and selling 23 perfumes, plus powders, toilet soaps and waters, bath salts, brilliantines, hair and hand lotions, rouges, vanishing cream, shaving soap, and powder and rouge compacts. The firm was vigilant in forestalling pricecutting by retailers and achieved a 60% profit margin. Net income rose from $1.07 million in 1923 to $4.05 million in 1928. In that year Coty, S.A. had earnings of $1.64 million.^{[citation needed]}

Coty, Inc. became a publicly traded company in 1925 and acquired a majority interest in the five European Coty companies in 1929. In 1933, Francois Coty, an admirer of Italian fascism, launched L'Ami du Peuple, an anti-semitic and pro-fascist newspaper and founded la Solidarité Française. L'Ami cost him a lot, since he sold it below cost, to further his ideas – and when the circulation rose, he reduced the selling price even further. After Coty's death in 1934, his divorced wife, now Mme. Yvonne Cotnareanu, received a controlling interest in Coty, Inc. in lieu of the unpaid balance of an alimony settlement. Administration of the company remained in the hands of Benjamin E. Levy, who had become chairman of the board on its inception.

With the advent of the Great Depression, Coty, like other companies dependent on luxury goods, fell into difficulties. According to a later New York Times article, sales in the United States fell from $50 million in 1929 to $3.5 million in 1933. The author, Richard Rutter, wrote that management 'compounded its mounting problems by slashing prices in a desperate effort to gain a mass market ... a near-fatal move in a field in which prestige and the luxury symbol were vital.' Even so, Coty lost money on its American operations only in 1935. With World War II imminent, the foreign companies were folded into the newly created Panama-based Coty International Corp. in 1939. The ownership remained the same, and the two corporations had interlocking directorships.

Levy retired in 1940 and was succeeded as chairman by Grover Whalen, a civic booster and promoter who was finishing his stint as president of the body that organized and ran the New York World's Fair of 1939-40. In his role as the company's public face, Whalen established the Coty American Fashion Critics' Award, an annual presentation that kept its name before the public for 40 years. Administration was in the hands of Coty's president, Herman L. Brooks, from 1938 to 1946, when Mme. Cotnareanu, who spent the war years in the United States before returning to Paris, replaced him with her brother-in-law Philippe Cotnareanu.

Cotnareanu, who changed his name to Philip Cortney, secured bank financing to keep Coty going and, in one of his first decisions, raised prices for the entire line. In spite of a long-range program to double the company's retail business, he cut off drugstores carrying Coty products if they would not agree to provide display space of at least 16 feet in length for exclusive stocking of these goods. Production lines were automated, packaging restyled, and new lines of goods added periodically, including, in 1955, a new toilet-goods line for men named 'Preferred Stock.' Research laboratories were established in Morris Plains, New Jersey and overseas.

In 1946, Coty's first postwar year, sales nearly doubled from the 1941 total, to $19.1 million, and net profit reached $1.24 million. The company lost money in 1947, however, and although it returned to profitability, sales stagnated. Fiscal 1955 (the year ended June 30, 1955) was Coty's best postwar year, with net income of $1.61 million on sales of $22.76 million. The firm lost money in fiscal 1957 and 1958, with management blaming the results on the high cost of advertising, which rose from 7% to 16% of sales in this period. Moreover, firms like Revlon, Inc., which reaped huge publicity from its sponsorship of television's The $64,000 Question, seemed to be getting better results for the money. In fiscal 1962, Coty had net income of only $386,985 on sales of $25.46 million. Coty International had a profit of $319,331 on sales of $7.38 million.^{[citation needed]}

Pfizer subsidiary: 1963-92[link]

Coty and Coty International were sold in 1963 to Chas. Pfizer & Co. for about $26 million and became divisions in the pharmaceuticals company's consumer products group. In 1965 Coty introduced Imprevu, its first new perfume in 25 years. This became the leading Coty fragrance by the end of 1968. Introduced in 1967, Coty Originals offered a comprehensive collection of newly designed makeup products at popular prices. Coty then added a high-priced, prestigious Dina Merrill line. In 1969 the division introduced the Bacchus line, a full collection of men's grooming aids, including aftershave lotion and cologne.

Coty and Coty International were united in 1973. Among the new products introduced in the early 1970s were the Styx, Sweet Earth, and Wild Musk fragrances and the Equatone beauty-treatment line. The production facility was moved from New York City to Sanford, North Carolina, at this time. Coty products were being marketed to franchised accounts, including distributors, independent drugstores, mass merchandisers, and department stores. Results were not meeting expectations, however, for the subsidiary was reported to be on the block in 1974 for possibly as little as $20 million—less than Pfizer had paid a decade earlier.

The battle for display space remained intense, but in 1984 Coty won a promotional award for its point-of-purchase Image Awareness campaign in 11,000 drug and mass-merchandise stores. Departing from tradition, the campaign included posters, buttons, and aprons involving a whole store as well as a selection of traditional point-of-purchase materials, such as booklets, fragrance testers, and test cards within the cosmetics department. In 1985 Coty followed up with a similar Ingenious Solutions campaign. A specially designed consumer 'colorkit' was provided for each of four fragrances—Nuance, Emeraude, Wild Musk, and Sophia. Each was graphically associated with an exotic locale.

Stetson, a highly successful men's scent, was introduced in 1981, and Lady Stetson was added in 1986.With more than $100 million a year in women's fragrance sales, Coty, in 1988, ranked second only to Revlon in this $3-billion-plus category. Besides the preceding, Coty's brands included L'Aimant, Lady Stetson, and Sand & Sable. Its cosmetics and treatment products included Air Spun face powder, Coty '24,' Overnight Success, and Sheer To Stay lipsticks, Sweet Earth face-care-treatment products, and Thick `N Healthy mascara. The men's fragrance line included Stetson, Iron, and Musk for Men. Coty ranked first in mass-market men's fragrance sales in 1991, with a 22.6 percent share, and first in women's, with 16.4 percent.^{[citation needed]}

Benckiser's Coty: 1992-99[link]

Coty was purchased in 1992 by Benckiser Consumer Products, the U.S. arm of a family-owned German household-products giant named Joh. A. Benckiser GmbH. That fall Coty introduced Gravity, a new upscale men's fragrance, and Truly Lace, a new bath-and-body-fragrance collection. Vanilla Fields, a women's fragrance that proved hugely successful, was introduced soon after. In 1993 Benckiser merged into Coty its Quintessence Inc. unit, which it had acquired the previous year. Founded in Chicago by Bernard Mitchell in 1968 as Jovan, Inc., this company had struck it big in 1972 with Jovan Musk Oil. The company was sold to the Beecham Group in 1979 and, in 1988, to its managers in a leveraged buyout, when it became Quintessence.

Coty, Inc. grew into a $1.5-billion-a-year company in 1996, when Benckiser made its Lancaster Group a Coty division. (The existing Coty, renamed Coty Beauty, became the other division.) Lancaster, founded in Monaco in 1946 and acquired from SmithKline Beecham plc in 1990, consisted of the cosmetics brand of that name and an Isabella Rossellini line, and a number of designer and prestige fragrances, including Davidoff, Jil Sander, and VivienneWestwood.

The consolidated Coty was now the global leader in mass-market fragrance sales.^{[citation needed]}

Lancaster also introduced to Europe, in 1996, the leading Chinese cosmetics brand, named Yue-Sai for its developer, Yue-Sai Kan. In addition, it acquired a hip London-based cosmetics line, Rimmel. Coty Beauty's own line of color cosmetics was Margaret Astor.

The new introductions of 1997 were The Healing Garden, a line of four herbal-based 'aromatherapy' fragrances that quickly developed into a collection 34 stockkeeping units, and its first fragrance bath-and-body line, Calgon Body Mists. Like the company's traditional fragrance brands, these products were merchandised as mini-departments within a store. Calgon quickly moved into first place and Healing Garden third among mass-market women's fragrances in the United States.^{[citation needed]}

In 1998 Coty added a five-item Minitherapy for Feet line as an extension of the aromatherapy concept, and Isabella Rossellini launched a new cosmetics collection called Manifesto. During the year 45 percent of the company's sales were in mass fragrances, 24 percent in mass cosmetics, and 31 percent in prestige-market beauty products. Fifty-five percent of sales volume came from Western Europe and 30 percent from North America. Lancaster represented 75 percent of the company's European sales. In North America, Calgon, Healing Garden, and Vanilla Fields ranked second, third, and fourth, respectively, among women's fragrances. Stetson, Aspen, and Preferred Stock ranked first, fourth, and fifth among men's fragrances.

In 1999 Coty introduced Adidas Moves, a men's fragrance, to the United States and was planning to add its line of soaps as well. It also introduced Jovan Body Splash and a Dulce Vanilla fragrance, and it brought the Rimmel makeup line to the United States. The Lancaster Group's U.S. division introduced an Aromatopia line of 37 bath and body products in collaboration with May Department Stores Co., which took a one-year exclusive on the collection, to be sold in all 410 of its stores. For 2000, Coty was planning to introduce a new mass-market perfume, Esprit, in 44 countries under a licensing agreement with apparel marketer Esprit de Corp. Also planned for 2000 were line extensions of Aspen and Adidas. In all, Coty was marketing 44 scents.

The Unilever Cosmetics acquisition: 2005[link]

In May 2005, Unilever announced that it had signed a definitive agreement to sell its global prestige fragrance business, Unilever Cosmetics International (UCI), to Coty Inc., of the United States. However, several major brands were sold to Elizabeth Arden.

Unilever reportedly received a consideration of $800 million in cash at the closing, with the opportunity for further deferred payments contingent upon future sales.

The business included the perfume licenses for Calvin Klein, Cerruti, Vera Wang, Chloé and Lagerfeld, as well as a manufacturing and distribution center in Mt. Olive, New Jersey, which was later closed in June 2007 as operations were transferred to the existing Coty-Sanford, NC facility.

Sales for the global prestige fragrance business for 2004 were in excess of $600 million (€490m).^{[citation needed]}

The Del Labs acquisition: December 2007[link]

In December 2007, Coty announced the acquisition of DLI Holding, Corp., a leading developer, manufacturer, and marketer of cosmetics and over the counter pharmaceuticals. DLI Holding Corp. is the parent company of Del Laboratories, Inc.

Under the terms of the agreement, all operations of DLI Holding Corp. merged with and into Coty.

The acquisition further enhanced Coty Beauty’s fragrance, color and skincare portfolio, through the addition of leading brands, such as Sally Hansen, N.Y.C. New York Color, La Cross, Orajel and Dermarest. Furthermore, the acquisition moved Coty closer to its quest of becoming a $5 billion beauty company.

Coty collaboration with Guess? line[link]

In August 2009, Coty Inc. announced that it had entered into a license agreement with global lifestyle brand GUESS?, Inc., to develop and market new GUESS fragrance lines. As part of the partnership, Coty will also distribute existing GUESS fragrances, effective January 2010.^{[citation needed]}

Philosophy Inc. acquisition November 2010[link]

In November 2010, Coty Inc. announced that Coty has entered into an agreement to acquire philosophy, inc. from the Carlyle group.

Acquisitions November and December 2010[link]

In early 2011, Coty Inc announced that it had officially concluded the acquisitions of Dr. Scheller Cosmetics, OPI Products Inc., and TJoy.

In early 2011, Coty INC was taken over by the Benson, Lane, Raz family who now hold their annual COTY awards each year. Very prestigious award.

Manufacturing[link]

Coty's manufacturing facilities are in Ashford-UK; Granollers-Spain; Chartres, France; Monaco; and Sanford, North Carolina, USA.^[2]

Brands[link]

The company's brands are organized into two main divisions:

The Calgon and Healing Garden Brands were purchased by Ascendia Brands on 9 February 2007.^[6]

Coty Award[link]

Coty runs the annual Coty Awards, that can be awarded to anyone in the fashion industry.^{[citation needed]}

References[link]

1. ^ "Kate Moss Fragrance on the Horizon" Rogue Connect, December 16, 2006
2. ^ [1]
3. ^ [2]
4. ^ [3]
5. ^ [4]
6. ^ [5]

• Boorstin, Julia (November 14, 2005). "The Scent of Celebrity". Fortune, p. 37–40.

Recent News Articles[link]

• Woman Files $160M Lawsuit After Waxing Mishap
• Fired CFO Sues Coty
• Halle Berry Scent Launched
• Cutbacks at Coty, Inc.

External links[link]

• Coty's official site
• Coty's official site for Calvin Klein fragrances
• About Coty Russia on Indexmod, an open index of fashion brands around Eurasia

v t e Reckitt Benckiser Brands Aerogard Air Wick Amphyl Bonjela Brasso Brio Bryza Calgon Calgonit Cattlemen's Cherry Blossom Cillit Bang Clean & Smooth Clearasil Cling Free Cobra Colon Coral d-Con Dettol Dip It Disprin Dosia Durex Easy-Off Easy On Elena Finish Frank's Red Hot French's Gaviscon Glassex Glass Plus Harpic Hoffmann's Kalia Intima de Karinzi Lanza Lemsip Lime-A-Way Lovela Lysol Masterpiece Metalist Mop & Glo Mortein Mr. Min Mr. Sheen Mucinex Nenuco Noxon Nugget Nurofen Old English Poliflor Quanto Resolve RID-X Robin Sagrotan Sani Flush Scholl Senokot Silvo Sipuro Strepsils Vanish Vani-Sol Veet Vivid Wenol Windolene Wizard Woolite Yes Zud People Bart Becht Jeremiah Colman Isaac Reckitt Other Coty, Inc. SSL International The Garden Village Category

Inc. may refer to:

• Incorporation (business), an abbreviation of Incorporated, a suffix indicating a corporation
• Inc. (magazine), an American business magazine
• Incoming
• Include, included, or including

Inc may refer to:

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See also[link]

• INC (disambiguation)

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Lady Gaga
Lady Gaga performing on The Monster Ball Tour in 2010
Background information
Birth name	Stefani Joanne Angelina Germanotta
Born	(1986-03-28) March 28, 1986 (age 26) New York, New York, U.S.
Genres	Pop, dance, electronic
Occupations	Singer-songwriter, performance artist, record producer, dancer, businesswoman, activist
Instruments	Vocals, piano, keyboards
Years active	2005–present
Labels	Def Jam, Cherrytree, Streamline, Kon Live, Interscope
Website	LadyGaga.com Lady Gaga's signature

Stefani Joanne Angelina Germanotta (/ˈstɛfəniː dʒʌrməˈnɑːtə/ STE-fə-nee jurr-mə-NAH-tə; born March 28, 1986), known by her stage name Lady Gaga, is an American singer and songwriter. Born and raised in New York City, she primarily studied at the Convent of the Sacred Heart and briefly attended New York University's Tisch School of the Arts before withdrawing to focus on her musical career. She began performing in the rock music scene of Manhattan's Lower East Side, and was signed with Streamline Records by the end of 2007. During her employment as a songwriter for the record company, her vocal abilities captured the attention of recording artist Akon, who signed her to his label Kon Live Distribution.

Lady Gaga came to prominence as a recording artist following the release of her debut album The Fame (2008), which was a critical and commercial success that topped charts around the world and included the international number-one singles "Just Dance" and "Poker Face". After embarking on the The Fame Ball Tour, she followed the album with The Fame Monster (2009), which spawned the worldwide hit singles "Bad Romance", "Telephone" and "Alejandro". The album's success allowed her to embark on the eighteen-month long Monster Ball Tour, which later became one of the highest-grossing concert tours of all time. Her most recent album Born This Way (2011) topped the charts of most major markets and generated more international chart-topping singles, including "Born This Way", "Judas" and "The Edge of Glory". Besides her musical career, she involves herself with humanitarian causes and LGBT activism.

Influenced by David Bowie, Michael Jackson, Madonna and Queen, Lady Gaga is recognized for her flamboyant, diverse and outré contributions to the music industry through her fashion, performances and music videos. She has sold an estimated 23 million albums and 64 million singles worldwide, making her one of the best-selling music artists of all time and her singles are some of the best selling worldwide.^[1] Her achievements include five Grammy Awards and 13 MTV Video Music Awards. Lady Gaga has consecutively appeared on Billboard magazine's Artists of the Year (scoring the definitive title in 2010), ranked fourth in VH1's list of 100 Greatest Women in Music, is regularly placed on lists composed by Forbes magazine and was named one of the most influential people in the world by Time magazine.^[2][3] In 2012, Gaga was ranked at number four on Billboard's list of top moneymakers of 2011, grossing more than $25 million.^[4]

Biography[link]

1986–2004: Early life[link]

Manhattan's Upper West Side, where Gaga grew up, has been an inspiration for many of her songs.

Lady Gaga was born Stefani Joanne Angelina Germanotta on March 28, 1986 in New York City to parents Cynthia (née Bissett) and Joseph Germanotta, an Internet entrepreneur.^[5][6] Descending from Italian and more distant French-Canadian roots, Gaga is the elder of two children.^[7][8] Her sister, Natali, a fashion student, was born in 1992.^[9][10] Despite her seemingly affluent upbringing in the family home in Manhattan's Upper West Side, Gaga has stressed that she did not come from a wealthy background, stating that her parents "both came from lower-class families, so we've worked for everything—my mother worked eight to eight out of the house, in telecommunications, and so did my father."^[11][12]

From the age of 11, Gaga – who was raised Roman Catholic – attended the Convent of the Sacred Heart, a private all-girls Roman Catholic school on Manhattan's Upper East Side.^[13][14][15] She described her academic life in high school as "very dedicated, very studious, very disciplined" but also "a bit insecure": "I used to get made fun of for being either too provocative or too eccentric, so I started to tone it down. I didn't fit in, and I felt like a freak."^[16][17] Acquaintances dispute that she did not fit in at school. "She had a core group of friends; she was a good student. She liked boys a lot, but singing was No. 1," recalled a former high school classmate.^[18] Gaga began playing the piano at the age of 4, went on to write her first piano ballad at 13, and started to perform at open mike nights by the age of 14.^[19][20] Her passion for musical theatre brought her lead roles in high school productions, including Adelaide in Guys and Dolls and Philia in A Funny Thing Happened on the Way to the Forum.^[21] She also appeared in a very small role as a mischievous classmate in the television drama series The Sopranos in a 2001 episode titled "The Telltale Moozadell" in addition to unsuccessfully auditioning for parts in New York shows.^[11][22]

When her time at the Convent of the Sacred Heart came to an end, her mother encouraged her to apply for the Collaborative Arts Project 21 (CAP21), a musical theatre training conservatory at New York University's Tisch School of the Arts.^[11] After becoming one of twenty students to gain early admission, she eventually lived in an NYU dorm on 11th Street by the age of 17.^[21] CAP21 prepared her for her future career focus in "music, art, sex and celebrity" where, in addition to sharpening her songwriting skills, she composed essays and analytical papers on art, religion, social issues and politics, including a thesis on pop artists Spencer Tunick and Damien Hirst.^[20][23][24] With CAP21, she also tried out for and won auditions, including the part of an unsuspecting diner customer for MTV's Boiling Points, a prank reality television show.^[11][25] But Gaga felt more creative than some of her classmates. "Once you learn how to think about art, you can teach yourself," she said.

2005–07: Career beginnings[link]

Gaga (right) performing with Lady Starlight (left) at Lollapalooza 2007

Gaga withdrew from CAP21 at 19, in the second semester of her sophomore year, deciding to focus on her musical career.^[26] Her father agreed to pay her rent for a year, on the condition that she re-enroll at Tisch if unsuccessful. "I left my entire family, got the cheapest apartment I could find, and ate shit until somebody would listen," she remembers.^[21] Settled in a small apartment on Rivington Street towards the summer of 2005, Gaga recorded a couple of songs with hip-hop singer Grandmaster Melle Mel, for an audio book accompanying the children's book The Portal in the Park, by Cricket Casey.^[11][27] She also began a band called the Stefani Germanotta Band (SGBand) with some friends from NYU – guitarist Calvin Pia, bassist Eli Silverman, drummer Alex Beckham and booking manager Frank Fredericks – in September of that year.^[11][21] The band played a mixture of songs: some self-penned alongside classic rock numbers like Led Zeppelin's "D'yer Mak'er".^[11] Playing in bars like the Greenwich Village's The Bitter End and the Lower East Side's the Mercury Lounge, the band developed a small fan base and caught the eye of music producer Joe Vulpis.^[11] Soon after arranging time in Vulpis' studio in the months that followed, SGBand were selling their extended plays Words and Red and Blue (both 2005) at gigs around New York while becoming a local fixture of the downtown Lower East Side club scene.^[21]

SGBand reached their career peak at the 2006 Songwriters Hall of Fame New Songwriters Showcase at The Cutting Room in June where Wendy Starland, a musician, appeared as a talent scout for music producer Rob Fusari. Starland informed Fusari – who was searching for a female singer to front a new band – of Gaga's ability and contacted her. With SGBand disbanded, Gaga traveled daily to New Jersey to work on songs she had written and compose new material with the music producer.^[11] While in collaboration, Fusari compared some of her vocal harmonies to those of Freddie Mercury, lead singer of Queen.^[28] It was Fusari who helped create the moniker Gaga after the Queen song "Radio Ga Ga". Gaga was in the process of trying to come up with a stage name when she received a text message from Fusari that read "Lady Gaga."^[29] He explained, "Every day, when Stef came to the studio, instead of saying hello, I would start singing 'Radio Ga Ga'. That was her entrance song" and that the text message was the result of a predictive text glitch that changed "radio" to "lady". She texted back, "That's it," and declared, "Don't ever call me Stefani again."^[29][30] The New York Post, however, has reported that this story is incorrect, and that the name resulted from a marketing meeting.^[18]

Gaga performing in a bar, sporting one of her earlier looks (2008)

Although the musical relationship between Fusari and Gaga was unsuccessful at first, the pair soon set up a company titled Team Lovechild in which they recorded and produced electropop tracks and sent them to music industry bosses.^[11] Joshua Sarubin, the head of A&R at Def Jam Recordings, responded positively and vied for the record company to take a chance on her "unusual and provocative" performance. After having his boss Antonio "L.A." Reid in agreement, Gaga was signed to Def Jam in September 2006 with the intention of having an album ready in nine months.^[11] However, she was dropped by the label after only three months – an unfortunate period of her life that would later inspire her treatment for the music video for her 2011 single "Marry the Night".^[31][32] Devastated, Gaga returned to the solace of the family home for Christmas and the nightlife culture of the Lower East Side.^[11]

She became increasingly experimental: fascinating herself with emerging neo-burlesque shows, go-go dancing at bars dressed in little more than a bikini in addition to experimenting with drugs.^[11][14] Her father, however, did not understand the reason behind her drug intake and could not look at her for several months.^[14][30] "I was onstage in a thong, with a fringe hanging over my ass thinking that had covered it, lighting hairsprays on fire, go-go dancing to Black Sabbath and singing songs about oral sex. The kids would scream and cheer and then we'd all go grab a beer. It represented freedom to me. I went to a Catholic school but it was on the New York underground that I found myself."^[23] It was then when she became romantically involved with a heavy metal drummer in a relationship and break-up she likened to the musical film Grease: "I was his Sandy, and he was my Danny, and I just broke." He later became an inspiration behind some of her later songs.^[33]

During this time, she met performance artist Lady Starlight, who helped mold her on-stage persona.^[34] Starlight explained that, upon their first meeting, Gaga wanted to perform with her to songs she had recorded with Fusari. Like SGBand, the pair soon began performing at many of the downtown club venues like the Mercury Lounge, The Bitter End, and the Rockwood Music Hall. Their live performance art piece was known as "Lady Gaga and the Starlight Revue" and, billed as "The Ultimate Pop Burlesque Rockshow", was a low-fi tribute to 1970s variety acts.^[35][36] Soon after, the two were invited to play at the 2007 Lollapalooza music festival in August that year.^[37] The show was critically acclaimed, and their performance received positive reviews.^[20][35] Having initially focused on avant-garde electronic dance music, Gaga had found her musical niche when she began to incorporate pop melodies and the glam rock of David Bowie and Queen into her music.^[38]

While Gaga and Starlight were busy performing, producer Rob Fusari continued to work on the songs he had created with Gaga. Fusari sent these songs to his friend, producer and record executive Vincent Herbert.^[39] Herbert was quick to sign her to his label Streamline Records, an imprint of Interscope Records, upon its establishment in 2007.^[40] Gaga later credited Herbert as the man who discovered her, adding "I really feel like we made pop history, and we're gonna keep going."^[39] Having served as an apprentice songwriter under an internship at Famous Music Publishing, which was later acquired by Sony/ATV Music Publishing, Gaga subsequently struck a music publishing deal with Sony/ATV.^[41] As a result, she was hired to write songs for Britney Spears and labelmates New Kids on the Block, Fergie, and the Pussycat Dolls.^[41] At Interscope, singer-songwriter Akon recognized her vocal abilities when she sang a reference vocal for one of his tracks in studio.^[42] Akon then convinced Interscope-Geffen-A&M Chairman and CEO Jimmy Iovine to form a joint deal by having her also sign with his own label Kon Live, making her his "franchise player."^[31][43]

As 2007 came to a close, her former management company introduced her to songwriter and producer RedOne, whom they also managed.^[44] The first song she produced with RedOne was "Boys Boys Boys", a mash-up inspired by Mötley Crüe's "Girls, Girls, Girls" and AC/DC's "T.N.T.".^[30][44] Gaga continued her collaboration with RedOne in the recording studio for a week on her debut album and also joined the roster of Cherrytree Records, an Interscope imprint established by producer and songwriter Martin Kierszenbaum, after co-writing four songs with Kierszenbaum including the singles "Christmas Tree" and "Eh, Eh (Nothing Else I Can Say)".^[41] Despite her secure record deal, she admitted that there was fear about her being too "racy", "dance-orientated" and "underground" for the mainstream market. Her response: "My name is Lady Gaga, I've been on the music scene for years, and I'm telling you, this is what's next."^[15]

[edit] 2008–10: The Fame and The Fame Monster

Gaga performing at The Fame Ball Tour in 2009

By 2008, Gaga had relocated to Los Angeles in order to work extensively with her record label to complete her debut album and set up her own creative team Haus of Gaga, modeled on Andy Warhol's Factory.^[30][45] The Fame was first released on August 19, 2008 to slow radio play. Gaga supported it by performing around Europe and in small gay clubs around the US in addition to being billed as a supporting artist on the North American leg of New Kids on the Block's reunion concert tour.^[46][47] A sleeper hit, lead single "Just Dance" had preceded the album's release by four months but only hit the summit of the international charts in January 2009, provoking the instant success of the album, earning her first Grammy Award nomination (for Best Dance Recording) and becoming one of the best-selling singles worldwide.^[46][48] Gaga achieved a greater unexpected success when "Poker Face", another sleeper hit, reached number one in most major music markets worldwide in early 2009, selling 9.8 million singles worldwide.^[49][50] The follow-up single won the award for Best Dance Recording at the 52nd Grammy Awards over nominations for Song of the Year and Record of the Year.

The Fame itself was nominated for Album of the Year while winning Best Dance/Electronica Album at the same ceremony.^[51] Contemporary critics lauded the album, describing it as an exploration of her obsession with fame and the intricacies of a rich and famous lifestyle, noting its combination of genres "from Def Leppard drums and hand claps to metal drums on urban tracks", the inspiration drawn from 1980s synthpop and incorporation of dance music with clear hooks.^[31] The Fame went to number one in Austria, Canada, Germany, Ireland, Switzerland and the UK and appeared in the top five in Australia, the US and 15 other countries.^[52][53] It also stayed atop the Dance/Electronic Albums chart for 106 non-consecutive weeks and, since its release, has sold over 12 million copies worldwide.^[54] The album's success spawned many 2009 honors including Billboard magazine's Rising Star award and the accumulation of 3 of 9 MTV Video Music Awards nominations, winning Best New Artist with the video for her single "Paparazzi" gaining Best Art Direction and Best Special Effects.^[55][56] In addition to being an opening act on the Pussycat Dolls' Doll Domination Tour during the first half of 2009 in Europe and Oceania, she also embarked on her own six-month critically appreciated worldwide concert tour The Fame Ball Tour which ran from March to September 2009.^[57][58]

While she traveled the globe, she wrote The Fame Monster, an EP of eight songs released in November 2009. Each song, dealing with the darker side of fame from personal experience, is expressed through a monster metaphor. Making Gaga the first artist in digital history to have three singles (alongside "Just Dance" and "Poker Face") to pass the four million mark in digital sales, its lead single "Bad Romance" topped the charts in eighteen countries and reached the top two in the US, Australia and New Zealand while accruing the Grammy Awards for Best Female Pop Vocal Performance and Best Short Form Music Video.^[59] The second single "Telephone", which features singer Beyoncé, was nominated for the Grammy Award for Best Pop Collaboration with Vocals and became Gaga's fourth UK number one single; its accompanying music video, although controversial, received positive reception from contemporary critics who praised her for "the musicality and showmanship of Michael Jackson and the powerful sexuality and provocative instincts of Madonna."^[60][61] Her following single "Alejandro" paired Gaga with fashion photographer Steven Klein for a music video similarly as controversial – critics complimented its ideas and dark nature but the Catholic League attacked Gaga for her alleged use of blasphemy.^[62] Despite the controversy surrounding her music videos, they made Gaga the first artist to gain over one billion viral views on video-sharing website YouTube.^[63] At the 2010 MTV Video Music Awards, Gaga won 8 of her 13 nominations, including Video of the Year for "Bad Romance" (with "Telephone" also nominated), which made her the first female artist to be nominated twice for the award.^[64][65] In addition, The Fame Monster garnered a total of six nominations at the 53rd Grammy Awards – equating to the amount of Grammy nominations her debut received – winning Best Pop Vocal Album and earning her a second-consecutive nomination for Album of the Year.^[66][67]

Gaga performing at The Monster Ball Tour in 2010

The success of the album allowed Gaga to start her second worldwide concert tour, The Monster Ball Tour, just weeks after the release of The Fame Monster and months after having finished The Fame Ball Tour.^[68] Upon finishing in May 2011, the critically acclaimed and commercially accomplished tour ran for over one and a half years and grossed $227.4 million, making it one of the highest-grossing concert tours of all time and the highest-grossing for a debut headlining artist.^[69] Concerts performed at Madison Square Garden in New York City were filmed for a HBO television special titled Lady Gaga Presents the Monster Ball Tour: At Madison Square Garden. The special accrued one of its five Emmy Award nominations and has since been released on DVD and Blu-ray.^[70] Gaga also performed songs from the album at international events such as the 2009 Royal Variety Performance where she sang "Speechless", a power ballad, in the presence of Queen Elizabeth II; the 52nd Grammy Awards where her opening performance consisted of the song "Poker Face" and a piano duet of "Speechless" in a medley of "Your Song" with Elton John; and the 2010 BRIT Awards where a performance of an acoustic rendition of "Telephone" followed by "Dance in the Dark" dedicated to the late fashion designer and close friend, Alexander McQueen, supplemented her hat-trick win at the awards ceremony.^[71] Other performances may have included her participation in Michael Jackson's This Is It concert series at London's O2 Arena. "I was actually asked to open for Michael on his tour," she stated. "We were going to open for him at the O2 and we were working on making it happen. I believe there was some talk about us, lots of the openers, doing duets with Michael on stage."^[72]

In 2009 she collaborated with consumer electronic company Monster Cable Products to create a pair of in-ear jewel-encrusted headphones titled Heartbeats. "They are designed to be the first ever fashion accessories that double as the absolute best sonically sounding headphones in the world," she commented.^[73] Gaga also partnered with Polaroid in January 2010 as their Creative Director.^[74] Excited about "blending the iconic history of Polaroid and instant film with the digital era," Gaga unveiled the first trio of new products called Grey Label: a pair of picture-taking sunglasses, a paperback-sized mobile printing unit and an updated version of the traditional Polaroid camera at the 2011 Consumer Electronics Show.^[75] But her collaboration with past producer Rob Fusari led to her production team, Mermaid Music LLC, being sued in March 2010 when he claimed that he was entitled to a 20% share of the company's earnings. Gaga's lawyer, Charles Ortner, described the agreement with Fusari as "unlawful" and declined to comment, but five months later, the New York Supreme Court dismissed both the lawsuit and a countersuit by Gaga.^[76][77] In addition to such strife, Gaga was tested borderline positive for lupus, but claimed not to be affected by the symptoms. The revelations caused considerable dismay among fans, leading to Gaga addressing the matter in an interview with Larry King, saying she hopes to avoid symptoms by maintaining a healthy lifestyle.^[78][79]

[edit] 2011–present: Born This Way

Gaga performing on the 2011 Good Morning America Summer Concert Series

Gaga released her second studio album and third major release, Born This Way, on May 23, 2011. Described as a marriage of electronic music with metal, rock 'n' roll, pop and anthemic style melodies with sledge-hammering dance beats and referred to as an album "about what what keeps us up at night and what makes us afraid," Gaga characterized it as "something so much deeper than a wig or lipstick or a fucking meat dress" and, upon hearing it, Akon remarked that she is taking music to the "next level."^[80][81] Upon release, the album received generally positive reviews from music critics, who praised its range of different styles and her vocals.^[82][83] Born This Way sold 1.108 million copies in its first week in the US, debuted atop the Billboard 200, and topped the charts in more than 20 other countries.^[84] In addition to exceeding 8 million copies in worldwide sales, Born This Way received 3 Grammy Award nominations, including her third consecutive for Album of the Year.^[85]

In the months prior to its unveiling, Gaga released the singles "Born This Way", "Judas" and "The Edge of Glory" alongside promotional single "Hair". The eponymous lead single, first sung live at the 53rd Grammy Awards in a performance that saw Gaga emerge from an egg-like vessel, deals with self-acceptance regardless of race or sexual orientation. The single debuted atop the Billboard Hot 100, becoming the 19th number-one debut and the 1,000th number-one single in the history of the charts.^[86] It sold more than 3 million digital copies in the US by October 2011, becoming her eighth consecutive single to exceed sales of 2 million and, with worldwide sales of 8.2 million copies by November 2011, one of her five best-selling singles worldwide.^[87] Critics noted artistic and cultural references and praised the concept of the song's accompanying music video, in which Gaga gives birth to a new race amidst surrealistic images.^[88][89] The video for "Judas", in which Gaga portrays Mary Magdalene, and Biblical figures such as Jesus Christ and Judas Iscariot are also featured, was criticized for its religious references but received acclaim for its overall delivery and praise from others who claimed that there was nothing offensive about it.^[90] "Judas" also peaked within the top ten in several major musical markets, while "The Edge of Glory", first a commercial success in digital outlets, was later released as a single to critical appreciation, accompanied by a video which was notably stripped down from her usually "extravagant" efforts.^[91][92] She released "You and I" and "Marry the Night" as the following singles from Born This Way. Although their "crazy and ambitious" videos were praised for their audacity, both songs failed to match the similar international success that their predecessors achieved.^[93]

Gaga continued her musical endeavors by pairing with veteran artists like Tony Bennett to record a jazz version of "The Lady Is a Tramp".^[94] She also recorded a duet with Cher on a "massive" and "beautiful" track, which Gaga "wrote a long time ago, and I've never put it on one of my own albums for, really, no particular reason."^[95] Gaga also lent her vocals to an original duet with Elton John for the animated feature film Gnomeo & Juliet. The song, "Hello, Hello", was released without Gaga's vocals but the duet version features in the film.^[96][97] She also continued her live appearances throughout 2011, performing a one-of-a-kind concert at the Sydney Town Hall on July 13 in promotion of Born This Way and at the celebration of former US president Bill Clinton's 65th birthday, wearing a blond wig as a nod to the famous performance of Marilyn Monroe for John F. Kennedy and changing the lyrics to "You and I" specifically for the performance.^[98] Televised appearances comprised her own Thanksgiving Day television special entitled A Very Gaga Thanksgiving which was critically lauded, attained 5.749 million American viewers, and spawned the release of her fourth extended play A Very Gaga Holiday.^[99] Her second performance on Saturday Night Live saw her singing a selection of Born This Way songs alongside appearing in number of sketches with Justin Timberlake and Andy Samberg.^[100] In March 2012, Gaga was ranked at number four on Billboard's list of top moneymakers of 2011, grossing $25,353,039 dollars, which includes sales from Born This Way and her Monster Ball Tour.^[4]

In early 2012, Gaga stated that songs for a new album were "beginning to flourish" as she worked with producer Fernando Garibay, while the accompanying tour for Born This Way was materializing.^[101][102] Gaga's manager, Vincent Herbert, revealed that Gaga will is working on her upcoming album during the tour, stating that the material is "insane, great records."^[103] The Born This Way Ball Tour began on April 27, 2012, at the Olympic Stadium in Seoul, South Korea.^[104] The tour was met with protests from several religious groups who denounced the tour as satanic and against religious values, resulting in protests mainly from the Islamic Defenders Front, causing a cancellation in the Indonesian city of Jakarta, where Gaga was denied a license to perform. The concert however was still in question as concert promoters were optimistic that the performance will in fact go on. However, due to threats of violence from Muslim hardliners, Gaga decided to cancel the concert although 52,000 tickets have sold out in just a few days.^{[105][106][107]} On May 20, 2012, Gaga guest-starred on the 23rd season finale of The Simpsons entitled "Lisa Goes Gaga".^[108]

Artistry[link]

Influences[link]

Gaga's parents, who exposed her to artists like The Beatles, Stevie Wonder, Queen, Bruce Springsteen, Pink Floyd, The Grateful Dead, Led Zeppelin and Elton John had significant influence on her childhood and, presently, still do.^[109] "I am a real family girl. When it comes to love and loyalty, I am very old-fashioned. And I am quite down-to-earth for such an eccentric person," she insists.^[110] "I'm quite traditional in the family sense. I've always been that way."^[109] According to Gaga, Joanne Germanotta – her aunt who died of lupus aged 19 – lives on through her and inspires all of her music and art.^[111] Joanne's date of death is tattooed on Gaga's body and, despite dying 12 years before her birth, Gaga commented, "I really believe I have two hearts. I think I actually carry two souls in my body, and that I'm living out the rest of her life and her goodness – she died a virgin, she died never having experienced all these things that we all get to love and experience in our lives."^[112] Another spiritual influence on Gaga has been the Indian physician, public speaker and writer Deepak Chopra. Labeling him a "true inspiration", she stated that "he's always reminded me to work in a life of service to my fans and to fulfill my vision and my destiny" in addition to thinking about Chopra when it comes to her work as a musician: "I want so much for it to go beyond the music for my fans."^[113]

Musically, Gaga takes influence from numerous musicians from dance-pop singers like Madonna and Michael Jackson to glam rock artists like David Bowie and Queen whilst employing the theatrics of artists like Andy Warhol and of her musical theatre roots in performance.^{[31][114][115]} The Queen song "Radio Ga Ga" inspired her stage name: "I adored Freddie Mercury and Queen had a hit called 'Radio Gaga'. That's why I love the name [...] Freddie was unique—one of the biggest personalities in the whole of pop music," she commented.^{[18][114][116]} Gaga receives regular comparisons to recording artist Madonna who admits that she sees herself reflected in Gaga.^[117] In response to the comparisons, Gaga stated, "I don't want to sound presumptuous, but I've made it my goal to revolutionize pop music. The last revolution was launched by Madonna 25 years ago" in addition to commenting that "there is really no one that is a more adoring and loving Madonna fan than me. I am the hugest fan personally and professionally."^[114][118] Like Madonna, Gaga has continued to reinvent herself and, over the years of her career, has drawn musical inspiration from a diverse mix of artists including Whitney Houston, Grace Jones, Cyndi Lauper, Blondie singer Debbie Harry, Scissor Sisters, Prince, Marilyn Manson, Yoko Ono, and Britney Spears.^[119]

Gaga has been influenced by a wide-range of artists as to which she has played homages to, including Madonna (left) and Bruce Springsteen. (Right)

Gaga has mentioned Spears in several interviews, and revealed, "Britney certainly doesn’t need any freakin’ tips from me! Britney Spears is the queen of pop. I was learning from her."^[120] Gaga also paid tribute to Spears during the 2011 MTV Video Music Awards with the MTV Video Vanguard Award, adding that the pop singer "taught us all how to be fearless, and the industry wouldn't be the same without her."^[121]

Gaga has identified fashion as a major influence and has been stylistically compared to English eccentrics Leigh Bowery and Isabella Blow and to American recording artist Cher.^{[14][26][110][122]} She commented that "as a child, she somehow absorbed Cher's out-there fashion sense and made it her own."^[122] She has considered Donatella Versace her muse and the late British fashion designer and close friend Alexander McQueen as an inspiration, admitting that "I miss Lee every time I get dressed" while channeling him in some of her work.^[14][78] Modeled on Andy Warhol's Factory, Gaga has her own creative production team, which she handles personally, called the Haus of Gaga, who create many of her clothes, stage props, and hairdos.^[123] Her adoration of fashion came from her mother, who she stated was "always very well kept and beautiful."^[6] "When I'm writing music, I'm thinking about the clothes I want to wear on stage. It's all about everything altogether—performance art, pop performance art, fashion. For me, it's everything coming together and being a real story that will bring back the super-fan. I want to bring that back. I want the imagery to be so strong that fans will want to eat and taste and lick every part of us."^[26] The Global Language Monitor named "Lady Gaga" as the Top Fashion Buzzword with her trademark "no pants" a close third.^[124] Entertainment Weekly put her outfits on its end of the decade "best-of" list, saying, "Whether it's a dress made of Muppets or strategically placed bubbles, Gaga's outré ensembles brought performance art into the mainstream."^[125] Gaga made her runway debut at Thierry Mugler's Paris fashion show in March 2011 where she wore items from Nicola Formichetti's debut women's wear collection.^[126] In June of the same year, she won the Council of Fashion Designers of America Award for Fashion Icon.^[127] Time Magazine placed Gaga on their "All-Time 100 Fashion Icons List" amongst some of Gaga's inspirations such as Michael Jackson, Madonna, and the The Beatles, stating: "Lady Gaga is just as notorious for her outrageous style as she is for her pop hits. After all, Gaga, born Stefani Germanotta, has sported outfits made from plastic bubbles, Kermit the Frog dolls, and raw meat."^[128] She has since devoted her time as a fashion columnist for V magazine, where she has written about her creative process, her studying of the world of pop culture, and her ability to tune into the evolution of pop-culture meme.^[129]

In August 2011 she sent to her 15 millions followers that she had at that time on Twitter, a quote about creativity from the book "Creativity"^[130] by Osho,^[131] which led journalists, on October 28, of the same year, on her arrival to India for the inauguration of a big Formula One motorsport event,^[132] to ask her about her connection to him, to which Gaga said she was influenced by his work and that for her, "the creativity is the greatest way of rebellion": "Equality", she concluded, "is one of the most important things in my life".^[133]

Musical style[link]

	"Just Dance" (2008) noicon A 30-second sample of Lady Gaga's "Just Dance" featuring the chorus sung by Lady Gaga and Colby O'Donis in the range of B3 to C♯, backed by a synth marching beat. The song became her first international hit single and sold 7.7 million copies worldwide.
Problems listening to this file? See media help.

Continually experimenting with new musical ideas and images, Gaga's musical and performance style is the subject of much analysis and scrutiny from critics. She professes that she is "liberating" herself by constantly reinventing her sound and image, insisting that she has been drawn to such a practice since her childhood.^[134] Vocally, Gaga possesses the range of a contralto and exhibits "overwhelming expression, instinctive vocal phrasing, '80s rock reminiscent chest belts and animalistic vocal ticks" while being able to move through 2.4 octaves.^[135][136] Refusing to lip sync, Gaga – whose range is frequently compared to those of Madonna and Gwen Stefani – has manipulated her vocal style over the course of her career yet considers Born This Way (2011) "much more vocally up to par with what I've always been capable of."^[137][138] In summation of her voice, Entertainment Weekly wrote, "There's an immense emotional intelligence behind the way she uses her voice. Almost never does she overwhelm a song with her vocal ability, recognizing instead that artistry is to be found in nuance rather than lung power."^[139]

Gaga performing in a plastic bubble dress (2009)

Although her early lyrics have been criticized for lacking intellectual stimulation, "[Gaga] does manage to get you moving and grooving at an almost effortless pace."^[140] She admits that her songwriting has been misinterpreted; her friend and blogger Perez Hilton articulated her message in a clearer way: "you write really deep intelligent lyrics with shallow concepts." Gaga opined, "Perez is very intelligent and clearly listened to my record from beginning to end, and he is correct."^[141] "I love songwriting. It's so funny – I will just jam around in my underwear or I could be washing my dishes. I wrote several songs just at the piano," she confesses.^[141] Gaga believes that "all good music can be played at a piano and still sound like a hit."^[142] She has covered a wide variety of topics in her songs: while The Fame (2008) meditates on the lust for stardom, The Fame Monster (2009) expresses fame's dark side through monster metaphors. Born This Way (2011) is sung in English, French, German and Spanish and includes common themes in Gaga's controversial songwriting like love, sex, religion, money, drugs, identity, liberation, sexuality, freedom and individualism.^[143][144]

The structure of her music is said to echo classic 1980s pop and 1990s Europop.^[145] Her debut album The Fame (2008) provoked The Sunday Times to assert "in combining music, fashion, art and technology, [Gaga] evokes Madonna, Gwen Stefani circa 'Hollaback Girl', Kylie Minogue 2001 or Grace Jones right now" and a critic from The Boston Globe to comment that she draws "obvious inspirations from Madonna to Gwen Stefani... in [her] girlish but sturdy pipes and bubbly beats."^[146][147] Music critic Simon Reynolds wrote that "Everything about Gaga came from electroclash, except the music, which wasn't particularly 1980s, just ruthlessly catchy naughties pop glazed with Auto-Tune and undergirded with R&B-ish beats."^[148] The follow-up The Fame Monster (2009), saw Gaga's taste for pastiche, drawing on "Seventies arena glam, perky ABBA disco and sugary throwbacks like Stacey Q" while Born This Way (2011) also draws on the records of her childhood and still has the "electro-sleaze beats and Eurodisco chorus chants" of its predecessor but includes genres as diverse as opera, heavy metal, disco, and rock and roll.^[143] "There isn't a subtle moment on the album, but even at its nuttiest, the music is full of wide-awake emotional details," wrote Rolling Stone, who concluded: "The more excessive Gaga gets, the more honest she sounds."^[144]

Music videos and performances[link]

Gaga, recognized for her unconventionality, during a "blood soaked" performance (2010)

With constant costume changes, backup dancers, and provocative visuals, Gaga's music videos are often described as short films.^[149] "Being provocative is not just about getting people's attention. It's about saying something that really affects people in a real way, in a positive way," she professes.^[149] Exploring bondage and sadomasochism in addition to highlighting prevalent feminist themes, "the three central themes that shape Lady Gaga's music videos are sex, violence, and power."^[150] "Vaudevillian and carnal, Lady Gaga has got the knack of sending rape-like fantasies—in songs and videos that double as catch club hits—to the top of the charts," wrote one critic.^[151] "Whether it is physical violence or sexual exploitation, these videos offer vivid depictions of male power over women's bodies," wrote another.^[150] While she labels herself "a little bit of a feminist" (she rejects man-hating feminism) and asserts that she is "sexually empowering women,"^[151] Gaga strives to empower young women to stand up for what they believe in.^[150] She also attempts to liberate her fans so they can feel "less alone."^[152] "She not only reiterates her assertion of total originality," professed pop critic Ann Powers, "but also finesses it until it's both a philosophical stance about how constructing a persona from pop-cultural sources can be an expression of a person's truth—a la those drag queens Gaga sincerely admires—and a bit of a feminist act."^[153] In summation of her videos, Rolling Stone used the rhetoric: "does anyone look to a Lady Gaga video for restraint?"^[93]

Her performances are described as "highly entertaining and innovative"; the blood-spurting performance of "Paparazzi" at the 2009 MTV Video Music Awards was described as "eye-popping" by MTV.^[154] She continued the "blood soaked" theme during The Monster Ball Tour, in which she wore a revealing leather corset and was "attacked" by a performer dressed in black who gnaws on her throat, causing "blood" to spurt down her chest, after which she lies "dying" in a pool of blood. Her performances of that scene in England triggered protests from family groups and fans in the aftermath of a local tragedy, in which a taxi driver had murdered 12 people.^[155] "What happened in Bradford is very fresh in people's minds and given all the violence which happened in Cumbria just hours earlier, it was insensitive," said Lynn Costello of Mothers Against Violence.^[156] Her unconventionality continued at the 2011 MTV Video Music Awards: performing in drag as her male alter ego, Jo Calderone, and delivering a lovesick monologue before a performance of her song "You and I".^[157] Some have defended her flamboyant and provocative behavior. "Well, she's Lady Gaga," Chris Rock said. "She's not 'Lady Behave Yourself.' Do you want great behavior from a person named Gaga? Is this what you were expecting?"^[158] As Gaga's choreographer and creative director, Laurieann Gibson provided material for her shows and videos for four years. However, the pair parted in November 2011; Gaga replacing her with Gibson's assistant Richard Jackson.^[159] Gaga admits to being a perfectionist when it comes to her elaborate shows. "I'm very bossy. I can scream my head off if I see one light fixture out. I'm very detailed – every minute of the show has got to be perfect."^[149]

Public image[link]

While Rolling Stone named Gaga the "Queen of Pop" in 2011, public reception of Gaga's music, fashion sense and persona are mixed.^[160] Her status as a role model, self-esteem booster for her fans, trailblazer and fashion icon who breathes new life into the industry is by turns affirmed and denied.^[161] Gaga's albums have received mostly positive reviews and critics have pointed out her unique place in pop music, the need for new movements in popular culture, the attention Gaga brings to modern social issues, and the inherently subjective nature of her art.^[162] In view of her influence on modern culture and her rise to global fame, sociologist Mathieu Deflem of the University of South Carolina has organized a course titled "Lady Gaga and the Sociology of Fame" since spring 2011 with the objective of unravelling "some of the sociologically relevant dimensions of the fame of Lady Gaga."^[163] When Gaga briefly met with US president Barack Obama at a Human Rights Campaign fundraiser, he described the interaction as "intimidating" as she was dressed in 16-inch heels making her undoubtedly the tallest woman in the room.^[164]

Gaga performing "Born This Way" at Europride in 2011.

Contrary to her outré style, the New York Post described her early look as like "a refugee from Jersey Shore" with "big black hair, heavy eye makeup and tight, revealing clothes."^[18] Gaga is a natural brunette; she bleached her hair blonde because she was often mistaken for Amy Winehouse.^[6] She has nine tattoos on the left side of her body (her father has banned etchings on her right): a unicorn head with a ribbon wrapped around its horn that says "Born This Way"; a small heart with "dad" written inside it; several white roses; a treble clef; three daises; "Tokyo Love" with a little heart; "Little Monsters" written in cursive; a peace symbol, which was inspired by John Lennon, whom she stated was her hero; and a curling German script on her left arm quoting the poet Rainer Maria Rilke, her favorite writer, commenting that his "philosophy of solitude" spoke to her.^[116][165] In a question posed about the necessary procedure to attach the prosthetics to give the unconventional appearance of recent horn-like ridges on her cheekbones, temples, and shoulders, Gaga responded, "They're not prosthetics, they're my bones." She also clarified that they were not the result of plastic surgery, believing such surgery to only be the modern byproduct of fame-induced insecurity to which she does not subscribe. The interviewer's further probing brought Gaga to the conclusion that they are an artistic representation of her inner inspirational light and part of the "performance piece" that is her musical persona: an inevitability of her becoming who she now is.^[166]

A wax sculpture of Gaga at Madame Tussauds London

Towards the end of 2008, comparisons were made between the fashions of Gaga and recording artist Christina Aguilera that noted similarities in their styling, hair, and make-up.^[14] Aguilera stated that she was "completely unaware of [Gaga]" and "didn't know if it [was] a man or a woman."^[14] Gaga released a statement in which she welcomed the comparisons due to the attention providing useful publicity, saying, "She's such a huge star and if anything I should send her flowers, because a lot of people in America didn't know who I was until that whole thing happened. It really put me on the map in a way."^[167][168] When interviewed by Barbara Walters for her annual ABC News special 10 Most Fascinating People in 2009, Gaga dismissed the claim that she is intersex as an urban legend. Responding to a question on this issue, she stated, "At first it was very strange and everyone sorta said, 'That's really quite a story!' But in a sense, I portray myself in a very androgynous way, and I love androgyny."^[169] In addition to Aguilera's statement, comparisons continued into 2010, when Aguilera released the music video of her single "Not Myself Tonight". Critics noted similarities between the song and its accompanying music video with Gaga's video for "Bad Romance".^[170] There have also been similar comparisons made between Gaga's style and that of fashion icon Dale Bozzio from the band Missing Persons. Some have considered their respective images to be strikingly parallel although fans of Missing Persons note that Bozzio had pioneered the look more than thirty years earlier.^[171]

While devout followers call Gaga "Mother Monster", Gaga often refers to her fans as "Little Monsters" which has been tattooed on "the arm that holds my mic" in dedication.^[172][173] Her treatment of her "Little Monsters" has inspired criticism, due to the highly commercial nature of her music and image.^[174] To some, this dichotomy contravenes the concept of outsider culture. Camille Paglia in her 2010 cover story "Lady Gaga and the death of sex" in The Sunday Times asserts that Gaga "is more an identity thief than an erotic taboo breaker, a mainstream manufactured product who claims to be singing for the freaks, the rebellious and the dispossessed when she is none of those."^[175][176] Writing for The Guardian, Kitty Empire opined that the dichotomy "...allows the viewer to have a 'transgressive' experience without being required to think. At [her performance's] core, though, is the idea that Gaga is at one with the freaks and outcasts. The Monster Ball is where we can all be free. This is arrant nonsense, as the scads of people buying Gaga's cunningly commercial music are not limited to the niche worlds of drag queens and hip night creatures from which she draws her inspiration. But Gaga seems sincere."^[177]

Philanthropy[link]

Besides her career in music, Gaga has also contributed to various charities. For natural disasters, Gaga has helped various relief efforts. Although declining an invitation to appear on the single "We Are the World 25" to benefit victims of the 2010 Haiti earthquake, she donated the proceeds of her January 24, 2010 concert at New York's Radio City Music Hall to the country's reconstruction relief fund.^[178] All profits from her official online store on that day were also donated. Gaga announced that an estimated total of US$500,000 was collected for the fund.^[179] Hours after the 2011 Tōhoku earthquake and tsunami hit Japan on March 11, 2011, Gaga tweeted a message and a link to Japan Prayer Bracelets. All revenue from a bracelet she designed in conjunction with the company was donated to relief efforts.^[180] As of March 29, 2011, the bracelets raised $1.5 million.^[181] However, attorney Alyson Oliver filed a lawsuit against Gaga in Detroit in June 2011, noting that the bracelet was subject to a sales tax and an extra $3.99 shipping charge was added to the price. She also believed that not all proceeds from the bracelets would go to the relief efforts, demanding a public accounting of the campaign and refunds for people who had bought the bracelet. Gaga's spokesperson called the lawsuit "meritless" and "misleading".^[182] On June 25, 2011, Gaga performed at MTV Japan's charity show in Makuhari Messe, which benefited the Japanese Red Cross.^[183]

HIV and AIDS[link]

Gaga also contributes in the fight against HIV and AIDS, focusing on educating young women about the risks of the disease. In collaboration with Cyndi Lauper, Gaga joined forces with MAC Cosmetics to launch a line of lipstick under their supplementary cosmetic line, Viva Glam. Titled Viva Glam Gaga and Viva Glam Cyndi for each contributor respectively, all net proceeds of the lipstick line were donated to the cosmetic company's campaign to prevent HIV and AIDS worldwide.^[184] In a press release, Gaga declared, "I don't want Viva Glam to be just a lipstick you buy to help a cause. I want it to be a reminder when you go out at night to put a condom in your purse right next to your lipstick."^[185] The sales of Gaga-endorsed Viva Glam lipstick and lipgloss have raised more than $202 million to fight HIV and AIDS.^[3]

Born This Way Foundation[link]

As a humanitarian, she has launched her own non-profit organization, the Born This Way Foundation, which focuses on youth empowerment and issues like self-confidence, well-being, anti-bullying, mentoring, and career development. "My mother and I have initiated a passion project. We call it the Born This Way Foundation," Gaga said in a statement about the foundation, which takes its name from the 2011 single and album. "Together we hope to establish a standard of Bravery and Kindness, as well as a community worldwide that protects and nurtures others in the face of bullying and abandonment." The foundation will work with a number of partners, including the John D. and Catherine T. MacArthur Foundation, The California Endowment and the Berkman Center for Internet & Society at Harvard University.^[186] She also jumped into the debate surrounding SB 1070, Arizona's recently-enacted anti-immigration law, after premiering her Born This Way song "Americano" on the Guadalajara stop of The Monster Ball Tour in Mexico, telling the local press that she could not "stand by many of the unjust immigration laws" in the US.^[187] A devoted advocate for the LGBT community, Gaga is also an outspoken activist for LGBT rights worldwide.^[188] On February 29, 2012, Gaga and Oprah Winfrey visited Harvard University to launch her Born This Way Foundation.

LGBT advocacy[link]

Gaga delivers a speech at the 2009 National Equality March

Gaga attributes much of her early success as a mainstream artist to her gay fans and is considered to be a gay icon.^[189] Early in her career she had difficulty getting radio airplay, and stated, "The turning point for me was the gay community. I've got so many gay fans and they're so loyal to me and they really lifted me up. They'll always stand by me and I'll always stand by them. It's not an easy thing to create a fanbase."^[190] She thanked FlyLife, a Manhattan-based LGBT marketing company with whom her label Interscope works, in the liner notes of The Fame, saying, "I love you so much. You were the first heartbeat in this project, and your support and brilliance means the world to me. I will always fight for the gay community hand in hand with this incredible team."^[191] One of her first televised performances was in May 2008 at the NewNowNext Awards, an awards show aired by the LGBT television network Logo, where she sang her song "Just Dance".^[192] In June of the same year, she performed the song again at the San Francisco Pride event.^[193]

After The Fame was released, she revealed that the song "Poker Face" was about her bisexuality. In an interview with Rolling Stone, she spoke about how her boyfriends tended to react to her bisexuality, saying "The fact that I'm into women, they're all intimidated by it. It makes them uncomfortable. They're like, 'I don't need to have a threesome. I'm happy with just you'."^[33] When she appeared as a guest on The Ellen DeGeneres Show in May 2009, she praised DeGeneres for being "an inspiration for women and for the gay community".^[194] She proclaimed that the October 11, 2009 National Equality March rally on the National Mall was "the single most important event of her career." As she exited, she left with an exultant "Bless God and bless the gays,"^[195] similar to her 2009 MTV Video Music Awards acceptance speech for Best New Artist a month earlier.^[196] At the Human Rights Campaign Dinner, held the same weekend as the rally, she performed a cover of John Lennon's "Imagine" declaring that "I'm not going to [play] one of my songs tonight because tonight is not about me, it's about you." She changed the original lyrics of the song to reflect the death of Matthew Shepard, a college student murdered because of his sexuality.^[197]

Gaga addresses the crowd at SLDN's "Don't ask, don't tell" rally in 2010

Gaga attended the 2010 MTV Video Music Awards accompanied by four service members of the United States Armed Forces (Mike Almy, David Hall, Katie Miller and Stacy Vasquez), all of whom, under the United States military's "Don't ask, don't tell" (DADT) policy, had been prohibited from serving openly because of their sexuality.^[198] In addition, Gaga wore a meat dress to the ceremony which was supplemented by boots, a purse and a hat that were all fabricated from the flesh of a dead animal.^[199] Partly awarded in recognition of the dress, Vogue.com UK named her one of the Best Dressed people of 2010 while Time magazine's named the dress the Fashion Statement of 2010, it received divided opinions – evoking the attention of worldwide media but invoking the fury of animal rights organization PETA.^{[200][201][202]} She denied any intention of causing disrespect to any person or organization and wished for the dress to be interpreted as a statement of human rights with focus upon those in the LGBT community, adding that "If we don't stand up for what we believe in and if we don't fight for our rights, pretty soon we're going to have as much rights as the meat on our own bones."^[203]

She later released three videos on YouTube urging her fans to contact their Senators in an effort to overturn the policy. In late September 2010 she spoke at the Servicemembers Legal Defense Network's "4the14K" Rally in Deering Oaks Park in Portland, Maine. The name of the rally signified the number – an estimated 14,000 – of service members discharged under the DADT policy at the time. During her remarks, she urged members of the U.S. Senate (and in particular, moderate Republican Senators from Maine, Olympia Snowe and Susan Collins) to vote in favor of legislation that would repeal the DADT policy. Following this event, editors of The Advocate commented that she had become "the real fierce advocate" for gays and lesbians, one that Barack Obama had promised to be.^[204][205]

Gaga appeared at Europride, a pan-European international event dedicated to LGBT pride, held in Rome in June 2011. In a nearly twenty-minute speech, she criticized the intolerant state of gay rights in many European countries and described homosexuals as "revolutionaries of love" before performing acoustic renderings of "Born This Way" and "The Edge of Glory" in front of thousands at the Circus Maximus.^[206][207] She stated that "Today and every day we fight for freedom. We fight for justice. We beckon for compassion, understanding and above all we want full equality now".^[208] Gaga revealed that she is often questioned why she dedicates herself to "gayspeak" and "how gay" she is, to which, she told the audience: "Why is this question, why is this issue so important? My answer is: I am a child of diversity, I am one with my generation, I feel a moral obligation as a woman, or a man, to exercise my revolutionary potential and make the world a better place." She then joked: "On a gay scale from 1 to 10, I'm a Judy Garland fucking 42."^[209]

Discography[link]

• The Fame (2008)
• The Fame Monster (2009)
• Born This Way (2011)

Filmography[link]

• Lady Gaga Presents the Monster Ball Tour: At Madison Square Garden (2011)
• A Very Gaga Thanksgiving (2011)
• "Lisa Goes Gaga" (The Simpsons episode) (2012)
• Men in Black 3 (Plays the role of an alien.) (2012)^[210]

Concert tours[link]

• The Fame Ball Tour (2009)
• Fame Kills: Starring Kanye West and Lady Gaga (2009–10) (cancelled)
• The Monster Ball Tour (2009–11)
• The Born This Way Ball Tour (2012–13)

See also[link]

	Book: Lady Gaga
Wikipedia books are collections of articles that can be downloaded or ordered in print.

	Lady Gaga portal
	Music portal

• List of awards and nominations received by Lady Gaga
• Honorific nicknames in popular music
• List of best-selling music artists

References[link]