Super Bowl XLVIII, 2014 Commericals Sneak Preview!! Super Bowl XLVIII is a American football game between the American Football Conference (AFC) champion Denver Broncos and National Football Conference (NFC) champion Seattle Seahawks to decide the National Football League (NFL) champion for the 2013 season. It is scheduled to be held on February 2, 2014, at MetLife Stadium at the Meadowlands Sports Complex in East Rutherford, New Jersey, with kickoff scheduled for 6:25pm EST (UTC-05:00). This will be the first Super Bowl to be played outdoors in a cold weather environment,the first to be played outdoors on artificial turf (in this case FieldTurf) since Super Bowl X at the Miami Orange Bowl, and the first in which two U.S. states (New York and New Jersey) will share hosting duties. It is also the first time since Super Bowl XLIV, and just the second time in the past twenty seasons that the number 1 seeds from each conference will meet to decide the championship. The game will feature the league's top offense (Denver) vs. the top defense (Seattle), and will also feature two former division rivals (Seattle played for the AFC West from 1977 to 2001). Both of these types of match-ups have not occurred since Super Bowl XXXVII. The Super Bowl has frequently been the most watched American television broadcast yearly. Super Bowl XLV, played in 2011, became the most-watched American television program in history with an average audience of 111 million viewers (beating only Super Bowl XLIV, which itself had taken over the #1 spot held for twenty-eight years by the final episode of M*A*S*H).[1] The Super Bowl is also among the most watched sporting events in the world, mostly due to its North American audiences, and is second to the UEFA Champions League final as the most watched annual sporting event worldwide.[2] As a result of being one of the few annual events to achieve such wide viewership, many high-profile television commercials are broadcast during the game, often coming from major brands (such as Budweiser, who annually airs spots during the Super Bowl; with notable campaigns such as the Bud Bowl and the Clydesdales), and smaller or lesser-known brands seeking the exposure that can be obtained through Super Bowl advertising. However, this amount of prominence has also carried a high price: at Super Bowl XLVII in 2013, the average cost of a 30-second advertisement was around $4 million.[3] Super Bowl advertisements have also become a cultural phenomenon of their own; many viewers only watch the game to see the commercials, while national surveys (such as the USA Today Super Bowl Ad Meter) judge which advertisement carried the best viewer response. 2014 Super Bowl commercials This year, as always, watch for the return of the popular Clydesdale horses to make an appearance as Bud debuts its major 2014 spots for Super Bowl audiences. Also check out the return of Doritos with more funny, user-generated (and cheap to produce!) commercials in their "Crash the Super Bowl" contest, promising a $1 million as the grand prize. New this year? The contest has been opened up to anyone around the world in the 46 countries where Doritos is sold, stiffening the competition while hopefully resulting in one of the most creative Dorito ads ever. Fans can also look forward to the return of Go Daddy girl Danica Patrick in at least one 30-second spot (sporting a full muscle suit) running along other beefy body builders. More famously this year, Go Daddy is also touting just how easy it is starting your own business online with another 30-second spot featuring a woman quitting her job in front of millions of Super Bowl fans. The stunt is sure to create lots of buzz as the teaser beckons with an introduction by actor John Turturr Due to the critical mass of viewers who view the game yearly (covering numerous demographics and age groups), airing a commercial during the Super Bowl can prove to be valuable for advertisers seeking an audience for their products and services. As such, the network who broadcasts the Super Bowl can also charge a premium on the advertising during the game, to the point where marketers have raised concerns that Super Bowl advertising has become so expensive that the sales the advertising produces do not pay for the cost of buying ad time: some major Super Bowl advertisers, such as General Motors and Dr. Pepper, have dropped Super Bowl advertising entirely due to its increasing cost.[3] Super Bowl XLVI, broadcast on NBC, set a record for the price of a Super Bowl advertisement, selling 58 spots (including those longer than 30 seconds) during the game, generating $75 million USD for the network; the most expensive advertisement sold for $5.84 million.[4] Super Bowl XLVII and Super Bowl XLVIII both set the average cost of a 30 second commercial at $4 million.[3][5] Internationally Super Bowl commercials are generally limited to the American broadcast

• published: 02 Feb 2014
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