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Jet Airways

210px
IATA 9W ICAO JAI Callsign JET AIRWAYS
Founded	1 April 1992
Commenced operations	5 May 1993
Hubs	Chhatrapati Shivaji International Airport (Mumbai)
Secondary hubs	Brussels Airport Chennai International Airport Indira Gandhi International Airport (Delhi) Netaji Subhash Chandra Bose International Airport (Kolkata)
Focus cities	Bengaluru International Airport (Bangalore) Cochin International Airport (Kochi) Trivandrum International Airport(Trivandrum) Dabolim Airport (Vasco da Gama Goa) Rajiv Gandhi International Airport (Hyderabad) Sardar Vallabhbhai Patel International Airport (Ahmedabad)
Frequent-flyer program	JetPrivilege
Airport lounge	Jet Lounge
Subsidiaries	JetLite
Fleet size	101 (+49 Orders)
Destinations	76[1]
Company slogan	The Joy of Flying
Parent company	Tailwinds Limited
Headquarters	Mumbai, India[2]
Key people	Naresh Goyal, Founder & Chairman Nikos Kardassis, CEO Ali Ghandour, Director
Revenue	145,225.80 million (US$2,897.25 million) (2010-11)[3]
Profit	-858.40 million (US$-17.13 million)
Website	www.jetairways.com

Jet Airways is the largest Indian airline based out of Mumbai, Maharashtra. It operates over 400 flights daily to 76 destinations worldwide. Its main hub is Mumbai, with secondary hubs at Delhi, Kolkata, Chennai, Cochin, Ahmedabad, and Bengaluru.^[1] It has an international hub at Brussels Airport, Belgium. Jet Airways is owned by Naresh Goyal.

History[link]

Early years[link]

Jet Airways was incorporated as an air taxi operator on 1 April 1992. It started commercial operations on 5 May 1993 with a fleet of four leased Boeing 737-300 aircraft. In January 1994 a change in the law enabled Jet Airways to apply for scheduled airline status, which was granted on 4 January 1995. It began international operations from Chennai to Colombo in March 2004. The company is listed on the Bombay Stock Exchange, but 80% of its stock is controlled by Naresh Goyal (through his ownership of Jet’s parent company, Tailwinds). It has 10,017 employees (as at March 2007).^[4]

Naresh Goyal – who already owned Jetair (Private) Limited, which provided sales and marketing for foreign airlines in India – set up Jet Airways as a full-service scheduled airline to compete against state-owned Indian Airlines. Indian Airlines had enjoyed a monopoly in the domestic market between 1953, when all major Indian air transport providers were nationalised under the Air Corporations Act (1953), and January 1994, when the Air Corporations Act was repealed, following which Jet Airways received scheduled airline status.

Air Sahara buyout[link]

In January 2006 Jet Airways announced that it would buy Air Sahara for US$500 million in an all-cash deal, making it the biggest takeover in Indian aviation history. It would have resulted in the country's largest airline^[5] but the deal fell through in June 2006.

On 12 April 2007 Jet Airways agreed to buy out Air Sahara for INR14.5 billion (US$340 million). Air Sahara was renamed JetLite, and was marketed between a low-cost carrier and a full service airline. In August 2008 Jet Airways announced its plans to completely integrate JetLite into Jet Airways.^[6]

Present[link]

SM Centre, the former head office

In October 2008 Jet Airways laid off 1,900 of its employees, resulting in the largest lay-off in the history of Indian aviation.^[7] However the employees were later asked to return to work; Civil Aviation Minister Praful Patel said that the management reviewed its decision after he analysed the decision with them.^[8][9]

In October 2008 Jet Airways and rival Kingfisher Airlines announced an alliance which primarily includes an agreement on code-sharing on both domestic and international flights, joint fuel management to reduce expenses, common ground handling, joint utilisation of crew and sharing of similar frequent flier programmes.^[10]

On 8 May 2009 Jet Airways launched its low-cost brand, Jet Konnect. The decision to launch a new brand instead of expanding the JetLite network was taken after considering the regulatory delays involved in transferring aircraft from Jet Airways to JetLite, as the two have different operator codes. The brand was launched on sectors that had 50% or less load factor with the aim of increasing it to 70% and above. Jet officials said that the brand would cease to exist once the demand for the regular Jet Airways increases.^[11]

According to a PTI report, for the third quarter of 2010, Jet Airways (Jet+JetLite) had a market share of 26.9%^[12] in terms of passengers carried, thus making it a market leader in India, followed by Kingfisher Airlines with 19.9% .

Effects of recession[link]

The recession forced Jet Airways to discontinue the following routes: Ahmedabad–London, Amritsar–London, Bangalore–Brussels and Mumbai–Shanghai–San Francisco. It also had to put an indefinite delay on its expansion plans. Jet Airways was forced to lease out seven of its ten Boeing 777-300ERs to survive the financial crunch. Due to the recession all flights to North America were operated on an Airbus A330-200 replacing the Boeing 777-300ERs. It also had to sell a brand-new, yet-to-be-delivered Boeing 777-300ER in 2009 and had to defer all new aircraft deliveries by at least two years. The airline plans to restore the Mumbai-Shanghai route by the end of 2011.^[13]

Corporate affairs and identity[link]

Head office[link]

Jet Airways's head office is located in the Siroya Centre in Andheri, Mumbai.^[14]

Jet Airways's head office was previously located in the S.M. Centre, a rented, unmarked six storey building in Andheri.^[15][16] In 2008 Robyn Meredith of Forbes stated that the complex was "as shabby as (Jet Airways CEO Nares) Goyal's home is posh" and that the complex was "In need of a fresh coat of paint". The complex was 15 minutes driving time from Chhatrapati Shivaji International Airport.^[16]

Subsidiaries[link]

JetLite[link]

JetLite was a wholly owned subsidiary of Jet Airways. It was established as Sahara Airlines on 20 September 1991 and began operations on 3 December 1993 with two Boeing 737-200 aircraft. Initially services were primarily concentrated in the northern sectors of India, keeping Delhi as its base, and then operations were extended to cover all the country. Sahara Airlines was rebranded as Air Sahara on 2 October 2000. On 12 April 2007 Jet Airways took over Air Sahara and on 16 April 2007 Air Sahara was renamed as JetLite. JetLite operated a fleet of mixed owned–leased Boeing 737 Next Generation aircraft and Bombardier CRJ-200ER. JetLite cesed operations on 25 March, 2012 after merger with Jet Konnect.^[17]

Jet Konnect[link]

Jet Konnect is the low-cost brand of India-based Jet Airways. It was launched on 8 May 2009, and shares the same airline designation as Jet Airways.^[18] It operates a mixed fleet of ATR 72-500s and Boeing 737-800s.

The rationale for launching Jet Airways Konnect was to close down loss-making routes and divert the planes to more profitable routes with higher passenger load factors. Jet already ran a low-cost airline named JetLite. According to Jet Airways, the decision to launch a low-cost brand instead of expanding the existing JetLite was taken to avoid the regulatory delays associated with moving excess aircraft and assets from Jet Airways to JetLite, which have separate operating codes. Jet Konnect offers a no frills flight where meals and other refreshments have to be purchased on board. To identify if the flight is a full service or Konnect the flight numbers for Konnect are in the series 9W 2000-2999.^[19] Jet Airways merged the JetLite brand into Jet Konnect on 25 March 2012.^[17]

Destinations[link]

Jet Airways serves 52 domestic destinations and 24 international destinations, a total of 76^[20] in 19 countries across southern Africa, Asia, Europe and North America. Short-haul destinations are served using Boeing 737 Next Generation. ATR 72-500s are used only on domestic regional routes, while long-haul routes are served using its Airbus A330-200 and Boeing 777-300ER aircraft. London, England was the airline's first long-haul destination and was launched in 2005.

Since 2007 Jet Airways has had a scissors hub at Brussels Airport in Belgium for onward trans-atlantic connections to Canada and the United States.

Codeshare agreements[link]

Jet Airways has codeshare agreements with the following airlines:^[21]

Jet Airways also has a codesharing agreement with Thalys European rail service.^[22]

Fleet[link]

Airbus A330-200 landing at Birmingham International Airport.

ATR 72-500

Boeing 737-700 taking off from Boeing Field

Jet Airways Boeing 777-300ER at San Francisco International Airport.

The Boeing customer code for Jet Airways is 5R. The airline is known for constantly maintaining its average fleet age below 10 years with regular phasing out of aircraft which are over 10 years of age.^{[citation needed]}

As of May 2011, the Jet Airways fleet consists of the following aircraft with an average age of 5.4 years:^{[23][24][25][26]}

Livery[link]

1993–2007

Jet Airways Airbus A340-300 at London Heathrow Airport in 2005 with the 1993-2007 livery

Jet Airways Boeing 777-300ER with the present livery

Jet Airways' original livery was Navy Blue, Light Grey and Chrome Yellow. The top and bottom of the aircraft were painted in light grey and had the flying sun logo in the navy blue background.

2007–present

Jet Airways' current livery was introduced in 2007.^[29] The design retained the dark blue and gold-accented colour scheme of Jet Airways' previous corporate identity, along with the airline's "flying sun" logo.^[29] The new livery, created with Landor Associates, added yellow and gold ribbons. A new yellow uniform was simultaneously introduced, created by Italian designer Roberto Capucci.^[29] Jet Airways introduced its new identity in conjunction with a global brand re-launch which included new aircraft and seating.^[29]

Services[link]

Cabin[link]

Domestic & international short haul[link]

Boeing 737 Next Generation aircraft are configured in and Economy Classes. Some Boeing 737s have an all Economy Class cabin layout. The ATR 72-500 have Economy class configuration only.

Première

The Première features 40-inch extra-wide seats with a personal Widescreen LCD attached to each seat. The Première cabin is configured in a 2-2 abreast pattern.

Economy Class

Jet Airways Economy class on its Boeing 737 Next Generation features 30-inch seat pitch with personal Widescreen LCD behind each seat. Jet Airways was the World's first airline to introduce in-flight entertainment systems on the Boeing 737 aircraft. The Economy class cabin is configured in a 3-3 abreast pattern on the Boeing 737 Next Generation and 2-2 abreast pattern on the ATR 72-500.^{[citation needed]}

International long haul[link]

First Class on board the Boeing 777-300ER

With the arrival of its new Airbus A330-200 and Boeing 777-300ER aircraft, Jet Airways has introduced a new cabin with upgraded seats in all classes. The Airbus A330-200 aircraft have two classes: Première and Economy. The Boeing 777-300ER aircraft has three classes of service: First, Première (Business), and Economy. Being a Full Service Airline, meals are served on all classes of travel.

First Class

First class is available on all Boeing 777-300ER aircraft. All seats convert to a fully flat bed, similar to Singapore Airlines first class seat but much smaller. It was the second airline in the world to have private suites. All seats in First have a 23-inch widescreen LCD monitor with audio-video on-demand systems (AVOD), BOSE noise cancelling headphones, in seat power supply, and USB ports etc. Jet Airways is the first Indian airline to offer fully enclosed suites on its aircraft; each suite has a closable door, making for a private compartment.

Première

Première on board the Boeing 777-300ER

Première (Business Class) on the Airbus A330-200 and Boeing 777-300ER international fleet has a fully flat bed with AVOD entertainment. Seats are configured in a herringbone pattern (1-2-1 on the Boeing 777-300ER, and 1-1-1 on the Airbus A330-200), with each seat offering direct access to the aisle. Première seats on the A330-200s leased from ILFC are configured differently in a 2-2-2 non-herringbone pattern. Each Première Seat has a 15.4-inch flat screen LCD TV with AVOD. USB ports and in-seat laptop power are provided. All seats are standard recliner business-class seats with a few newer aircraft with electronic recline and massager.

Economy Class

Economy class on Jet's A330-200/777-300ER aircraft has 32-inch seat pitch. Seats on the A330-200/777-300ER have a "hammock-style" net footrest. The cabin is configured in 2-4-2 abreast on the Airbus A330-200, 3-3-3 on the Boeing 777-300ER. Each Economy seat on the A330-200/777-300ER has a personal 10.6-inch touch screen LCD TV with AVOD.

All three classes feature Mood lighting on the Airbus A330-200 and Boeing 777-300ER, with light schemes corresponding to the time of day and flight position.

JetScreen IFE in Economy class on-board a Boeing 737-800

In-flight entertainment[link]

Jet Airways' Panasonic eFX IFE system on-board the Boeing 737-700/800 and Panasonic eX2 IFE system on-board the Airbus A330-200/Boeing 777-300ER, called "JetScreen", offers audio video on-demand programming (passengers can start, stop, rewind, and fast-forward as desired). It has over 100 movies, 80 TV programmes, 11 audio channels and a CD library of 125 titles. The system operates via individual touchscreen monitors at each seat, and is available in all classes.^[30]

Airport lounges[link]

Jet Airways Lounges are offered to First and Première Class passengers, along with JetPrivilege Platinum, Gold or Silver card members. The international lounge at Brussels has showers, business centre, entertainment facilities and children's play areas.^[31] Lounges are located in:

Bangalore, Brussels, Chennai, Cochin, Delhi, Hyderabad, Jaipur, Kolkata, Mumbai, Newark

Frequent-flyer program[link]

JetPrivilege is Jet Airways’ frequent-flyer program.

Ban on Meat Products[link]

In June 2011, Jet Airways banned carrying fish, crab, meat and poultry products as check-in baggage.^[32] Jet is the first domestic airline to impose such a ban. Jet claimed that passengers complained of their baggage getting soiled by seepage from bags containing meat products.

Awards and achievements[link]

• Best First-Class Service in the World award at Business Traveller’s 20th annual ‘Best in Business Travel’ awards
• Best Business Class & Best Economy Class at the Business Traveller Awards
• Best Program of the Year by Freddie Awards 2007 & 2006
• Best Elite Level for the second year in a row, at the 21st Annual presentation ceremony of the Freddie Awards 2008
• Best Overall in Entertainment at the Avion Awards 2010
• India's Popular Domestic Airline at the SATTE 2006 Awards
• India’s Airline at the World Travel Awards, 2006
• Best Technical Despatch Reliability by Beaver 2002
• Best Cargo Airline of North Asia by Cargo Airline of the Year Awards
• Best Domestic Airline award for the 1st consecutive year and the 5th time in the past two years at the 18th TTG (Travel Trade Gazette) Travel Awards 2007
• India’s Most Respected Company in the Travel and Food Sector by Businessworld 2003
• Best Long Haul Carrier ex-Brussels award at the Tm Travel Awards 2009.
• Best Eastbound Airline from India and Best domestic Airline in India awards at the Abacus Tafi Awards 2009.
• Business Traveller’s Best Indian Airline Award In London.

According to.^[33]

Incidents and accidents[link]

• On 1 July 2007, Jet Airways Flight 3307, a ATR 72-212A (registered VT-JCE) which was flying on the Bhopal-Indore route was involved in an accident which was caused by a storm. There were no fatalities amongst the 45 passengers and 4 crew onboard; however, the aircraft suffered damages beyond repair.^[34]

See also[link]

	India portal
	Mumbai portal
	Companies portal
	Aviation portal

• Naresh Goyal
• JetLite
• List of airlines of India
• List of airports in India
• List of companies of India
• Transport in India

References[link]

External links[link]

Wikimedia Commons has media related to: Jet Airways

Wikimedia Commons has media related to: Jet Konnect

	Mumbai portal
	Companies portal
	Aviation portal

• Official website
• Indian Aviation Business news report on Bloomberg
• News timeline for Jet Airways
• Jet Airways buyout of Air Sahara on BBC news^{[dead link]}
• Jet Konnect page at Jet Airways website

v t e S&P CNX Nifty companies of India As of 19 March 2012: ACC Bajaj Auto BHEL Bharat Petroleum Bharti Airtel Cipla Dabur Dr. Reddy's Laboratories GAIL GlaxoSmithKline Grasim Industries Gujarat Ambuja Cements HCL Technologies HDFC HDFC Bank Hero MotoCorp Hindalco Industries HLL Hindustan Petroleum ICICI Bank Indian Petrochemicals Infosys ITC Limited Jet Airways L&T MTNL Mahindra & Mahindra Mahindra Satyam Maruti Udyog National Aluminium Company NIIT ONGC Oriental Bank of Commerce PNB Ranbaxy Laboratories Reliance Communications Reliance Infrastructure Reliance Industries Siemens SBI SAIL Sun Pharmaceutical Suzlon TCS Tata Motors Tata Power Tata Steel VSNL Wipro Zee

Bruno Mars
Bruno Mars performing in Las Vegas, Nevada on September 19, 2010
Background information
Birth name	Peter Gene Hernandez
Born	(1985-10-08) October 8, 1985 (age 26)[1] Honolulu, Hawaii, U.S.
Genres	Reggae fusion, pop, soul, R&B
Occupations	Singer-songwriter, record producer, model, dancer
Instruments	Vocals, drums, guitar, keyboard, bass, piano, harmonica
Years active	2005–present
Labels	Atlantic, Elektra
Associated acts	The Smeezingtons
Website	www.brunomars.com

Peter Gene Hernandez (born October 8, 1985), better known by his stage name Bruno Mars, is an American singer-songwriter and record producer. Raised in Honolulu, Hawaii by a family of musicians, Mars began making music at a young age. He performed in various musical venues in his hometown throughout his childhood. He graduated from high school and then moved to Los Angeles, California to pursue a musical career. Mars produced songs for other artists, joining production team The Smeezingtons.

Mars had an unsuccessful stint with Motown Records, but then signed with Atlantic Records in 2009. He became recognized as a solo artist after lending his vocals and co-writing the hooks for the songs "Nothin' on You" by B.o.B, and "Billionaire" by Travie McCoy. He also co-wrote the hits "Right Round" by Flo Rida featuring Ke$ha, and "Wavin' Flag" by K'naan. In October 2010, he released his debut album, Doo-Wops & Hooligans. Anchored by the worldwide number-one singles "Just the Way You Are" and "Grenade", the album peaked at number three on the Billboard 200.^[2] Mars was nominated for seven Grammys at the 53rd Grammy Awards, winning Best Male Pop Vocal Performance for "Just the Way You Are".

Mars' music is noted for displaying a wide variety of styles and influences, and contains elements of many musical genres. He has worked with an assortment of artists from various genres. Mars acknowledges the influences that his collaborations have had on his own music. As a child, he was highly influenced by artists such as Little Richard,^[3] Elvis Presley and Michael Jackson and would often impersonate these artists from a young age. Mars also incorporates reggae and Motown inspired sounds into his work. Jon Caramanica of The New York Times referred to Mars as "one of the most versatile and accessible singers in pop."^[4] Worldwide, Mars became the best-selling digital artist in 2011. He had three singles in the top ten, including first place with "Just The Way You Are," which sold 12.5 million copies.^[5] Mars won Best International Male Solo Artist at the BRIT Awards in 2012.^[6] Bruno Mars has sold 5 million albums and 36 million singles worldwide.^[7]

Early life[link]

Bruno Mars was born Peter Gene Hernandez on October 8th, 1985, and raised in the Waikiki neighborhood of Honolulu, Hawaii, by parents Pete Hernandez, of Puerto Rican descent, and Bernadette "Bernie," a Filipina.^{[8][9][10][11]} His mother emigrated to Hawaii from the Philippines as a child and his father moved to the island from Brooklyn, New York.^[12] Mars' parents met while performing in a show, where his mother was a hula dancer and his father played percussion.^[12] At the age of two, he was nicknamed "Bruno" by his father, because of his resemblance to legendary professional wrestler Bruno Sammartino.^[13]

Mars was one of six children and came from a musical family who exposed him to a diverse mix of reggae, rock, hip hop, and R&B.^[14][15] In addition to being a dancer, his mother was a singer and his father used his musical ability to perform Little Richard rock n roll music.^[3] Mars' uncle was an Elvis impersonator. By the age of three his uncle had Mars up on the stage performing. He also performed songs by artists such as Michael Jackson, The Isley Brothers, and The Temptations.^[10] At age four, Mars began performing five days a week with his family's band, The Love Notes, in which he became known on the island for his impersonation of Presley.^[16]

In 1990, Mars was featured in MidWeek as "Little Elvis", going on to have a cameo in the film Honeymoon in Vegas in 1992.^[10][17] He later reflected on the influence Presley had on his music: "I watch the best. I'm a big fan of Elvis. I'm a big fan of 1950s Elvis when he would go on stage and scare people because he was a force and girls would go nuts! You can say the same thing for Prince or The Police. It's just guys who know that people are here to see a show, so I watch those guys and I love studying them because I'm a fan."^[18] In 2010, he also acknowledged his Hawaiian roots and musical family as an influence, explaining, "Growing up in Hawaii made me the man I am. I used to do a lot of shows in Hawaii with my father's band. Everybody in my family sings, everyone plays instruments...I've just been surrounded by it."^[19] In 2003, shortly after graduating from President Theodore Roosevelt High School at the age of seventeen, Mars moved to Los Angeles, California, to pursue a musical career.^[10][17] He adopted his stage name from the nickname his father gave him, adding "Mars" at the end because "I felt like I didn't have [any] pizzazz, and a lot of girls say I’m out of this world, so I was like I guess I'm from Mars."^[20]

Career[link]

[edit] 2004–10: Career beginnings and It's Better If You Don't Understand

Bruno Mars performing in Houston, Texas in November 2010.

Shortly after moving to Los Angeles, Mars signed to Motown Records in 2004, in a deal that "went nowhere".^[21] However, Mars' experience with Motown proved to be beneficial to his career when he met songwriter and producer Philip Lawrence, who was also signed to the label. Mars, Lawrence, and engineer Ari Levine began writing songs together, and formed the production team The Smeezingtons.^[21] In 2006, Lawrence introduced Mars to his future manager at Atlantic Records, Aaron Bay-Schuck.^[22] After hearing him play a couple of songs on the guitar, Bay-Schuck wanted to sign him immediately, but it took about three years for Atlantic records to finally sign Mars to the label.^[22] In the meantime, Bay-Schuck hired Mars and the Smeezingtons to write and produce songs for the label's artists.^[22] According to Bay-Schuck in an interview with HitQuarters, Mars had stated that although his ultimate goal was to be a solo artist, he was willing to write and produce for other artists, both to help improve his songwriting and help him discover the type of artist he ultimately wanted to be.^[22] Bay-Schuck credits this as a period of "self-discovery" that contributed significantly to Mars' later success.^[22]

Before becoming a successful solo artist, Hernandez was an acknowledged music producer, writing songs for Alexandra Burke, Travie McCoy, Adam Levine, Brandy, Sean Kingston, and Flo Rida.^[14][23] He also co-wrote the Sugababes' hit song "Get Sexy" and provided backing vocals on their album Sweet 7.^[24][25] His first musical appearance as a singer was in Far East Movement's second studio album Animal, featured on the track "3D".^[26] He was also featured on pastor and hip hop artist Jaeson Ma's debut single "Love" in August 2009.^[27][28] He reached prominence as a solo artist after being featured on and co-writing B.o.B's "Nothin' on You" and Travie McCoy's "Billionaire"; both songs peaked within the top ten of many charts worldwide.^{[29][30][31][32]} He said of them, "I think those songs weren't meant to be full-sung songs. If I'd sung all of "Nothin' on You", it might've sounded like some '90s R&B." Following this success, Mars released his debut extended play (EP), titled It's Better If You Don't Understand, on May 11, 2010.^[33] The EP peaked at the 99th position on the Billboard 200 and produced one single, "The Other Side", featuring singers Cee Lo Green and B.o.B.^[34][35] Mars collaborated with Green once more in August 2010 by co-writing his single "Fuck You!". He performed a medley of "Nothin' on You" and "Airplanes" with B.o.B and Hayley Williams at the 2010 MTV Video Music Awards on September 12, 2010.^[36]

[edit] 2010–present: Doo-Wops & Hooligans

Bruno Mars' debut album, Doo-Wops & Hooligans, was released digitally on October 4, and saw its physical release on October 5, 2010.^[37][38] The lead single, "Just the Way You Are", was released on July 19, 2010,^[39] and has reached the top of the Billboard Hot 100 as well as several other charts worldwide.^[40][41] The music video was released on September 8, 2010.^[42] The second single, "Grenade", was released September 28, 2010, and has also seen successful international chart performance.^[43][44] In the United States, Doo-Wops & Hooligans debuted at number three on the Billboard 200 for the week of October 13, 2010, selling 55,000 copies.^[2] The album also received generally positive reviews from critics. Entertainment Weekly's Leah Greenblatt praised Mars for his "instant-access melodies" and "sly snatches of dance-floor swagger", but noted weaknesses in songs deviant from his conventional pop and soul genres.^[45] He opened for Maroon 5 on the fall leg of the Hands All Over Tour starting October 6, 2010 and co-headlined with McCoy on a European tour starting October 18, 2010.^[38]

On September 19, 2010, Mars was arrested in Las Vegas for possession of cocaine.^[46] When talking to a police officer, Mars reportedly stated that what he did was "foolish" and that "he has never used drugs before".^[47][48] Mars pled guilty to felony drug possession, and in return for his plea, he was told that the charges would be erased from his criminal record as long as he stayed out of trouble for a year, paid a $2,000 fine, did 200 hours of community service and completed a drug counseling course.^[49]

On February 13, 2011, Mars won his first Grammy Award for Best Male Pop Vocal Performance, having received six nominations; Best Rap Song and Best Rap/Sung Collaboration for "Nothin' on You", Record of the Year for "Nothin' on You" and "Fuck You", Song of the Year for "Fuck You", and Producer of the Year, Non-Classical at the 53rd Grammy Awards.

On September 16, 2011, Bad Meets Evil released their single, "Lighters", which featured Mars in the song. The song was met with mixed reviews from critics and many criticized Mars for doing this type of song.^[50] On September 22, 2011, it was announced on Mars' website that his new song "It Will Rain" will appear on The Twilight Saga: Breaking Dawn – Part 1 Original Motion Picture Soundtrack which was released on November 8.^[51] On October 30, 2011, Mars gave an exclusive performance of "Runaway Baby" on the results show of The X Factor UK, the same day that Mars received six nominations for a Grammy Award; Album of the Year and Best Pop Vocal Album for Doo-Wops & Hooligans, Record of the Year, Song of the Year and Best Pop Solo Performance for "Grenade", and Producer of the Year, Non-Classical at the 54th Grammy Awards. During the ceremony, Mars performed "Runaway Baby" but he did not win any awards as Adele won in all the categories he was nominated in and also lost to Paul Epworth for Producer of the Year.

Mars has confirmed on Twitter that his work on his second album has begun.^[52] On March 22, 2012, it was announced that Mars had signed a worldwide publishing deal with BMG Chrysalis US.^[53]

Musical style[link]

Mars performing on November 24, 2010. Mars plays several instruments including piano, guitar, bass and congas.^[54]

Mars' music has been noted for displaying a wide variety of styles and influences, including pop,^[55] rock,^[55] reggae,^[55] R&B,^[56] soul,^[45] and hip hop.^[57] His co-producer Philip Lawrence says, "What people don't know is there's a darker underbelly to Bruno Mars." Mars himself says, "I blame that on me singing to girls back in high school."^[58] Jon Caramanica of The New York Times called him "one of the most versatile and accessible singers in pop, with a light, soul-influenced voice that’s an easy fit in a range of styles, a universal donor."^[4] Mars was initially influenced by R&B artists such as Keith Sweat, Jodeci and R. Kelly, as well as 1950s rock 'n' roll and Motown.^[59] In high school, he began listening to classic rock groups such as The Police, Led Zeppelin, and the Beatles.^[59] All of these genres of music have influenced Mars' musical style; he observed that "It’s not easy to [create] songs with that mixture of rock and soul and hip-hop, and there’s only a handful of them."^[59] Mars also stated that he is a fan of Alicia Keys, Jessie J, Jack White and The Saturdays.^[60]

In addition, Mars claims that his work with other artists influenced his musical style, saying that "'Nothin' on You' had a Motown vibe, 'Billionaire' was a reggae acoustic guitar-driven song, though one of my favorites is the Cee-Lo [Green] song ['Fuck You']. I don't think anyone else could've sung that song. And there's 'Just the Way You Are.' If you know my story, you know I love all different genres of music."^[61] He cites doo-wop as a major influence on his music, referring to the genre as "just straightforward love songs – so charming and simple and romantic."^[61] In addition, Mars states that growing up in Hawaii influenced his music, giving the songs a reggae sound. He explains that "In Hawaii some of the biggest radio stations are reggae. The local bands are heavily influenced by Bob Marley. That music brings people together. It's not urban music or pop music. It's just songs. That's what makes it cross over so well. The song comes first."^[12] Lyrically, many of Mars' songs have been described as "feel-good", carefree, and optimistic,^[62] however, darker subjects are addressed in songs such as "Grenade", "Liquor Store Blues", and "Talking to the Moon", which detail failed relationships and self-destructive behavior.^[45][63]

Discography[link]

• Doo-Wops & Hooligans (2010)
• TBA (2012)

Tours[link]

• Doo-Wops & Hooligans tour (2010–2011)

Awards and nominations[link]

References[link]