Ars Technica

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URL	arstechnica.com
Commercial?	Yes
Type of site	Technology news and information
Registration	Optional
Owner	Condé Nast Digital
Created by	Ken Fisher Jon Stokes
Launched	December 30, 1998
Alexa rank	1,872 (June 2012[update])[1]
Current status	Online

Ars Technica ( /ˌɑrz ˈtɛknɨkə/; Latin for "Technological Art")^[2] is a technology news and information website created by Ken Fisher and Jon Stokes in 1998. It publishes news, reviews and guides on issues such as computer hardware and software, science, technology policy, and video games. Ars Technica is known for its features, long articles that go into specific detail on their subjects. Many of the site's writers are postgraduates, and some work for research institutions. Articles on the website are often written in an opinionated tone, as opposed to a journal.

Ars Technica was privately owned until May 2008 when it was sold to Condé Nast Digital—the online division of Condé Nast Publications. Condé Nast purchased the site along with two others for $25 million, and added it to their Wired Digital group that also includes Wired News and formerly Reddit. The website's staff moved to Chicago, Illinois, and also use offices in San Francisco, California. The cost of operating Ars Technica has always been funded primarily by online advertising. The website generated controversy in 2009 when it experimentally blocked users who use advertisement blocking software from viewing the site. Ars Technica has also offered a paid subscription service since 2001.

History[link]

Ken Fisher and Jon Stokes created the Ars Technica website and limited liability company in 1998.^[3] Its purpose was to publish computer hardware and software-related news articles and guides;^[4] in their words, "the best multi-OS, PC hardware, and tech coverage possible while [..] having fun, being productive, and being as informative and as accurate as possible".^[5] "Ars technica" is a Latin phrase that translates to "technological art".^[4] The website published news, reviews, guides, and other content of interest to computer enthusiasts. Writers for Ars Technica were geographically distributed in the United States at the time; Fisher lived in Boston, Massachusetts, Stokes in Chicago, Illinois, and the other writers in their respective cities.^[3][6]

On May 19, 2008, Ars Technica was sold to Condé Nast Digital—the online division of Condé Nast Publications.^{[note 1]} The sale was part of a combination purchase by Condé Nast Digital of three unaffiliated websites costing $25 million total: Ars Technica, Webmonkey, and Hot Wired. Ars Technica was added to the company's Wired Digital group that includes Wired News and Reddit. In an interview with The New York Times, Fisher said other companies offered to buy Ars Technica, and that the site's writers agreed to a deal with Condé Nast because they felt it offered them the best chance to turn their "hobby" into a business.^[8] Fisher, Stokes, and the eight other writers at the time were employed by Condé Nast, with Fisher as editor in chief,^[9][10] and they began relocating to Chicago.^[11] Layoffs at Condé Nast in November 2008 affected websites owned by the company "across the board", including Ars Technica.^[12]

Content[link]

The content of articles published by Ars Technica has generally remained the same since its creation in 1998. Articles include commentary and opinion by the writers, and are usually accompanied by pictures for illustration, or for aesthetic purposes. They are now categorized by four types: News, Guides, Reviews, and Features. News articles relay current events. Guides instruct readers on how to do things; for example, the Ars Technica System Guide that advises readers on which computer parts to buy when building a computer. Reviews give opinionated assessment of hardware and software products. Features are longer informative articles. The website's readers can post their comments and start discussions at the bottom of each article. Ars Technica also hosts OpenForum, a free internet forum for the discussion of a variety of topics.

Originally, most news articles published by the website were relayed from other technology-related websites. Ars Technica provided short commentary on the news, generally a few paragraphs, and a link to the original source. After being purchased by Conde Nast, Ars Technica began publishing more original news; investigating topics and interviewing sources themselves. A significant portion of the news articles published there now are original. Relayed news is still published on the website, ranging from one- or two-sentences to a few paragraphs.

Ars Technica's Features are long articles that go into great depth on their subject.^[13][14] For example, the site published a guide on CPU architecture in 1998 named "Understanding CPU caching and performance".^[15] An article in 2009 discussed in detail the theory, physics, mathematical proofs, and applications of quantum computers.^[16] The website's 18,000-word review of Apple Inc.'s iPad described everything from the product's packaging, to the specific type of integrated circuits it uses.^[17]

Ars Technica is written in an informal, opinionated tone, as opposed to a traditional journal, but its articles are often written by people with some expertise on the subject they are writing.^[18][19] Many of the website's regular writers have postgraduate degrees, and many work for academic or private research institutions. Website co-founder Jon Stokes published the computer architecture textbook Inside The Machine in 2007;^[20] John Timmer performed postdoctoral research in developmental neurobiology;^[18] Timothy Lee is a scholar at the Cato Institute, a public policy institute, which has republished Ars Technica articles by him.^[21][22] Biology journal Disease Models & Mechanisms called Ars Technica a "conduit between researchers and the public" in 2008.^[23]

Layout[link]

Ars Technica's page layout has been significantly changed seven times since its creation, most recently in May 2012.^[24] The current layout consists of three vertical columns topped by a persistent, horizontal navigation bar and a banner advertisements. Links on the navigation bar lead to the website's eight sections: Infinite Loop (Apple), Ministry of Innovation (business), Gear & Gadgets (electronics), Opposable Thumbs (video games), The Scientific Method (science), Law & Disorder (technology policy), The Technology Lab (IT), and Risk Assessment (IT security). The left column lists the most recent news articles, typically with original reporting. In the middle column are interesting or important news stories of the day without additional Ars Technica reporting. The right column showcases Feature articles with larger pictures; below the Features are ads and job listings for technology companies in the United States and Canada, and other varied links. The latest Feature article is spans the two rightmost columns. A "My Stories" section in the navigation bar keeps track of new stories since the last visit and also serves as a dashboard to access personalized content and discussions. An option exists to revert the older, two column layout.

Revenue[link]

The cost of operating Ars Technica has always been funded primarily by online advertising.^[25] Originally handled by Federated Media Publishing, selling advertising space on the website is now handled by Condé Nast.^[9] In addition to online advertising, Ars Technica has sold subscriptions to the website since 2001, now named Ars Premier subscriptions. Subscribers are not shown advertisements, and are able to see exclusive articles, post in certain areas of Ars Technica forum, participate in live chat rooms with notable people in the computer industry, and other benefits.^[26] To a lesser extent, revenue is also collected from content sponsorship. A series of articles about the future of collaboration was sponsored by IBM,^[25] and the site's Exploring Datacenters section is sponsored by data management company NetApp. In the past, Ars Technica collected shared revenue from affiliate marketing by advertising deals and discounts from online retailers, and from the sale of Ars Technica-branded merchandise.^[27]

Advertisement block[link]

On March 5, 2010, Ars Technica experimentally blocked readers who use Adblock Plus—one of several computer programs that stop advertisements from being displayed in their browser—from viewing the website. Fisher estimated 40% of the website's readers had the software installed at the time. The next day, the block was lifted, and the article "Why Ad Blocking is devastating to the sites you love" was published on Ars Technica persuading readers not to use the software on websites they care about:^[25]

... blocking ads can be devastating to the sites you love. I am not making an argument that blocking ads is a form of stealing, or is immoral, or unethical [...] It can result in people losing their jobs, it can result in less content on any given site, and it definitely can affect the quality of content. It can also put sites into a real advertising death spin.

The block and article were controversial, generating articles on other websites about them, and the broader issue of advertising ethics.^[28][29] Readers of Ars Technica generally followed Fisher's persuasion; the day after his article was published, 25,000 readers who used the software had allowed the display of advertisements on Ars Technica in their browser, and 200 readers had subscribed to Ars Premier.^[25]

See also[link]

• Science journalism
• Technical journalism

References[link]

Notes

External links[link]

• Official website