An idea usually refers to a person's thought or a developed concept. Ideas may also refer to:

• Ideas (retailer), a Pakistani retail chain
• Ideas (radio show), a Canadian radio program
• iDeaS, an emulator for the Nintendo DS
• I-DEAS, the CAx software
• Theory of forms, by Plato, a theory of abstract entities
• Ideas festival, a biennial event in Brisbane, Australia presented by the Queensland Government
• LSE IDEAS, an international affairs research centre at the London School of Economics
• IDEAS (Think tank), Institute for Democracy and Economic Affairs, a Malaysian think tank.
• International Defence Exhibition and Seminar, a major biennial defence event based in Pakistan

Etymology[link]

/aɪˈdiə/ Greek: to see, form ^[1]

See also[link]

• IDEAS
• Mind
• Belief
• Expectation (epistemic)
• Reason
• Thought

Notes[link]

This disambiguation page lists articles associated with the same title. If an internal link led you here, you may wish to change the link to point directly to the intended article.

This biographical article needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately, especially if potentially libelous or harmful. (August 2011)

Seth Godin
Born	(1960-07-10) July 10, 1960 (age 51)
Alma mater	Tufts University Stanford University
Occupation	author, marketing guru
Website
sethgodin.com

Seth Godin (born July 10, 1960) is an American entrepreneur, author and public speaker. Godin popularized the topic of permission marketing.

Background[link]

Born in Mount Vernon, New York, Seth Godin graduated from Tufts University in 1979 with a degree in computer science and philosophy. Godin earned his MBA from the Stanford Graduate School of Business. From 1983 to 1986, he worked as a brand manager at Spinnaker Software. For a time Godin commuted every week between California and Boston both to do his new job and to complete his MBA..

After leaving Spinnaker Software in 1986, Godin used $20,000 in savings to found Seth Godin Productions, primarily a book packaging business, out of a studio apartment in New York City.^[1] It was in the same offices that Godin met Mark Hurst and founded Yoyodyne. After a few years Godin sold the book packaging business to his employees and focused his efforts on Yoyodyne, one of the first online marketing companies.^{[citation needed]} It was with Yoyodyne that Godin came up with the concept of permission marketing.^{[citation needed]} For a period of time, Godin served as a columnist for Fast Company^{[citation needed]}

Godin and his wife Helene now live in Hastings-on-Hudson, New York with their two sons.

Viewpoints[link]

Godin believes that the end of the "TV-Industrial complex" means that marketers no longer have the power to command the attention of anyone they choose, whenever they choose. Second, in a marketplace in which consumers have more power, he thinks marketers must show more respect; this means no spam, no deceit and a bias for keeping promises. Finally, Godin asserts that the only way to spread the word about an idea is for that idea to earn the buzz by being remarkable. Godin refers to those who spread these ideas as "Sneezers", and to the spreading idea as an "IdeaVirus." He calls a remarkable product or service a purple cow.

Advertisements on television and radio are classified as 'interruption marketing' which interrupt the customer while they are doing something of their preference. Godin introduced the concept of "permission marketing" where the business provides something "anticipated, personal, and relevant".

Business ventures[link]

Yoyodyne[link]

In 1995, Godin launched Yoyodyne which used contests, online games, and scavenger hunts to market companies to participating users. In August, 1996, venture-capital firm Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake.^[2] The site gained significant traction, with over one million viewers visiting the site, and companies like America Online, American Express, H&R Block, Microsoft, Procter & Gamble, Sony Music, Sprint, and Volvo using its services.^[3]

At Yoyodyne, Godin developed the principle of permission marketing and authored Permission Marketing: Turning strangers into friends and friends into customers.

In 1998, Godin sold Yoyodyne to Yahoo! for $30 million^[4] and became Yahoo's vice president of direct marketing, a position he held until 2000.^[5]

Squidoo[link]

In March 2006, Godin launched Squidoo, a community website allowing users to create pages (called "lenses") for subjects of interest.^[6] The site donates 5% of the profits to charity, and 50% to the lensmasters. Godin and Squidoo have been profiled on CNN and the Washington Post.^[7][8] The site was given top prize in SXSW's community/wiki category.^[9] As of July 2008, Squidoo was one of the 500 most visited sites in the world.^[10]

Other projects[link]

ChangeThis[link]

Godin developed the idea for ChangeThis, a website aimed at spreading ideas through PDF files.^[11] In the summer of 2004, Godin hired five interns—Amit Gupta, Catherine Hickey, Noah Weiss, Phoebe Espiritu and Michelle Sriwongtong—to build and develop the website.^[12] The website went live on August 14, 2004.^[13] Tom Peters, Chris Anderson, and Guy Kawasaki all had manifestos featured on ChangeThis.^[14] In July 2005, ChangeThis was turned over to 800-CEO-READ, the leading distributor of business literature in the United States.^[15][16]

Six month alternative MBA program[link]

In December 2008, Godin announced in a blog post that he would be offering a six month alternative MBA program at his office in Hastings on Hudson, NY.^[17] 48,000 people looked at the post and 340 applied. He invited 27 applicants to his office for a group interview. They spent two hours interviewing one another. After co-mingling, they and Godin together wrote down the names of their favorite candidates. Three weeks later the chosen 9 showed up at Godin's office.^[18] This group graduated in July 2009.^[19]

The Domino Project[link]

In December 2010, Godin announced on his blog that he would be working directly with Amazon on a venture called The Domino Project.^[20]

Stop Stealing Dreams (what is school for)[link]

In February 2012, Godin released a 30,000 word manifesto on Squidoo in response to the question "What do you think we ought to do about education?". This manifesto is "totally free to read, share, translate, print and, most of all, use to start an essential conversation". ^[21]

Books[link]

Godin is the author of 11 books; his Free Prize Inside was a Forbes Business Book of the Year in 2004,^[22] in its first two years of release, Purple Cow sold over 150,000 copies in more than 23 printings.^[23] The Dip was a Business Week and New York Times bestseller.^[24][25] And Godin has called his free ebook Unleashing the Ideavirus the most "popular ebook ever written".^[26] In the early 1990s he created a ten book series for children titled Worlds of Power, which was written by various writers. In each the plot of a single video game was told in a novelized form.^[27]

Beginning with Permission Marketing, Godin uses the concepts discussed in the books to promote the book. For Permission Marketing, Godin gave 1/3 of the book away for free to anyone who sent an e-mail. For Unleashing the Ideavirus, Godin released the entire eBook on the Internet for free, which led to eventual publishing deals in 41 countries and a public speaking career. For Purple Cow, Godin created a milk carton container for the book which generated attention from work colleagues. For Tribes, Godin launched an exclusive online community for the first 3000 people who pre-ordered the book. For Linchpin, Godin gave the book away for three weeks before its release for free to anyone willing to give $30 to the Acumen Fund for the $20 book, and raised $100,000 for the Acumen Fund.

Bibliography[link]

• Godin, Seth (1993). The Smiley Dictionary. Berkeley: Peachpit Press. ISBN 1-56609-008-3. 
• Godin, Seth (1995). eMarketing: Reaping Profits on the Information Highway. New York: Berkley Pub. Group. ISBN 0-399-51904-1. 
• Godin, Seth (1999). Permission marketing: turning strangers into friends, and friends into customers. New York: Simon & Schuster. ISBN 0-684-85636-0. 
• Godin, Seth (2001). Unleashing the Ideavirus. New York: Hyperion. ISBN 0-7868-8717-6.  Book online - Detailing the idea of Viral marketing
• Godin, Seth (2002). The Big Red Fez: How To Make Any Web Site Better. New York: Free Press. pp. 112. ISBN 0-7432-2790-5. 
• Godin, Seth (2002). Survival is not enough: zooming, evolution, and the future of your company. New York: Free Press. ISBN 0-7432-2571-6. 
• Godin, Seth (2003). Purple Cow: Transform Your Business by Being Remarkable. Portfolio. pp. 224. ISBN 1-59184-021-X. 
• Godin, Seth (2004). Free Prize Inside!: The Next Big Marketing Idea. Penguin USA Portfolio. pp. 256. ISBN 1-59184-041-4. 
• Godin, Seth (2005). All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World. Portfolio Hardcover. ISBN 1-59184-100-3. 
• Godin, Seth; the Group of 33 (2005). The Big Moo: Stop Trying to be Perfect and Start Being Remarkable. Portfolio Hardcover. ISBN 1-59184-103-8. 
• Godin, Seth (2006). Small Is the New Big: and 193 Other Riffs, Rants, and Remarkable Business Ideas. Portfolio Hardcover. ISBN 1-59184-126-7. 
• Godin, Seth (2007). The Dip: A Little Book That Teaches You When to Quit (and When to Stick). Portfolio Hardcover. ISBN 1-59184-166-6. 
• Godin, Seth (2008). Meatball Sundae: Is Your Marketing out of Sync?. Portfolio Hardcover. ISBN 1-59184-174-7. 
• Godin, Seth (2008). Tribes: We Need You to Lead Us. Portfolio Hardcover. p. 160. ISBN 1-59184-233-6. 
• Godin, Seth (2010). Linchpin: Are You Indispensable?. Portfolio Hardcover. p. 256. ISBN 1-59184-316-2. 
• Godin, Seth (2011). Poke the Box. Portfolio Hardcover. ISBN 1-936719-00-2. 
• Godin, Seth (2011). We Are All Weird. The Domino Project. ISBN 1-936719-22-3. 

Blog[link]

Godin's Seth's Blog^[28] is ranked in the AdAge Power 150 as the #1 marketing blog out of 976 tracked. ^[29]

References[link]

External links[link]

• Official website
• Seth Godin on TED
• Seth Godin at the Internet Movie Database
• Subvert Magazine interview
• Smart People Podcast - interview (2011)
• The Marketplace of Ideas - interview (2010)

Adam Savage
Savage in July 2011
Born	Adam Whitney Savage[1] (1967-07-15) July 15, 1967 (age 44) New York City, U.S.
Nationality	American
Education	Tisch School of the Arts
Occupation	MythBusters co-host, designer/fabricator, actor, educator
Height	6'0"
Religion	None (Atheist)
Spouse	Julia Savage (2002-present)
Children	Two
Website
adamsavage.com

Adam Whitney Savage (born July 15, 1967)^[2] is an American industrial design and special effects designer/fabricator, actor, educator, and co-host of the Discovery Channel television series MythBusters.^[1] His model work has appeared in major films, including Star Wars: Episode II - Attack of the Clones and The Matrix Reloaded. He is a prominent member of the skeptic community. He lives in San Francisco with his twin sons and wife, Julia.

Early life and education[link]

Born in New York City, Savage was raised in Sleepy Hollow in Westchester County New York.^[3] He graduated from Sleepy Hollow High School in 1985.^[4] His father, Whitney Lee Savage (1928-1998), was a painter, filmmaker and animator known for his work on Sesame Street, and has a permanent exhibit in the Avampato Discovery Museum.^[5] His mother is a psychotherapist. His sister Kate Savage is also an artist. As a teenager in Sleepy Hollow, he routinely visited the local bike shop to have flat tires fixed. The shop showed him how to do the repairs himself. From this experience, Savage said, "I realized you could take a bike apart and put it back together and it wasn't that hard...I've been building and putting bicycles together since then."^[4]

Adam Savage began acting as a child, and has had five years of acting school.^[1] His early credits include voicing animated characters that his father produced for Sesame Street, Mr. Whipple's stock boy "Jimmy" in a Charmin commercial, a helper in the special effects of Star Wars, and a drowning young man saved by a lifeguard in the 1985 Billy Joel music video "You're Only Human (Second Wind)."^[6] He attended New York University's Tisch School of the Arts for acting for six months before dropping out.^[7]

Describing the early abandonment of his acting career, Savage said "...by the time I was, I guess probably nineteen, I had passed on that in favor of doing stuff with my hands – graphic design, assistant animation in New York, and then eventually working in theater in San Francisco, and film special effects. Then MythBusters came along and it was the perfect marriage of two things, performance and special effects."^[8] On November 25, 2011, Savage received an honorary doctorate from the University of Twente (Enschede, Netherlands) for his role in the popularization of science and technology.^[9][10]

Career[link]

Savage in July 2008

Savage has worked as an animator, graphic designer, carpenter, projectionist, film developer, television presenter, set designer, toy designer, and gallery owner. He worked as a model maker on the films Galaxy Quest, Bicentennial Man, Star Wars: Episode II - Attack of the Clones, The Matrix Reloaded, and Space Cowboys, among others.

Savage played the role of a helpful engineer in the 2001 film Ever Since the World Ended^[11] and the role of an army surplus store owner who sells a man a rocket engine for his pickup truck in 2006 in The Darwin Awards, which also featured MythBusters co-star Jamie Hyneman.^[12] He made a cameo appearance along with Jamie Hyneman on CSI: Crime Scene Investigation on the May 1, 2008, episode "The Theory of Everything." In the "making of" material for The Matrix Revolutions, he appears in his role as a special effects artist and discusses some of the miniature effects used and the difficulties involved.

He previously taught advanced model making in the department of Industrial Design at the Academy of Art University in San Francisco.^[1]

Savage has become a regular presenter at magician James Randi's annual skeptics' conference, The Amaz!ng Meeting, since first appearing in January 2006.^[13] He also appeared in the UK, giving a talk at the first Amazing Meeting London from October 3–4, 2009, hosted at the Mermaid Conference Centre, Blackfriars.^[14]

Savage was a featured performer at the three w00tstock v1.x shows in 2009, and appeared in four w00tstock v2.x shows in 2010. He also appeared as a guest on Diggnation's 220th show.^[15]

Savage has also been a regular guest speaker at the annual Maker Faire since 2008, speaking on different topics such as his obsession with the dodo bird and problem solving, and also taking questions from the audience members about the Mythbusters and other things.

Savage hosted an episode of the Discovery Channel series Curiosity, in which he speculated as to whether or not it is possible for humans to live forever. During the program various topics such as limb regeneration, organ printers, and even age reversal are discussed.

Savage and Hyneman are judges on the game show Unchained Reaction which premiered in March 2012.^[16]

[edit] MythBusters

Savage has been involved in MythBusters since its creation. His role in the show (that he shares with all the other talent) is to either disprove ("bust") myths or confirm them through testing and experiments done at different scales. If the myth is about a one-time occurrence and not about whether or not something can happen at all, it is often deemed "plausible" instead.

Savage's demeanour on MythBusters is animated and energetic, providing a foil to Jamie Hyneman's more reserved straight man persona.^[17]

Savage and Hyneman were the only hosts of the show for the first season of MythBusters, but starting with the second season, members of Hyneman's staff were introduced and began to appear regularly in episodes; Kari Byron, Tory Belleci and welder Scottie Chapman appeared in the second season. In the third season, Chapman was replaced by Grant Imahara, a robot builder and model maker. In an interview Savage gave during The Amaz!ng Meeting 5, he expressed an interest in proving natural selection over creationism on MythBusters.

Savage also stated that such an episode is unlikely because MythBusters has a policy against trying to disprove supernatural phenomena.^[19]

Personal life[link]

At Reason Rally Washington D.C. March 23, 2012

Savage and his wife Julia were married in 2002. He has twin sons from a previous relationship.^[20] He wears a hearing aid on his left ear due to a congenital condition.^[21] He is a practiced juggler, as seen on Mythbusters. He is also an atheist.^[22] He has a lifelong interest in costume making. He said, "I remember my mom getting me a 'Jaws' costume when 'Jaws' came out...and wearing a Batman costume. Back then, everyone dressed up as hobos." He strives for authenticity with his costumes. While in high school, he and his father made a suit of armor out of aluminum roof flashing that had 700 rivets. He said, "I wore it to school and passed out from heat exhaustion in math class. I woke up in the nurse's office and the first thing I said was 'Where's my armor'?" In 2011, he built a costume based on the character No-Face from the film Spirited Away.^[4] In early 2012, it was announced that he would be the commencement speaker at Sarah Lawrence College.^[23]

References[link]

External links[link]

Wikimedia Commons has media related to: Adam Savage

• Adam Savage's personal website
• Adam Savage at the Internet Movie Database
• Adam Savage on Twitter
• Adam Savage's biography from the Discovery Channel
• Interview with The Sneeze
• Interview with Reddit.com
• Adam Savage interviewed on Penn Radio
• Discovery
• Savage Presentation at The Entertainment Gathering (December 2008)
• Adam Savage on Diggnation (September 2009)
• Adam Savage interviewed on Geek a Week

Robert Toru Kiyosaki (born April 8, 1947) is an American investor, businessman, self-help author, motivational speaker, financial literacy activist, and occasional financial commentator. Kiyosaki is perhaps best known for his Rich Dad Poor Dad series of motivational books and other material published under the Rich Dad brand. He has written over 15 books which have combined sales of over 26 million copies.^[1] Although beginning as a self-publisher, he was subsequently published by Warner Books, a division of Hachette Book Group USA. His new books appear under the Rich Dad Press imprint. Three of his books, Rich Dad Poor Dad, Rich Dad's CASHFLOW Quadrant, and Rich Dad's Guide to Investing, have been on number one on the top 10 best-seller lists simultaneously on The Wall Street Journal, USA Today and the New York Times. Rich Kid Smart Kid was published in 2001, with the intent to help parents teach their children financial concepts. He has created three "Cashflow" board and software games for adults and children and has a series of "Rich Dad" CDs and disks.

As a devout global financial literacy advocate, Kiyosaki has been a staunch proponent of entrepreneurship, business education, investing, and that comprehensive financial literacy concepts should be taught in schools around the world.^[2] Kiyosaki also operates his own blog and maintains a monthly column on Yahoo Finance writing about his latest thoughts on global economics, investing, business, world financial markets, and personal finance.^[3][4]

Life and career[link]

A fourth-generation Japanese American, Kiyosaki was born and raised in Hilo, Hawaii. He is the son of educator Ralph H. Kiyosaki (1919–1991). After graduating from Hilo High School, he attended the U.S. Merchant Marine Academy in New York, graduating with the class of 1969 as a deck officer. He later served in the Marine Corps as a helicopter gunship pilot during the Vietnam War in 1972, where he was awarded the Air Medal.^[5]

Kiyosaki left the Marine Corps in 1975 and got a job selling copy machines for the Xerox Corporation as a salesperson. In 1977, Kiyosaki started a company that brought to market the first nylon and Velcro "surfer" wallets. The company was moderately successful at first but eventually went bankrupt. In the early 1980s, Kiyosaki started a business that licensed T-shirts for Heavy metal rock bands, which was later sold in 1985.^[6]

In 1994, after becoming financially independent through various real estate investments and private business operations, Kiyosaki retired at the age of 47. In 1997, after his short lived retirement, he launched Cashflow Technologies, Inc.^[7] which owns and operates the Rich Dad^[8] and Cashflow^[9] brands.

Personal life[link]

He has been married to wife, Kim, who is an entrepreneur, investor, author, and a motivational speaker. They have been married since 1985. He and Kim have settled in the Scottsdale area in Phoenix, Arizona since 1994. Kiyosaki also has one sister, Emi Kiyosaki, a Tibetan Buddhist nun known by the name Ven. Tenzin Kacho. He has co-authored one book with her called "Rich Brother, Rich Sister".

Business ventures and investments[link]

Aside from operating the Rich Dad Company and Cashflow Technologies, Inc., Kiyosaki continues to operate external business ventures and has continued engaging with various investments since he came out of retirement in 1997.^[10][10]

Mining ventures[link]

Kiyosaki bought a silver mine in South America in 2002, took a gold mining company in China public back in 2002, and took public additional mines from IPOs listed on the Toronto Stock Exchange during the early 2000s. In 2009, Kiyosaki revealed in his book Conspiracy of the Rich that he is currently working on a copper mine that is yet to be taken public once copper prices begin to rise in value.^[11]

Precious metals and coin dealing[link]

Through his teenage years, Kiyosaki dabbled with silver and gold coins as a starting investment during the 1960s. In a July 2005 Yahoo Finance article Kiyosaki states that

If you only have a few dollars, you may want to go to your local coin dealer and buy silver and gold coins as close to the price of gold or silver as possible. I would not invest in 'collectible' precious metal coins unless you really know a good collectible coin from a bad one. For as little as $20 you can buy a few precious metal coins and begin to take steps to prepare for one of the biggest crashes in world history.^[12]

In addition, Kiyosaki states that he is a "gold bug", meaning is that he holds various commodities such as gold and silver to hedge against government misprinting of the U.S. dollar as a fiat currency since the early 1970s when President Richard Nixon took the dollar off the gold standard.^[10]

Real estate acquisitions[link]

Kiyosaki is also an active real estate investor. A large portion of his wealth is concentrated within real estate investing. He has various real estate investments, real estate development ventures, and property management ventures operating around the United States, such as Texas and Oklahoma, particularly in his home state of Arizona, where he lives. Many of his holdings include hotels, golf courses, and large apartment complexes as stated in an interview with The Alex Jones Show back in late 2010.^[13]

Starting with small residential real estate investments back in 1973, Kiyosaki began investing in small condos on the island of Maui, making a small profit from capital gains by the mid 1970's. Kiyosaki starting his own real estate holding company in the 1980s during his tenure with Xerox and continued on with smaller real estate investments after the Savings and loan crisis and the 1986 Tax Reform Act hit the United States in the early 1990s where much foreclosure investment real estate was sold for pennies on the dollar. After progressing with smaller real estate investments, Kiyosaki moved into the commercial real estate business, branching off into semi-large apartment complexes, with a large portion concentrated in Arizona and the Southwestern United States and retired in 1994. Since coming out of retirement in 1997, Kiyosaki still remains involved with the apartment business and stated in an interview with Jason Hartman in 2011 that he owns over 1400 units of apartment houses.^[14][15]

Kiyosaki has been involved with commercial real estate sector such as investing in warehouses, Triple net lease and real estate development ventures around the United States.^[16][17]

Oil wells and natural gas investments[link]

Kiyosaki has stated in a Rich Dad video, several interviews, and a on number of Yahoo Finance articles that he owns oil drilling operations and oil wells around the United States but does not invest in oil company shares such as ExxonMobil or BP.^{[18][19][19][20]}

Solar company[link]

In a 2010 Rich Dad Insiders video, Kiyosaki stated that he also invested in a startup solar company.^[18]

Financial market investments[link]

In his debut book Rich Dad Poor Dad, Kiyosaki mentioned achieving consistent 16% ROI through tax lien certificates.^[21]

Written in a chapter of Rich Dad's Prophecy, Kiyosaki states of having invested in various government tax free bonds such as municipal bonds and municipal mortgage REIT's offered by real estate development companies paying over 12% tax free dividend interest.^[22]

Kiyosaki has also stated in numerous interviews that he does not invest or play the stock market much like the fact that he does not invest in oil company stocks. Instead, Kiyosaki trades stock options, Forex currencies, and other derivatives in the financial markets as stated in a chapter written in his book, Rich Dad's Prophecy and in a 2009 interview with real estate investor John Hartman.^[15]

Kiyosaki has frequently mentioned himself of investing in hedge funds, private placements, and other various funds such as private equity funds typically investments reserved by SEC law only for millionaires or high-income individuals.

Kiyosaki is also involved in the commodity market where he invests in gold and silver commodities as well as gold and silver ETF's, as written in chapter of his 2008 book, "Rich Dads, Increase Your Financial IQ". He stated this for the reason that he uses commodities as a hedge against uncertain economic forces such as inflation and hyperinflation as well as government's mismanagement via printing of the nations currency.^[21]

Teachings[link]

A large part of Kiyosaki's teachings focus on what he calls "financial education" generating passive income by means of investment opportunities, such as real estate investments and businesses, with the ultimate goal of being able to support oneself by such investments alone and thus achieving true financial independence WITHOUT working for a paycheck. In tandem with this, Kiyosaki defines the term "assets" as things that generate cash inflow, such as stock dividends, rental properties, or businesses, and the term "liabilities" as things that use cash, such as houses, cars, and so on. Kiyosaki continuously argues that financial leverage is critically important in becoming rich, despite the inherent financial risks, repercussions, and pitfalls that come with it.

Originally self-published before being picked up commercially to become a best seller, the central concept of the book is an anecdotal comparison of his "two fathers." His "poor dad" was his biological father, who was highly educated and became Superintendent of the Hawaii State Department of Education but was poor. Contrasted with this is his (arguably fictitious, see "Criticism and controversy" section of this article) "rich dad," his best friend's father who became "the richest man in Hawaii" by investing his smaller income into income-producing investments, and was a high school dropout. Its main purpose as a self-help book is to help people rethink their idea of money and especially their concept of themselves as employees who will gain financial rewards from conformity and education.

Kiyosaki uses the "rich dad, poor dad" comparison to illustrate his view that the majority of people are stuck in what he refers to as "the rat race"—living paycheck to paycheck and spending all of their time working to pay bills and other expenses. In his books, Kiyosaki advocates tax-advantaged investment vehicles, such as real estate or businesses, rather than ownership of securities such as stocks. This idea is further developed in his later books and "Rich Dad" became Kiyosaki's personal brand for various publishing ventures.

Kiyosaki continuously stresses financial literacy through the acquisition of he calls "assets" as the means to obtaining wealth. He says that life skills are often best learned through experience and that there are important lessons not taught in school. He says that formal education is primarily for those seeking to be employees or self-employed individuals, and that this is an "Industrial Age idea." And according to Kiyosaki, in order to obtain financial freedom, one must be either a business owner, an investor, or both generating passive income, particularly on a monthly basis.

Kiyosaki often refers to The CASHFLOW Quadrant, a conceptual tool which he developed to categorize the four major ways income is earned. Depicted in a diagram, this concept entails four groupings, split with two crossed lines (one vertical and one horizontal). In each of the four groups there is a letter representing a way in which an individual may earn income. The letters are as follows.

• E: Employee — Working for someone else.
• S: Self-employed or Small business owner — Where a person owns his own job and is his own boss.
• B: Business owner — A person who owns a business to make money; typically where the owner's physical presence is not required.
• I: Investor — Investing money in order to receive a larger income in the future.

For those on the left side of the divide (E and S), Kiyosaki says that they may never obtain true wealth. Conversely, those on the right side of the divide (B and I) are supposedly following the only road to true wealth.

Kiyosaki also classifies the four main "asset" classes as means of gaining wealth.^[23]:

• Businesses: Businesses that generate monthly cash flow that don't require the owners physical presence.
• Real Estate: Real estate such as owning warehouses, small family homes, or apartment houses that generate monthly cash flow.
• Paper Assets: Investments such as stocks, bonds, hedge funds etc.
• Commodities: Gold, silver, iron ore, or copper that are used to hedge government's mismanagement printing of the nations currency.

Games[link]

Kiyosaki also stresses the value of games, particularly Monopoly, as tools for learning basic financial strategies such as "trade four green houses for one red hotel." Kiyosaki has created several games such as Cashflow 101 and Cashflow 202 to reinforce the information in his book.

Media appearances[link]

Several local stations of the Public Broadcasting Service (PBS), including WTTW of Chicago, KAET of Phoenix, KOCE of Orange County, California, WLIW of the New York/New Jersey area, and WGBH of Boston, have featured Kiyosaki with his now cancelled Rich Dad TV series. His latest TV special was a fund-raising drive. During this television special, Rich Dad's Guide to Wealth with Robert Kiyosaki, he provides viewers with financial education, opposing the common notion of getting a college degree and downplaying the importance of attaining academic or professional education.

Kiyosaki has been seen giving financial advice on various network television news channels such as on CNBC, Fox Business, and Bloomberg. He has appeared on various programs such as The Oprah Winfrey Show,^[24] Fox and Friends,^[25][26][27] Larry King Live,^[28] The O'reilly Factor, The Alex Jones Show,^[13] Glenn Beck,^[29] and Your World with Neil Cavuto.^{[25][30][31][32]}

In 2002, a speech given by Kiyosaki became the subject of a CNN story.^[33]

In 2006, Kiyosaki appeared on CNBC, discussing financial issues, answering questions from the audience, and comments by the financial experts werere also invited. In particular, Kiyosaki also filled in a few episodes under the title The Millionaire Inside Debt-Free and The Millionaire Inside: Get Inspired. Other financial experts accompanied Kiyosaki, including David Bach, Jennifer Openshaw, Larry Winget, Keith Ferrazi, and Dr. Laura Morgan Roberts have also been invited to the event.^[34][35]

In 2009, Kiyosaki was featured in a 10 Questions session in Time Magazine.^[36]

Over a number of years, Kiyosaki has repeatedly criticized other financial gurus, particularly the financial teachings of Suze Orman and Jean Chatzky, calling it “bad advice”. Because of this, Orman responded to Kiyosaki's attacks via Twitter and the two engaged in a Twitter war back in March 2010.^[37]

In September 2011, Kiyosaki along with wife Kim were featured on the front cover of JETSET magazine.^[38]

Financial advice[link]

Mutual funds[link]

Kiyosaki wrote in one column that investors in any mutual fund with a 2.5% annual fee would, over a long time period, surrender 80% of the earnings to the fund.^[39] Kiyosaki expanded on his criticism of mutual funds in another column by stating they are for "losers."^[40] Despite the fact that most mutual funds actually charged less than 1.1%.^[41] He has drawn much criticism for comparing investing in mutual funds to playing the lottery, and for discouraging 401(k) investing, contrary to the advice of most professional financial advisers.^[42] In contrast to these statements, Kiyosaki wrote in his book Prophecy that while mutual funds are not great investments, they remain one of the few acceptable investment vehicles available to those who will not educate themselves financially.

Kiyosaki's criticisms are supported by the founder of the mutual fund Vanguard, John C. Bogle. In a Frontline episode titled "401(k)s: The New Retirement Plan, For Better or Worse", Bogle stated that management fees and trading costs gobble up approximately 2.5% of an investor's annual returns and approximately 80% of an investor's long term gains. He says management costs reduce the value of a $1,000 investment over 65 years from approximately $140,000 at 8% compounded annually to a mere $30,000 at 5.5% compounded annually. Bogle's solution is to utilize index funds, which charge as little as 0.09%, to substantially reduce or eliminate management fees.^[43]

Criticism and controversy[link]

Kiyosaki's books and teachings have been criticized for focusing on anecdotes and containing little in the way of concrete advice on how readers should proceed.^[44] Kiyosaki responds that his material is meant to be more of a motivational tool to get readers thinking about money rather than a step-by-step guide to wealth. He also says the books are supposed to be "interesting" to people, which precludes involving a lot of technical material.^[45]

The Canadian Broadcasting Corporation consumer affairs program Marketplace ran an investigative piece on Kiyosaki's questionable business practices on Jan 29, 2010. It includes interviews with Kiyosaki.^[46]

Bibliography[link]

Kiyosaki is best known for his book Rich Dad, Poor Dad. Kiyosaki followed with Rich Dad's CASHFLOW Quadrant and Rich Dad's Guide to Investing. He has now had at least a dozen books published, including:

• If You Want to Be Rich & Happy: Don't Go to School? : Ensuring Lifetime Security for Yourself and Your Children (1992). ISBN 0-944031-38-2.
• Rich Dad Poor Dad - What the Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not! (first published in 1997) Warner Business Books. ISBN 0-446-67745-0.
• CASHFLOW Quadrant: Rich Dad's Guide to Financial Freedom (2000). ISBN 0-446-67747-7.
• Rich Dad's Guide to Investing: What the Rich Invest in, That the Poor and the Middle Class Do Not! (2000). ISBN 0-446-67746-9.
• The Business School for People Who Like Helping People (March, 2001). ISBN 99922-67-42-9 - endorses multi-level marketing
• Rich Dad's Rich Kid, Smart Kid: Giving Your Children a Financial Headstart (2001). ISBN 0-446-67748-5.
• Rich Dad's Retire Young, Retire Rich (2002). ISBN 0-446-67843-0.
• Rich Dad's Prophecy: Why the Biggest Stock Market Crash in History Is Still Coming… and How You Can Prepare Yourself and Profit from It! (2002). Warner Books, Incorporated. ISBN 0-641-62241-4.
• Rich Dad's The Business School: For People Who Like Helping People (2003) ISBN 979-686-729-X.
• Rich Dad’s Success Stories (2003)
• You Can Choose to be Rich (2003) 12-CD Audio series with three books.
• Rich Dad's Who Took My Money?: Why Slow Investors Lose and Fast Money Wins! (2004)ISBN 0-446-69182-8.
• Rich Dad, Poor Dad for Teens: The Secrets About Money—That You Don't Learn in School! (2004) ISBN 0-446-69321-9.
• Rich Dad's Before You Quit Your Job : 10 Real-Life Lessons Every Entrepreneur Should Know About Building a Multimillion-Dollar Business (2005). ISBN 0-446-69637-4.
• Rich Dad's Escape from the Rat Race - Comic for children (2005)
• Why We Want You to Be Rich: Two Men, One Message (2006) co-written with Donald J. Trump ISBN 1-933914-02-5.
• Rich Dad's Increase Your Financial IQ: Get Smarter with Your Money (2008). ISBN 0-446-50936-1.
• Rich Dad's Conspiracy of the Rich: The 8 New Rules of Money (2009). ISBN 0-446-55980-6
• Rich Dad's Rich Brother Rich Sister (2009) co-written with Emi Kiyosaki
• The Real Book of Real Estate: Real Experts. Real Stories. Real Life. (2010). ISBN 1-4587-7250-0.
• An Unfair Advantage: The Power of Financial Education (2011). ISBN 1-61268-010-0.
• Midas Touch: Why Some Entrepreneurs Get Rich And Why Most Don't (2011), co-written with Donald J. Trump ISBN 1-61268-095-X.

Notes[link]

References[link]

External links[link]

	Biography portal
	Business and economics portal

Wikiquote has a collection of quotations related to: Robert Kiyosaki

• Official website
• Hawaii Business Magazine June 2002 cover story on Kiyosaki

Nandan Manohar Nilekani
Nandan M Nilekani at the World Economic Forum in Davos, 2007
Born	(1955-06-02) 2 June 1955 (age 57) Sirsi (Uttara Kannada District), Karnataka, India
Residence	Bangalore
Nationality	Indian
Alma mater	Indian Institute of Technology
Occupation	Chairman of Unique Identification Authority of India (UIDAI)
Net worth	$1.4 billion (2012)[1]
Signature	150px

Nandan Nilekani (born June 2, 1955) is an Indian entrepreneur. He currently serves as the Chairman of the new Unique Identification Authority of India (UIDAI), after a successful career at Infosys Technologies Ltd. He is also now heading Government of India's technology committee, TAGUP.

Early life[link]

Nandan Manohar Nilekani was born in Sirsi town in Uttara Kannada district of Karnataka, as the younger son of Durga and Mohan Rao Nilekani.His father worked as a General Manager of Mysore and Minerva Mills. His father, who subscribed to Fabian Socialist ideals, had an influence on Nandan during his early years. He has an elder brother, Vijay, who works in the Nuclear Energy Institute.^[2]

He studied at St. Joseph's High School Dharwad,studied at the Bishop Cotton Boys' School, Bangalore and later in Indian Institute of Technology Bombay, Mumbai where he graduated with a B.Tech in Electrical Engineering in 1978.^[3] His early years were marked by his father’s job transfers and re-locations. He spent the first twelve years at Bangalore, and then moved in with his uncle’s family in Dharwad, after his father had been transferred.

Career[link]

Nandan Nilekani, after graduating from IIT Bombay in 1978, joined Mumbai-based Patni Computer Systems where he was interviewed by N.R. Narayana Murthy. Three years later, in 1981, Murthy walked out of Patni following a disagreement with one of the Patni brothers. His entire division walked out with him. The defectors decided to start their own company, Infosys.

Nilekani became the Chief Executive Officer of Infosys in March 2002, taking over from Murthy. Nilekani served as CEO of the company from March 2002 to April 2007, when he relinquished his position to his colleague Kris Gopalakrishnan, becoming Co-Chairman. He left Infosys on 9 July 2009 to serve as the chairperson of the Unique Identification Authority of India, in the rank of a cabinet minister under invitation from the Prime Minister of India, Dr. Manmohan Singh.

He co-founded India’s National Association of Software and Service Companies (NASSCOM) as well as the Bangalore Chapter of The IndUS Entrepreneurs (TiE).

He appeared on The Daily Show with Jon Stewart on March 18, 2009^[4] to promote his book "Imagining India." He spoke, at a TED conference, about his ideas for India's future.

He has an estimated net worth of the Indian rupee equivalent of US$1.8 billion.^[1] In 2009, Time magazine placed Nilekani in the Time 100 list of 'World's Most Influential People' ^[5]

Nilekani has been extensively quoted in Thomas Friedman's book The World is Flat.^[6]

Personal life[link]

Nandan Nilekani is married to Rohini, whom he met at a quizzing event at IIT.^[7] They have two children Nihar and Janhavi, both studying at Yale University.^[8]

Honours and awards[link]

This biographical section needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately, especially if potentially libelous or harmful. (October 2011)

• One of the youngest entrepreneurs to join 20 global leaders on the prestigious World Economic Forum (WEF) Foundation Board in January 2006.
• Member of the Board of Governors of the Indian Institute of Technology (IIT) Delhi
• Member of the review committee of the Jawaharlal Nehru National Urban Renewal Mission.
• Forbes “Businessman of the Year” for Asia in 2007.
• He, along with Infosys founder (and currently non-executive chairman) N. R. Narayana Murthy, also received Fortune magazine’s ‘Asia’s Businessmen of the Year 2003’ award.
• Named among the ‘World’s most respected business leaders’ in 2002 and 2003, according to a global survey by Financial Times and PricewaterhouseCoopers.
• Awarded the Corporate Citizen of the Year award at the Asia Business Leader Awards (2004) organized by CNBC.
• Joseph Schumpeter Prize for innovative services in economy, economic sciences and politics - 2005.^[9]
• Padma Bhushan, one of the highest civilian honors awarded by the Government of India - 2006.
• Was presented the 'Legend in Leadership Award' by the Yale University in November 2009. He is the first Indian to receive the top honour.
• Was awarded an honorary Doctor of Laws degree by the Rotman School of Management at the University of Toronto on the 31st of May, 2011.
• NDTV Indian of the Year's Transformational Idea of the Year Award in 2011^[10]

Bibliography[link]

• Nandan Nilekani. Imagining India: The Idea of a Renewed Nation (March 19, 2009 ed.). Penguin Press HC. p. 528. ISBN 1-59420-204-4. 

In this book, Nandan discusses topics such as the future of India, its recent history, the ideas and attitudes that evolved with the times and contributed to the country’s progress, India’s early socialist policies, its young population, Information Technology, caste politics, labour reform, infrastructure, higher education, and the English language in India.

References[link]

External links[link]

Wikimedia Commons has media related to: Nandan Nilekani

• Nandan Nilekani at TED Conferences
• About Nandan Nilekani