Avid Technology, Inc. (NASDAQ: AVID) is an American company specializing in video and audio production technology; specifically, digital non-linear editing (NLE) systems, management and distribution services. It was created in 1987 and became a publicly traded company in 1993. Avid is headquartered in Burlington, Massachusetts.

Avid products are now used in the television and video industry to create television shows, feature films, and commercials. Media Composer, a professional software-based non-linear editing system is Avid's flagship product.

Non-Linear Editing is a technique used in digital systems where a digital source (such as digitized film, video or audio) is used to create an edited version, not by rearranging the source file, but by creating a detailed list of edit points (ins, outs, fades, etc.). The editing software reads the edit list and creates a new version (the edit) by applying the list parameters to the playback of the source. This type of non-destructive editing is one of the advantages digital editing has over cutting film or magnetic tape. Films are generally edited by making a digital transfer from and using this process during editing. An edit decision list (EDL) is then output from the editing software, which is used to produce cuts and dissolves in the actual film using automated equipment.