Sexed up refers to making something more sexually appealing. Since 2003 it has been used in the sense of making something more attractive than it really is by selective presentation; a modern update to the phrase "hyped up". Variants include "sex it up". The implication is that no actual lying is taking place, but that spin is being placed on certain parts of the message.

The phrase gained currency in the United Kingdom on 29 May 2003, when BBC defence correspondent Andrew Gilligan filed a report for BBC Radio 4's Today programme in which he stated that an unnamed source - a senior British official - had told him that the September Dossier had been "sexed up", and that the intelligence agencies were concerned about some "dubious" information contained within it - specifically the claim that Saddam Hussein could deploy weapons of mass destruction within 45 minutes of an order. The dubious information was used to make the case for urgent action and to justify the war with Iraq.Brian Hutton, Baron Hutton explained the term "sexed up" when used by the BBC as "a slang expression, the meaning of which lacks clarity in the context of the dossier ... It is capable of two different meanings. It could mean that the dossier was embellished with items of intelligence known or believed to be false or unreliable to make the case against Saddam Hussein stronger or it could mean that whilst the intelligence contained in the dossier was believed to be reliable, the dossier was drafted in such a way as to make the case against Saddam Hussein as strong as the intelligence contained in it is permitted."

Robert Peter "Robbie" Williams (born 13 February 1974) is an English singer-songwriter, vocal coach and occasional actor. He is a member of the pop group Take That.

Williams rose to fame in the band's first run in the early- to mid-1990s. After many disagreements with the management and certain group members, Williams left the group in 1995 to launch his solo career. On 15 July 2010, it was announced he had rejoined Take That and that the group intended to release a new album in November 2010 which became the second fastest-selling album of all-time in UK chart history and the fastest-selling record of the century.

Williams has sold over 70 million records worldwide, which ranks him among the best-selling music artists worldwide. He is the best-selling British solo artist in the United Kingdom and the best selling non-Latino artist in Latin America. Six of his albums are among the top 100 biggest-selling albums in the United Kingdom. He has also been honoured with seventeen BRIT Awards—more than any other artist—and seven ECHO Awards. In 2004, he was inducted into the UK Music Hall of Fame after being voted as the "Greatest Artist of the 1990s."