NBA 2K10 is a basketball video game based on the National Basketball Association developed by Visual Concepts and published by 2K Sports. It was released on October 6, 2009 on Xbox 360, PlayStation 2, PlayStation 3 and PSP and on October 12, 2009 on PC. It was released on Wii on November 9, 2009 in North America. It was released in Europe on November 27.Kobe Bryant is the cover athlete of the game. The game is the first PSP and Wii release of the NBA 2K series, and the first on a Nintendo system since NBA 2K2 for the GameCube. The Wii version, while containing version-specific controls and nuances, is a general port of the Xbox 360 and PS3 versions - including all the modes (online and offline) of the current-gen iterations. The PSP release is essentially a port of the PS2 version, though lacking online play.

On June 1, 2009, 2K Sports announced NBA 2K10: Anniversary Edition to celebrate 10 years of the NBA 2K franchise, and the milestone of having sold two million units of NBA 2K9 worldwide. NBA 2K10: Anniversary Edition will come packaged in a specially designed 2K Sports locker configured for game storage, and include a Kobe Bryant figurine and poster, along with a commemorative video looking back on 10 years of the NBA 2K franchise and its past cover athletes. Gamers with Xbox Live and PlayStation Network membership will also gain exclusive access to an online lobby - the Gold Room - where celebrities and other VIP members will go to play. The Anniversary Edition is limited to 30,000 copies. Each Anniversary Edition locker is individually numbered.

Kobe Bean Bryant (born August 23, 1978) is an American professional basketball player who plays shooting guard for the Los Angeles Lakers of the National Basketball Association (NBA). Bryant enjoyed a successful high school basketball career at Lower Merion High School, where he was recognized as the top high school basketball player in the country. He decided to declare his eligibility for the NBA Draft upon graduation, and was selected with the 13th overall pick in the 1996 NBA Draft by the Charlotte Hornets, then traded to the Los Angeles Lakers. As a rookie, Bryant earned himself a reputation as a high-flyer and a fan favorite by winning the 1997 Slam Dunk Contest.

Bryant and Shaquille O'Neal led the Lakers to three consecutive NBA championships from 2000 to 2002. A heated feud between the duo and a loss in the 2004 NBA Finals was followed by O'Neal's trade from the Lakers after the 2003–04 season. Following O'Neal's departure Bryant became the cornerstone of the Los Angeles Lakers franchise. He led the NBA in scoring during the 2005–06 and 2006–07 seasons, setting numerous scoring records in the process. In 2006, Bryant scored a career-high 81 points against the Toronto Raptors, the second most points scored in a single game in NBA history, second only to Wilt Chamberlain's 100-point game in 1962. He was awarded the regular season's Most Valuable Player Award (MVP) in 2008. After losing in the 2008 NBA Finals, Bryant led the Lakers to two consecutive championships in 2009 and 2010, earning the NBA Finals MVP Award on both occasions.

Michael Jeffrey Jordan (born February 17, 1963) is a retired American professional basketball player, active entrepreneur, and majority owner of the Charlotte Bobcats. His biography on the National Basketball Association (NBA) website states, "By acclamation, Michael Jordan is the greatest basketball player of all time." Jordan was one of the most effectively marketed athletes of his generation and was considered instrumental in popularizing the NBA around the world in the 1980s and 1990s.

After a three-season career at the University of North Carolina at Chapel Hill, where he was a member of the Tar Heels' national championship team in 1982, Jordan joined the NBA's Chicago Bulls in 1984. He quickly emerged as a league star, entertaining crowds with his prolific scoring. His leaping ability, illustrated by performing slam dunks from the free throw line in slam dunk contests, earned him the nicknames "Air Jordan" and "His Airness". He also gained a reputation for being one of the best defensive players in basketball. In 1991, he won his first NBA championship with the Bulls, and followed that achievement with titles in 1992 and 1993, securing a "three-peat". Although Jordan abruptly retired from basketball at the beginning of the 1993–94 NBA season to pursue a career in baseball, he rejoined the Bulls in 1995 and led them to three additional championships (1996, 1997, and 1998) as well as an NBA-record 72 regular-season wins in the 1995–96 NBA season. Jordan retired for a second time in 1999, but returned for two more NBA seasons from 2001 to 2003 as a member of the Washington Wizards.

Tramar Dillard (born December 16, 1979) better known by his stage name Flo Rida (pronounced  /floʊ ˈraɪdə/), is an American rapper. He released his debut album, Mail on Sunday, in March 2008. His debut single "Low", featuring T-Pain, was a No. 1 hit for ten weeks in United States in early 2008. Two other singles resulted from Mail on Sunday: "Elevator" and "In the Ayer". In 2009, his second album R.O.O.T.S. was released; its most successful single "Right Round" was at the top of the Hot 100 for six weeks. Since then, he has released his third studio album titled Only One Flo (Part 1), which will see a sequel titled Wild Ones.