Jerold Irwin "Jerry" Mander (born May 1, 1936)^[1] is an American activist and author, best known for his 1977 book, Four Arguments for the Elimination of Television. His most recent book, The Superferry Chronicles, is about efforts by Hawaiian activists to halt the operation of the Hawaii Superferry.

Life and career[link]

Mander was born in the Bronx, New York City^[2] to Harry and Eva Mander.^[3] Mander's parents were an immigrant Jewish couple who struggled to achieve success in America:

My parents carried the immigrants' fears. Security was their primary value: all else was secondary. Both of them had escaped pogroms in Eastern Europe. My father's career had followed the path familiar to so many New York immigrants. Lower East Side. Scant schooling. Street hustling. Hard work at anything to keep life together. Early marriage. Struggling out of poverty.

Curiously, success came to him during the Depression. He founded what later became Harry Mander and Company, a small service business to the garment industry, manufacturing pipings, waist bands, pocketing and collar canvas.

One of the reasons for my father's success during hard times was World War II. He was beyond draft age and so was free to do a successful trade in servicing the manufacture of military uniforms. After the war, the business grew in new directions as the economy spurted forward into an era of rapid growth.^[4]

The Mander family moved from the Bronx to a semi-rural area of Yonkers, New York, when Jerry was at an early age.^[5] Jerry grew up there, and says "I was a golf star throughout my youth and that was what I wanted to be, a professional golfer when I was very young." ^[6]

Mander earned a B.S. in Economics from the Wharton School of the University of Pennsylvania, then an M.S. in International Economics from Columbia University’s Business School.^[7]

After receiving his M.S., Mander worked in advertising for 15 years, including five as partner and president of Freeman, Mander & Gossage in San Francisco. Mander worked with the noted environmentalist, David Brower, managing the Sierra Club's advertising campaigns to prevent the construction of dams in the Grand Canyon, to establish Redwood National Park, and to stop the U.S. Supersonic Transport (SST) project. In 1971 he founded the first non-profit advertising agency in the United States, Public Interest Communications.

Mander was the executive director of the International Forum on Globalization, which he founded in 1994, until 2009 and continues to serve on its staff as a Distinguished Fellow. He is also the program director for Megatechnology and Globalization at the Foundation for Deep Ecology.

In 2007 Jerry Mander appeared in the full-length documentary film, What a Way to Go: Life at the End of Empire.

In an interview with Nancho.net's W. David Kubiak,^[8] Mander describes how he got into advertising and how he turned it to the service of social causes:

Well, I wasn't a rebel when I got into advertising. I became a rebel through advertising. It was by being in advertising and realizing what advertising does in the system. I mean I can't explain why I, unlike other advertising men, saw that as a big problem. But I became involved using those techniques to help, you know, environmental groups and anti-war groups and civil rights groups, using advertising as a technique to help them. Advertising and also public relations work. So using that medium is what awoke me in many ways to the power of the medium and the power to use it in the reverse, against the system as well. Although the main problem is that those who are in power have so much more power and more money than those who are trying to resist it. And so we're always up against a heavy ratio, and the fact the opposite side has more power than we do.

In 1965, Mander married feminist author Anica Vesel Mander (b. 1934, d. 2002-06-19). They had two sons, Kai Maxim Mander and Yari David Mander. Although the Manders divorced in 1982, they remained close friends for the rest of Anica's life. Jerry Mander has lived in Bolinas, California since 1977.^[9]

Bibliography[link]

• The Great International Paper Airplane Book, with George Dippel and Howard Gossage (1971) ISBN 0-671-21129-3
• Four Arguments for the Elimination of Television (1977) ISBN 0-688-08274-2
• Mander, Jerry (1991). In the Absence of the Sacred: The Failure of Technology and the Survival of the Indian Nations. San Francisco, California: Sierra Club Books. ISBN 978-0-87156-509-9. 
• The Case Against the Global Economy and for a Turn Toward the Local, with Edward Goldsmith (1996) ISBN 0-87156-865-9.
• Alternatives to Economic Globalization: A Better World Is Possible, Contributor, with the International Forum on Globalization Alternatives Task Force (2004) ISBN 1-57675-303-4, ISBN 978-1-57675-303-3.
• Paradigm Wars: Indigenous Peoples' Resistance to Globalization, with Victoria Tauli-Corpuz (2006) ISBN 1-57805-132-0
• The Superferry Chronicles: Hawaii’s Uprising Against Militarism, Commercialism, and the Desecration of the Earth, with Koohan Paik, Koa Books (2008) ISBN 978-0-9773338-8-2

Notes[link]

External links[link]

• Works by or about Jerry Mander in libraries (WorldCat catalog)
• Bad Magic: The Failure of Technology - An Interview with Jerry Mander by Catherine Ingram from The Sun magazine, November 1991
• The Perils of Globalization - An Interview with Jerry Mander by Scott London (from the radio series "Insight & Outlook")
• Four Arguments for the Elimination of Television - A Book Review
• The Homogenization of Global Consciousness: Media, Telecommunications and Culture, an Article by Jerry Mander at Lapis Magazine Online
• On "Paradigm Wars" - A Talk by Jerry Mander, November 28, 2006 (video)
• The Foundation for Deep Ecology, Sausalito, California
• What a Way to Go: The End of Empire, Full-length documentary featuring interviews with Jerry Mander, Derrick Jenson, Richard Heinberg, Daniel Quinn, Thomas Berry, Richard Manning, Chellis Glendinning, William Catton and Ran Prieur.

Mander
The village (dark red) and the statistical district (light green) of Mander in the municipality of Tubbergen.
Country	Netherlands
Province	Overijssel
Municipality	Tubbergen
Population	400

Mander (52°27′N 6°50′E / 52.45°N 6.833°E / 52.45; 6.833) is a town in the Dutch province of Overijssel. It is a part of the municipality of Tubbergen, and lies about 15 km northeast of Almelo.

The statistical area "Mander", which also can include the surrounding countryside, has a population of around 390.^[1]

References[link]

1. ^ Statistics Netherlands (CBS), Statline: Kerncijfers wijken en buurten 2003-2005. As of 1 January 2005.

This Overijssel location article is a stub. You can help Wikipedia by expanding it. v t e

This biographical article needs additional citations for verification. Please help by adding reliable sources. Contentious material about living persons that is unsourced or poorly sourced must be removed immediately, especially if potentially libelous or harmful. (May 2010)

The Basics
The Basics at the Oxford Art Factory, 2010
Background information
Origin	Melbourne, Australia
Genres	Rock
Years active	2002–present
Labels	Independent, Albert Records
Associated acts	Gotye, Down Hills Home, Dog With Wheels, Blood Red Bird
Website	The Basics Official Website
Members
Wally De Backer Kris Schroeder Tim Heath
Past members
Michael Hubbard
Notable instruments
Lead guitar, drums, bass guitar.

The Basics ( /ˈbæzɪtʃ/ BAZZ-ich) are a three-piece band from Melbourne, Australia, formed by Wally De Backer and Kris Schroeder in 2002. Their style has been described as anything from 'indie-pop' to 'rock'n'roll' to 'pop-rock', though their records show they span a wide range of genres, including reggae, ska, country, and electro-pop. They are "recognised as one of Australia's hardest-working bands".^[1]

With close to 1000 shows in their ten-year career, their live performances are well-known for their sense of humour and energy.^[2]

Formation[link]

The Basics were formed after Kris met Wally at a party in Melbourne.^[3] The event was to see off the young aspiring producer, who was about to depart for Los Angeles, and together with a number of musician friends, the two jammed on some blues-rock standards. Later that night, they bonded over a mutual love of The Beatles, 70s and 80s cartoon theme songs and old Sierra adventure games.

Initially, they played around Melbourne as an acoustic guitar/drums combo, starting at The Opposition in Frankston and the House of Fools in Footscray, where in late 2002 they met Michael Hubbard and later invited him to join them on electric guitar.^[4] Though lacking any real experience with the instrument, Kris willingly purchased his first bass guitar, and the trio was born. During this time, the group start performing songs with more complicated three-part harmony.

During late 2002 and early 2003, The Basics recorded and released an album called Get Back through MGM Distribution. They began what was to become regular tours of the East and West coasts of Australia.

2004-2005: Current lineup[link]

Tim Heath joined the group in June 2004, after Michael decided to pursue his solo career, which has included being one half of Down Hills Home.^[4] Tim was reportedly the only person to reply to an advertisement in Melbourne's Beat Magazine looking for a new guitarist. Tim apparently answered the advertisement - which said the applicant "must have a love of 50s and 60s rock'n'roll" - thinking that he would be meeting "a couple of old guys to play with on the weekends over some beers". They soon recorded For Girls Like You.

The Basics in 2005 continued to tour and play small festivals, and after releasing For Girls Like You through MGM Distribution, they departed for a national tour of Australia, which lasted for two months and took them to every Australian state and territory. Stuart Padbury, a young Melbourne sound engineer, joined them on much of this tour. On returning, the band began demonstrating songs for a new album.

2006-2009: Touring and soundtracks[link]

In 2006, The Basics began recording what was to become known as Stand Out/Fit In. Taking several months, it was not completed until the end of the year, despite intentions to have it released in June. Instead, they held a successful 'album preview', where each of the tracks was demonstrated in 'rough form' accompanied by a music video for each (produced by Melbourne photographic artist James Bryans). The band also talked about the origins of the songs. This event brought a lot of attention to the band for the idea's originality. They pre-released a radio single 'Just Hold On' from the album. The band were invited to play the hugely popular Homebake Festival in Sydney, where they received a great response, after being introduced onto the stage by a short stocky Asian guy with big calves ("one of the highlights" wrote The Daily Telegraph).

In 2007, the band departed on a tri-state residency which saw them play Melbourne, Sydney and Brisbane every week for the month of April - a bold move which brought further attention to the band for its original idea.^[5] Riding on the wave of this tour, Schroeder, De Backer and Heath departed on their first overseas tour which saw them performing 26 shows around Japan, Norway and the United Kingdom.^[6] They also toured twice more up the East Coast, one of which was with popular Japanese band The Bawdies. Their song 'Rattle My Chain' was used in a series of commercials for Volvo Australia. The song 'Hey There!' featured in the British film The Bank Job - starring Jason Statham - and was used as the backing for a February 2007 short film directed by Tim Longhurst called The Rip. Their song 'Better' was featured in a surfing documentary about the invention of the shortboard in 1967.

In 2008, the band appeared on Australia's Channel 9 for Australia Day celebrations, performing two of their songs - 'Just Hold On' and 'Hey There!' - to an estimated audience of 2 million. Securing an Australian Government grant, they embarked on a two-month tour of Australia, specifically targeting "culturally underprivileged groups" in rural and regional schoolchildren and Indigenous communities. The programme had them holding masterclasses and performing alongside Indigenous groups in the remote Northern Territory and Queensland.^[7][8] Their initiative also had them raising money for the charity Lifeline^{[disambiguation needed ]}, their contribution to which was recognised with a plaque at the end of the tour. Season two of Californication starring David Duchovny featured their cover of the classic 'Have Love, Will Travel', most famously covered by 'The Sonics'.

In 2009, The Basics for the first time enjoyed the support of Australian radio network Triple J, which had reportedly snubbed the band's previous material.^[9] The singles 'With This Ship' and 'Like A Brother' were added to the station's playlist, and momentum carried The Basics overseas for a second tour of the United Kingdom and Norway, and also a series of shows in Dublin, Ireland. They were joined by the longtime front-of-house engineer Stuart Padbury, who had been mixing them since 2005. The band was often seen in the Grafton Street Mall in Dublin, busking to promote their concerts there. Their second show in Oslo, Norway, saw the band perform with Hot Tub, one of the members of the Norwegian boy band "Boyzvoice", in his first performance for several years. Season Eight of Scrubs featured the song 'Lookin' Over My Shoulder'.

Despite all this promise, the band's album Keep Your Friends Close - produced and part-recorded by Peter Cobbin at London's Abbey Road Studios - though enjoying many favourable reviews,^{[10][11][12][13]} failed to impress Richard Kingsmill, music director of Triple J. This effectively ended the band's apparent upward spiral and the resulting album launch tour was reportedly "trying".

2010: Hiatus and live album[link]

In 2010, following the band's fourth stint at the Tamworth Country Music Festival, and the recording of a yet-unreleased live album, an indefinite hiatus was announced on the band's websites. This was in part due to the impending release of a new album produced by Wally for his Gotye project, and also to reported tensions within the band following the previous year's disappointments.

However, this hiatus was soon broken with a two-month residency at the Northcote Social Club in Melbourne, which saw an apparent return to form.^[14] The band's EP "Wait For You" enjoys airplay on Triple J.^[15] The Basics also played a one-off show at Sydney's Oxford Art Factory.^[16]

On 20 August 2010, The Basics released their fourth LP /ðəˈbæzɪtʃ/, available free and exclusively from their website for digital download^[17]. The band had reportedly moved to expand their listenership through this free giveaway, though 300 "Deluxe" CD/vinyl versions have been printed. /ðəˈbæzɪtʃ/ was recorded at the Northcote Social Club on 6 February, "in front of a live studio audience", and like the previous record, was mixed by Peter Cobbin at Abbey Road Studios. Technically a self-titled album, the phonetics spell out the accurate pronunciation of the band’s name. Kris Schroeder: "For years we’ve worked at bringing our live energy into the studio and thus far it’s been a bit hit-and-miss. Our trick this time was to pull a switcheroo and bring the studio to us instead; the result is the best and closest to us we’ve sounded yet."

Melbourne thespian and Dog With Wheels bassist David Bramble - friends with Heath from university days - has occasionally joined the band on tour, playing keys, often while sporting a large moustache. Other guests have included Jake Mason (saxophone), also of Cookin' on 3 Burners and The Bamboos^{[disambiguation needed ]}, Gideon Brazil (saxophone, flute), Simon Imrei (guitar and vocals) and Monty MacKenzie (saxophone).

Covers have often made an appearance from various sources: to date, some of the bands covered have been Cream, The Kinks, The Rolling Stones, The Police, Neil Young, Bob Dylan, New Kids on the Block, Richard Berry, Sonny Curtis and The Crickets, JJ Cale, Harry Nilsson, Bill Scott, Ryan Adams and The Coasters (via The Beatles for their cover of Three Cool Cats).

Members[link]

Current

• Wally De Backer - drums, vocals (2002-present)
• Kris Schroeder - bass, vocals (2002-present)
• Tim Heath - guitar, vocals (2004-present)

Former

• Michael Hubbard - guitar, vocals (2002-2004)

Discography[link]

Albums[link]

• Get Back (15 January 2004)
• Stand Out/Fit In (5 May 2007)
• Keep Your Friends Close (25 September 2009)
• /ðəˈbæzɪtʃ/ (20 August 2010)

EP[link]

• For Girls Like You (11 July 2005)
• Lookin' Over My Shoulder (10 February 2007)
• Like A Brother (5 June 2009)
• Wait For You (21 May 2010)

Singles[link]

• Call It Rhythm & Blues (20 August 2004)
• Just Hold On
• With This Ship (22 February 2009)

Upcoming projects[link]

The band is taking a three year hiatus, with an announced return to the stage together in early 2014. Wally De Backer launched Making Mirrors under his Gotye act in August 2011, Tim Heath will be touring and recording with Blood Red Bird, and Kris Schroeder recorded a solo EP titled, Patience in the Face of Control, before leaving Australia to work with the Red Cross in Kenya for a two year sabbatical.

References[link]

External links[link]

• Official Website
• Myspace Website