Dawn McGruer FRSA has over 10 years experience in Digital & Social Media Marketing and has built her company, Business Consort -- The Premier Social Media Academy through social and digital marketing to a subscriberbase of over 2 million. Business Consort (A Chartered Institute of Marketing accredited study centre) - Hosts both online and face to face social media and digital marketing training courses worldwide. As well as hosting a variety of speaking engagements in the business world she is regularly sought for comment on social media news stories by the press In this short interview Dawn reveals... * Why you can compete with the big companies because of Social Media * How to never cold call again, by using Social Media to warm up your prospects before calling them * 3 reasons why every business must have a Social presence in 2012 * How to keep your audience glued to your updates * The importance of starting off on the right foot when it comes to relationship marketing * The formula to calculate how often you should be posting on your social networks * Dawn's recommended tool that will help you schedule your posts in advance & measure how engaged your audience are * 3 ninja tips for Facebook, Twitter & LinkedIn www.thesocialmediaacademy.org - 0800 334 5784 We are a chartered Institute of Marketing Study Centre

• published: 04 May 2012
• views: 535
• author: Dawn McGruer