"Market share is the percentage of a market (defined in terms of either units or revenue) accounted for by a specific entity." In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.^[1]

"Marketers need to be able to translate sales targets into market share because this will demonstrate whether forecasts are to be attained by growing with the market or by capturing share from competitors. The latter will almost always be more difficult to achieve. Market share is closely monitored for signs of change in the competitive landscape, and it frequently drives strategic or tactical action." ^[1]

Increasing market share is one of the most important objectives of business. The main advantage of using market share as a measure of business performance is that it is less dependent upon macroenvironmental variables such as the state of the economy or changes in tax policy. However, increasing market share may be dangerous for makers of fungible hazardous products, particularly products sold into the United States market, where they may be subject to market share liability.

Purpose[link]

Market share is a key indicator of market competitiveness—that is, how well a firm is doing against its competitors. "This metric, supplemented by changes in sales revenue, helps managers evaluate both primary and selective demand in their market. That is, it enables them to judge not only total market growth or decline but also trends in customers’ selections among competitors. Generally, sales growth resulting from primary demand (total market growth) is less costly and more profitable than that achieved by capturing share from competitors. Conversely, losses in market share can signal serious long-term problems that require strategic adjustments. Firms with market shares below a certain level may not be viable. Similarly, within a firm’s product line, market share trends for individual products are considered early indicators of future opportunities or problems." ^[1]

Research has also shown that market share is a desired asset among competing firms.^[2] Experts, however, discourage making market share an objective and criterion upon which to base economic policies. ^[3] The aforementioned usage of market share as a basis for gauging the performance of competing firms has fostered a system in which firms make decisions with regard to their operation with careful consideration of the impact of each decision on the market share of their competitors.

It is generally necessary to commission market research (generally desk/secondary research) to determine. Sometimes, though, one can use primary research to estimate the total market size and a company's market share.

Construction[link]

"Market share: The percentage of a market accounted for by a specific entity." ^[1]

"Unit market share: The units sold by a particular company as a percentage of total market sales, measured in the same units." ^[1]

Unit market share (%) = 100 * Unit sales (#) / Total Market Unit Sales (#)

"This formula, of course, can be rearranged to derive either unit sales or total market unit sales from the other two variables, as illustrated in the following:" ^[1]

Unit sales (#) = Unit market share (%) * Total Market Unit Sales (#) / 100

Total Market Unit Sales (#) = 100 * Unit sales (#) / Unit market share (%)

"Revenue market share: Revenue market share differs from unit market share in that it reflects the prices at which goods are sold. In fact, a relatively simple way to calculate relative price is to divide revenue market share by unit market share." ^[1]

Revenue market share (%) = 100 * Sales Revenue ($) / Total Market Sales Revenue($)

"As with the unit market share, this equation for revenue market share can be rearranged to calculate either sales revenue or total market sales revenue from the other two variables."^[1]

Methodologies[link]

"Although market share is likely the single most important marketing metric, there is no generally acknowledged best method for calculating it. This is unfortunate, as different methods may yield not only different computations of market share at a given moment, but also widely divergent trends over time. The reasons for these disparities include variations in the lenses through which share is viewed (units versus dollars), where in the channel the measurements are taken (shipments from manufacturers versus consumer purchases), market definition (scope of the competitive universe), and measurement error." ^[1]

See also[link]

• Usage share
• Market value
• Market power
• Market share analysis

References[link]

As of April 10, 2012, this article is derived in whole or in part from Marketing Metrics: The Definitive Guide to Measuring Marketing Performance by Farris, Bendle, Pfeifer and Reibstein. The copyright holder has licensed the content utilized under CC-By-SA and GFDL. All relevant terms must be followed.

Zakir Naik
Born	Zakir Abdul Karim Naik (1965-10-18) 18 October 1965 (age 46) Mumbai, Maharashtra, India
Education	Bachelor of Medicine and Surgery
Alma mater	Kishinchand Chellaram College Topiwala National Medical College and Nair Hospital University of Mumbai
Occupation	President of Islamic Research Foundation, public speaker
Years active	1991–present
Known for	Dawah
Influenced by	Ahmed Deedat
Board member of	Islamic Research Foundation
Religion	Islam
Spouse	Farhat Naik
Website
IRF.net PeaceTV.tv

Zakir Abdul Karim Naik (Urdu: ذاکر عبدالکریم نائیک; born 18 October 1965) is an Indian public speaker on the subject of Islam and comparative religion. He is the founder and president of the Islamic Research Foundation (IRF),^[1] a non-profit organisation that owns the Peace TV channel based in Dubai, UAE. He is sometimes referred to as a televangelist.^[2][3] Before becoming a public speaker, he trained as a doctor.^[3] He has written two booklets on Islam and comparative religion. He is regarded as an exponent of the Salafi ideology; ^[4] he places a strong emphasis on individual scholarship and the rejection of "blind Taqlid", which has led him to repudiate the relevance of sectarian or Madh'hab designations, all the while reaffirming their importance. ^[5][6]

Biography[link]

Zakir Abdul Karim Naik was born on 18 October 1965 in Mumbai, India. He attended St. Peter's High School in Mumbai. Later he enrolled at Kishinchand Chellaram College, before studying medicine at Topiwala National Medical College and Nair Hospital and later the University of Mumbai, where he obtained a Bachelor of Medicine and Surgery (MBBS).^[1] His wife, Farhat Naik, works for the women's section of the IRF.^[7]

In 1991 he started working in the field of Dawah, and founded the IRF.^[8] Naik says he was inspired by Ahmed Deedat, an Islamic preacher, having met him in 1987.^[9] (Naik is sometimes referred to as "Deedat plus", a label given to him by Deedat himself.)^[9][10] Naik says that his goal is to "concentrate on the educated Muslim youth who have become apologetic about their own religion and have started to feel the religion is outdated."^[11] He considers it a duty of every Muslim to remove perceived misconceptions about Islam and to counter what he views as the Western media's anti-Islamic bias in the aftermath of the September 11, 2001 attacks (also known as 9/11) in the United States.^[12] Some of his articles are published in magazines such as Islamic Voice.^[13]

Anthropologist Thomas Blom Hansen has written that Naik's style of memorising the Quran and Hadith literature in various languages, and his related missionary activity, has made him extremely popular in Muslim and non-Muslim circles.^[11] Many of his debates are recorded and widely distributed in video and DVD media and online. His talks are usually recorded in English and broadcast on weekends on several cable networks in Mumbai's Muslim neighbourhoods, and on the Peace TV channel, which he co-produces.^[14][15] Topics he speaks on include: "Islam and Modern Science", "Islam and Christianity", and "Islam and secularism".

Naik is the founder of the Islamic International School in Mumbai.^[16]

Lectures and debates[link]

Naik has held many debates and lectures around the world. One of Naik's most-cited debates was with William Campbell in Chicago in April 2000 on the topic of "The Qur'an and the Bible: In the Light of Science".^[17]

Naik has said that "despite the strident anti-Islam campaign, 34,000 Americans have embraced Islam from September 2001 to July 2002." He says Islam is a religion of reason and logic, and that the Quran contains 1000 verses relating to science, which he says explains the number of Western converts.^[18] A popular theme of Naik's is to try to demonstrate how scientific theories were prophesised by the Quran. For example, he says certain verses of the Quran accurately describe embryological development.^[19]

On 21 January 2006 Naik held an inter-religious debate with Sri Sri Ravi Shankar in Bangalore about the concept of God in Islam and Hinduism.^[20]

In February 2011 Naik addressed the Oxford Union via video link from India.^[21]

Peace conference[link]

Every year since November 2007 Naik has led a 10-day Peace Conference at Somaiya Ground, Sion, Mumbai. Lectures on Islam have been presented by Naik and twenty other Islamic scholars.^[22]

During one of the lectures at the 2007 Peace Conference, Naik provoked anger between members of the Shia and Sunni communities, when he said the words "Radiallah ta'la anho" ("May Allah be pleased with him") after mentioning the name of Caliph Yazid I—a figure hated by many Muslims, but particularly by Shias—and said the battle of Karbala was political.^[23] Others, however, believed the comment was blown out of proportion.^[24]

Naik's views[link]

Biological evolution[link]

Naik has said that the theory of evolution is "only a hypothesis, and an unproven conjecture at best".^[25] According to Naik, most scientists "support the theory, because it went against the Bible – not because it was true."^[26]

Religions apart from Islam[link]

Naik says that Islam is the only correct religion (the equivalent of a maths teacher demonstrating that 2+2=4) while other religions are mistaken (the equivalent of saying that 2+2=3 or 2+2=6). He adds that other religions should not be allowed to propagate, and he supports banning the construction of non-Muslim houses of worship in Muslim lands.^[27]

Apostasy[link]

Naik has said that any Muslim is free to convert from Islam if the person so chooses, but added that if a Muslim converts and then speaks against Islam or propagates this other religion, it should be considered treason (as in treason to a country). Naik stated that under Islamic law this is punishable by death.^[28][29]

Terrorism[link]

Naik's views and statements on terrorism have at times been criticised in the media. In a YouTube video, speaking of Osama bin Laden, Naik said that he would not criticise bin Laden because he had not met him and did not know him personally. He added that, "If bin Laden is fighting enemies of Islam, I am for him," and that "If he is terrorizing the terrorist, if he is terrorizing America – the terrorist, biggest terrorist – I am with him. Every Muslim should be a terrorist. The thing is that if he is terrorizing the terrorist, he is following Islam. Whether he is or not, I don’t know, but you as Muslims know that, without checking up, laying allegations is also wrong."^[30][31] When Time hinted that this remark could have inspired Najibullah Zazi's terrorist activities, Naik insisted: "I have always condemned terrorism, because according to the glorious Koran, if you kill one innocent person, then you have killed the whole of humanity".^[30]

In 2010, Naik said that he had been quoted out of context regarding the remarks on terrorism. "As far as terrorist is concerned," he said, "I tell the Muslims that every Muslim should be a terrorist. ... What is the meaning of the word terrorist? Terrorist by definition means a person who terrorises. So in this context every Muslim should be a terrorist to each and every anti-social element. I’m aware that terrorist is more commonly used for a person who terrorises innocent human beings. So in this context no Muslim should ever terrorise a single innocent human being."^[32]

In a lecture delivered on 31 July 2008 on Peace TV, Naik commented on the attacks of 11 September: "it is a blatant, open secret that this attack on the Twin Towers was done by George Bush himself".^[33]

Other countries[link]

Visit to Australia and Wales[link]

In 2004 Naik, at the invitation of the Islamic Information and Services Network of Australasia, made an appearance at Melbourne University, where he argued that only Islam gave women true equality.^[34] He said the more "revealing Western dress" makes women more susceptible to rape.^[35] Sushi Das of The Agecommented that "Naik extolled the moral and spiritual superiority of Islam and lampooned other faiths and the West in general", further criticising that Naik's words "fostered a spirit of separateness and reinforced prejudice".^[36]

In August 2006 Naik's visit and conference in Cardiff caused controversy when Welsh MP David Davies called for his appearance to be cancelled. He said Naik was a "hate-monger", and that his views did not deserve a public platform; Muslims from Cardiff, however, defended Naik's right to speak in the city. Saleem Kidwai, Secretary General of the Muslim Council of Wales, disagreed with Davies, stating that "people who know about him [Naik] know that he is one of the most uncontroversial persons you could find. He talks about the similarities between religions, and how should we work on the common ground between them", whilst also inviting Davies to discuss further with Naik personally in the conference. The conference went ahead, after the Cardiff council stated it was satisfied that he would not be preaching extremist views.^[37]

2010 exclusion from the UK and Canada[link]

Naik was denied entry into the United Kingdom and Canada in June 2010.^[38][39] He was banned from entering the UK by Home Secretary Theresa May after arranging to give talks in London and Sheffield. May said of the exclusion order, "Numerous comments made by Dr Naik are evidence to me of his unacceptable behaviour".^[38] Naik argued that the Home Secretary was making a political decision and not a legal one, and his lawyer said the decision was "barbaric and inhuman". He also claimed that his comments were taken out of context.^[40] Film producer Mahesh Bhatt supported Naik, saying the ban constituted an attack on freedom of speech.^[41] It was reported that Naik would attempt to challenge the ruling in the High Court.^[42] His application for judicial review was dismissed on 5 November 2010.^[8] Naik was forbidden from entering Canada after Tarek Fatah, founder of Muslim Canadian Congress, warned MPs of Naik's views.^[39]

Reception[link]

Naik was ranked 89 on The Indian Express's list of the "100 Most Powerful Indians in 2010".^[43] He was ranked 82 in the 2009 edition.^[44] According to Praveen Swami, Naik is "perhaps the most influential Salafi ideologue in India".^[45] Sanjiv Buttoo says he is acknowledged as an authority on Islam, but is known for making negative remarks about other religions.^[38] Sadanand Dhume writes that Naik has a "carefully crafted image of moderation", because of his gentle demeanor, his wearing of a suit and tie, and his quoting of scriptures of other religions.^[46] He is also mentioned in the book "The 500 most influential muslims – 2011" under honourable mentions.^{[citation needed]}

Criticism[link]

Khushwant Singh, a prominent Indian journalist, politician, and author, says he "disagree[s] with almost everything [Naik] has to say about misconceptions about Islam". Singh argues that Naik's pronouncements are "juvenile", and said "they seldom rise above the level of undergraduate college debates, where contestants vie with each other to score brownie points".^[47] Singh also says Naik's audiences "listen to him with rapt attention and often explode in enthusiastic applause when he rubbishes other religious texts".^[48]

Yoginder Sikand wrote in 2011 that influential sections of the Deobandi community in India were beginning to hold a negative view of Naik. They said he was not abiding by ijma (Islamic consensus) and qiyas (analogical deduction of the Quran and Hadith), and therefore, in Sikand's view, was undermining their authority.^[49]

Khaled Ahmed criticised Naik for "indirectly support[ing]" Al-Qaeda by referring to Osama bin Laden as a "soldier of Islam".^[50] In 2008 an Islamic scholar in Lucknow, shahar qazi Mufti Abul Irfan Mian Firangi Mahali, issued a fatwa against Naik, saying that he supported Osama bin Laden, and that his teachings were un-Islamic.^[51]

Torkel Brekke, a professor of religious history in Norway, calls Naik a "very controversial figure" because of his rhetorical attack on other religions and other varieties of Islam.^[52] He writes that Naik is "strongly disliked" by many members of the Indian ulema for ignoring their authority and stating that anybody can interpret the Quran.^[52] Conservative Deobandi mullahs have accused Naik of "destroying Islam" by driving Muslims away from the correct religious authorities.^[52]

Praveen Swami considers Naik to be a part of the ideological infrastructure created to feed "Tempered Jihad", which he defines as Jihad calibrated to advance Islamist political objectives.^[45] He alleges that Naik's IRF has proved to be a "magnet" for figures linked to the Lashkar-e-Taiba, his message has mesmerised violent Islamists, and his works "help make sense of the motivations of Indian recruits to the jihad."^[45]

References[link]

External links[link]

	Mumbai portal
	Biography portal
	Islam portal

• Islamic Research Foundation
• Zakir Naik's All Video Debates and Lectures
• Collection of Books by Zakir Naik in PDF

Ross Shafer (born December 10, 1954; McMinnville, Oregon) is a comedian and television host turned motivational and customer service speaker/trainer, based in Carlsbad, California. Although he now splits time in Nashville, Tennessee, where his wife Leah has an aspiring singing career.

Biography[link]

Shafer graduated from Federal Way High School in Federal Way, Washington in 1971. As a high school All Conference football player, he received a scholarship to play linebacker for the University of Puget Sound in Tacoma, Washington, where he earned a Business Marketing degree in 1975.

Shafer began his career as a small town pet store manager-turned-stand-up comic in Seattle, Washington, after winning the Showtime cable network's 1983 Showtime Comedy Laugh-Off. The following year he became the host and a writer-performer of the comedy series he created called Almost Live! on NBC affiliate KING-TV, Channel 5. After four 1/2 years and nearly 40 Emmy Awards later,^{[citation needed]} Shafer left to host the Fox Network's The Late Show. Shafer's first national TV show was the USA Network's Love Me, Love Me Not, taped in Vancouver, British Columbia. The show, which ran for 130 episodes, was based on an earlier Italian show called M'ama Non M'ama.

In 1985, Shafer spearheaded an effort to have "Louie, Louie" replace "Washington, My Home" by Helen Davis as Washington's official state song.^[1] Picking up on this initially prankish effort, Whatcom County Councilman Craig Cole introduced Resolution No. 85-12 in the state legislature, citing the need for a "contemporary theme song that can be used to engender a sense of pride and community, and in the enhancement of tourism and economic development". His resolution also called for the creation of a new "Louie Louie County". While the House did not pass it, the Senate's Resolution 1985-37 declared April 12, 1985, "Louie Louie Day". A crowd of 4,000, estimated by press reports, convened on the state capitol that day for speeches, singalongs, and performances by the Wailers, the Kingsmen, and Paul Revere and the Raiders. Three days later, a Seattle event commemorated the occasion with the premiere performance of a new, Washington-centric version of the song written by composer Richard Berry.^[2][3]

In 1988, Shafer succeeded Joan Rivers as host of the Fox Network talk show The Late Show. The stint lasted one year, after which Shafer co-hosted the ABC network magazine show Days End with rotating hosts Spencer Christian, Matt Lauer, and Hannah Storm. From 1990 to 1991, Shafer hosted a revival of Match Game on ABC. (Later he received $97.81 for 5 years of residuals when GSN put it in reruns.)

Between 1994 and 2006, Shafer wrote and produced a series of 14 human resource training films, distributed worldwide in nine languages. He also wrote and produced the comedy album Inside the First Family, about the travails^{[clarification needed]} and rumors surrounding the Clinton Administration.

As a seminar leader and motivator, he coined the phrase "customer empathy",^{[dubious – discuss]} created the Customer Empathy Institute at California State University, Monterey Bay and speaks at 100+ corporate events each year, and has written books including Nobody Moved Your Cheese: How to Ignore the Experts and Trust Your Gut, The Customer Shouts Back!, and Customer Empathy. Separately, he wrote the comedy cookbook-for-men, Cook Like A Stud.

Personal[link]

Shafer is married to country singer Leah Shafer, with whom he has a daughter, Lauren Rae. He has two sons, Adam and Ryan, with his first wife.

Footnotes[link]

References[link]

• Federal Way Public Schools Graduates of Note: Ross Shafer
• University of Pugent Sound alumni magazine Arches Unbound: "Laughter is Golden" (profile)
• Leah Shafer's Web site
• Ross Shafer radio interview Are You Relevant with Doug Miles WSLR