Modern fruit salad and a "Russian cigarette" pastry stuffed with cottage cheese

Cooking is the process of preparing food, often with the use of heat. Cooking techniques and ingredients vary widely across the world, reflecting unique environmental, economic, and cultural traditions. Cooks themselves also vary widely in skill and training. Cooking can also occur through chemical reactions without the presence of heat, most notably as in Ceviche, a traditional Spanish dish where fish is cooked with the acids in lemon or lime juice. Sushi also utilizes a similar chemical reaction between fish and the acidic content of rice glazed with vinegar.

Chicken, pork and bacon-wrapped corn cooked in a barbecue smoker

Preparing food with heat or fire is an activity unique to humans, and some scientists believe the advent of cooking played an important role in human evolution.^[1] Most anthropologists believe that cooking fires first developed around 250,000 years ago. The development of agriculture, commerce and transportation between civilizations in different regions offered cooks many new ingredients. New inventions and technologies, such as pottery for holding and boiling water, expanded cooking techniques. Some modern cooks apply advanced scientific techniques to food preparation.^[2]

History[link]

Historical Oven cooking depicted in a painting by Jean-François Millet

Cooking utilizes many foods.

There is no clear evidence as to when the practice of cooking food was first conceived. Most anthropologists believe that cooking fires began only about 250,000 years ago, when hearths started appearing.^[3] Phylogenetic analysis by Chris Organ, Charles Nunn, Zarin Machanda, and Richard Wrangham suggests that cooking may have been invented as far back as 1.8 million to 2.3 million years ago.^[4] Other researchers believe that cooking was invented as late as 40,000 or 10,000 years ago. Evidence of fire is inconclusive, as wildfires started by lightning-strikes are still common in East Africa and other wild areas, and it is difficult to determine when fire was first used for cooking, as opposed to just being used for warmth or for keeping predators away.

Wrangham proposed cooking was instrumental in human evolution, as it reduced the time required for foraging and led to an increase in brain size. Since meat has a higher energy density than vegetables, and cooking it allows more nutrients to be liberated to the body, the introduction of cooked meat in the human diet reduced the energy requirements of the digestive system. He estimates the percentage decrease in gut size of early humans directly correlates to the increase in brain size.^[5]Most other anthropologists, however, oppose Wrangham,^[6] stating that archeological evidence suggests that cooking fires began in earnest only c.250,000 years ago, when ancient hearths, earth ovens, burnt animal bones, and flint appear across Europe and the Middle East. Two million years ago, the only sign of fire is burnt earth with human remains, which most other anthropologists consider to be mere coincidence rather than evidence of intentional fire.^[7] The mainstream view among anthropologists is that the increases in human brain-size occurred well before the advent of cooking, due to a shift away from the consumption of nuts and berries to the consumption of meat.^[8][9]

Food has become a part of material culture, and cuisine is much more than a substance. Food is enriched with cultural, psychological, emotional, and even religious significance. In the seventeenth and eighteenth centuries, food was a classic marker in Europe. However, in the nineteenth century, cuisine became a defining symbol of national identity. The discovery of the New World represented a major turning point in the history of food because of the movement of foods from and to Europe, such as potatoes, tomatoes, corn, yams, and beans. Food in America consisted of traditions that were adapted from England, but up until the end of this century, the presence of new ingredients along with the contact between diverse ethnic groups influenced experimentation. Industrialization was also a turning point that changed how food affected the nation.

During the period of industrialization, food began to be mass produced, mass marketed, and standardized. Factories processed, preserved, canned, and packaged a wide variety of foods, and processed cereals quickly became a defining feature of the American breakfast. In the twenties, freezing methods as well as the earliest cafeterias and fast food establishments emerged. This point in time is when processed and nationally distributed foods became a huge part of the nation's diet.

Along with changes in food, there have also been several changes in nutritional guidelines as well. Since 1916, there have been several different nutrition guidelines issued by the United States government, eventually leading up to the food pyramid. In 1916, "Food For Young Children" along with its sequel for adults, "How to Select Foods" was the first USDA guide to give specific dietary guidelines. Updated in the 1920's to these guides gave shopping suggestions for different-sized families along with a Depression Era revision which included four cost levels. In 1943, the USDA created the "Basic Seven" chart to make sure that people got the recommended nutrients. It included the first-ever Recommended Daily Allowances from the National Academy of Sciences. In 1956, the "Essentials of an Adequate Diet" brought recommendations which cut seven down to four groups that school children would learn about for decades. In 1979, a guide called "Food" was published, which addressed the link between too much of certain foods and chronic diseases. This publication also added "fats, oils, and sweets" to the four basic food groups and cautioned moderation. In 1992, the food pyramid was debuted. The USDA introduced this, which represented proportions of foods in a balanced diet. In 2005, the pyramid got a makeover and was renamed MyPyramid. Lastly, in 2011, the "Plate and the Moon" theory came about.

Food has become a part of material culture, and cuisine is much more than a substance. Food is enriched with cultural, psychological, emotional, and even religious significance. In the seventeenth and eighteenth centuries, food was a classic class? marker in Europe. However, in the nineteenth century, cuisine became a defining symbol of national identity. The discovery of the New World represented a major turning point in the history of food because of the movement of European foods, such as potatoes, tomatoes, corn, yams, and beans. Food in America consisted of traditions that were adapted from England, but up until the end of this century, the presence of new ingredients along with the contact between diverse ethnic groups influenced experimentation. Industrialization was also a turning point that changed how food affected the nation.

During the period of industrialization, food began to be mass-produced, mass marketed, and standardized. Factories processed, preserved, canned, and packaged a wide variety of foods, and processed cereals quickly became a defining feature of the American breakfast. In the twenties, freezing methods as well as the earliest cafeterias and fast food establishments emerged. This point in time is when processed and nationally distributed foods became a huge part of the nation's diet.

Ingredients[link]

Most ingredients in cooking are derived from living organisms. Vegetables, fruits, grains and nuts as well as herbs and spices come from plants, while meat, eggs, and dairy products come from animals. Mushrooms and the yeast used in baking are kinds of fungi. Cooks also use water and minerals such as salt. Cooks can also use wine or spirits.

Naturally occurring ingredients contain various amounts of molecules called proteins, carbohydrates and fats. They also contain water and minerals. Cooking involves a manipulation of the chemical properties of these molecules.

Carbohydrates[link]

Grain products are often baked, and are rich sources of complex and simple carbohydrates.

Carbohydrates include the common sugar, sucrose (table sugar), a disaccharide, and such simple sugars as glucose (from the digestion of table sugar) and fructose (from fruit), and starches from sources such as cereal flour, rice, arrowroot, and potato. The interaction of heat and carbohydrate is complex.

Long-chain sugars such as starch tend to break down into simpler sugars when cooked, while simple sugars can form syrups. If sugars are heated so that all water of crystallisation is driven off, then caramelization starts, with the sugar undergoing thermal decomposition with the formation of carbon, and other breakdown products producing caramel. Similarly, the heating of sugars and proteins elicits the Maillard reaction, a basic flavor-enhancing technique.

An emulsion of starch with fat or water can, when gently heated, provide thickening to the dish being cooked. In European cooking, a mixture of butter and flour called a roux is used to thicken liquids to make stews or sauces. In Asian cooking, a similar effect is obtained from a mixture of rice or corn starch and water. These techniques rely on the properties of starches to create simpler mucilaginous saccharides during cooking, which causes the familiar thickening of sauces. This thickening will break down, however, under additional heat.

Fats[link]

Batter coated and deep-fried shrimp is usually cooked in vegetable oil

Types of fat include vegetable oils and animal products such as butter and lard. Fats can reach temperatures higher than the boiling point of water, and are often used to conduct high heat to other ingredients, such as in frying or sautéing.

Proteins[link]

Various raw meats

Red kidney beans contain protein.

Edible animal material, including muscle, offal, milk, eggs and egg whites, contains substantial amounts of protein. Almost all vegetable matter (in particular legumes and seeds) also includes proteins, although generally in smaller amounts. Mushrooms have high protein content. Any of these may be sources of essential amino acids. When proteins are heated they become denatured (unfolded) and change texture. In many cases, this causes the structure of the material to become softer or more friable – meat becomes cooked and is more friable and less flexible. In some cases, proteins can form more rigid structures, such as the coagulation of albumen in egg whites. The formation of a relatively rigid but flexible matrix from egg white provides an important component in baking cakes, and also underpins many desserts based on meringue.

Vitamins and minerals[link]

Vitamins are materials required for normal metabolism but which the body cannot manufacture itself and which must therefore come from soil. Vitamins come from a number of sources including fresh fruit and vegetables (Vitamin C), carrots, liver (Vitamin A), cereal bran, bread, liver e ( B vitamins), fish liver oil (Vitamin D) and fresh green vegetables (Vitamin K). Many minerals are also essential in small quantities including iron, calcium, magnesium and sulphur; and in very small quantities copper, zinc and selenium. The micronutrients, minerals, and vitamins^[10] in fruit and vegetables may be destroyed or eluted by cooking. Vitamin C is especially prone to oxidation during cooking and may be completely destroyed by protracted cooking.^[11]

Water[link]

Water is often used to cook foods such as noodles.

Cooking often involves water, which is frequently present in other liquids, both added in order to immerse the substances being cooked (typically water, stock or wine), and released from the foods themselves. Liquids are so important to cooking that the name of the cooking method used is often based on how the liquid is combined with the food, as in steaming, simmering, boiling, braising, and blanching. Heating liquid in an open container results in rapidly increased evaporation, which concentrates the remaining flavor and ingredients – this is a critical component of both stewing and sauce making.

Methods[link]

There are very many methods of cooking, most of which have been known since antiquity. These include baking, roasting, frying, grilling, barbecuing, smoking, boiling, steaming and braising. A more recent innovation is microwaving. Various methods use differing levels of heat and moisture and vary in cooking time. The method chosen greatly affects the end result. Some foods are more appropriate to some methods than others. Some major hot cooking techniques include:

A Sunday roast consisting of roast beef, roast potatoes, vegetables, and yorkshire pudding

A Braised pot roast dish

A diagram of a propane smoker used to prepare smoked foods.

Roasting

Roasting – Barbecuing – Grilling/Broiling – Rotisserie – Searing

Baking

Baking – Baking Blind- Flashbaking

Boiling

Boiling – Blanching – Braising – Coddling – Double steaming – Infusion – Poaching – Pressure cooking – Simmering – Steaming – Steeping – Stewing – Vacuum flask cooking

Frying

Fry – Deep frying – Hot salt frying – Hot sand frying – Pan frying – Pressure frying – Sautéing – Stir frying

Smoking

Smoking

Cooking and health[link]

Food safety[link]

Ddeokbokki is a Korean dish consisting of sautéed rice cakes with vegetables and pork.

A cook sautees onions and green peppers on a skillet

When heat is used in the preparation of food, it can kill or inactivate potentially harmful organisms, such as bacteria and viruses, as well as various parasites such as tapeworms and Toxoplasma gondii. Food poisoning and other illness from uncooked or poorly-prepared food may be caused by bacteria such as pathogenic strains of Escherichia coli, Salmonella typhimurium and Campylobacter, viruses such as noroviruses, and protozoa such as Entamoeba histolytica. Parasites may be introduced through salad, meat that is uncooked or done rare, and unboiled water.

The sterilizing effect of cooking will depend on temperature, cooking time, and technique used. However, some bacteria such as Clostridium botulinum or Bacillus cereus, can form spores that survive cooking, which then germinate and regrow after the food has cooled. It is therefore recommended that cooked food should not be reheated more than once to avoid repeated growths that allow the bacteria to proliferate to dangerous level.^[12]

Cooking prevents many foodborne illnesses that would otherwise occur if the food was eaten raw. Cooking also increases the digestibility of some foods such as grains. Many foods, when raw, are inedible, and some are poisonous. For example kidney beans are toxic when raw or improperly cooked, due to the presence of phytohaemagglutinin which can be inactivated after cooking for at least ten minutes at 100 °C.^[13] Slow cooker however may not reach the desired temperature and cases of poisoning from red beans cooked in slow cooker have been reported.

Preparation, handling, and storage of food are other considerations in food safety. The temperature range from 41°F to 135 °F (5 °C to 57 °C) is the "Danger zone" where bacteria is likely to proliferate, food therefore should not be stored in this temperature range. Washing of hands and surfaces, and avoidance of cross-contamination are good practices in food safety.^[14] Food prepared on plastic cutting boards may be less likely to harbor bacteria than wooden ones,^[15] other research however suggested otherwise.^[16] Washing and sanitizing cutting boards is highly recommended, especially after use with raw meat, poultry, or seafood. Hot water and soap followed by a rinse with an diluted antibacterial cleaner, or a trip through a dishwasher with a "sanitize" cycle, are effective methods for reducing the risk of illness due to contaminated cooking implements.^[16]

Effects on nutritional content of food[link]

A raw tomato sauce with olives, celery, spinach and walnuts on zucchini noodles.

A raw vegan lunch

Proponents of Raw foodism argue that cooking food increases the risk of some of the detrimental effects on food or health. They point out that the cooking of vegetables and fruit containing vitamin C both elutes the vitamin into the cooking water and degrades the vitamin through oxidation. Peeling vegetables can also substantially reduce the vitamin C content, especially in the case of potatoes where most vitamin C is in the skin.^[17] However, research using an artificial gut has shown that in the specific case of carotenoids a greater proportion is absorbed from cooked vegetables than from raw vegetables.^[11]

German research in 2003 showed significant benefits in reducing breast cancer risk when large amounts of raw vegetable matter are included in the diet. The authors attribute some of this effect to heat-labile phytonutrients.^[18] Sulforaphane, which may be found in vegetables such as broccoli, has been shown to be protective against prostate cancer, however, much of it is destroyed when the vegetable is boiled.^[19]

Cooking and carcinogens[link]

In a human epidemiological analysis by Richard Doll and Richard Peto in 1981, diet was estimated to cause perhaps around 35% of cancers.^[20] Some of these cancers may be caused by carcinogens in food generated during cooking process, although it is often difficult to identify the specific components in diet that serve to increase cancer risk. Many food, such as beef steak and broccoli, contain low concentrations of both carcinogens and anticarcinogens.^[21]

Several studies published since 1990 indicate that cooking meat at high temperature creates heterocyclic amines (HCAs), which are thought to increase cancer risk in humans. Researchers at the National Cancer Institute found that human subjects who ate beef rare or medium-rare had less than one third the risk of stomach cancer than those who ate beef medium-well or well-done.^[22] While eating meat raw may be the only way to avoid HCAs fully, the National Cancer Institute states that cooking meat below 212 °F (100 °C) creates "negligible amounts" of HCAs. Also, microwaving meat before cooking may reduce HCAs by 90%.^[22] Nitrosamines, present in processed and cooked foods, have also been noted as being carcinogenic, being linked to colon cancer.

Research has shown that grilling, barbecuing and smoking meat and fish increases levels of carcinogenic Polycyclic aromatic hydrocarbons (PAH). In Europe, grilled meat and smoked fish generally only contribute a small proportion of dietary PAH intake since they are a minor component of diet – most intake comes from cereals, oils and fats.^[23] However, in the US, grilled/barbecued meat is the second highest contributor of the mean daily intake of benzo[a]pyrene at 21% after ‘bread, cereal and grain’ at 29%.^[23]

Baking, grilling or broiling food, especially starchy foods, until a toasted crust is formed generates significant concentrations of acrylamide, a possible carcinogen.^[24]

Other health issues[link]

Cooking dairy products may reduce a protective effect against colon cancer. Researchers at the University of Toronto suggest that ingesting uncooked or unpasteurized dairy products (see also Raw milk) may reduce the risk of colorectal cancer.^[25] Mice and rats fed uncooked sucrose, casein, and beef tallow had one-third to one-fifth the incidence of microadenomas as the mice and rats fed the same ingredients cooked.^[26][27] This claim, however, is contentious. According to the Food and Drug Administration of the United States, health benefits claimed by raw milk advocates do not exist. "The small quantities of antibodies in milk are not absorbed in the human intestinal tract," says Barbara Ingham, PhD, associate professor and extension food scientist at the University of Wisconsin-Madison. "There is no scientific evidence that raw milk contains an anti-arthritis factor or that it enhances resistance to other diseases."^[28]

Heating sugars with proteins or fats can produce Advanced glycation end products ("glycotoxins").^[29] These have been linked to ageing and health conditions such as diabetes.

Deep fried food in restaurants may contain high level of trans fat which is known to increase level of low-density lipoprotein that may increase risk of heart diseases and other conditions. However, many fast food chains have now switched to trans-fat-free alternatives for deep-frying.^[30]

Science of cooking[link]

The application of scientific knowledge to cooking and gastronomy has become known as molecular gastronomy. This is a subdiscipline of food science. Important contributions have been made by scientists, chefs and authors such as Herve This (chemist), Nicholas Kurti (physicist), Peter Barham (physicist), Harold McGee (author), Shirley Corriher (biochemist, author), Heston Blumenthal (chef), Ferran Adria (chef), Robert Wolke (chemist, author) and Pierre Gagnaire (chef).

Chemical processes central to cooking include the Maillard reaction – a form of non-enzymatic browning involving an amino acid, a reducing sugar and heat.

Home-cooking vs. factory cooking[link]

Although cooking has traditionally been a process carried out informally in a home or around a communal fire, cooking is also often carried out outside of personal quarters, for example at restaurants, or schools. Bakeries were one of the earliest forms of cooking outside the home, and bakeries in the past often offered the cooking of pots of food provided by their customers as an additional service. In the present day, factory food preparation has become common, with many "ready-to-eat" foods being prepared and cooked in factories and home cooks using a mixture of scratch made, and factory made foods together to make a meal.

"Home-cooking" may be associated with comfort food, and some commercially produced foods are presented through advertising or packaging as having been "home-cooked", regardless of their actual origin.

See also[link]

Food portal

References[link]

External links[link]

Find more about Cooking on Wikipedia's sister projects:
	Definitions and translations from Wiktionary
	Images and media from Commons
	Learning resources from Wikiversity
	News stories from Wikinews
	Quotations from Wikiquote
	Source texts from Wikisource
	Textbooks from Wikibooks

• wikiHow on How to Cook
• Cooking at the Open Directory Project

Brandon McCartney (born August 17, 1989), known by his stage name Lil B or "BASEDGOD", is a rapper from Berkeley, California. He has recorded both solo and with The Pack. In addition, Lil B is noted for his extensive use of social media websites such as MySpace and Twitter to build an online following.^[3][4]

Music career[link]

Early career[link]

Lil B began rapping at age 16 with hip hop group The Pack. After two locally successful mixtapes, and at the peak of the Bay Area's hyphy movement, the group's song "Vans" became a surprise hit. The song was ranked as the fifth best of 2006 by Rolling Stone magazine. The strength of "Vans" led the group to release Skateboards 2 Scrapers, featuring a "Vans" remix with Bay Area rappers Too $hort and Mistah F.A.B.. In 2007, Lil B and The Pack released its first album, Based Boys.

Solo success (2010–present)[link]

Aside from his involvement with The Pack, Lil B garnered popularity through the use of social media Web sites. He created over 155 MySpace pages in order to upload all of his music. He recorded over 1,500 tracks as of July 2010, including hits "Wonton Soup," "Pretty Bitch," and "I'm God."^[5]

Lil B signed with Amalgam Digital in 2010 for a multiple album deal.^[6][7] Slate columnist Jonah Weiner labeled him as one of a growing number of weird-o emcees, calling him a brilliantly warped, post-Lil-Wayne deconstructionist from the Bay Area.^[8]

Lil B released his first studio album, Angels Exodus, on January 18, 2011, through Amalgam Digital. The album serves as a prelude to his forthcoming album titled Glass Face. The album features based tracks such as "All My Life (Remix)" and "Exhibit 6".

Controversy[link]

When Lil B released his fifth album, titled I'm Gay, he received several death threats. Although he is heterosexual, he says the title is a message of support to the LGBT community. Referring to the original definition of gay, he says he is gay because he is happy.^[9]

Style[link]

Musical critic Willy Staley described Lil B's work as "variegated", because it ranges from critical parodies of the hip-hop genre to "half new age, half spoken word".He further notes that Lil B draws from a large variety of genres, especially those not commonly used by other rappers. In an interview with Staley, Lil B agrees with this analysis, saying, "I can do 'Swag OD' but then my favorite musical artist right now could be Antony and the Johnsons. That's the difference between me and these other rappers, and other musical artists in general."^[4]

Discography[link]

Albums

• 2009: 6 Kiss^[3]
• 2009: I'm Thraxx^[3]
• 2010: Rain in England^[10]
• 2011: Angels Exodus^[10]
• 2011: I'm Gay (I'm Happy)^[11][12] (R&B/Hip-Hop Albums #56, Heatseekers Albums #20)^[13]

Official Mixtapes

• 2010: "Base World Pt. 1" ^[14]
• 2010: "Rose Exodus"
• 2010: "Dior Paint"
• 2010: "Everything Based"
• 2010: "MF Based"
• 2010: "Blue Flame"
• 2010: "Red Flame"
• 2010: "Red Flame: Evil Edition"
• 2010: "MM..Christmas"
• 2011: "Paint"
• 2011: "Red Flame Extended: Devil Music"
• 2011: "The Myspace Collection"
• 2011: "Illusions Of Grandeur" ^[14]
• 2011: "Bitch Mob: Respect Da Bitch Vol.1"
• 2011: "I Forgive You" ^[14]
• 2011: "Black Flame: Water Front H20" ^[14]
• 2011: "The Silent President" ^[14]
• 2011: "BasedGod Velli" ^[14]
• 2011: "Blue Eyes"
• 2011: "GoldHouse"
• 2012: "White Flame" ^[14]
• 2012: "God's Father"
• 2012: "#1Bitch"
• 2012: "#The Basedprint 2"
• 2012: "Trapped In Basedworld"

Albums with The Pack

• 2007: Based Boys
• 2010: Wolfpack Party

References[link]

External links[link]

• Official website

Natalie Tran
Tran at the 2010 Entertainment Gathering (EG) convention in Monterey, California
Born	Natalie Tyler Tran (1986-07-24) 24 July 1986 (age 25)[1] Sydney, Australia
Nationality	Australian
Years active	2006-present
Known for	Sketch comedy, vlogging
Internet information
Web alias(es)	communitychannel
Web hosting service(s)	YouTube, Myspace, Facebook, Twitter
Website
natalietran.me

Natalie Tyler Tran (born 24 July 1986) is a video blogger on YouTube from Sydney, Australia, using the nickname communitychannel.^[2] Tran's videos of humorous monologues and skits acted out by herself have made her the most subscribed Australian YouTuber.^[3]

Biography[link]

Tran's mother and father, both refugees who left Vietnam to go to Australia in 1981, were originally a lawyer and literature professor respectively, but became a postal worker and a public school teacher in Australia. Tran grew up in Sydney and, after high school, she studied teaching for two years before switching to a digital media program at the University of New South Wales.^[4][5]

Popularity[link]

As of January 2012^[update], Tran has 287 videos available on her YouTube channel and is the most-subscribed user of all time in Australia,^[3] the 26th most subscribed of all time on YouTube,^[6] and the 7th-most subscribed director worldwide.^[7] She also manages the 58th most viewed channel on YouTube of all time.^[8] Tran was the first runner up in Michael Buckley's Miss YouTube contest.^[9] She created her first video on 12 September 2006.^[10]

Tran has more than 1 million subscribers and more than 406 million views.^[11] This popularity has led to media coverage and appearances in The Sydney Morning Herald,^[5] Western Australia Today,^[12] B&T Magazine,^[13] Venus Zine.^[14] Der Spiegel,^[15] Báo Viêt Luận Online,^[16] Việt Tribune,^[17] VnExpress,^[18] Triple J,^[19] and the Hot30 Countdown.^[20] Her defence of Vegemite^[21] in response to a YouTube video by Ben Going^[22] was featured on the Australian television programme A Current Affair on February 2007, as part of the Vegemite wars segment. Tran's most viewed video^[23] had over 34 million views in April 2012^[24] and the number of views has grown significantly since then.

Tran has been recognised for her creative work and popularity on the Internet in various ways. She was one of the Australian YouTube celebrities invited to talk about the site at the launch of YouTube Australia in 2007.^[25] She is presently enlisted by The Sydney Morning Herald as a contributor and Real World Correspondent to their technology vlog Digital Life,^[26] complementing main presenter and journalist Séamus Byrne. Although her original skits are specifically written and created for Digital Life, they are produced almost entirely in the same manner and style as her YouTube material. Tran was a presenter at "Creative Sydney" in May 2009 at the Museum of Contemporary Art.^[27][28] Tran was nominated for "Best YouTube Channel or Personality" and "Funniest YouTube Channel" by Mashable in their 2009 Open Web Awards.^[29] Tran was one of the presenters at the 2010 Entertainment Gathering (EG) convention in Monterey, California.^[30] In 2010, Tran was a presenter at ideaCity in Toronto, Canada.^[31][32] In 2010, the analytics firm TubeMogul placed Tran at #10 on their list of top ten earners from YouTube advertising. According to TubeMogul, Tran earned $101,000 and had 138,871,829 views.^[2] Based on data released by YouTube, Tran's YouTube channel had more views in one week in March 2011 than many of the most popular television shows on Australian television.^[33] In November 2010, Tran embarked on a global odyssey sponsored by Lonely Planet.^[34] Tran is also a Sydney correspondent for The Project's Metro Whip Around segment. In 2011, she appeared as a guest on an episode of the third series of Talkin' 'Bout Your Generation.

Videos[link]

Tran's videos typically involve her making monologues in front of a camera, interrupted by skits acted out by herself. Common themes include observational and self-deprecating humour, as well as stream-of-consciousness commentary on social dilemmas, such as how much money to spend on gifts for friends^[35] and appropriate telephone etiquette.^[36] Examples of themes for skits include mocking the strange and cliched practices of advertisers^[36] and a practical joke by an ultrasound technician.^[37] Occasionally, Tran will also make parodies of other popular YouTube videos, such as her parody of "How to Fake a Six-pack", incidentally her most-viewed video.^[38] More serious topics have included Tran's responses to the February 2009 Victorian bushfires.^[39]

Tran usually ends her videos with a segment referred to as "Porno Music/Comment Time", where she posts and responds to comments on her previous videos, over a melody stereotypically used in pornographic films.

In early 2009,Tran released a video under the title "There's no time!!! Last words" in which she promised to make a tutorial on how to make Lamingtons, an Australian treat. Since then there has been no video, disappointing many fans, though they often show it through humorous comments on her videos.

In addition to her regular videos, Tran also made travel videos for Lonely Planet. These videos are based on her experiences at travel destinations around the world and were made in Tran's characteristic humorous style.^[34] She also helped launch a travel website for the Australian Department of Foreign Affairs and Trade.^[40]

In a July 2011 interview with Forbes, Tran stated that, while uncertain about her future, she has contemplated the possibility of no longer making videos and pursuing writing instead.^[41]

References[link]

External links[link]

• Communitychannel at YouTube.com
• Natalie Tran at Myspace.com
• Natalie Tran at Twitter.com
• Natalie's Lonely Planet blog
• Natalie Tran at IMDb.com