A fad is any form of behavior that develops among a large population and is collectively followed with enthusiasm for some period, generally as a result of the behavior's being perceived as novel in some way.^[1] A fad is said to "catch on" when the number of people adopting it begins to increase rapidly. The behavior will normally fade quickly once the perception of novelty is gone.^[1]

The specific nature of the behavior associated with a fad can be of any type including language usage, apparel, financial investment, and even food. Apart from general novelty, fads may be driven by mass media programming, emotional excitement, peer pressure, or even a desire to be outside social norms (counterculture).^[2]

Though the term trend may be used interchangeably with fad, a fad is generally considered a fleeting behavior whereas a trend is considered to be a behavior that evolves into a relatively permanent change.^[3]

1950s, the beatnik movement became a major fad that died out as its original proponents abandoned the movement. Though this fad, in and of itself, was short-lived, it is credited with giving birth to the hippie movement in the following decade, and with inspiring other social trends in the decades that followed.^[4]

See also[link]

• Trend
• Bandwagon effect
• Coolhunting
• List of Internet phenomena
• Memetics, which posits that ideas are subject to evolutionary pressure analogous to that in population genetics
• Peer pressure
• Social mania
• 15 minutes of fame

Notes[link]

References[link]

• Arena, Barbara (2001). The Complete Idiot's Guide to Making Money with Your Hobby‎. Alpha. ISBN 978-0-02-863825-6. http://books.google.com/books?id=vTwLtB-gliwC. 
• Domanski, Andrzej (2004). "Collective fascinations (fads) and the idea of ephemeral culture". Kultura i spoleczenstwo (Culture and society) 48 (4). http://cejsh.icm.edu.pl/cejsh/cgi-bin/getdoc.cgi?05PLAAAA00421032.  (review/summary)
• Issitt, Micah L. (2009). Hippies: A Guide to an American Subculture. Greenwood. ISBN 978-0-313-36572-0. http://books.google.com/books?id=rVfRL_TpKb8C. 
• Kornblum, William (2007). Sociology in a Changing World (8th ed.). Wadsworth Publishing. ISBN 978-0-495-09635-1. http://books.google.com/books?id=gjvC6gboyrkC. 
• Sparks, Jared; Everett, Edward; Lowell, James Russell; Lodge, Henry Cabot (1899). The North American review. 168. New York: North American Review Publishing Co.. http://books.google.com/books?id=QVkCAAAAIAAJ. 

External links[link]

Look up fad, craze, or trend in Wiktionary, the free dictionary.

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J. J. Fad is an American rap group from Rialto, California, whose name initially stood for Just, Jammin', Fresh And Def, and were backed by Clarence "DJ Train" Lars.

[edit] Supersonic

J. J. Fad gained popularity with the new line-up that included rappers: MC J.B. (Juana Burns), Baby-D (Dania Birks), and Sassy C. (Michelle Franklin). Hailing from Los Angeles, California, the group were one of the original Ruthless Records acts signed by Eazy-E, and they sold 400,000 copies of their 1987 single "Supersonic" independently before Eazy and Jerry Heller had managed to secure a major label recording contract.

Signing the act to Atco Records, both the single "Supersonic" and the album Supersonic went platinum. The album was produced by Dr. Dre and DJ Yella with Arabian Prince, shortly before Dre and Yella gained national fame with N.W.A. J. J. Fad were the first female rap group to earn a Grammy nomination and have a record reach platinum status [1]. Unlike many West Coast rappers of the day, their producers made J.J. Fad sound easily accessible to a pop audience by including many electro elements throughout.

[edit] Not Just a Fad

It was three years before the group returned with a follow up album, with Eazy and Heller enjoying success with N.W.A. Not Just a Fad was released in 1991, produced by Yella and overseen by Eazy, but the album failed to make an impact. The group disbanded shortly afterwards.

In 2006, Fergie used an interpolation of "Supersonic", and a sample of "Give It All You Got" by Afro-Rican, for her song named "Fergalicious".

Present day[link]

In 2009, J. J. Fad reunited and are now touring as well as recording new material.

Discography[link]

• 1988: Supersonic
• 1991: Not Just a Fad

External links[link]

• J. J. Fad at Allmusic
• J. J. Fad's at Discogs
• Official home page of J.J. Fad
• J.J. Fad's Facebook page

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