Swayamvaram (English: One's Own Choice, Malayalam: സ്വയംവരം) is a 1972 Malayalam feature film co-written and directed by Adoor Gopalakrishnan starring Madhu and Sharada in the lead roles. Notable smaller roles are filled by Thikkurisi Sukumaran Nair, Adoor Bhavani, Bharath Gopi, and K. P. A. C. Lalitha. The film was produced by the Chitralekha Film Co-operative with credit from the Film Finance Corporation (FFC). It was Chitralekha's first feature film production. It features an original score by M. B. Sreenivasan, cinematography by Mankada Ravi Varma, editing by Ramesan, art direction by Devadathan, and sound mixing by P. Devadas.

Swayamvaram was Adoor Gopalakrishnan's debut feature film. It also was the film debut of the later-prominent Malayalam actor Bharath Gopi. The film depicts the life of a couple—-Vishwam (Madhu) and Sita (Sharada)—-whose idealism is at loggerheads with the realities of the workaday world around them. The title is an allusion to the ancient Indian practice of a girl of marriageable age choosing a husband from among a list of suitors. It portrays the middle class angst of the post-Nehruvian society and the transition of Kerala's middle class into a modernist society. Although the economic and social crises of the middle class are pervasive in the film, the emphasis is on the existential problems at an ontological plane.