Hi everyone, this little commercial is my final work as a student. First of - I want to thank all people who gave me their time and skills to make this little video happen...it was a small crew...believe me. I used the Sony Nex-7, to see if I can hit the nail on it´s head with this little camera - and oviously....the reality is, that you have to know the cameras limitations, which are for example the video-processing or the captured colorspace(I don´t know how to call it). My tip for a NEX-Shooter would be: Don´t go too flat with the picture-profile and try to get the saturation and color as close to aimed final look, as possible. Recovering the color has abou 50% of the FS-100´s capacities - so please beware in that respect. It was meant as a challenge...U know? I wish to have used for example the FS100....but as the word says: "Learning by doing" or "learning by mistakes!!! Why was it a mistake to use a camera like the Sony NEX-7 for such a project, where lowlight holds the letters "A" and "O" and you have to key out the greenscreen under such circumstances? Now: On only one day I had the chance to get proper lighted scenes, thanks to my friends @ rampant-pictures. ( They are extraordinary photographers with a wide range of photographic skills - so if you want to book them worldwide and "get 2 dumb-asses for free!!!" check out their website: www.rampant-pictures.de) On the other days I had mostly available light and ISO3200... If you get to taste the lowlight-abilities of the Sony FS-100 only one time - you´ll definately don´t want to miss it again. Taking the FS-100 as a reference, the SONY NEX-7 has: 1. Not the best Lowlight quality 2. a relatively week Codec (compared to the FS100) - which breaks up pretty quickly... Why was it used? 1. Challange 2. 1080p@50fps 3 Too fast - too furious! Andrew from SLR-Magic kindly provided me with the excellent 50mm T0,95 CINEPRIME which arrived with a PERFECT timing for the shoot....thank you for the serious service and fast shipping Andrew! It is clear, that the Hyper-Prime couldn´t be used for the wideangle-shots....but you will clearly see where the Slr-Magic T0.95 was used, as it is an incredibly fast lens with extreme shapness even-wide open (the grain-less picture will tell you)....BUT....during the shoot, I hoped more than one time, that it would have a bigger focus-ring...there are still people out there, who don´t use a follow-focus and can´t effort an arri-one... When it comes to wide-angle-shots: at f2.8 the maximum aperture is reached with lenses who are wider than 20mm (x 1.5 on APS= 30mm). I had the SONY G 16-50mm f2.8 and the TOKINA 11-16mm f2.8 on the SONY LA-EA2 adapter. Nice combo - but not for low-light on the NEX-7.... The camera provides you the maximum ISO of 3200 with the sacrafice of an unhealthy amount of digital noise. Well...at first I saw the "flat picture-profiles" and thought: WOW - this looks like a nice fresh piece of meat to work with... As Andrew from EOSHD.com noticed, the color-sampling is definately NOT video-optimized - so hmmmm....let´s fix this in post...with a stylized color-grading. Let´s see the tons of noise as an element of "video-art" and take the view from an independent artist... Please try to not pixel-peep...you will find a looooot of dead pixels... therefore I clearly mark this work as a "CONCEPT-FILM" where the idea is in the foreground - with the technical aspects in the background. The human learns until his last breath - he/she at least could learn... the lessons I learned from this project are: 1. Check your setup before shooting! 2. Preperation will be my second name! 3. Not every 8bit 4:2:0 signal-processing holds the same quality! 4. I need the SONY FS700!!!!! To give you some specifications: Camera: SONY NEX-7 Lenses: Tokina 11-16mm 2.8, SONY 16-50mm f2.8, SLR-Magic 50mm T0.95 CINE (pre-production), Walimex 35mm f1.4 Equipment: - ZION-Slider - 1m A real one-take slider with the option to mount a magic-arm on the side - veeeeery practical and I really enjoyed to use it for this project. Great service and BIG THANKS to Siegfried Friesen for the FAST and flexible shipping!!! http://www.zionmaster.de - Glidecam HD-2000: I love this steadycam! - Omnitracker Slim-Line Pro http://omni-tracker.com - Edelkrone Rig + Indian Parts (the follow-focus was simply a piece of ....this is why I preferred to focus without it. Sound: Olympus LS-5 but I found the onboard mic of the NEX-7 seems pretty useful...am I wrong? Software: Premiere Pro - MBL - AE Music: 1. Track: Unknown...but very dynamic (if you know the artist, please let me know) 2. Tito & Tarantula: After Dark Long words - short message: I hope you enjoyed the "CONCEPT" Thank you for watching!