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A software developer is a person concerned with facets of the software development process. Their work includes researching, designing, developing, and testing software.^[1] A software developer may take part in design, computer programming, or software project management. They may contribute to the overview of the project on the application level rather than component-level or individual programming tasks. Software developers are often still guided by lead programmers but the description also encompasses freelance software developers.

In the US, a software developer is classified into one of 3 titles (all under the 15-0000 Computer and Mathematical Occupations Major Group):^[2]

1. 15-1131 Computer Programmers^[3]
2. 15-1132 Software Developers, Applications^[4]
3. 15-1133 Software Developers, Systems Software^[5]

A person who develops stand-alone software (that is more than just a simple program) and got involved with all phases of the development (design and code) is a software developer.^{[citation needed]} Some of the notable software people include Peter Norton (developer of Norton Utilities), Richard Garriott (Ultima-series creator), and Philippe Kahn (Borland key founder), all of whom started as entrepreneurial individual or small-team software developers before becoming rich and famous.

Other names which are often used in the same close context are programmer, software analyst, and software engineer.

According to developer Eric Sink, the differences between system design, software development and programming are more apparent. Already in the current market place there can be found a segregation between programmers and developers,^{[dubious – discuss]} being that one who implements is not the same as the one who designs the class structure or hierarchy. Even more so that developers become systems architects, those who design the multi-leveled architecture or component interactions of a large software system.^[6] (see also Debate over who is a software engineer)

Aspects of developer's job may include:

• Software design
• Actual core implementation (programming which is often the most important portion of software development)
• Other required implementations (e.g. installation, configuration, customization, integration, data migration)
• Participation in software product definition, including business case or gap analysis
• Specification
• Requirements analysis
• Development and refinement of throw-away simulations or prototypes to confirm requirements
• Feasibility and cost–benefit analysis, including the choice of application architecture and framework, leading to the budget and schedule for the project
• Authoring of documentation needed by users and implementation partners etc.
• Testing, including defining/supporting acceptance testing and gathering feedback from pre-release testers
• Participation in software release and post-release activities, including support for product launch evangelism (e.g. developing demonstrations and/or samples) and competitive analysis for subsequent product build/release cycles
• Maintenance

In a large company, there may be employees whose sole responsibility may consist of only one of the phases above. In smaller development environments, a few, or even a single individual might handle the complete process.

Separation of concerns[link]

In more mature engineering disciplines such as mechanical, civil and electrical engineering, the designers are separate from the implementers. That is, the engineers who generate design documents are not the same individuals who actually build things (such as mechanical parts, circuits, or roads, for instance). In software engineering, it is more common to have the architecture, design, implementation, and test functions performed by a single individual. In particular, the design and implementation of source code is commonly integrated.^{[citation needed]}

This resembles the early phases of industrialization in which individuals would both design and build things. More mature organizations have separate test groups, but the architecture, design, implementation, and unit test functions are often performed by the same highly trained individuals.^{[citation needed]}

References[link]

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Gary Vaynerchuk
Gary Vaynerchuk
Born	(1975-11-14) November 14, 1975 (age 36) Babruysk, U.S.S.R.
Known for	Wine education, wine criticism, social marketing
Notable work(s)	Wine Library TV
Website
garyvaynerchuk.com

Gary Vaynerchuk (born November 14, 1975, in Babruysk, U.S.S.R. [presently Belarus]) is a video blogger, co-owner and director of operations of a wine retail store, and an author and public speaker on the subjects of social media, brand building and e-commerce. Vaynerchuk immigrated to the U.S. in 1978, and after graduating from Mount Ida College in Newton, MA, transformed his father's Springfield, NJ liquor store into a large scale retail wine store named Wine Library,^[1] and in 2006 started the video blog Wine Library TV, a daily internet webcast on the subject of wine, which launched his career of internet celebrity.

Reaction[link]

He has been featured in The Wall Street Journal,^[2] GQ, and Time,^[3] appeared on Late Night with Conan O'Brien and Ellen.^[4] Vaynerchuk has been described as "the first wine guru of the YouTube era",^[5][6] "the wine world's new superstar",^[7] and by Rob Newsom, a Washington State wine maker, "outside of Robert Parker, probably the most influential wine critic in the United States".^[8] In the July 2009 Decanter publication of "The Power List" ranking of the wine industry's individuals of influence, Vaynerchuk placed at number 40, citing that he "represents the power of blogging".^[9][10]

In August 2010 it was announced that Vaynerchuk will host a weekly, two hour call-in radio show titled Wine & Web with Gary Vaynerchuk on the digital radio station Sirius XM.^[11]

[edit] Wine Library TV

New Media Expo 2008

Left: with Justine Ezarik & Leo Laporte  Right: with Ezarik, et al.

Wine Library TV (WLTV or The Thunder Show) (2006–2011) was a video podcast hosted by Vaynerchuk, featuring wine reviews and advice on wine appreciation. Episodes consisted of wine tastings along with other wine related topics. The show debuted on February 21, 2006, and is produced on a daily basis, on weekdays, and is taped in the Wine Library store in Springfield, NJ. Episodes taped Monday through Thursday usually took place on a desk in Vaynerchuk's office, normally tasting three or four wines, and the Friday episode took place on Vaynerchuk's office couch, tasting usually only one wine and answering questions submitted via his Facebook application Ask Gary.^[12] The show may be watched by 90,000 viewers.^[13] Vaynerchuk appeared on the cover of the December 2008 issue of Mutineer Magazine, launching the "Mutineer Interview" series.

After 1,000 episodes of Wine Library TV, the show was retired in March 2011 ^[14], replaced by a very similar video podcast called The Daily Grape, with a slightly shorter format of only two wine reviews, and fewer guests.

Vaynerchuk gives his impressions and finally rates wines using the 100 point scale. As an outspoken critic of numerical scores, he has acknowledged his hypocrisy in using them.^[5][15]

While typically a one man show, on occasion guests have been featured in the program. To date celebrity guests include Jancis Robinson,^[13] Heidi Barrett, George M. Taber, Kevin Rose, Maynard James Keenan, Michael Steinberger, Ingrid Hoffmann, Timothy Ferriss, Jim Cramer of CNBC's Mad Money, Kermit Lynch, Wayne Gretzky, and Dick Vermeil.^[16]

Vaynerchuk has also announced a partnership with Eatdrinkordie.com, where he has released videos about wine, sometimes working with celebrities like Anna Faris.

In March 2009, Wine Library TV was nominated in the Streamy Awards.

August 23rd, 2011 he announced on Daily Grape that he is retiring from wine video blogging. ^[17]

[edit] Crush It

In March 2009, Vaynerchuk signed a 10-book deal with HarperStudio for over $1,000,000 and released the first book, Crush It! Why Now is the Time to Cash in on your Passion, in October 2009. The deal is groundbreaking in the publishing world as one of the first attempts to successfully use a low-advance/high royalty business model.^[18] In the first weeks of its release Crush It climbed to #1 on the Amazon Best Seller list for Web Marketing books. It also opened at #2 on the New York Times bestseller list and #7 on the Wall Street Journal Bestseller List.^[19]

The book encourages people to determine what truly makes them happy and pursue monetizing around it on the internet. It argues that because of recent social and technological trends the cost of producing content has been driven low enough that passion, knowledge, and effort, which the book calls "sweat equity", are now all one needs to build a brand and business.

Crush It was also among the first books released on the Vook platform.^[20]

Vaynerchuk appeared in an episode of the CollegeHumor web series Jake and Amir in 2009, and parodied the slightly nonsensical aspect of Crush It.

Awards and honors[link]

• 2003: Market Watch magazine Business Award: "Market Watch Leader" (youngest recipient ever)
• 2006: People's Choice Vloggie in the categories of "Cooking" and "Instructional/Educational"^[21]
• 2007: American Wine Blog Awards, Best Wine Podcast or Videoblog^[22]
• 2007: The Morning News's "Favorite Web Phenomenon, Soon-to-Be Culinary Celebrity, Web Bucket-Spitter"^[23]
• 2008: Bravo A-List Awards, 2008 Nominee for A-List Celebrity
• 2011: The Wall Street Journal Twitter's Small Business Big Shots ^[24]

Bibliography[link]

• Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World (2008)
• Crush It!: Why NOW Is the Time to Cash In on Your Passion (2009)
• The Thank You Economy (2011)

References[link]

External links[link]

• Gary Vaynerchuk official site
• "Daily Grape". http://dailygrape.com/. 
• Wine Library TV
• Vaynermedia.com
• Gary Vaynerchuk talks Food & Wine at Epcot in Walt Disney World with Lou Mongello from WDWRadio
• Gary Vaynerchuk at the Internet Movie Database
• Crush It song official music video

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The Basics
The Basics at the Oxford Art Factory, 2010
Background information
Origin	Melbourne, Australia
Genres	Rock
Years active	2002–present
Labels	Independent, Albert Records
Associated acts	Gotye, Down Hills Home, Dog With Wheels, Blood Red Bird
Website	The Basics Official Website
Members
Wally De Backer Kris Schroeder Tim Heath
Past members
Michael Hubbard
Notable instruments
Lead guitar, drums, bass guitar.

The Basics ( /ˈbæzɪtʃ/ BAZZ-ich) are a three-piece band from Melbourne, Australia, formed by Wally De Backer and Kris Schroeder in 2002. Their style has been described as anything from 'indie-pop' to 'rock'n'roll' to 'pop-rock', though their records show they span a wide range of genres, including reggae, ska, country, and electro-pop. They are "recognised as one of Australia's hardest-working bands".^[1]

With close to 1000 shows in their ten-year career, their live performances are well-known for their sense of humour and energy.^[2]

Formation[link]

The Basics were formed after Kris met Wally at a party in Melbourne.^[3] The event was to see off the young aspiring producer, who was about to depart for Los Angeles, and together with a number of musician friends, the two jammed on some blues-rock standards. Later that night, they bonded over a mutual love of The Beatles, 70s and 80s cartoon theme songs and old Sierra adventure games.

Initially, they played around Melbourne as an acoustic guitar/drums combo, starting at The Opposition in Frankston and the House of Fools in Footscray, where in late 2002 they met Michael Hubbard and later invited him to join them on electric guitar.^[4] Though lacking any real experience with the instrument, Kris willingly purchased his first bass guitar, and the trio was born. During this time, the group start performing songs with more complicated three-part harmony.

During late 2002 and early 2003, The Basics recorded and released an album called Get Back through MGM Distribution. They began what was to become regular tours of the East and West coasts of Australia.

2004-2005: Current lineup[link]

Tim Heath joined the group in June 2004, after Michael decided to pursue his solo career, which has included being one half of Down Hills Home.^[4] Tim was reportedly the only person to reply to an advertisement in Melbourne's Beat Magazine looking for a new guitarist. Tim apparently answered the advertisement - which said the applicant "must have a love of 50s and 60s rock'n'roll" - thinking that he would be meeting "a couple of old guys to play with on the weekends over some beers". They soon recorded For Girls Like You.

The Basics in 2005 continued to tour and play small festivals, and after releasing For Girls Like You through MGM Distribution, they departed for a national tour of Australia, which lasted for two months and took them to every Australian state and territory. Stuart Padbury, a young Melbourne sound engineer, joined them on much of this tour. On returning, the band began demonstrating songs for a new album.

2006-2009: Touring and soundtracks[link]

In 2006, The Basics began recording what was to become known as Stand Out/Fit In. Taking several months, it was not completed until the end of the year, despite intentions to have it released in June. Instead, they held a successful 'album preview', where each of the tracks was demonstrated in 'rough form' accompanied by a music video for each (produced by Melbourne photographic artist James Bryans). The band also talked about the origins of the songs. This event brought a lot of attention to the band for the idea's originality. They pre-released a radio single 'Just Hold On' from the album. The band were invited to play the hugely popular Homebake Festival in Sydney, where they received a great response, after being introduced onto the stage by a short stocky Asian guy with big calves ("one of the highlights" wrote The Daily Telegraph).

In 2007, the band departed on a tri-state residency which saw them play Melbourne, Sydney and Brisbane every week for the month of April - a bold move which brought further attention to the band for its original idea.^[5] Riding on the wave of this tour, Schroeder, De Backer and Heath departed on their first overseas tour which saw them performing 26 shows around Japan, Norway and the United Kingdom.^[6] They also toured twice more up the East Coast, one of which was with popular Japanese band The Bawdies. Their song 'Rattle My Chain' was used in a series of commercials for Volvo Australia. The song 'Hey There!' featured in the British film The Bank Job - starring Jason Statham - and was used as the backing for a February 2007 short film directed by Tim Longhurst called The Rip. Their song 'Better' was featured in a surfing documentary about the invention of the shortboard in 1967.

In 2008, the band appeared on Australia's Channel 9 for Australia Day celebrations, performing two of their songs - 'Just Hold On' and 'Hey There!' - to an estimated audience of 2 million. Securing an Australian Government grant, they embarked on a two-month tour of Australia, specifically targeting "culturally underprivileged groups" in rural and regional schoolchildren and Indigenous communities. The programme had them holding masterclasses and performing alongside Indigenous groups in the remote Northern Territory and Queensland.^[7][8] Their initiative also had them raising money for the charity Lifeline^{[disambiguation needed ]}, their contribution to which was recognised with a plaque at the end of the tour. Season two of Californication starring David Duchovny featured their cover of the classic 'Have Love, Will Travel', most famously covered by 'The Sonics'.

In 2009, The Basics for the first time enjoyed the support of Australian radio network Triple J, which had reportedly snubbed the band's previous material.^[9] The singles 'With This Ship' and 'Like A Brother' were added to the station's playlist, and momentum carried The Basics overseas for a second tour of the United Kingdom and Norway, and also a series of shows in Dublin, Ireland. They were joined by the longtime front-of-house engineer Stuart Padbury, who had been mixing them since 2005. The band was often seen in the Grafton Street Mall in Dublin, busking to promote their concerts there. Their second show in Oslo, Norway, saw the band perform with Hot Tub, one of the members of the Norwegian boy band "Boyzvoice", in his first performance for several years. Season Eight of Scrubs featured the song 'Lookin' Over My Shoulder'.

Despite all this promise, the band's album Keep Your Friends Close - produced and part-recorded by Peter Cobbin at London's Abbey Road Studios - though enjoying many favourable reviews,^{[10][11][12][13]} failed to impress Richard Kingsmill, music director of Triple J. This effectively ended the band's apparent upward spiral and the resulting album launch tour was reportedly "trying".

2010: Hiatus and live album[link]

In 2010, following the band's fourth stint at the Tamworth Country Music Festival, and the recording of a yet-unreleased live album, an indefinite hiatus was announced on the band's websites. This was in part due to the impending release of a new album produced by Wally for his Gotye project, and also to reported tensions within the band following the previous year's disappointments.

However, this hiatus was soon broken with a two-month residency at the Northcote Social Club in Melbourne, which saw an apparent return to form.^[14] The band's EP "Wait For You" enjoys airplay on Triple J.^[15] The Basics also played a one-off show at Sydney's Oxford Art Factory.^[16]

On 20 August 2010, The Basics released their fourth LP /ðəˈbæzɪtʃ/, available free and exclusively from their website for digital download^[17]. The band had reportedly moved to expand their listenership through this free giveaway, though 300 "Deluxe" CD/vinyl versions have been printed. /ðəˈbæzɪtʃ/ was recorded at the Northcote Social Club on 6 February, "in front of a live studio audience", and like the previous record, was mixed by Peter Cobbin at Abbey Road Studios. Technically a self-titled album, the phonetics spell out the accurate pronunciation of the band’s name. Kris Schroeder: "For years we’ve worked at bringing our live energy into the studio and thus far it’s been a bit hit-and-miss. Our trick this time was to pull a switcheroo and bring the studio to us instead; the result is the best and closest to us we’ve sounded yet."

Melbourne thespian and Dog With Wheels bassist David Bramble - friends with Heath from university days - has occasionally joined the band on tour, playing keys, often while sporting a large moustache. Other guests have included Jake Mason (saxophone), also of Cookin' on 3 Burners and The Bamboos^{[disambiguation needed ]}, Gideon Brazil (saxophone, flute), Simon Imrei (guitar and vocals) and Monty MacKenzie (saxophone).

Covers have often made an appearance from various sources: to date, some of the bands covered have been Cream, The Kinks, The Rolling Stones, The Police, Neil Young, Bob Dylan, New Kids on the Block, Richard Berry, Sonny Curtis and The Crickets, JJ Cale, Harry Nilsson, Bill Scott, Ryan Adams and The Coasters (via The Beatles for their cover of Three Cool Cats).

Members[link]

Current

• Wally De Backer - drums, vocals (2002-present)
• Kris Schroeder - bass, vocals (2002-present)
• Tim Heath - guitar, vocals (2004-present)

Former

• Michael Hubbard - guitar, vocals (2002-2004)

Discography[link]

Albums[link]

• Get Back (15 January 2004)
• Stand Out/Fit In (5 May 2007)
• Keep Your Friends Close (25 September 2009)
• /ðəˈbæzɪtʃ/ (20 August 2010)

EP[link]

• For Girls Like You (11 July 2005)
• Lookin' Over My Shoulder (10 February 2007)
• Like A Brother (5 June 2009)
• Wait For You (21 May 2010)

Singles[link]

• Call It Rhythm & Blues (20 August 2004)
• Just Hold On
• With This Ship (22 February 2009)

Upcoming projects[link]

The band is taking a three year hiatus, with an announced return to the stage together in early 2014. Wally De Backer launched Making Mirrors under his Gotye act in August 2011, Tim Heath will be touring and recording with Blood Red Bird, and Kris Schroeder recorded a solo EP titled, Patience in the Face of Control, before leaving Australia to work with the Red Cross in Kenya for a two year sabbatical.

References[link]

External links[link]

• Official Website
• Myspace Website

Chet Faliszek (born 1965) is an American videogame writer and one of the main writers for the Valve Corporation, along with Erik Wolpaw and Marc Laidlaw. He has worked together with his co-writers in order to create the storylines for the Half-Life and Portal series, along with having personally written the story for Left 4 Dead.^[1][2] Faliszek was also the creator of the Old Man Murray website with Wolpaw, which was shut down in 2002.^[3]

References[link]

External links[link]

• Chet Faliszek at the Internet Movie Database

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Catherine Austin Fitts is the president of Solari, Inc., the publisher of The Solari Report, managing member of Solari Investment Advisory Services, LLC., and managing member of Sea Lane Advisory Services, LLC.

Background[link]

Fitts served as managing director and member of the board of directors of the Wall Street investment bank Dillon, Read & Co. Inc., as Assistant Secretary of Housing and Federal Housing^[1] Commissioner at the United States Department of Housing and Urban Development in the first Bush Administration, and was the president of Hamilton Securities Group, Inc., an investment bank and financial software developer.

Fitts has a BA from the University of Pennsylvania, an MBA from the Wharton School and studied Mandarin at the Chinese University of Hong Kong. She publishes a column, "Mapping the Real Deal," in Scoop in New Zealand.

See also[link]

• Popsicle index, a quality of life measurement she devised

References[link]

External links[link]

• Fitts' Bio from Solari
• http://solari.com/00archive/doc/caf/Business_Week-27Nov1989.pdf

• http://solari.com/00archive/doc/caf/Business_Week_Wonder_Woman_of_Muni_Bonds.pdf

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