Gavin Friday of Dublin post-punk band The Virgin Prunes gave the group contacts that secured them a show in the Netherlands. Based on getting that one gig, the band moved to Holland and ended up staying for three months. Due to a lack of opportunities and a lack of correct documentation, the band then moved to Berlin, where they recorded the mini-LP This Is Your Bloody Valentine. The record failed to have the expected impact, and, after four months, the band left Berlin, returning to Holland briefly before settling in London around the middle of 1985. Conway was the main songwriter in the early line-up, with Shields describing the process: "for each song he'd write about 3 pages of lyrics and usually me and Colm would pick out the bits we liked and David would sing that".
At this point the band were rehearsing at Salem Studios, which was connected to the record label Fever Records. Impressed by what they heard, Fever agreed to release an EP. On the strength of this, Googe left her job, and the EP, titled Geek! was released in December 1985. The band soon began to play on the London gig circuit, but the record failed to make as much of an impact as the band had hoped. With the band's slow progress, Shields contemplated moving back to New York, where some of his family were living.
However, Joe Foster, an associate of Creation Records, had decided to set up his own label, Kaleidoscope Records, and persuaded the group to record for him. The EP, The New Record by My Bloody Valentine, was the result, released in early 1986. The band also began to step up their live appearances, developing a small following and venturing outside London for gigs.
The band's next record was Sunny Sundae Smile, an EP released in February 1987 by Lazy Records, a label set up by The Primitives with their manager Wayne Morris. The label had been interested in My Bloody Valentine for a while, and the band turned to them this time due to Foster's indifference. The band then spent a few months performing in London and managed to secure a support slot with the Soup Dragons. During the shows with the Soup Dragons, Conway announced his decision to leave the band; he had been suffering with a gastric illness for a while and had become disillusioned with music. It soon became apparent that Byfield was unsuited to the band, and Shields took on second vocalist duties alongside Butcher; he noted she "sounded all right and she could sing one of our songs which sounded fine, we just had to show her how to play guitar." Shields was initially reluctant to take on a vocal role, but stated in 1988 "I've always sung in the rehearsal room, I've always made up the melodies." Ecstasy has been criticized as showing "a group who appeared to have run out of money halfway through recording," The band decided to record a single for the label. My Bloody Valentine recorded five songs at a studio in Walthamstow in east London in less than a week. Released as the EP You Made Me Realise, the release was the band's first to be largely well-received by critics. The group followed with the EP Feed Me with Your Kiss and the album Isn't Anything (1988). The band's multi-layered guitar sound became a major influence on a number of new bands who the British music press grouped together under the shoegazing label. My Bloody Valentine began work on their second full-length album in February 1989. Shields said that Creation Records thought the album could be recorded "in five days"; he later recalled, "But when it became clear that wasn't going to happen, they freaked." Work continued throughout the year. Shields and McGee agreed to release an EP prior to the album's release, so the band recorded Glider, which was released in 1990. In May 1990 the band recorded a second EP, Tremolo (1991). The band halted work on the album in order to tour behind the release of Glider in Summer 1990.
It ultimately took My Bloody Valentine two years to finish their second album Loveless (1991). The making of the album was rumored to have cost £250,000 and to have nearly bankrupted Creation Records, claims which Shields has denied. Reviews of Loveless were almost unanimous with praise. The NME review of Loveless declared, "...however decadent one might find the idea of elevating other human beings to deities, My Bloody Valentine, failings and all, deserve more than your respect." However, the album failed to perform commercially. Loveless peaked at number 24 on the British album charts, and failed to chart in the United States, where it was distributed by Sire Records. However, McGee dropped My Bloody Valentine from Creation Records soon after the album's release because he could not bear working with Shields again; "It was either him or me", he told The Guardian in 2004.
The group recorded very little, which included the contribution of a cover of a James Bond theme song to a charity compilation (We Have All the Time in the World), and a cover of the Wire song "Map Ref. 41 Degrees N 93 Degrees W" for the tribute album Whore: Tribute to Wire. Unable to finalise a third album, Shields isolated himself and, in his own words, went "crazy," drawing comparisons in the music press to the behavior of musicians such as Brian Wilson of The Beach Boys and Syd Barrett of Pink Floyd. Googe had been sighted working as a cab driver in London and formed the supergroup Snowpony in 1996, O'Ciosoig joined Hope Sandoval & the Warm Inventions, while Shields collaborated with Yo La Tengo, Primal Scream, and Dinosaur Jr.
Rumors spread among fans of albums being recorded and then shelved. In 1999, it was reported that Shields had delivered 60 hours of material to Island. Shields later said to Magnet magazine, "We are 100 percent going to make another My Bloody Valentine record unless we die or something", and attributed the band's sparse output to a lack of inspiration.
In August 2007, internet rumors claimed that the band were negotiating a performance at the 2008 Coachella Valley Music and Arts Festival or were planning a world tour. Vinita Joshi, Kevin Shields' then-manager, said "there are no confirmed shows at all."
On November 15, 2007, My Bloody Valentine announced three upcoming live gigs in the UK for 2008. On June 13 and 14, the band played in public for the first time in thirteen years, offering a pair of 'Live Rehearsal' presentations at the ICA in London and officially starting their series of comeback performances. The band went on to play a slew of festivals in Summer and Fall of 2008, which included the Roskilde Festival (Denmark, July 3–6), Festival Internacional de Benicàssim (Spain, July 17–20.), Fuji Rock Festival 08 (Japan, July 25–27), Øyafestivalen (Oslo, Norway, August 5–8) and The Electric Picnic Festival (Ireland, August 29–31), and Bestival 2008 (Isle of Wight, September 5–7). On September 19–21, My Bloody Valentine curated and performed at the 2008 All Tomorrow's Parties festival in Monticello, New York.
Following the festivals, the band played dates in New York, Chicago, Toronto, San Francisco, and LA in late September, early October.
Following their appearance at the All Tomorrows Parties festival, the New York Times reported that Shields was planning to complete the unfinished album: "I realized that all that stuff I was doing in 1996 and 1997 was a lot better than I thought."
The band played an exclusive small capacity club show at the Effenaar club in Eindhoven, Netherlands on May 25, 2009, nearly 25 years after the show they played there on November 24, 1984.
My Bloody Valentine curated the All Tomorrow's Parties 'Nightmare Before Christmas' festival in December 2009, where they were obliged to perform on a smaller stage due to noise level issues. They played all three nights of the festival so that all attendees would be able to see them at least once.
Category:Creation Records artists Category:Dream pop Category:Irish alternative rock groups Category:Shoegazing musical groups Category:Musical groups established in 1983 Category:Music from Dublin (city) Category:Sire Records artists Category:1980s music groups Category:1990s music groups Category:2000s music groups Category:2010s music groups Category:Musical groups reestablished in 2007 Category:Musical groups disestablished in 1997 Category:Indie pop musical groups
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