Coordinates: 48°24′19″N 2°41′07″E / 48.4054°N 2.6853°E / 48.4054; 2.6853

INSEAD (the name was formerly an acronym for the French name "INStitut Européen d'ADministration des Affaires", or European Institute of Business Administration) is an international graduate business school and research institution. It has campuses in Europe (France), Asia (Singapore), and the Middle East (Abu Dhabi), as well as a research center in Israel. The school offers a full-time Master of Business Administration (MBA) programme, a PhD in management programme, and several executive education programmes (including an executive MBA).

INSEAD MBA students and PhD candidates have the chance to study in three continents (through a multi-campus structure,^[2] an alliance with the Wharton School of the University of Pennsylvania^[3] and a student exchange programme with the Kellogg School of Management^[4]). INSEAD also has a reciprocal agreement with Harvard Business School, Stanford Graduate School of Business and Kellogg School of Management to share career services. Alumni of the four schools have exclusive access to job opportunities databases of each other.^[5]

Overview[link]

Campuses[link]

INSEAD has three campuses. The original campus (Europe Campus) is located in Fontainebleau, near Paris, France. INSEAD's second campus (Asia Campus) is in the Buona Vista district of the city-state of Singapore. The third and newest campus (Middle East Campus) is located in Abu Dhabi, and currently serves only as a campus for open enrollment executive education programmes.

The MBA programme is taught on both European and Asian campuses, with most participants spending part of their curriculum on both campuses. INSEAD has a North Americas office in New York City, and a Research Centre in Caesarea, Israel.^[6]

Executive Education[link]

INSEAD holds both company/firm specific and open enrollment executive education programmes at its campuses in Europe and Asia and at its Executive Education centre in Abu Dhabi. INSEAD also works in partnership with corporate universities. Participants usually come from senior or top management, with many years of experience within their company or industry and younger 'high-potentials' identified as being key in succession strategies within their companies. Approximately 9,500 executives from over 120 countries undertake courses or programmes at INSEAD each year.^{[citation needed]}

In 2011, INSEAD launched a new Executive Certificate in Global Management which is awarded to participants who complete at least three INSEAD global management and leadership programmes.

MBA[link]

The INSEAD MBA curriculum comprises a range of required core courses and electives. The core courses cover traditional management disciplines including finance, economics, organizational behaviour, accounting, ethics, marketing, statistics, operations management, international political analysis, supply chain management, leadership and corporate strategy.

There are approximately 80 electives on offer in the Accounting and Control, Decision Sciences, Economics and Political Science, Entrepreneurship and Family Enterprise, Finance, Marketing, Organisational, Strategy and Technology and Operations Management areas.

Rankings[link]

INSEAD is currently ranked as the #1 non-U.S. business school by several leading publications including Bloomberg BusinessWeek, QS Global 200 Business Schools Report,^[11][12][13] and Forbes.^[14] The Financial Times ranked it number 4 in the world at 2011 (tied with Stanford Graduate School of Business), and number 6 in the world at 2012. Moreover, it has been the highest ranked one-year MBA programme on the list of Financial Times for several years in a row.^[15]

Post MBA Careers[link]

The INSEAD Career Services team^[16] assists companies wishing to recruit INSEAD MBAs and participants. Approximately 120 companies/firms visit the Asia and Europe campuses during each recruitment season. Career Services organises company presentations and bi-annual career fairs on both campuses, sources jobs on its internal platform CareerLink and publishes a CV book for each graduating class.

Main employers of 2010 class MBA participants and the number of graduates employed were McKinsey & Company (127), Boston Consulting Group (60), Bain & Company (48), Booz & Company (40), Roland Berger Strategy Consultants (15), A.T. Kearney (14), Google (13), Johnson & Johnson (10), Standard Chartered Bank (9), Accenture (8), LVMH (8), Groupon (8), Barclays Capital (8), Eli Lilly (7), L'Oreal (7), Samsung (7), Goldman Sachs (6), HSBC (6), UBS (6), Morgan Stanley (5), Credit Suisse (5), etc..^[17]

INSEAD has a reciprocal agreement with Harvard Business School, Stanford Graduate School of Business and Kellogg School of Management to share career services. Alumni of the four schools have access to job opportunities database of each other.^[5]

INSEAD also participates in the MBA Global Career Forum, together with other leading business schools.^[18]

Admission to the MBA programme[link]

Key Admission Stats – INSEAD MBA:

Average GMAT of admits: 703

Average Age of admits: 29

Candidates applying to INSEAD are advised to show international orientation, preferably international business experience. Barring that applicant can show international exposure (living/working abroad) or ability to adapt to new settings. [3]. The school puts strong emphasis on entrepreneurship, therefore it is important to show entrepreneurial experience or spirit in application. Also, career progression is important.

Admission requirements include 5 essays and 3 Job Description Essays, Two Letters of Recommendation, Official Transcripts, Photograph, GMAT or GRE score and English language certification (if English is not the applicant's native language). The application process includes 2 interviews, usually conducted by INSEAD alumni in the applicant's country of residence.

Research[link]

INSEAD has 17 Research Centres conducting research in different business and geographical areas. Some of the research centers include: 3i Venturelab, INSEAD Social Innovation Centre, Abu Dhabi Centre for Executive Education and Research, Asia Pacific Institute of Finance, INSEAD Blue Ocean Strategy Institute, INSEAD-Wharton Center for Global Research and Education (directed by Professor Serguei Netessine), Euro-Asia and Comparative Research Centre (directed by Gordon Redding),Centre for Decision Making and Risk Analysis and the INSEAD Innovation and Policy Initiative.

Teaching methods[link]

Teaching methods at INSEAD include case studies, lectures, peer-to-peer learning, tutorials, group work, simulations and role-plays.

Case studies[link]

The Case method is largely used in the classroom as a teaching method. Business case studies authored by INSEAD professors are the second most widely used in classrooms by business schools globally, after Harvard Business School's case studies.^[19]

The Business cases that have been designed at INSEAD have received many awards,^[19] are made available in Case clearing houses, and used by many other business schools.

Business simulation games[link]

Business simulation games are largely used by INSEAD. Many of them have been designed by INSEAD faculties, and are also used by other business schools.^{[citation needed]}

Examples of Business simulation games that have been designed by INSEAD faculties^[20] and used in many institutions:

• The EIS simulation (Change management)
• FORAD (Finance)
• INDUSTRAT (Marketing)
• Markstrat (Marketing)

Innovation in education[link]

A number of researches and initiatives are conducted at INSEAD to incorporate innovative learning approaches.

In particular centers conduct research in learning technologies and approaches such as:

• INSEAD CALT (the Centre of Advanced Learning Technologies).^[21] INSEAD CALT is and has been involved in many research projects, and in particular projects funded by the research programmes from the European Commission on approaches such as business simulations, or learning communities.
• INSEAD Learning Innovation Centre.^[22] INSEAD Learning Innovation Centre was funded to managing innovation in INSEAD programme design and delivery. For instance, INSEAD Learning Innovation Centre has introduced the use of Second Life virtual world as an education tool.^[23]
• INSEAD eLab.^[24] INSEAD elab is an umbrella structure covering the related research and teaching activities at INSEAD. INSEAD eLab has a particular focus on achieving a greater understanding of value creation and competitive advantage in the digital economy space. Example of recent work: The impact of new media and Web 2.0 platforms like wikis and social network services such as Blogs, Facebook, Twitter and YouTube on business and government (Fraser & Dutta 2008). Other projects include GITR (Global Information Technology Report),^[25] GII (Global Innovation Index)^[26] and INNOVAlatino. Some of the recently developed models are '3Q Model of CIO Leadership' and 'Innovation Readiness Model'. Annual Report 2008-09^[27] is released.

Alumni[link]

See also Category:Alumni of INSEAD

The Alumni Association was founded by a group of alumni in 1961, and works in close partnership with INSEAD to provide services to the global INSEAD alumni community in 160 countries.^[28] Many are members of the INSEAD International Alumni Association, which has 43 national alumni associations.^[29]

In addition to the national associations, INSEAD alumni have formed clubs and groups dedicated to specific industries or activities. These include the Energy Club, the INSEAD Healthcare Alumni Network and the Salamander Golf Society.

Faculty[link]

[edit] Deans of INSEAD^[30]

• 1959–1964 Olivier Giscard d'Estaing (Director)
• 1964–1971 Roger Godino (Part time Dean of Faculty)
• 1971–1976 Dean Berry
• 1976–1979 Uwe Kitzinger
• 1979–1980 Claude Rameau (Dy Director General)
• 1980–1982 Heinz Thanheiser
• 1982–1986 Claude Rameau and Heniz Thanheiser
• 1986–1990 Philippe Naert and Claude Rameau
• 1990–1993 Claude Rameau and Ludo Van der Heyden
• 1993–1995 Antonio Borges and Ludo Van der Heyden
• 1995–2000 Antonio Borges
• 2000–2006 Gabriel Hawawini
• 2006–2011 Frank Brown
• 2011– Dipak C. Jain

Notable current and past faculty[link]

See Category:INSEAD faculty

See also[link]

• Blue Ocean Strategy - a book and strategy concept developed by INSEAD faculty
• Business school
• MBA
• Executive education
• Management science
• PhD in Management

References[link]

Academic references (Publications by INSEAD academics)[link]

• Bartlett, Christopher A.; Ghoshal, Sumantra (2002). Managing Across Borders: The Transnational Solution. Harvard Business Press. pp. 391. ISBN 1-57851-707-9. http://books.google.com/?id=KYjHMVuNOAwC. 
• Doz, Yves; Kosonen, Mikko (2008). Fast Strategy: How Strategic Agility Will Help you Stay Ahead of the Game. Pearson Education. pp. 253. ISBN 0-273-71244-6. http://books.google.com/?id=AoX0xT-09oQC. 
• Doz, Yves; Santos, Jose; Williamson, Peter (2001). From Global to Metanational: How companies win in the knowledge economy. Harvard Business School Press. pp. 258. ISBN 0-87584-870-2. http://books.google.com/?id=qzRq5KfIlwAC&dq. 
• Fraser, Matthew; Dutta, Soumitra (2008). Throwing Sheep in the Boardroom: How Online Social Networking Will Transform Your Life, Work and World. Wiley. ISBN 978-0-470-74014-9. http://books.google.com/?id=SP92NwAACAAJ. 
• Ibarra, Herminia (2003). Working Identity: Unconventional Strategies for Reinventing your Career. Harvard Business School Press. pp. 199. ISBN 1-57851-778-8. http://books.google.com/?id=m4bzwnBdktoC&dq. 
• Kets de Vries, Manfred F. R. (2006). The Leader on the Couch: A Clinical Approach to Changing People and Organizations. John Wiley & Sons Ltd.. pp. 407. ISBN 0-470-03079-8. http://books.google.com/?id=NMh5AAAACAAJ. 
• Kim, W. Chan; Mauborgne, Renée (2005). Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant. Harvard Business Press. pp. 240. ISBN 1-59139-619-0. 
• Kogut, Bruce (2008). Knowledge, Options, and Institutions. Oxford University Press. pp. 372. ISBN 0-19-928252-8. http://books.google.com/?id=ySlevcunBoQC. 
• Larreche, Jean-Claude (2008). The Momentum Effect: How to Ignite Exceptional Growth. Wharton School Publishing. pp. 324. ISBN 0-13-236342-9. http://books.google.com/?id=KfasiFxUtgQC. 
• Mintzberg, Henry (1994). The Rise and Fall of Strategic Planning: Reconceiving the Roles for Planning, Plans, Planners. Free Press. pp. 458. ISBN 0-02-921605-2. http://books.google.com/?id=TugplxDii8MC&dq. 

Miscellaneous[link]

• Barsoux, Jean-Louis (2000). Insead: From Intuition to Institution. Palgrave Macmillan. pp. 249. ISBN 0-312-23385-X. http://www.insead.edu/discover_insead/publications/intuition_to_institution.cfm 

External links[link]

• INSEAD official website
• INSEAD Knowledge - Best of business research
• Official website of the INSEAD Alumni Association
• Independent profile
• World's Top 10 Business Schools Global Career Forum
• INSEAD Energy Club
• INSEAD breaks records in European Case Awards 2007
• INSEAD Social Innovation Centre
• INSEAD CALT (Centre for Advanced Learning Technologies)